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(1)

Top attributes evaluation

Package 2010

(2)

Methodology

The Questionnaire:

Created from 20 years of experience, extensive research within

HR, focus groups and communication with both our clients and

students

Global perspective - local insight

Comprised of closed-ended and open-ended questions.

The Data collection:

Conducted via an online survey, distributed via the Universum

Panel. The Universum Panel that consists of over 217 000

students worldwide.

Field period:

November - December 2010

No. of respondents in all markets:

5 967

No. of respondents in Poland:

333

Comparisons:

Through out this report we will compare the results amongst the

Polish students with the results amongst the European students.

Targeted students:

University students from all educational years within:

• Business: 78

• Engineering: 53

• Humanities/Liberal Arts/Fine Arts/Education: 49

• Natural Sciences: 35

• IT: 31

• Communications: 10

• Other: 50

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Corporate Social Responsibilities associations

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Poland

Female:

1. Stands up for human rights (43%)

2. Has a culture of respect towards its

employees (38%)

3. Concern for the employees’ health and

well-being (35%)

Male:

1. Concern for the employees’ health and

well-being (64%)

2. Has a culture of respect towards its

employees (41%)

3. Contributing to community growth,

development and integrity (32%)

14%

12%

10%

8%

2%

8%

16%

14%

8%

1%

46%

39%

37%

32%

22%

19%

17%

14%

41%

39%

27%

44%

29%

37%

14%

16%

Concern for the employees’ health and

well-being

Has a culture of respect towards its employees

Stands up for human rights

Contributing to community growth, development

and integrity

Adheres to ethical business practices

A committment to the environment

Gives to charity

Complies with all industry regulations and

guidelines

Has not been involved in any scandals

Ensures that child labor is not used in the

company's value chain

Has diversity as a key driver within the company

Is involved with third world engagements

Other

Poland

Europe

(4)

Corporate Social Responsibilities associations industry differences

-Europe (1/2)

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0%

10%

20%

30%

40%

50%

60%

70%

Co

ntri

bu

tin

g to

co

m

m

un

ity g

row

th,

de

velo

pm

en

t a

nd

in

teg

rity

Co

nce

rn f

or t

he

em

plo

yee

s’ h

ea

lth

an

d w

ell-b

ein

g

Ha

s a

cu

ltu

re o

f re

spe

ct t

ow

ard

s its

em

plo

yee

s

A c

om

m

ittm

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th

e e

nvir

on

m

en

t

Ad

he

res

to

eth

ica

l b

usin

ess

pra

ctic

es

Sta

nd

s u

p fo

r h

um

an

rig

hts

Financial services (inc

Accounting/Auditing/Taxation)

Investment banking

IT consulting

Management consulting

Manufacturing industries

(5)

Corporate Social Responsibilities associations industry differences

-Europe (2/2)

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0%

10%

20%

30%

40%

50%

60%

70%

Co

m

plie

s w

ith

all

ind

ust

ry r

egu

latio

ns a

nd

gu

ide

line

s

En

sur

es t

ha

t ch

ild l

ab

or i

s n

ot u

sed

in

th

e c

om

pa

ny's

va

lue

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ain

Giv

es t

o c

ha

rity

Ha

s d

ive

rsit

y a

s a

ke

y d

rive

r w

ith

in t

he

co

m

pa

ny

Is in

volv

ed

w

ith

th

ird

w

orld

en

ga

gem

en

ts

Ha

s n

ot b

ee

n in

volv

ed

in

an

y s

can

da

ls

Financial services (inc

Accounting/Auditing/Taxation)

Investment banking

IT consulting

Management consulting

Manufacturing industries

(6)

Best and worst practise - High level of corporate social responsibilities

“A 'triple-bottom-line' reporting system with high

social awareness brand, especially with

stakeholders. Company traditions imbedded in

volunteerism and charity work.”

“Community volunteering events that also serve

as team building experiences.”

“Conscientious use of resources, recycling

available and promoted, community involvement

and employee wellness promoted.”

“Employer takes responsibility for all the ways its

business affects society.”

“Working alongside other companies to bring

about a positive change in their community.”

“Considers and budgets for environmental impact

and allows this to affect decision making.

Attempting to improve use of fair trade, renewable

energy etc.”

“No recycling & lots of waste of resources.”

“Not enough attention paid to the environment.”

“A company who doesn't care about social

responsibilities or who says that it care but doing

nothing to prove it.”

“Believing that solution to greenhouse gas

emissions doesn't exist.”

“Employers that cut corners for their benefits, not

to support their customers.”

“Employers who are not the least bit interested in

negotiating with union for collective agreement;

not giving assignments to those known as union

activists.”

Best practice

Worst practice

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