EUROPEAN
SAP TECHNICAL
EDUCATION
CONFERENCE 2002
Sept. 30 – Oct. 2, 02 Bremen, Germany
IT Landscape
Management
Lecture
SAP DB
-The Enterprise
Learning Objectives
As a result of this presentation, you will
be able to:
understand SAP’s positioning of SAP DB
understand that SAP DB is an enterprise DBMS
know more about SAP DB’s technology
SAP DB Agenda
Positioning & history
Philosophy & technology
Interfaces & tools
DBMS are a Commodity !?
Feature-wise:
yes
DBMS Market
The DBMS market is currently dominated by three players
Oracle
IBM
Microsoft
DBMS technology has reached a saturation level
The feature war is over
DBMS Market Transition
Product
features
Consumer-driven
marketplace
•
Low profit margins
•
Average growth
•
High volume
Level of
features
required by
average
customers
Transition point
where technology
delivers basic needs
Technology is “good enough” and
therefore irrelevant.
Customers look for convenience,
quality, satisfaction, cost,
reliability, prestige
Unfilled need
Source: D. A. Norman, The Invisible Computer,
MIT Press