Swiss tourism in figures 2011 Structure and InduStry data. PartnerSHIP. POLItIcS. QuaLIty.

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SwiSS touriSm in figureS 2011

Structure and InduStry data

PartnerSHIP. POLItIcS. QuaLIty.

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3

at a glance

4

legal baSeS

national touriSm lawS

Due to reference sources, figures either concern the year 2010 or 2011.

earningS and emPloyment 2010

total revenue from Swiss tourism 35.5 billion

revenue from tourist accommodation, meals or transportation 18 billion

tourism employment 144 800 full-time employees

Share of touriSm ProductS 2010 (tOurISM SateLLIte accOunt)

Tourist demand in billion CHF

accommodation services 5.2

Food and beverage serving services 5.2

Passenger transport services 7.6

travel agency, tour operator and tourist guide services 2.6

cultural services 0.3

recreation and other entertainment services 1.0

Miscellaneous tourism services 0.5

tourism-connected products 5.2 non-tourism-specific products 7.8 total 35.5 exPort revenue 2011 Industry in billion CHF 1. chemical industry 74.6

2. Metal and machine industry 64.0

3. Watchmaking industry 19.3

4. tourism (tourism Balance of Payments) 15.6

touriSm balance of PaymentS 2011

Revenue from foreign tourists in Switzerland in billion CHF

tourism, including overnight stays 10.5

Visitors staying in lodging facilities and with relatives 7.7

educational & medical stays 2.7

excursionists, transit visitors, other tourism 2.9

consumption expenditure of border-zone inhabitants incl. short-term residents (< 4 months) 2.3

total 15.6

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7

touriSt regionS

0 25 50 km

1 graubünden: canton of Graubünden.

2 eastern Switzerland: cantons of Glarus, appenzell ausserrhoden, appenzell Innerrhoden, thurgau, Schaffhausen (excluding parts of the district of Schaffhausen) and St. Gallen (excluding parts of the district of See-Gaster).

3 zurich region: cantons of Zurich, of Zug; canton of aargau: parts of the districts of Baden, Bremgarten and Zurzach; canton of Schwyz: district of Höfe and part of district of March; canton of St. Gallen: parts of See-Gaster district; canton of Schaffhausen: part of district Schaffhausen.

4 lucerne / lake lucerne: cantons of Luzern, uri, Obwalden and nidwalden; canton of Schwyz (excluding the district of Höfe and parts of the district of March); canton of aargau: district Muri, parts of Kulm and Lenzburg districts.

5 basel region: cantons of Basel-Stadt and Basel-Landschaft; canton of Solothurn: districts dorneck and thierstein, parts of districts thal and Gösgen; canton of aargau: districts Laufenburg, rheinfelden, parts of districts of Zurzach, aarau and Brugg. 6 bern region: canton of Bern: districts of emmental, Oberaargau, Bern-Mittelland, parts of districts of Seeland and of thun;

canton of Solothurn: districts of Olten, Gäu, parts of district of Gösgen; canton aargau: district of Zofingen, parts of district aarau, Baden, Brugg, Bremgarten, Kulm and Lenzburg.

7 bernese oberland: canton of Bern: districts of Frutigen-niedersimmental, Interlaken-Oberhasli, Obersimmental-Saanen, part of the district of thun.

8 Jura & three-lakes: cantons of neuchâtel, Jura; canton of Bern: districts of Bernese Jura, Biel / Bienne, part of Seeland; canton of Solothurn: district of Solothurn, Bucheggberg, Lebern, part of the districts of thal and Wasseramt.

9 lake geneva region (vaud): canton of Vaud. 10 geneva: canton of Geneva.

11 valais: canton of Valais. 12 ticino: canton of ticino.

13 fribourg region: canton of Fribourg.

cantonal touriSm lawS

Canton Internet Law

aargau www.ag.ch Location development act of 1 January 2010 appenzell Innerrhoden www.ai.ch Promotion of tourism act of 25 april 1999 appenzell ausserrhoden www.ar.ch tourism act of 22 September 2003 Basel-Landschaft www.bl.ch tourism act of 19 June 2003

Basel-Stadt www.bs.ch Location development act of 29 June 2006 Bern www.be.ch tourism development act of 20 June 2005 Fribourg www.fr.ch tourism act of 13 October 2005 Geneva www.ge.ch tourism act of 24 June 1993

Glarus www.gl.ch tourism development act of 6 May 2007 Graubünden www.gr.ch economic development act of 11 February 2004 Jura www.ju.ch tourism act of 31 May 1990

Lucerne www.lu.ch tourism act of 30 January 1996 neuchâtel www.ne.ch tourism act of 25 June 1986 nidwalden www.nw.ch tourism act of 25 april 1971 Obwalden www.ow.ch tourism act of 8 June 1997 St. Gallen www.sg.ch tourism act of 26 november 1995

Schaffhausen www.sh.ch Law on contributions to the cantonal tourism Organisation of 16 June 2008 Solothurn www.so.ch no tourism law

Schwyz www.sz.ch Law on economic development of 27 november 1986

thurgau www.tg.ch Law on actions against unemployment and for Location development of 1 January 2006

ticino www.ti.ch tourism act of 30 november 1998

uri www.ur.ch regulation of 4 april 2004 on the Promotion of tourism Vaud www.vd.ch Promotion of tourism act of 12 June 2007

Valais www.vs.ch tourism act of 9 February 1996 Zug www.zg.ch tourism act of 27 March 2003

Zurich www.zh.ch no tourism law

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9 tOurISM – an IMPOrtant SectOr OF tHe ecOnOMy

Switzerland’s income and expenditures related to travel are reflected in the Tourism Balance of

Pay-ments. On the assets side, it reports Switzerland’s income from travel by foreign visitors in

Switzer-land, and on the liabilities side, it shows expenditure by the resident Swiss population while abroad.

For system-related reasons, the figures in the Tourism Balance of Payments differ slightly from the

values in the Tourism Satellite Account. See the footnote 1 on the previous page regarding this point.

The Tourism Balance of Payments is based on numerous data sources including surveys of visitors

and households as well as accommodation statistics.

touriSm balance of PaymentS

Revenue / Expenditure in billion CHF 2011 Revenue from foreign tourists 2₂₀₁₀1₂₀₀₉ ₂₀₁₁Expenditure of Swiss tourists abroad2₂₀₁₀1₂₀₀₉

tourism, including overnight stays 10.5 10.5 10.1 9.4 8.9 9.5

Visitors staying in lodging facilities and with relatives

7.7 7.9 7.6

educational & medical stays 2.7 2.6 2.5

excursionists, transit visitors, other tourism 2.9 2.9 3.5 3.0 2.7 2.4 consumption expenditure of border-zone

inha-bitants incl. short-term residents (< 4 months)

2.3 2.1 1.7

total 15.6 15.6 15.4 12.4 11.6 11.8

1_{revised figures} 2_{Provisional figures}

Source: Swiss Federal Statistical Office

largeSt Share of income from travel

with overnight StayS

8

touriSm – an imPortant Sector

of the economy

Domestic and international tourism are important factors in the Swiss economy. Of a total revenue

of CHF 35.5 billion in 2010, 18 billion or almost 51 % came from tourist accommodation, meals or

transportation. These three tourism products are responsible for 58 % of the total value added from

tourism.

touriSm – an inviSible exPort

The expenditure of foreign guests in Switzerland has the same effect on the Swiss balance of payments

as the export of goods and services. Approximately 6 % of Switzerland’s export revenue come from

tourism.

1 exPort revenue Industry 2 2011 2010 2009 in billion CHF 2008 2007 1. chemical industry 74.6 75.9 71.8 71.9 68.8

2. Metal and machine industry 64.0 63.6 58.1 74.0 72.5

3. Watchmaking industry 19.3 16.2 13.2 17.0 16.0

4. tourism (tourism Balance of Payments) 15.6 15.6 15.4 15.6 14.6

5. textile industry 3.2 3.4 3.7 4.5 4.6

1_{the figures in the table above are based on the tourism Balance of Payments. For system-related reasons, however, they differ slightly from} the values in the tourism Satellite account. the tourism Balance of Payments, for instance, also reports expenditure by foreign cross-border commuters and short-stay residents, foreign students at Swiss private schools and foreign students at Swiss colleges and universities, which are not included in the tourism Satellite account. On the other hand, the tourism Balance of Payments does not include purchases of tickets (air travel and international rail tickets) from Swiss transportation enterprises made by foreign visitors abroad.

2_{excluding labour and property income from abroad} Source: Swiss Federal Statistical Office

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Share of individual touriSm ProductS

in total touriSt demand

After a steep decline of all aggregates in 2009, the tourism industry had a positive year in 2010.

Despite a decline in demand for tourist accommodation (−0.5 %), demand for characteristic tourism

products showed above-average growth (+2.7 %). In addition to the growing demand for meals in

restaurants and hotels (+2.6 %), this was due to additional demand for tourism products in passenger

traffic (+5.8 %) and air traffic in particular (+9.1 %).

ShareS of the touriSm induStry in Switzerland

Non-tourism-specific products Tourism-connected products Miscellaneous tourism services Recreation and other entertainment services Cultural services Travel agency, tour operator and tourist guide services Passenger transport services Food and beverage serving services Accommodation services 0% 5% 10% 15% 20% 25% 2010 ¹ 2009 2008 2007 2006 1_{First estimate}

Source: annual indicators of the tourism Satellite account, Swiss Federal Statistical Office 10 tOurISM – an IMPOrtant SectOr OF tHe ecOnOMy

The main challenge in capturing economic statistics of tourism is the fact that economic statistics are

generally supply-side oriented. The NOGA division into different industries is based on the goods

and services they mainly produce. By contrast, tourism as a cross-sectional sector includes several of

these supply-side defined industries like accommodation, restaurant business, transport providers,

travel agencies and tour operators to varying degrees. As such, restaurant services are not generally

touristic but only insofar as they are actually consumed by tourists. Generally speaking, a good only

becomes touristic when being consumed by tourists. Tourism is hence defined by the demand side.

The Tourism Satellite Account TSA represents the basic synthesising statistic to measure these

eco-nomic impacts of tourism.

A Satellite Account was compiled for 2001, 2005 and most recently for 2008. The TSA indicators

are calculated for the interim years. Their aim is to publish initial estimates for the Tourism

Satel-lite Account’s main aggregates in a timely and simplified way. The results of the Tourism SatelSatel-lite

Account 2008 are part of the complex system of monetary tourism statistics and provide important

information on the structure of the tourism sector in Switzerland. This structural information is then

used to revise the TSA indicators. Since the last Tourism Satellite Account in 2005, there has been no

new information related to the structure of the tourism sector. Especially those shares of tourism, i.e.

the share of demand, added value and employment directly attributable to tourism, can be adapted

to the economic reality thanks to the newly available information for the year 2008.

the Satellite account:

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decline in touriSm emPloyment,

higher Productivity

After tourism employment had already declined by 2.7 % in 2009, the downward trend continued in

2010 (−0.4 %). In 2010, tourism employment was the same as in 2007, with 144 800 full-time

employ-ees. This negative trend is confirmed in particular for products like accommodation (−2.5 %) and

meals in restaurants and hotels (−0.3 %), while in passenger traffic (+0.1 %) employment remained

nearly unchanged. When considered together, the decline in tourism employment in 2010 and the

increased tourism value added lead to a significant gain in productivity.

touriSm emPloyment rate according to ProductS

(In FuLL-tIMe eQuIVaLentS)

0 10 000 20 000 30 000 40 000 2010¹ 2009 2008 2007 2006 Non-tourism-specific products Tourism-connected products Miscellaneous tourism services Recreation and other entertainment services Cultural services Travel agency, tour operator and tourist guide services Passenger transport services Food and beverage serving services Accommodation services

1_{First estimate}

Source: annual indicators of the tourism Satellite account, Swiss Federal Statistical Office 12 tOurISM – an IMPOrtant SectOr OF tHe ecOnOMy

mealS in reStaurantS and hotelS:

higheSt Share of touriSt value added

Between 2005 and 2009, tourism gross value added as a proportion of total gross value added

re-mained the same at between 2.8 % and 2.9 %. The development of shares of accommodation, meals in

restaurants and hotels and passenger traffic reflects the demand situation. Due to a 2.3 % increase in

demand, total value added also increased by 2 % in 2010. The additional value added in the tourism

industry in 2010 was mainly driven by accommodation (+1.5 %), meals in restaurants and hotels

(+2.6 %) and passenger traffic (+1.8 %).

Share of touriSm groSS value added according to ProductS

0% 5% 10% 15% 20% 25% 2010¹ 2009 2008 2007 2006 Non-tourism-specific products Tourism-connected products Miscellaneous tourism services Recreation and other entertainment services Cultural services Travel agency, tour operator and tourist guide services Passenger transport services Food and beverage serving services Accommodation services

1_{First estimate}

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The high rate of travel participation continued in 2010: 85.5

% of the Swiss resident population

1

undertook trips with at least one overnight stay abroad. A total of 16.6 million trips with overnight

stays were made. On average, 2.6 trips with overnight stays were made per person, of which one trip

had a domestic destination.

While women and men make about the same number of trips, a comparison between different age

groups and language regions shows differences in travel behaviour: whereas people aged 25 to 44 are

the most frequent travellers, taking three trips per year, people aged 65 or over take an average of

1.7 trips. In addition, the Swiss-German population travelled considerably more frequently (2.7 trips

per year) than that of French and Italian-speaking Switzerland (2.3 and 2.1 trips per year, respectively).

number of triPS (In 1000)

2010 2009 2008 2003

trips with overnight stays 16 595 17 183 20 069 17 871

day trips 67 904 75 451 78 654 87 218

In addition to trips with overnight stays, data on day trips were also collected. The permanent

resi-dent population aged 15 or over made a total of 67.9 million day trips in 2010, corresponding to an

average of 10.7 trips per person. This represents a decline from the previous year of 10

% or 1.3 trips

per person.

number of triPS (Per PerSOn)

2010 2009 2008 2003

trips with overnight stays 2.6 2.7 3.2 3.0

day trips 10.7 12.0 12.7 14.8

1_{Swiss resident population aged 15 or over: 6 358 397 persons as of 31 december 2009} Source: Survey of travel behaviour 2010, Swiss Federal Statistical Office

15

travel behaviour of the

SwiSS reSidential PoPulation

full-time equivalentS according to economic SectorS

(In 1000, annuaL aVeraGe)

2011 2010 2009 2008 2007 2006

Service industry total 2 440.5 2 413.1 2 390.5 2 379.9 2312.9 2 243.2 Men 1 324.2 1 305.0 1 294.2 1 295.9 1 268.3 1 236.4 Women 1 116.3 1 108.1 1 096.3 1 084.0 1 044.6 1 006.8

accommodation total 64.9 67.3 66.9 67.9 65.8 64.4

Men 30.9 31.8 31.0 31.0 29.7 29.2

Women 34.0 35.5 36.0 36.9 36.1 35.2

Food and beverage total 110.7 113.4 114.1 118.2 115.5 113.7

service activities

Men 56.2 57.5 56.9 57.8 55.8 54.7

Women 54.5 56.0 57.2 60.4 59.7 59.0

Land transport and total 91.8 90.2 89.3 89.7 87.4 85.4

transport via pipelines

Men 79.9 78.4 78.0 78.5 77.2 74.9

Women 11.9 11.7 11.3 11.2 10.3 10.5

Water transport and total 11.8 10.6 10.8 11.1 10.0 9.3

air transport _Men _7.2 _6.4 _6.4 _6.5 _6.1 _5.7

Women 4.6 4.2 4.4 4.6 3.9 3.6

JobS StatiSticS: accommodation and food Service activitieS (In 1000) 2011

4th quarter 3th quarter2011 2th quarter2011 1st quarter2011 4th quarter2010

Full-time jobs (90 % and over) 142.3 141.3 144.7 145.7 146.9

Men 79.2 77.5 80.0 81.3 81.6

Women 63.1 63.8 64.7 64.4 65.3

Part-time jobs I (50 – 89 %) 36.8 37.8 38.2 37.3 35.4

Part-time jobs II (< 50 %) 34.0 35.5 38.1 37.3 40.0

total number of jobs (overall) 213.1 214.6 221.0 220.4 222.4

Men 96.5 95.0 98.0 99.5 100.4

Women 116.6 119.6 123.0 120.9 122.0

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17

Swiss tourism statistics break accommodation options down into hotel accommodation and

supple-mentary accommodation.

hotel accomodation

Hotels:

Hotels, boarding houses, guesthouses, motels

Health establishments:

Sanatoria which are not subsidised by the canton and convalescent homes with medical

manage-ment or support, Alpine health establishmanage-ments, altitude clinics, rheumatic clinics, public spas.

SuPPlementary accommodation

Private rooms (holiday homes and apartments):

These are properties which are offered for rental to third parties. They exclude properties which are

solely occupied by the owners or long-term tenants, or their family members.

Campsites:

Demarcated sites which are accessible to everyone for the temporary parking of caravans and motor

homes in which they travel, and for the temporary erection of tents.

Group accommodation:

Dormitories for tourists and groups, club and association houses, mountain refuges and huts.

Youth hostels:

Switzerland’s official youth hostels.

Agritourism:

Agritourism or Farm Holidays refers to tourist offers in the country which, generally speaking, are

or-ganised by farmers themselves and represent an additional source of income. The three most popular

offers in Switzerland are: ‘Swiss Holiday Farms’, ‘Sleep in Straw’ and ‘tourisme-rural.ch’ (combined in

the ‘Agritourism Switzerland’ umbrella organisation since june 2011).

Bed & Breakfast:

Bed & Breakfast stands for all kinds of accommodation where a bed and a breakfast are offered.

Accommodation statistics (HESTA) replace the statistics for hotels and health establishments which

date back to 1934 but which were discontinued in 2003 due to budget restrictions. In methodological

terms, these figures cannot be compared to the old statistics; HESTA has been in operation since

1st

January 2005.

accommodation Sector

overview

16 traVeL BeHaVIOur OF tHe SWISS reSIdentIaL POPuLatIOn

duration and PurPoSe of travel

Trips with up to 7 overnight stays declined compared with 2009, particularly domestic trips with

4–7 overnight stays. But trips with 8–14 overnight stays increased, particularly those with foreign

des-tinations. While trips with 1–2 overnight stays are mainly undertaken in Switzerland, most longer

journeys have foreign destinations. Holidays and recreation were once again in 2010 by far the main

reasons for trips with overnight stays. They were cited as the reasons for 66 % of trips, two thirds of

which were holiday trips abroad. The next most often cited reason was visits to relatives and friends

(19 % of trips). Business trips, usually with a foreign destination, accounted for only 6 %.

travel deStinationS

In 2010, 6.6 million trips with overnight stays had a domestic destination and 10 million had a foreign

destination, for the most part to Italy, Germany and France. Compared with the previous year,

mark-edly fewer trips to France were registered (−28 %) but more trips to Italy (+19 %). For the other foreign

destinations, hardly any changes compared with the previous year were observed.

number of triPS with overnight StayS according to deStinationS (In 1000)

2010 2009 2008 2003 Switzerland _{6 584} _{6 730} _{8 922} _{9 097} Germany _{1 911} _{2 011} _{2 776} _{1 502} austria ₇₆₃ ₉₄₂ ₈₂₅ ₅₂₄ Italy _{2 060} _{1 738} _{1 691} _{1 859} France 1 1 267 1 764 1 870 1 773 Southeast europe 2 864 801 688 573 Southwest europe 3 860 721 890 685

the rest of europe _{1 000} _{1 239} _{1 123} ₇₆₈

the rest of the world _{1 280} _{1 217} _{1 268} ₉₃₇

unknown ₇ ₂₀ ₁₆ ₁₅₂

total 16 595 17 183 20 069 17 872

1_{Including overseas departments and Monaco}

2_{Greece, turkey, croatia, Bosnia and Herzegovina, Serbia, albania, Slovenia, Montenegro, Kosovo,rumania, Bulgaria, Macedonia} 3_{Spain, Portugal, andorra, Gibraltar}

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19 HOteL accOMMOdatIOn

overnight StayS by country of reSidence of viSitorS (In MILLIOnS, rOunded VaLueS)

Country of residence of visitors Calendar year 2011 Winter season 10/11 Summer season 2011

total 35.5 15.8 19.8

Switzerland 15.8 7.1 8.7

Foreign countries 19.7 8.8 11.1

europe total (excl. Switzerland) 14.1 6.9 7.4

Germany 5.2 2.5 2.8 united Kingdom 1 _1.7 _0.8 _0.9 France 1.4 0.7 0.7 Italy 1.0 0.5 0.5 netherlands 0.8 0.4 0.5 Belgium 0.7 0.3 0.3 nordic countries 2 _0.5 _0.3 _0.3 russia 0.5 0.3 0.2 Spain 0.5 0.2 0.3 austria 0.4 0.2 0.2

Other countries europe 1.4 0.7 0.7

america total 2.1 0.8 1.3

united States 1.5 0.5 1.0

canada 0.2 0.1 0.1

Brazil 0.2 0.1 0.1

Other countries america 0.2 0.1 0.1

asia total 3.0 0.9 2.1

Japan 0.5 0.1 0.4

china (incl. Hong Kong) 0.7 0.2 0.5

republic of Korea 0.2 0.1 0.1

Israel 0.2 0.1 0.1

India 0.5 0.1 0.4

Other countries asia 1.0 0.4 0.6

africa total 0.3 0.1 0.2 australia, oceania total 0.3 0.1 0.2

1_{Great Britain and northern Ireland} 2_{denmark, Finland, norway, Sweden, Iceland} Source: Swiss Federal Statistical Office 18

In 2011, the Swiss hotel industry recorded a total of 35.5 million overnight stays which was 2 % less

than in the previous year. Swiss demand amounted to 15.8 million overnight stays, which corresponds

to a slight fall of 0.1 % compared with 2010. Foreign guests generated 19.7 million overnight stays, i.e.

a decrease of 3.5 %. Germans accounted for the strongest foreign demand with 5.2 million overnight

stays (−10 % compared with 2010), followed by the United Kingdom with 1.7 million (−8.3 %) and

the United States with 1.5 million (−0.9 %) overnight stays, respectively. In terms of tourist regions,

Graubünden recorded the highest number of overnight stays with 5.4 million units (−7.6 %). It was

followed by the Zurich Region with 5.2 million overnight stays (+2.6 %) and the Valais with 4.1 million

overnight stays (−4.4 %). In 2011, visitors stayed an average of 2.2 nights in hotels and health

estab-lishments in Switzerland. For guests from within Switzerland the average length of stay was 2.0 nights

while for those from abroad it was 2.3 nights. Among the tourist regions, Graubünden recorded the

longest average stay with 3.0 nights.

develoPment of overnight StayS

cHanGe In Per cent cOMPared tO tHe SaMe PerIOd OF 2010

Total Foreigners Swiss

January 2.1 0.7 3.9 February −7.5 −8.5 −6.2 March 2.4 1.2 4.0 april 0.6 −0.8 2.3 May −0.5 2.1 −4.0 June 3.0 0.8 6.5 July −3.3 −3.7 −2.6 august −6.2 −9.3 −1.5 September −3.7 −6.5 −0.1 October −3.0 −4.3 −1.7 november 0.1 −1.9 2.4 december −4.9 −7.8 −1.1 entire year −2.0 −3.5 −0.1

hotel accommodation

hotelS and health eStabliShmentS

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touriSt regionS

Capacity 1 _{Overnight stays in millions} _{Net occupancy rate in %}

Tourist regions Rooms Beds Swiss Foreigners Total Rooms 2 _Beds3

Graubünden 18 887 38 767 2.9 2.5 5.4 51.4 42.7

Zurich region 16 953 28 761 1.6 3.6 5.2 62.5 50.4

Valais 14 100 28 829 2.1 2.0 4.1 49.3 42.5

Bernese Oberland 11 844 23 678 1.7 2.0 3.6 52.9 45.7

Lucerne / Lake Lucerne 12 475 24 356 1.5 1.9 3.4 47.2 39.5

Geneva 9 034 14 798 0.6 2.2 2.8 65.1 52.7

Lake Geneva region (Vaud) 9 328 17 744 1.0 1.6 2.6 52.5 41.2

ticino 8 583 16 827 1.4 1.0 2.4 47.4 40.2

eastern Switzerland 9 787 19 208 1.2 0.8 2.0 38.4 29.6

Basel region 5 833 10 127 0.5 0.9 1.5 53.4 39.9

Bern region 5 744 10 081 0.7 0.7 1.4 51.0 40.1

Jura & three-Lakes 4 091 7 755 0.4 0.3 0.7 36.4 26.9

Fribourg region 2 061 4 144 0.3 0.2 0.4 39.0 29.5

total 128 719 245 072 15.8 19.7 35.5 51.6 41.9

toP deStinationS

Destinations 4 _Rooms _Beds _Swiss _Foreigners _Total _Rooms2 _Beds3

Zurich 7 538 12 875 0.6 2.1 2.6 69.3 56.3 Geneva 6 195 10 067 0.3 1.7 1.9 64.7 53.1 Zermatt 3 205 6 235 0.5 0.8 1.3 66.9 61.2 Lucerne 2 925 5 521 0.3 0.8 1.1 66.9 56.5 Basel 3 730 6 304 0.3 0.8 1.1 61.7 46.8 davos 2 858 5 494 0.4 0.4 0.8 55.2 47.7 Lausanne 2 176 3 879 0.2 0.5 0.7 67.0 51.9 St. Moritz 2 250 4 255 0.2 0.5 0.7 61.9 54.4 Bern 2 080 3 591 0.3 0.4 0.7 64.4 53.1 Interlaken 1 615 3 112 0.2 0.5 0.7 65.9 59.4 Lugano 1 620 3 042 0.2 0.3 0.5 56.6 48.3 Opfikon 1 422 2 481 0.1 0.4 0.5 69.9 57.8 Grindelwald 1 434 3 028 0.2 0.3 0.5 60.7 51.5 Lauterbrunnen 1 350 2 703 0.1 0.4 0.5 60.7 56.1 Switzerland 128 719 245 072 15.8 19.7 35.5 51.6 41.9 20 HOteL accOMMOdatIOn

hotel induStry: SuPPly and demand cantonS

Canton Rooms Beds Swiss Foreigners Total Rooms 2 _Beds3

Graubünden 18 887 38 767 2.9 2.5 5.4 51.4 42.7 Bern 17 032 33 129 2.3 2.6 4.9 51.4 43.2 Zurich 13 641 23 287 1.2 3.2 4.5 65.4 52.9 Valais 14 100 28 829 2.1 2.0 4.1 49.3 42.5 Geneva 9 034 14 798 0.6 2.2 2.8 65.1 52.7 Vaud 9 328 17 744 1.0 1.6 2.6 52.5 41.2 ticino 8 583 16 827 1.4 1.0 2.4 47.4 40.2 Lucerne 5 952 11 211 0.7 1.1 1.7 52.6 43.4 Basel-Stadt 3 820 6 475 0.3 0.8 1.1 60.7 46.0 St. Gallen 5 057 9 690 0.6 0.5 1.1 39.4 31.0 aargau 3 217 5 319 0.4 0.3 0.7 47.0 37.0 Schwyz 2 386 4 621 0.4 0.3 0.6 42.7 39.9 Obwalden 2 184 4 332 0.3 0.3 0.6 45.9 38.9 Fribourg 2 061 4 144 0.3 0.2 0.4 39.0 29.5 thurgau 2 023 3 549 0.2 0.2 0.4 41.7 32.4 Solothurn 1 635 2 801 0.2 0.2 0.4 45.2 35.9 Zug 1 185 1 874 0.1 0.2 0.3 56.1 44.8 Basel-Landschaft 1 369 2 552 0.1 0.1 0.3 41.2 29.6 uri 1 298 2 689 0.1 0.2 0.3 36.7 28.2 neuchâtel 1 243 2 423 0.1 0.1 0.2 37.3 26.9 nidwalden 875 1 851 0.1 0.1 0.2 42.3 32.9 appenzell Innerrhoden 605 1 856 0.1 0.0 0.2 43.5 27.5 appenzell ausserrhoden 964 1 713 0.1 0.0 0.1 29.9 23.8 Schaffhausen 639 1 245 0.1 0.1 0.1 40.8 30.1 Glarus 751 1 623 0.1 0.0 0.1 30.1 24.0 Jura 852 1 725 0.1 0.0 0.1 22.7 17.5 total 128 719 245 072 15.8 19.7 35.5 51.6 41.9

1_{Only open establishments (available rooms and beds)} 2_{number of room nights in per cent of the net room capacity} 3_{number of overnight stays in per cent of the net bed capacity} 4_{top 14 destinations based on overnight stays in 2011} Source: Swiss Federal Statistical Office

(12)

Although the tourism industry continued to be significantly impacted by the financial crisis in 2011,

the construction activity underwent a turnaround last year. The negative trend triggered by the

cri-sis can be overcome and investments in hotel construction are experiencing a growth spurt. This

is especially also due to a step-up in building construction related to major projects. In 2011, total

investments in hotel and restaurant construction of CHF 1.13 billion were 35.21 % higher than in the

prior year. Total capital expenditures on building are expected to rise slightly in the years ahead to an

amount of approximately CHF 1.15 billion by 2017.

StatiSticS of total loanS in the hoSPitality Service induStry

Source: Swiss national Bank, Monthly Bulletins of Banking Statistics

develoPment of conStruction activitieS in the hotel and reStaurant Sector

0 200 400 600 800 1000 1200

Construction activities, forecast Construction activities 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 in million CHF

Source: BaKBaSeL, Hochbauprognose 2011 – 2017

0 2 000 4 000 6 000 8 000 10 000 12 000 Use Limits 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 in million CHF 22 HOteL accOMMOdatIOn

SuPPly in hotelS and health eStabliShmentS

Year EstablishmentsSurveyed Surveyed Rooms Surveyed Beds EstablishmentsOpen AvailableRooms AvailableBeds

2007 5 635 141 596 270 146 4 954 127 710 241 019

2008 5 582 141 680 270 487 4 924 127 923 241 345

2009 5 533 142 551 273 974 4 866 127 758 241 635

2010 5 477 142 815 275 193 4 827 128 865 245 251

2011 5 396 142 101 273 969 4 773 128 719 245 072

Star rating SyStem in hotelS and health eStabliShmentS

Category EstablishmentsOpen AvailableRooms Available Beds Net occupancy rate in % (rooms) 1 Net occupancy rate _{in % (beds)}2 _RevPAR3

1 star 37 1 395 3 118 63.7 47.5 86.0 2 stars 244 6 976 13 281 58.4 47.4 68.2 3 stars 899 31 813 58 739 57.6 48.0 85.6 4 stars 421 30 353 53 821 61.9 52.2 128.2 5 stars 82 9 875 16 905 55.8 47.3 284.3 no information 2 801 42 217 85 628 37.5 29.6 39.6 no category 290 6 090 13 581 47.9 38.1 65.8 total 4 773 128 719 245 072 51.6 41.9 94.5

Size of hotelS and health eStabliShmentS

Size of establishment Open Establishments Cumulative in % Cumulative

0 to 10 beds 773 773 16.2 16.2 11 to 20 beds 1 038 1 811 21.8 37.9 21 to 50 beds 1 603 3 414 33.6 71.5 51 to 100 beds 859 4 273 18.0 89.5 101 to 150 beds 257 4 530 5.4 94.9 151 to 200 beds 102 4 632 2.1 97.0 201 to 300 beds 81 4 713 1.7 98.7

301 and more beds 61 4 773 1.3 100.0

1_{number of room nights in per cent of the net room capacity} 2_{number of overnight-stays in per cent of the net bed capacity}

3_{revPar = revenue / (available rooms * open days), verified by hotelleriesuisse} Source: Swiss Federal Statistical Office

(13)

room average (In cHF)

The room average indicates the average revenue per room.

Hotel category 3 stars 4 stars 5 stars Mean value

2010 162.15 231.20 533.40 260.76 2009 156.55 232.40 550.90 261.80 2008 156.80 233.70 554.75 275.30 2007 151.15 220.70 492.35 247.85 Source: hotelleriesuisse occuPancy rate

Occupancy rate based on available days indicates how often a room was occupied on the days on

which it was available.

0 20 40 60 80 2010 2009 2008 2007 Mean value 5 stars 4 stars 3 stars in % Source: hotelleriesuisse revPar

Revenue per available room is a meaningful ratio in terms of value added of available rooms.

0 100 200 300 400 2010 2009 2008 2007 Mean value 5 stars 4 stars 3 stars in CHF Source: hotelleriesuisse

More information is provided in the publication ‘Yearbook of the Swiss Hotel Industry’, available from

hotelleriesuisse, P.O. Box, 3001 Bern.

For almost 70 years hotelleriesuisse has been organising and coordinating the exchange of information

between its members through professional discussion forums. The results of the discussion forums of

hotelleriesuisse (approximately 160 operations) cannot claim to be representative or complete.

How-ever, they provide valuable information from a group of leading and larger operations regarding

devel-opments and changes during the fiscal year. All figures are averages.

hotel benchmark 2010 (In %) Hotel category (in %)

Number of hotels 3 stars50 4 stars73 5 stars26

Sales revenue 41.0 41.7 37.2

revenue rooms excluding breakfast 55.0 51.3 54.1

revenue from other services 4.1 7.0 8.8

total sales 100.0 100.0 100.0

direct operating expenses −15.8 −15.1 −13.8

Gross profit I 84.2 84.9 86.2

Personnel expenditures −38.0 −39.8 −42.3

Gross profit II 46.3 45.1 44.0

Other operating expenses −15.9 −15.7 −17.8

Operating result I 30.4 29.4 26.1

Hotel management expenditures −5.6 −4.2 −2.4

Operating result II 24.8 25.3 23.8

Maintenance and replacement −5.7 −6.3 −6.9

Gross Operating Profit (GOP) 19.1 19.0 16.9

Key figures

number of rooms 45.3 81.2 137.4

Occupancy rate based on available days in % 68.6 67.1 61.3

average stay in days 2.51 2.62 3.15

room average in cHF 162.15 231.20 533.40

revenue per room in cHF 36 702 50 902 101 553

return on food sales in % 61.1 67.7 67.9

return on beverage sales in % 68.4 69.9 74.2

F & B return in % 61.6 68.8 69.8

total sales in cHF 3 439 129 8 366 822 26 128 436

Source: hotelleriesuisse

factS and figureS

(14)

27 SuPPLeMentary accOMMOdatIOn

holiday aPartmentS by regionS

Tourist region Total

Bern region 0 7 40 25 4 76

Bernese Oberland 51 532 1 643 468 67 2 761

Fribourg region 1 22 151 61 5 240

Geneva 1 6 0 1 0 8

Lake Geneva region 32 174 394 164 9 773

Graubünden 110 1 053 3 906 998 101 6 168

Jura & three-Lakes 0 23 177 110 25 335

Lucerne / Lake Lucerne 12 89 643 199 33 976

eastern Switzerland / Liechtenstein 1 81 331 120 34 567

ticino 26 222 929 217 25 1 419

Valais 285 1 531 4 800 1 295 92 8 003

Zurich region 0 1 73 6 0 80

total 519 3 741 13 087 3 664 395 21 406

gueSt roomS by regionS

Tourist region Total

Basel region 0 1 0 0 0 1

Bernese Oberland 1 0 15 10 0 26

Fribourg region 0 1 7 1 0 9

Lake Geneva region 6 13 37 4 1 61

Graubünden 0 0 1 2 0 3

Jura & three-Lakes 0 5 68 41 3 117

Lucerne / Lake Lucerne 0 4 3 8 1 16

eastern Switzerland / Liechtenstein 0 2 7 9 1 19

Valais 0 0 3 2 0 5

total 7 26 141 77 6 257

For more information on the classification of holiday apartments and guest rooms, please go to page 54 of this brochure. Source: Swiss tourism Federation

claSSified holiday aPartmentS & gueSt roomS

26

SuPPlementary accommodation

holiday aPartmentS

number of Permanently and Part-time occuPied aPartmentS

Apartments total Permanently occupied Occupied part-time Unoccupied

Switzerland 3 569 181 3 027 829 419 819 121 533

Source: Swiss Federal Statistical Office, as of census 2000

analySeS of SuPPlementary accommodation ‘PaSta light’

The precise number of touristic second homes in Switzerland is currently not known. The following

analyses are based on reports and information regarding residential units used for tourism, which

were collected by municipalities, tourism offices, STF classification offices and reservation systems.

The reported figures therefore do not reflect the total non-hotel overnight stays in Switzerland.

One third of all reported destinations have no record of overnight stays or the number of holiday

apartments – around half declare the number of overnight stays for each calendar year and

approxi-mately a sixth of all destination reports the amount of overnight stays for the tourism year (summer

and winter season). The total amount of overnight stays in Swiss holiday apartments is estimated in

the region of 18 million (basis: last census FSO 2003).

OVernIGHt StayS HOLIday aPartMentS

Apartments Overnight stays Apartments Overnight stays

calendar year 23 522 4 611 955 tourism year 2010 / 2011 10 732 765 380

GueStS’ cOuntry OF OrIGIn

in % Rest of the world – in detail in %

Switzerland 63.0 united States 21.0

Germany 15.0 India 18.0

netherlands 6.0 Israel 17.0

France 3.0 united arab emirates 7.0

Great Britain 2.5 Kuwait 6.0

Belgium 2.5 australia 5.5

russia (russian Federation) 1.0 Saudi arabia 5.0

Italy 1.0 Japan 4.5

Other europe 3.0 canada 3.5

rest of the world 3.0 Other countries 12.5

1_{non-hotel accommodation} Source: Swiss tourism Federation

(15)

grouP lodgingS

In 2011 CONTACT groups.ch transmitted 2 271 784 overnight stays (−0.8 %) to 679 affiliated group

accommodations (+0.6 %) in Switzerland. Swiss guests were responsible for 1 775 017 overnight stays.

The strongest foreign demand came from Germany with 298 086 overnight stays.

The average group size was 30 persons (+3.4 %). Guests stayed on average for 4.7 nights (unchanged).

Stays in summer increased by 4.9 % and in winter they decreased by 8.8 %.

In the seminar sector the following purposes of stay were mentioned: courses, conferences, workshops,

team building, management retreats and events. In the leisure sector the following occasions played

an important role: club trips, sport trainings, holidays for seniors, project weeks, apprentices’ camps,

holidays for persons with special needs, family holidays, music rehearsals, school trips, youth camps,

jubilees, birthdays, weddings.

SuPPly and demand

Region 1 _{Establishments} _Beds _Groups _Arrivals

Overnight

stays Duration of stay Group size

Bernese Oberland 123 8 085 2 773 72 937 351 188 4.8 28

Fribourg / neuchâtel 35 2 320 1 229 42 696 168 951 4 37

Lake Geneva region 25 2 028 776 23 081 94 904 4.1 33

Graubünden 127 8 766 3 024 83 372 454 728 5.5 30 Jura 34 1 897 1 071 33 448 133 519 4 33 Schweizer Mittelland 12 785 287 7914 29 341 3.7 28 eastern Switzerland 56 3 871 1 785 52 582 230 526 4.4 31 Basel region 4 311 154 3 632 11 063 3 24 Valais 162 10 809 3 319 88 208 451 575 5.1 29 Zurich region 6 295 180 4 518 13 054 2.9 26 ticino 25 1 054 953 19 634 95 072 4.8 20 central Switzerland 70 4 843 1 837 56 286 237 864 4.2 33 total 679 45 064 17 388 488 308 2 271 784 4.7 30

1_{Old FSO definition of regions} Source: cOntact groups.ch

youth hoStelS

In 2011, youth hostels based in Switzerland recorded a total of 905 000 overnight stays or 3.6 % less

than during the previous year. Domestic demand was at 529 000 overnight stays, which corresponds

to a decrease of 2.8 %. Foreign demand generated 376 000 overnight stays or 4.7 % less than in 2010.

German guests accounted for the largest share of foreign demand with 128 000 overnight stays

(−8.8 % compared with 2010), followed by guests from France with 25 000 overnight stays (−13 %)

and guests from the United Kingdom with 23 000 overnight stays (−9.9 %). In terms of tourist regions,

Graubünden recorded the largest number of overnight stays with 148 000 units (+2.7 %), followed by

Zurich Region with 110 000 overnight stays (−7.8 %) and Ticino with 102 000 overnight stays (−4.1 %).

In 2011, the average duration of stay in the youth hostels was 2 nights at national level. This number

applies to both Swiss citizens and foreign guests. In terms of tourist regions, the largest length of stay

was registered in Graubünden with a result of 2.6 nights.

Tourist Region establishmentsSurveyed Surveyedbeds Arrivalsin 1000 Overnight stays in 1000 Average duration of stay

Graubünden 8 1 030 57 148 2.6

eastern Switzerland 6 524 31 51 1.6

Zurich region 7 735 59 110 1.9

Lucerne / Lake Lucerne 6 552 43 76 1.8

Basel region 3 398 x x x

Bern region 4 332 31 52 1.7

Bernese Oberland 5 476 25 54 2.1

Jura & three-Lakes 3 266 x x x

Lake Geneva region (Vaud) 4 550 44 92 2.1

Geneva 1 334 x x x

Valais 3 341 24 50 2.1

ticino 4 602 47 102 2.2

Fribourg region 1 76 x x x

total 55 6 216 453 905 2.0

x = omitted for purposes of data protection (less than 3 open establishments) Source: Swiss Federal Statistical Office

(16)

agritouriSm

With approximately 240 000 overnight stays

1

_{it was a successful year for agritourism in Switzerland.}

The office of the umbrella organisation Agritourism Switzerland opened up on 1st June 2011. Its

pur-pose is to coordinate the activities of the three founding organisations, ‘Swiss Holiday Farms’, ‘Sleep

in Straw!’ and ‘tourisme-rural.ch’ and improve the general conditions for service providers

through-out Switzerland, while focusing on increasing the value added of the member operations (over 600

providers).

‘SwiSS holiday farmS’ and ‘SleeP in Straw!’: overnight StayS and eStabliShmentS

Tourist region 2

Overnight stays

‘Swiss Holiday Farms’ ‘Sleep in Straw!’Overnight stays Total 2011

Graubünden 4 634 3 152 7 786 eastern Switzerland 22 858 4 757 27 615 Zurich region 7 657 2 464 10 121 Basel region 2 859 3 282 6 141 central Switzerland 24 920 9 736 34 656 Schweizer Mittelland 26 304 4 390 30 694 Western Switzerland 3 _{5 689} _{7 005} _{12 694} Bernese Oberland 2 862 2 669 5 531 ticino 2 383 464 2 847 Valais 778 867 1 645 total 100 944 38 786 139 730 number of establishments 181 172 353

1_{Of which approx. 100 000 overnight stays are attributable to ‘tourisme-rural.ch’} 2_{Old FSO definition of regions}

3_{Fribourg region, Geneva, Lake Geneva region (Vaud), neuchâtel / Jura / Bernese Jura combined} Source: agritourism Switzerland, ‘Swiss Holiday Farms’, ‘Sleep in Straw!’

bed and breakfaSt

Number of

establishments 4 _Rooms _Beds _Arrivals Overnight stays_Swiss Overnight stays _foreigners Overnight stays _total

2011 912 2662 5528 170 760 189 421 215 177 404 598

2010 933 2 717 5 602 157 060 168 711 200 151 368 862

2009 867 2 592 5 385 147 511 155 680 199 877 355 557

2008 827 2 532 5 191 142 840 146 216 202 475 348 691

4_{the accommodation units stem exclusively from the list of members of the Bed and Breakfast Switzerland organisation and can be hotel} establishments and holiday apartments.

Source: Bed and Breakfast Switzerland GmbH 30 SuPPLeMentary accOMMOdatIOn

camPSiteS

1

In 2011, the campsites recorded 3.1 million overnight stays representing a decrease of 6.8 % compared

with the previous year. Swiss guests accounted for 1.7 million overnight stays, down 2.3 %. Foreign

guests generated 1.3 million overnight stays, down 12 %. German guests accounted for 496

000 over-night stays (−11 % compared with 2010), which corresponds to the highest absolute result among the

foreign countries. They were followed by visitors from the Netherlands with 414 000 (−21 %), and France

and the United Kingdom each with 87 000 (−3 % and −4.5 %, respectively) overnight stays. With a total

of 817 000 overnight stays for 2011, Ticino saw a 11 % decrease compared with the previous year,

rank-ing first among all tourist regions in terms of absolute overnight stays. It was followed by Valais with

450 000 (−14 %) and Bernese Oberland with 361 000 (−1.2 %) overnight stays, respectively. For

Swit-zerland as a whole the average length of stay was 3.4 nights in 2011. Swiss guests spent an average

of 3.6 nights on campsites while for foreign guests the number was 3.1 nights. Of all tourist regions

Ticino recorded the longest average length of stay with 4.3 nights.

Tourist region establishmentsSurveyed campsitesTotal

Overnight leased campsites Permanently leased campsites Arrivals in 1000 Overnight stays in 1000 Average duration of stay Graubünden 45 5 115 3 543 1 572 73 251 3.4 eastern Switzerland 37 4 692 1 714 2 978 58 146 2.5 Zurich region 28 3 370 1 412 1 958 42 116 2.8

Lucerne / Lake Lucerne 40 5 463 2 625 2 837 110 270 2.5

Basel region 10 802 252 550 8 21 2.6

Bern region 10 1 226 858 368 26 60 2.3

Bernese Oberland 54 5 213 3 352 1 860 108 361 3.3

Jura & three-Lakes 36 5 953 2 566 3 387 67 209 3.1

Lake Geneva region (Vaud) and Geneva 2 44 7 893 3 503 4 390 86 307 3.6 Valais 65 8 152 6 350 1 801 118 450 3.8 ticino 36 6 239 5 216 1 022 190 817 4.3 Fribourg region 14 2 703 708 1 995 21 50 2.4 total 420 56 821 32 100 24 721 907 3 057 3.4

1_{Only campsites which are included in the Swiss Business and enterprise register (Ber).} note: the methodology for calculating the statistic of campsites has been reworked in 2010. More information on: www.tourismus.bfs.admin.ch (in German or French)

2_{two regions combined due to data protection (less than 3 establishments in the Geneva tourist region)} Source: Swiss Federal Statistical Office

(17)

33 HOteL and reStaurant InduStry

SaleS develoPment comPared to Same quarter of the PreviouS year

–12 –10 –8 –6 –4 –2 0 2 4 6 8 Restaurant

Hotel Hotel and restauration industry

2011 2010 2009 2008 2007 2006 2005 2004 2003

Source: Survey KOF (economic research department of the Swiss Federal Institute of technology, Zurich) in cooperation with GastroSuisse

hotel and reStaurant induStry (reStaurant and accommodation): change in SaleS comPared to the Prior year quarter

1st quarter – 2.2 % 3rd quarter – 6.2 %

2nd quarter – 1.8 % 4th quarter – 4.4 %

Source: GastroSuisse

Sales in the hospitality industry fell markedly in the year 2011. Year on year, industry turnover was

down in all four quarters. It can be assumed that the declining consumer sentiment has increasingly

affected sales in the hospitality industry.

reStaurantS:

change in SaleS comPared to the Prior year quarter

hotel and reStaurant induStry

maJor emPloyer in Switzerland

32

217 282 employees (2011)

8 973 trainees in basic vocational education and training (2010) 26 800 hotel and restaurant establishments (2009)

27.7 billion francs annual turnover in catering business and hotels (2009) 913.8 million francs paid in Vat (after pre-tax deduction) (2009)

or

9.2 % of the overall net Federal tax administration (Fta) receivables (2009)

Switzerland’s hotel and restaurant industry, with its 217 282 employees, is an important employer

in Switzerland. Some 5 % of the country’s employees work in the hotel and restaurant industry. In

addition, this industry employs some 9 000 young people as trainees (apprentices) within the

frame-work of basic vocational education and training. In addition to the jobs in the hotel and restaurant

industry itself, the sector indirectly generates many other jobs – within the construction industry, in

agriculture, and in specialised trade. For instance, half of the meat in Switzerland is consumed in the

restaurant industry. This means that jobs are created both in agriculture and the butchery business.

The current census by the Federal Statistical Office (2008) counts some 26 800 hotel and restaurant

establishments in Switzerland. Of these, 81.6 % are restaurants, 18.4 % hotels with restaurants, 6.4 %

bars and 1.2 % hotels without a restaurant. The hotel and restaurant industry generated an annual

turnover of around CHF 27.7 billion. The hotel and restaurant industry makes a substantial

contri-bution to VAT revenues. In 2009, it paid the net sum of CHF 913.8 million in VAT. The approximately

26 874 restaurants and hotels liable for tax thus contributed 9.2 % of the overall Federal Tax

Adminis-tration volume of CHF 9.9 billion.

(18)

About a third of all hotel and restaurant establishments (34.1 %) generate maximum annual sales of

up to CHF 350 000. Another large share (43.5 %) attains sales between CHF 350 001 and CHF 850 000,

while the remainder (22.4 %) reports between CHF 850 001 and 5 million.

an overview of imPortant key ratioS for the hotel and reStaurant induStry 2010

total turnover per operating day 2 249 cHF

total turnover per employee 106 198 cHF

total turnover per employee and operating day 387 cHF

turnover per restaurant per seat 7 820 cHF

turnover per restaurant per seat and operating day 28 cHF

turnover from food preparation per seat 5 005 cHF

turnover from food preparation per seat and operating day 18 cHF Source: GastroSuisse, Industry report 2012

In restaurants, the turnover generated per person employed was on average CHF 106 198; and in

hotels with a restaurant the corresponding amount is higher at CHF 110 308. Total turnover per

operating day in restaurants was on average CHF 2 249, and in hotels with a restaurant CHF 3 474.

Turnover per seat in a restaurant totalled CHF 7 820 or CHF 18 per day of operation.

For more information, check the publication from GastroSuisse ‘Branchenspiegel 2012’ (‘Industry

Report 2011’), available from GastroSuisse (phone: 0848 377 111) for CHF 35.

The catering industry saw significant falls in sales in 2011 compared to the previous year. The third

quarter stood out as particularly negative compared to 2010. Small businesses with fewer than ten

employees were particularly affected by the dismal economic situation last year.

accommodation:

change in SaleS comPared to the Prior year quarter

Following a first half of the year that was reasonably good in comparison to the catering industry,

sales in the hotel industry fell sharply in the third quarter compared to the previous year. In the fourth

quarter too – in which the catering industry showed a slight recovery – hotel sales continued to fall

significantly.

turnover Per eStabliShment

0 5 10 15 20 more than 5 000 000 2 000 001– 5 000 000 1 500 001– 2 000 000 1 100 001–1 500 000 850 001–1 100 000 550 001– 850 000 350 001– 550 000 250 001– 350 000 150 001– 250 000 up to 150 000 Annual turnover in CHF

Turnover per establishment in %

(19)

37

outgoing

key figureS from SwiSS travel agencieS

Around 85 % of travel agencies are exclusively active in the ‘Retail’ field and focus on the sales of

holiday travel. On average, the equivalent of 3.3 full-time employees is engaged per travel agency.

Average sales per travel agency remained virtually stable compared to the prior year, including sales

per employee. In 2010, 213 students commenced their traineeship as ‘salesman

/

saleswoman in the

travel agency branch’ in 135 training establishments.

Jobs and employees 2010 1 ₂₀₀₉1 ₂₀₀₈1

extrapolated turnover, Swiss travel agencies in billions of cHF 12.5 11.7 13.4 average number of full-time-equivalent employees per travel agency 3.3 3.0 4.3

number of employees, extrapolated to the entire sector – – 10 750

Quota of women approx. 83 % approx. 79 % approx. 75 %

Retailer figures (in CHF) 2010 1 ₂₀₀₉1 ₂₀₀₈1

annual payroll total per travel agency 268 433 268 900 367 200

annual payroll total per full-time-equivalent employee 82 119 105 000 85 400

Gross turnover per travel agency 5 317 000 5 300 000 6 700 000

Gross turnover per full-time-equivalent employee 1 047 000 1 059 500 1 230 000 1_{Business year}

Source: Survey by Swiss Federation of travel agencies and university of St. Gallen (Institute for Systemic Management and Public Governance) 36 HOteL and reStaurant InduStry

buSineSS Size:

number of SeatS Per reStaurant

0 5 10 15 20 25 30

201 and more seats 101– 200 seats 76 –100 seats 51–75 seats 26– 50 seats 1– 25 seats Portion of businesses in % buSineSS tyPe:

from diScothequeS to mountain reStaurantS

9.5 % Beverage-oriented businesses 68.4 % Bars

14.8 % Pubs, wine bars 9.1 % Discotheques, dance halls

100 % Catering trade

90.5 % Restaurants 43.0 % Traditional restaurants 12.7 % Country inn, inn

8.1 % Café, tea room, bistro, brasserie 6.8 % Italian cuisine, incl. pizzerias 6.3 % Local restaurants 6.1 % Mountain restaurants

3.8 % Country-specific restaurants, excl. Italian cuisine

2.7 % Take-away, snack bar 1.6 % Catering in sports centres

0.8 % System catering incl. fast food 0.8 % System catering excl. fast food 1.4 % Canteen or cafeteria in companies, hospitals, schools, etc.

0.2 % Event catering 5.8 % Other restaurant types 7.7 % Night clubs, cabarets

(20)

39 tOurISM InFraStructure

navigation: active lake and river cruiSing in Switzerland

In 2011 the 16 companies joined together in the Association of Swiss Navigation Companies (ASNC)

transported a total of 12.46 million passengers with 149 boats, approximately 2 % more than in 2010

with 12.18 million passengers.

Lake Lucerne once again topped the list with 2.39 million passengers, followed by the Lake Zurich

Horgen–Meilen ferry with 2.19 million passengers, Lake Geneva with 2 million passengers, and Lake

Zurich (incl. Limmat River) with 1.82 million passengers. In terms of distance, on the other hand,

performance declined from 2.45 to 2.42 million, which indicates a more efficient use of boats. Inland

waterway transportation covers a network of approx. 1 200 kilometres.

Source: LItra, public transport information service

air traffic: almoSt 43 million air PaSSengerS

In 2011, Switzerland’s airports recorded some 450 690 flight movements (take-offs and landings, only

schedule and charter flights), 8 % more than in 2010. Of the 42.9 million passengers taking off from or

landing in Switzerland, about 131 200 used Switzerland as a transit station.

FLIGHt MOVeMentS and PaSSenGerS

Airport Movements Local and transfer passengers passengersTransit passengersTotal

Basel Mulhouse 62 169 5 020 987 22 482 5 043 469 Bern Belp 7 185 169 288 477 169 765 Genève cointrin 133 755 13 003 611 45 349 13 048 960 Lugano agno 5 412 165 054 – 165 054 Sion 557 6 315 – 6 315 St. Gallen altenrhein 3 043 94 834 – 94 834 Zurich Kloten 238 569 24 313 250 62 892 24 376 142 total 450 690 42 773 339 131 200 42 904 539

Source: Federal Office of civil aviation, Swiss Federal Statistical Office 38

touriSm infraStructure

tranSPort

Public tranSPort

The public transport route network on railways, roads, lakes and rivers adds up to a total of 26 662

kilometres. 30 690 stopping points are served. In 2011, 2.35 million passengers made use of a

half-fare card, 430 000 persons held a general abonnement valid throughout the country and one million

persons obtained a combined season ticket in one of the 20 regional tariff networks.

cLIMate IMPact accOrdInG tO MetHOd OF tranSPOrtatIOn

Method of transportation Climate impact per kilometre

Long-distance rail traffic 7 grams cO2

regional rail traffic 11 grams cO2

Motor coach 53 grams cO2

regional bus 107 grams cO2

Passenger car 194 grams cO2

Source: Public transport association

One OF tHe denSeSt raILWay netWOrKS In tHe WOrLd

The railroad network of Switzerland totals 5 242 kilometres. 2 992 kilometres are part of the Swiss

Fed-eral Railways network. The Swiss railways (SBB) operate up to 7 000 passenger trains or 375 000 train

kilometres per day on their route network. Around half of this consists of long-distance services

(Eurocity, Intercity and express trains), the other half of regional and suburban railway services. In

2011, Swiss Federal Railways carried 347 million passengers. The average journey distance mounted

to 50 kilometres. In addition to Swiss Federal Railways, a further 45 railway companies operate in the

public transport sector.

FIneLy tuned tranSPOrt netWOrK WItH BuSeS, traMS and tHe POStBuS

In the year 2010, 43 local enterprises carried passengers through cities and small towns on a 3

545 kil-ometres long transport network, with tram, trolley-bus and bus. The regional bus network, operated

by a total of 68 companies, in addition comprises a further 14 484 kilometres (figures including

Post-Bus). Around 15 500 employees were necessary in order to transport the approximately 1 213 million

passengers with both local and regional buses. The 812 PostBus routes operate a network of more than

11 000 kilometres. 1 815 PostBus employees with 2 145 postal buses conveyed 124 million passengers

(162 000 seats). In the course of this, the vehicles covered a distance of 104 million kilometres. In

ad-dition, 1 566 drivers are employed by PostBus companies.

(21)

The mountain regions within the Alps and their peripheral areas are largely dependent on the income

generated from tourism. The mountain railways occupy a key position in the tourism value creation

chain. They are often the driving force in tourist destinations.

– On 1st April 2010 there were 1 120 cantonally (T-bar lifts and small cableways) and 654 federally

licensed facilities in Switzerland; totalling 1 774 aerial tramways, funiculars, circulating tramways

and T-bar lifts (excluding small ski lifts and conveyor belts). Approximately half of these facilities

are T-bar lifts, and 20 % are circulating tramways (fixed-grip and detachable chair lifts, circulating

cabin cable systems, circulating three-cable tramways and funitels).

– Throughout Switzerland, mountain railways hire 3 266 full-time employees and over 6 600 seasonal

workers in transport operations alone. And 3 729 additional positions of employment are being

offered in other associated branches, such as gastronomy.

– In its core business of passenger transport, Swiss mountain railways achieved in 2011 the sum of

CHF 1.02 billion. This is slightly below the result of the record score made in 2009, but it is

nonethel-ess above average as far as the last five years are concerned.

– The areas where visitors and locals can take advantage of the Swiss mountain railways spread from

the Alps of canton Vaud to Eastern Switzerland and the Graubünden Alps. The cableways from

Valais and Graubünden together generate almost two thirds of all passenger transports’ incomes

in Switzerland.

evolution of trade ProceedS in Switzerland (In 1000)

0 200 000 400 000 600 000 800 000 1 000 000 1 200 000

Trade proceeds summer Trade proceeds winter

2011* 2010 2009 2008 2007 2006 2005 2004 2003 2002 in CHF Trend * estimate summer 2011

Source: Swiss cableways (ScW), Facts and numbers in favour of Swiss cableways Industry 2010; Laurent Vanat, season balance 2010/11

Source: Public transport association and Swiss cableways

Legend: red = cable

w ay s gre y = route net w

ork of train, bus and ship

(without urban net

w

orks)

overview of Public tranSPort and cablewayS

mountain railwayS:

(22)

SwiSS Ski and Snowboard SchoolS

In around 160 Swiss ski and snowboard schools, approximately 4 000 ski, snowboard, telemark and

nordic instructors are engaged. During the high season, as many as 7 000 teach in these schools that

offer skiing, snowboard, nordic and telemark lessons for both children and adults. On request, there

are also a number of other sportive and comprehensive activities available to guests.

StatiStic teached leSSonS from SwiSS Ski and Snowboard SchoolS grouP leSSonS – winter 2011/12

Adults 11%

Children 89%

total of teached leSSonS 2011/12 by region Bern 224 306 Graubünden 642 013 eastern Switzerland 108 672 ticino 197 292 Vaud 539 747 Valais 63 701 Western Switzerland 143 995 central Switzerland 8 869 total 1 928 593

average class size 6.25

Source: SWISS SnOWSPOrtS 42

artificial Snowmaking

Overall ski area accounts for only 0.5 % of Switzerland’s total territory. The slope surface with

man-made snow continues to increase and currently represents 36 % of the ski area (79.2 km

2

_{). In order to}

develop man-made snow devices, more than CHF 80 million were invested per year in 2008 and 2009.

PercentaGe OF SKI area WItH Man-Made SnOW cOMPared tO OVeraLL PrePared SKI area In SWItZerLand

0 5 10 15 20 25 30 35 40 in % 10 09* 08 07 06 05 04 03 02 01 00 99 98 97 96 95 94 93 92 91 90 Year

Austria: 66% (2009/10), Italy: 70% (2007/08), France: 21% (2009/10), *Estimated values

Source: Swiss cableways (ScW), Facts and numbers in favour of Swiss cableways Industry 2010; aneF; SntF; FSÖ

evolution of Skier-dayS and firSt-time admiSSionS

In addition to leisure trends and consumer sentiment, skier-days (in winter) and first-time admissions

(in summer) largely depend on weather conditions. Substandard snowfall during 2010/11 winter

sea-son and an unfavourable exchange rate led to a diminution of the number of visitors (26 million

skier-days) by 4.6 % in comparison with the 2009/10 winter season. Due to the Swiss franc’s high exchange

rate and long-lasting periods of bad weather, the number of first-time admissions in summer 2011

decreased slightly.

eVOLutIOn OF SKIer-dayS and FIrSt-tIMe adMISSIOnS In SWItZerLand (In 1000)

0 5 000 10 000 15 000 20 000 25 000 30 000 35 000 40 000

First-time admission (summer) Skier-days (winter)

2011* 2010 2009 2008 2007 2006 2005 2004 2003 2002 * Estimate summer 2011

Source: Swiss cableways (ScW), Facts and numbers in favour of Swiss cableways Industry 2010; Laurent Vanat, season balance 2010/11 tOurISM InFraStructure

(23)

SaleS generated aS a reSult of Switzerlandmobility

Since SwitzerlandMobility was launched in the spring of 2008, the interest of the Swiss population

and foreign tourists has grown steadily: while the web portal schweizmobil.ch registered just over

1 million visits in 2008, the number jumped to over 3.4 million in 2011. In 2011 the LINK-Institute

found that about 2 million people, or 24 % of the Swiss population, are familiar with

Switzerland-Mobility.

Day trips

in million CHF Multiple day trips in million CHF in million CHFEquipment in million CHFTotal

cycling 59 74 187 320

Hiking 70 109 35 214

Mountain biking, Skating,

canoeing 6 7

Sales already included

in cycling 13

total 135 190 222 547

Slow uP

SwitzerlandMobility, jointly with Switzerland Tourism and Health Promotion Switzerland, is a

sup-porter of slowUp projects, car-free days of adventure in all regions of Switzerland.

GrOWtH In nuMBer OF SLOW uP PartIcIPantS 2000 – 2011

0 100 000 200 000 300 000 400 000 500 000 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000

Number of slowUp events

1 1 2 3 6 10 12 14 14 15 16 18

Participants:

– 50 % each women and men

– Average age: 39.6 years

– Expenditures per person: CHF 24.90

Source: SwitzerlandMobility

44

Switzerlandmobility

tOurISM InFraStructure

SwitzerlandMobility is the national network of non-motorized traffic for leisure and tourism focusing

on the development and communication of the most attractive hiking, cycling, mountain biking,

skating, and canoeing routes in Switzerland. SwitzerlandMobility links these routes with public

transportation and a wide variety of services in the leisure and tourism industry. The supporting body

of the network is the SwitzerlandMobility Foundation.

Switzerlandmobility route network

National routes Regional routes Local routes Number of kilometres

Hiking 7 60 228 11 000 cycling 9 53 59 11 000 Mountain biking 3 14 136 7 200 Skating 3 13 2 1 200 canoeing 1 8 23 330 total 23 148 448 30 730 Status: 31/12/2011

OVerVIeW MaP OF natIOnaL rOuteS

Hiking Cycling Mountain biking Skating Canoeing Source: SwitzerlandMobility

Swiss tourism in figures 2011 Structure and InduStry data. PartnerSHIP. POLItIcS. QuaLIty.