INVITATION FOR PARTNERS
TOPICS COVERED
• Positioning and Product Definition
• Product Strategy
• Product Planning & Roadmapping
• Business Strategy
• Business Model and Pricing
• Market Research
• Innovation
• Ecosystem Management
• Portfolio Management
• Product Development Process
• Managing Product Managers
• Agile Product Management
DATES
Tutorial Days: 16 – 17 Nov 2015
Conference Days: 18 – 19 Nov 2015
EXPECTED ATTENDEES
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BUSINESS SECTORS INVOLVED
Technology
eCommerce/ Web/App/Social Media
Hardware/Electromechanical Sector
Aerospace/Defense
MedTech/BioTech
Communication/Media
Telecom
Transportation
Automotive
Finance
Firmware
Software
…
WHO WAS THERE IN 2014?
• Product Manager
• Project Manager
• Product Owner
• Product Strategist
• CEO
• CTO
• CIO
• US Researcher
• Games Architect
• Software Engineer
• Head of Innovation
• Head of Mobile
• ...
WITH ATTENDEES FROM …
• Austria
• Australia
• Belgium
• Czech Republic
• Denmark
• Finland
• France
• Germany
• Great Britain
• Israel
• Irland
• Italy
• Norway
• Portugal
• Romania
• Russia
• Serbia
• Singapore
• South Africa
• Spain
• Sweden
• Switzerland
• The Netherlands
• USA
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IMPRESSIONS
FROM
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WHY SHOULD MY COMPANY JOIN?
Meet decision-maker
• Meet the key people in product and portfolio management face to face
• Access to c-level product leaders, decisions-makers and influencers
• Showcase your products and services
Brand awareness
• Leave a memorable branding as an active community
member and trustworthy partner
Community impact
• Establish and strengthen your priceless relationships
with the key people of your prospects
Employer opportunities
• Showcase your company as employer of choice for hard to find roles
in product management
All partners will have excellent visibility
• at the central exhibition,
• on the conference webpage,
• on electronic and print publications.
Choose from different partnership
packages and a variety of opportunities
to customise your impact!
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• networking
• keynotes
15
Sun
16
Mon
TUTORIAL DAY
17
Tue
TUTORIAL DAY
18
Wed
CONFERENCE DAY
19
Thu
CONFERENCE DAY
• presentations
• exhibition
• workshops
• interactive sessions
• presentations
• exhibition
• evening
programme
• networking
• keynotes
The week:
Submit your
ideas for
additional
2-day tutorials
!
Submit your
ideas for
additional
2-day tutorials
!
Submit your
ideas for
additional
2-day tutorials
!
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TOPICS OF INTEREST
Digital
Focus:
• Mobile | Apps
• Web | Internet | Online Business
• Software | SAAS
• Enterprise Software
• ...
Example Topics | Themes:
• How mobile changed the product management role
• How to use analytics to improve your product
• Working with personas and story telling
• How to integrate „design“ into product management
• How innovation improve products
• From start-up idea to product: how we won the war
In General:
• How did you solve a product management challenge? Tell us about your experience and success.
• Which persona, organisational or strategic change helped to improve your products?
• ... or just tell the community about how things are getting done in your organisation.
Physical
Focus:
• High tech products
• Industrial products
• Internet of things
• ...
Example Topics | Themes:
• Defining complex products (HW, FW, SW etc.)
• Dealing with regulatory demands
• Application of agile and lean concepts to managing
complex hardware products
• How to launch/introduce new products
• Why do some products get adopted faster than
others?
• Multinational product management (Marketing in one
country, R&D in another and manufacturing in China)
Management
Focus:
• Management and strategy regarding product
management
• Cooperation with other disciplines
• Leadership and HR questions
• ...
Example Topics | Themes:
• Product Managers vs. Business Managers –
are they the same?
• Product Management career paths
• Pricing strategies
• Strategic Product Management
• How to transform your enterprise from a Project Shop
into a sustainable Product Development Company
• How do product management teams work together
• Understanding the selling process –
key to product success
• How to visualise product management progress/
status for management
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Show your impact
and gather the highes
t possible attention
from t
he community!
* Please take note that the amount will be charged in CHF (Swiss Francs).
All bank charges must be borne by the exhibitor.
PARTNERS
PLATINUM PARTNER PACKAGE
CHF 17‘500 (APPROX. USD 18‘900* / EUR 15‘909*)
BASIC PACKAGE
• 6 free tickets
• Individual promotion code for discounted tickets
• Prominent display (bigger than Gold Partner)
of the logo on website & newsletter
• Listing in partner directory on conference website
SELECT ONE OF THE TWO
VENDOR OPTION
BRANDING OPTION
• Large exhibition space (width 6m) at prime location
• Track+ presentation (worth CHF 3’500)
• Publish 3 x written content (worth CHF 15’000)
• Publish 1 x webinar (worth CHF 5’000)
• 4 additional free tickets
• Publish 1 x written content (worth CHF 5’000)
• Track+ presentation 30min (worth CHF 3’500)
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Sign up today!
PARTNERS
* Please take note that the amount will be charged in CHF (Swiss Francs).
All bank charges must be borne by the exhibitor.
GOLD PARTNER PACKAGE
CHF
10‘500.–
(USD APPROX 11‘350* / EUR 9‘545*)
BASIC PACKAGE
• 6 free tickets
• Individual promotion code for discounted tickets
• Prominent display of the logo on website & newsletter
• Listing in partner directory on conference website
SELECT ONE OF THE TWO
VENDOR OPTION
BRANDING OPTION
• Medium exhibition space (width 6m) at prime location
• Discount on Track+ (save CHF 1’000)
• Publish 2 x written content (CHF 10’000)
• 4 additional free tickets
• Discount on publishing written content (save CHF 5’000)
• Discount on Track+ (save CHF 1’000)
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Sign up for a Silver Pa
rtnership
with various o
ptions to expand!
PARTNERS
* Please take note that the amount will be charged in CHF (Swiss Francs).
All bank charges must be borne by the exhibitor.
SILVER PARTNER PACKAGE
CHF 3‘800.–
(USD APPROX 4‘100* / EUR 3‘454*)
BASIC PACKAGE
• Exhibition space (width 2m)
• 2 free tickets
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SUMMARY
* Please take note that the amount will be charged in CHF
(Swiss Francs). All bank charges must be borne by the
exhibitor.
SILVER PARTNER PACKAGE
BASIC PACKAGE
• Exhibition space (width 2m)
• 2 free tickets
• Possibility to publish content (+ CHF 5’000)
CHF 3‘800.–
(USD APPROX 4‘100* / EUR 3‘454*)
GOLD PARTNER PACKAGE
BASIC PACKAGE
• 6 free tickets
• Individual promotion code
for discounted tickets
• Prominent display of the logo on website
& newsletter
• Listing in partner directory on conference
website
SELECT ONE OF THE TWO
VENDOR OPTION
BRANDING OPTION
• Medium exhibition
space (width 4m) at
prime location
• Discount on Track+
(save CHF 1’000)
• Publish 2 x written
content (CHF 10’000
• 4 additional free
tickets
• Discount on
publishing
written content
(save CHF 5’000)
• Discount on
Track+
(save CHF 1’000)
CHF 10‘500.–
(USD APPROX 11‘350* / EUR 9‘545*)
PLATIN PARTNER PACKAGE
BASIC PACKAGE
• 6 free tickets
• Individual promotion code for
discounted tickets
• Prominent display (bigger than Gold Partner)
of the logo on website & newsletter
• Listing in partner directory on
conference website
SELECT ONE OF THE TWO
VENDOR OPTION
BRANDING OPTION
• Large exhibition
space (width 6m) at
prime location
• Track+ presentation
(worth CHF 3’500)
• Publish 3 x written
content
(worth CHF 15’000)
• Publish 1 x webinar
(worth CHF 5’000)
• 4 additional free
tickets
• Publish 1 x written
content
(worth CHF 5’000)
• Track+ presentation
30min
(worth CHF 3’500)
CHF 17’500.–
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TRACK PLUS FOR PARTNER PRESENTATIONS
Bring attention
to your company!
There is a special track where interested companies can present their products and services. The Track+ will run parallel to
the speech and is open to all participants. The conference board will not impose any guidelines for the topic or content of this
presentation – your creativity will bring the attention to your company!
Please note that there is a selection process for the main track and it is not possible for any partners to gain such a slot without
going through the full selection process. Each partner, irrelevant of status, will be treated the same.
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Be in contact with product managers during the year
Many organizations have the desire to keep in touch with product managers not only at
the day of the conference, but during the whole year.
The rewards are clear: You can
raise long term brand awareness and be the
counter-part right at the time a prospects is in need of a certain service or software tool.
As one of our exclusive Platinum or Gold Partner, you now have the possibility to provide us with
content**, which will be shared among our dedicated product management community. Content can
contain a white paper, a case study, a trend report, a success story, a blog, a pdf file or a webcast.
What’s behind
Our goal with the Product Management Festival is to share product management related information
with the community. We publish once in a while online content to our broad product management
community. Depending on the distance to the conference itself, weekly, bi-weekly or monthly
news-letter will be sent to our community.
YOUR BENEFIT
Over thousand product
ma-nagement managers and
professionals hear about
you and your products or
services. This during the
year and not only the
con-ference days itself.
** No sales /marketing content. The inputs from all Partners will be reviewed by the organizers and we keep the right to turn down any material.
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TRADE EXHIBITION
The key element of the conference is the
centrally located exhibition space. The
ex-hibition is also the pivotal place to meet, as
coffee breaks and lunch will be served in
this area.
Because the various tracks take place in
dif-ferent areas, people will also pass through
the exhibition during breaks.
When not attending a session, attendees
will also gather here to exchange ideas and
to get updates about latest products and
offerings.
At the end of the day, the socialising
pro-gramme in and around the exhibition area
is a great possibility to get in touch with the
visitors on an informal basis.
Partners automatically receive an exhibition
space (check details for booth sizes
accor-ding to partner type and options).
Our conference venue «Arena»
offers the perfect ambience for
the participants to meet and
network and for you and your
company to connect with your
customers.
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WHO’S BEHIND PRODUCT MANAGEMENT FESTIVAL?
Raphael Leiteritz
Group Product
Manager
Claudio Lehmann
Co-founder
yooture
Walter Schärer
Program Manager
search.ch AG
Patrick Brändli
Head of Product
Management
Software
Abraxas
Informatik
Samuel A. Fricker
Assistant Professor
Blekinge
Institu-te of Technology
Chair
Software Product
Management
Association
Ian Shuttler
Head of
Product &
Strategic
Marketing
Tecan
Sven Wenger
Head of
Channels &
Workbenches
UBS
Adrian Zwingli
CEO
SwissQ
Conference
Chair
Patrick Schneider
Vice President
Product
Management
Bernina
International
Amjad Siddiqui
Change
Management/
Product Manager
Self Employed
PARTNER REGISTRATION FORM
If you have any
questions, please call:
+41 (0)43 288 88 40
COMPANY NAME*
Contact Person
Surname
Firstname
Street
Zip Code / Place
Country
Phone
2
Select Partner Package
Platinum Package
Gold Package
Silver Package
CHF 17’500
CHF 10’500
CHF 3’800
Vendor Option
Vendor Option
Branding Option
Branding Option
3
Select Booth
Own corporate booth
Official PMF Booth
(requires permission from the organiser;
please contact us for details)
1
Fill in Company & Contact Details
Please fill out the mandatory fields!
→
Additional Options
4
Select Sponsor Options
Apéro
Lunch Break
Coffee Break
CHF 6’000
CHF 4‘000
CHF 2’000
5
Select Additional exhibition space
6m
24m
22m
2CHF 3‘600
CHF 2‘400
CHF 1‘200
6
Additional entry passes
Quantity
(maximum 10)
7
Track+ presentations
Quantity
(CH 3‘800 per presentation)
8
Advertisement and Articles
New advertisement – A4 size
CHF 2’500
Quantity
New advertisement – A5 size
CHF 1’500
Quantity
New advertisement – A6 size
CHF 1’500
Quantity
Commercial Article 1 x A4 page
CHF 1’500
Quantity
Commercial Article 2 x A4 page
CHF 1’500
Quantity
9
Signature
With your signature, you accept the general terms and conditions for Partners
for Product Management Festival 2015.
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GENERAL TERMS AND CONDITIONS FOR PARTNERS PRODUCT MANAGEMENT FESTIVAL 2015
Partner Registration
The contract takes effect with the registration. For registration, the appropriate form has to be duly signed and sent to the organizer. With the signature, the conditions of participati-on for the Product Management Festival 2015 are accepted as binding. Special requests noted in the registration shall be taken into consideration if possible. The exclusion of com-petitors or other conditions cannot be accepted. The Partner undertakes to ensure that all the persons employed by him as well as by possible co-exhibitors at the event observe the present terms of the contract. The Partner may only display on his stand his own products or the products of co-exhibitors who have to separately apply for the event and be officially admitted to it (see section »Co-exhibitors«).
Admission
The exhibition is open to all national and foreign manufacturers, dealers, authorized agents, and service providers of products and services in line with the topic of the exhibi-tion. Exhibits that are not in line with the topic of the exhibition shall not be admitted and have to be removed from the stand at the request of the organizer. If the request is not com-plied with, the objects shall be removed by the organizer at the expense of the Partner. The assignment of exhibition space shall be made according to technical and spatial needs. The exact form and the location of the stands of the individual exhibitors shall only be determined after the number of exhibitors and their spatial needs have been established. After conclusion of preliminary planning, all exhibitors shall be informed in writing about the exact location and dimension of their stands as well as about neighbouring stands. The decision with regard to assignment of stand location and admission of Partners and exhibits shall be made by the organizer.
Duration and Hours of Exhibition
18 September, 8:00 am –19 September, 6:00 pm
Co-exhibitors
The Partner is not allowed to sublet, wholly or in part, or to hand over or exchange the stand assigned to him to or with third parties, or to accept orders on behalf of other companies without prior permission from the organizer. Any co-exhibitor admitted by the organizer has to pay a fee in accordance with an agreement made in advance.
Withdrawal/Non-attendance/Cancellation
The rental contract is binding and cancellations are not allowed. Even if the Partner deci-des not to attend the conference, the Partner shall be liable to pay the total space rental plus any additional costs incurred. The organizer is allowed to terminate the contract if the full rent is not paid in due time.
Late Registration Fee
Registrations received after the Silver Partner deadline of 22 October 2015 will be subject to a 30% surcharge fee.
Cancellation of Event
The organizer is allowed to terminate the contract up to 30 days before the start of the event if the implementation of the event is not in his interest due to the fact that partici-pation is likely to be poor. Poor participartici-pation is likely if the minimum number of Partners and visitors for an event established by the organizer prior to the event is not reached; this number has to be disclosed to the Partners at their request. Payments already made by the Partner at this time shall be refunded. Additional claims by the Partner against the organizer shall not be admitted.
Stand Construction/ Technical Installations
The individual exhibition stands shall be designed and constructed in such a way that no exhibits, advertising panels, or displayed objects interfere with neighbouring exhibitors. The exhibitors shall comply with the technical guidelines and safety regulations of the venue about which they shall inform themselves beforehand. The supply of electricity and phone services, as well as other services provided in the exhibition area, is undertaken by the companies authorized by the organizer. The exhibitor is responsible for cleaning the stand. The exhibition area shall be returned to its original condition. Material attached, adhesive tape for carpets, or adhesive residue shall be removed thoroughly and without damage to the subsurface. Otherwise, the organizer is allowed to have this work carried out at the expense of the exhibitor. The Partner shall be liable to the organizer as well as to the lesser of the premises for damage to the premises and rental objects caused by himself and by co-exhibitors.
Set-up and Dismantling Dates
Exhibitors have to comply to the dates and times communicated by the organizers be-forehand.
Insurance/Liability
Exhibitors are responsible for making their own arrangements for the security of their stands and exhibition items. They are strongly advised to acquire appropriate insurance. The organizer excludes all liability.
Exhibitor’s Passes
For the duration of the exhibition, exhibitors shall receive for themselves and for the per-sons employed by them a limited number of exhibitor’s passes that entitle them to free entry to the event and exhibition space, as well as free catering.
Payment Periods and Terms
All invoices shall be charged in CHF and are payable without deductions and free of all charges within 30 days from the date of the invoice, but in any case before the start of the event. It is possible to request that invoices are issued in EURO with the CHF/exchange rate being at Product Management Festival’s discretion. Please note that all bank fees incurred for this will be charged to the partner. Full payment must be received prior to
exhibiting; otherwise, access to the exhibition area is prohibited. For loss of rental resulting from delay in payment, the exhibitor is liable for the full amount of the rental. If, during the event, the organizer provides additional services for the Partner that were not ordered and paid in advance, these services shall be invoiced immediately upon conclusion of the event, and the respective amounts shall be due for payment upon issuing of the invoice. All rates exclude VAT, which shall be charged at the rate applicable at the time of invoice.
Verbal Agreements, Additional Agreements, Changes
Additional agreements and special regulations require written confirmation of the organizer.
Advertising
Advertising of any kind is permitted only within the stand rented by the Partner, for the Partner’s company, and only for products or services manufactured or offered by this com-pany. Distributing and displaying promotion and information material in the conference rooms and outside of the rented stand is subject to prior approval of the organizer. Tools and equipment used for the purpose of increasing the advertising effect by means of opti-cal and acoustic attractions (e.g. speakers, film screenings, or shows) are subject to prior written approval of the organizer. Non-exhibitors/non-partners are, in principle, not allo-wed to distribute or display any information or promotion material. Political advertising is not permitted at any time.
Audio and Video Recording
The organizer is allowed to have photographs, drawings, and video recordings of the ex-hibition, the exhibition stands and constructions, and of the exhibition objects made and to use them for advertising purposes or press releases; the Partner cannot object to such recordings under any circumstances. This applies also to recordings made by the press or television with the approval of the organizer. Further the host is allowed to use the name of the company and the logo for reference purposes.
Law, Place of Jurisdiction
The applicable law shall be Swiss law. The place of jurisdiction is Zurich, Switzerland.
Severability Clause
Should individual sections of these terms be held invalid in whole or in parts, the validity of the remaining sections is not affected. The invalid provision shall be modified in such a way that the intended purpose is achieved.
Organizer
Product Management Festival | SwissQ Consulting AG, Stadthaus-Quai 15, 8001 Zurich
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Product Management Festival
c/o SwissQ Consulting AG
Stadthaus-Quai 15
CH-8001 Zürich
Tel +41 43 288 88 40
Fax +41 43 288 88 39
www.ProductManagementFestival.com
www.facebook.com/ProductManagementFestival
www.twitter.com/ProdMgmtF
www.pinterest.com/prodmgmtf/
www.linkedin.com/company/product-management-festival
