Business Analytic Trends 2020 Vision

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© 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Servicesposted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity."

Dan Sommer

Business Analytic

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From Bits to Bytes — Reimagination

of Nearly Everything

Business Models

, Politics, The

Economy, Trade, Computing Devices,

Operating Systems, Connectivity,

News, Information Flow, Storage,

Magazines, Money, Payments,

Knowledge, Note-taking,

Transportation, Funding & Lending,

Recruiting, Production, Education,

Thermostats, Music, Shopping…

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#GartnerSYM

”Big Data” Confusion - Hurting BI Spend

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Analytics Will Be Central For Business

Model Reinvention

2016

$85 Billion

7% CAGR

2020

$112 Billion?

Analytics

Everywhere

Based on All Data

At the Point of

Decision or Action

2012

$65B

+8%*

*estimate

BI/DW

Services;

32,0

BI

Platforms,

CPM,

Analytic

Apps; 13,1

Data

Integration,

Data

Quality; 3,7

CRM

Analytics;

1,3

Data

Warehouse

; 12,3

BAM, CEP;

0,5

Other; 2,4

BI/DW

Services; 40,2

BI Platforms,

CPM, Analytic

Apps; 17,1

Data

Integration,

Data Quality;

5,5

CRM

Analytics; 1,9

Data

Warehouse;

16,9

BAM, CEP;

0,8

Other; 2,9

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Analytics Everywhere:

IT Must Lay the Foundation

Percentage of Potential Users That

Analytics Will Reach

100%

75%

50%

25%

(driven

by IT)

Today 30%+

2014

2020

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IT Budgets Are Constrained

2003

0.0%

$100

2004

+ 1.2%

$101.20

2005

+ 2.5%

$103.73

2006

+ 2.7%

$106.53

2007

+ 3.1%

$109.83

2008

+ 3.3%

$113.45

2009

- 8.1%

$104.27

2010

- 1.1%

$103.12

2011

+ 1.0%

$104.15

2012

+ 0.5%

$104.67

2013

- 0.5%

$104.14

n = >2000, CIO Survey

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Traditional ways of doing BI going out of

fashion

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(Poor) Usability

(Lack of) Speed

(Limited) Relevance

The Disruption of Data Discovery

"An intuitive interface,

enabling users to

explore data without

much training."

"A built-in performance

layer that obviates the

need for aggregates,

summaries and

precalculations."

"A proprietary data

structure to store and

model data gathered

from disparate sources."

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Analytics Everywhere:

Reaching the 50% Point by 2014

100%

75%

50%

(depart

mental)

25%

30%+

today

2014

2020

Percentage of Potential Users That

Analytics Will Reach

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"If There Were a Single Market Theme in 2012, It Would Be

That Data Discovery Became a Mainstream Architecture"

From "Magic Quadrant for Business Intelligence and Analytics Platforms," 5 February 2013 (G00239854)

Board International

challengers

leaders

niche players

visionaries

completeness of vision

a

b

ili

ty

t

o

e

xe

c

u

te

As of February 2013

Microsoft

Tableau Software

QlikTech

Oracle

IBM

SAS

MicroStrategy

Tibco Spotfire

Information Builders

SAP

LogiXML

Birst

Prognoz

Actuate

Alteryx

Salient Management Company

Jaspersoft

Pentaho

Targit

arcplan

GoodData

Bitam

Panorama Software

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2013: The Worlds Collide

Integration

= Analytical Capabilities

C

h

a

n

g

e

/A

g

ili

ty

high

high

low

low

Desktop/Small Workgroup

Business Unit

Enterprise/IT

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Pick Your Analytic Flavor

By 2017 Analytic

Applications

offered by

software vendors

will be

indistinguishable

from Analytic

Applications

offered by service

providers.

System

Integrators:

IBM, Deloitte,

Accenture,

Cognizant

Independents:

Claim Insights,

Innovation

Group, Insurity,

MSB

SaaS and

Data as a

Service: Visier,

IMS, Reuters,

Nielsen

Megavendors:

SAS, Oracle,

FICO

Fraud

Sustainability

Sustainability

Warranty Analytics

Price Optimization

Price Optimization

CPM

Market Basket

Churn

Churn

Profitability

Claims

Claims

Procurement

Workforce

Credit Risk

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A Whole New Set of Users Will Be

Tapped, 2014-2020

100%

75%

Person

50%

25%

Today

2014

2020

Percentage of Potential Users That

Analytics Will Reach

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2014 and Beyond: So far, limited uptake at

the enterprise

• 1:16

software:services

ratio. Less than 3%

of BI software spend

was driven by "Big

Data"

• Only 3% of BI

revenue. 67%

have no

intention to

deploy

in the cloud

• Only 11% actively using,

but another 50% piloting

or planning to deploy

• 80 Percent of Social

Business Efforts Will Not

Achieve Intended

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© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

The Nexus of Forces Enable Personal

Analytics

Quantified

Self

Peer

Influence

Pervasive

Access

Easy

Adoption

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Is Your Company Tapping Into Quantified

Self?

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Microsegmenting the Customer

Will Bring the Next Billion

The CMO will spend more on IT than the CIO.

Every budget will be an IT budget.

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© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

Only 11% of

organizations today

do advanced analytics

Emergence of the

CDO and Data

Science is a reaction

to consumerization of

analytics

New vendors emerge

to challenge the

hegemony of SAS

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© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

Analytics Will Reach the Pervasive Point

After 2020

100%

75%

50%

25%

Today

2014

2020

Percentage of Potential Users That

Analytics Will Reach

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2020:

Internet of

Everything

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2020: Crowdsource Your Analytic

Problem and Innovation

Source: IBM

Source: Apple

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A Great Deal of Money Is Chasing

This Space

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A Great Deal of Money Is Chasing

This Space

Despite ongoing consolidation and acquisitions by megavendors,

new categories of analytic applications will continue to emerge,

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Conclusion: All Working Together Creates

the Transformational Analytic Enterprise

Device/Language/Algorithm:

Prescriptive/Optimization —

100%

Consumer/Individual:

Predictive —

75% of Usage

Business:

Diagnostic —

50% of Usage

IT:

Descriptive —

25% of Usage

Today

2014

2020

Optimization:

Analytics

everywhere, on

all data, at the

point of

decision/action.

Consumer/Customer:

Cloud/social/mobile/

information becomes

mainstream.

Business:

Analytics

broadens and

becomes widespread

acceptance with new

usage paradigms,

such as data

discovery/packaged

apps/operational BI

IT:

BI projects remain

shielded from cuts;

further embedability.

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Business

analytics-centered tomorrow

Analytic

Capabilities

Business

Applications

Business

Applications

Business

Applications

Business

Applications

Analytic

Capabilities

Analytic

Capabilities

Analytic

Capabilities

Applications-centered today

Figure

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References

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