Course director: Natalia Tennenbaum and Nora Zarranz Oliveró Course coordinator: Iván Soldo
Credits: 60*
Online module: until April 2015.
Attendance-based section: April – July 2015.
Development and submission of online thesis: July – November 2015. Schedule: Monday to Friday from 9.30 to 13.30 and from 15.00 to 18.00
Aimed at: students with a degree or diploma in the area of Fashion, Marketing and Product Management. Professional experience is also valued.
Entry requirements: · Curriculum vitae · Letter of interest · Project Portfolio
· Personal interview as deemed necessary by the Academic Coordination Team Language: bilingual, the lessons will be taught in english and spanish.
Certification: At the end of the course, an accredited certificate will be awarded for having completed it satisfactorily.
Attendance: Class attendance is mandatory and will be necessary to obtain an accredited certificate.
Price: 9.900 € (2.500 € registration + 7.400 € course fee). Accommodation in Madrid (optional): [email protected] Admissions: +34 914 480 444 [email protected]
For more information: iedmadrid.com
Related courses:
Master of Strategic Design labs Master of Fashion Accessories Design Master of Textile and Surfaces Design Intensive Master’s in Fashion Design Specialization Course in Fashion Styling Specialization Course in Image Consulting Specialization Course in Handbags Design Summer Program in Personal Shopping
FASHION MANAGEMENT
COMMERCIAL MANAGEMENT AND STRATEGY FOR FASHION
PRODUCTS, FROM THE DEVELOPMENT TO THE PRODUCTION
AND DISTRIBUTION
iedmadrid.com INTENSIVE MASTER 60 credits*
*The teaching programme of every IED Master course is based on the criteria set by the European Space for Higher Education (ESHE). The IED Master follows a credit system that matches the structure of the European Credit Transfer System (ECTS). The IED Master only offers its own private qualifications.
T
he Intensive MA Programmes are based on a methodological structure divided into:• Online content at the beginning and end of the programme, through the IED Madrid’s e-learning platform.
• An attendance-based section, concentrated into three months, with the aim of developing the keys of the didactic programme with a range of professionals, combining projects, concepts and experience.
The Intensive MA Programmesare aimed at contributing to the training and specialisation of those who, because of a lack of time, professional commitments or geographical distance, are not able to access them in any other way.
This kind of programme allows students to experience a training experienced based on the combination of theoretical-practical content, direct and exclusive access to professionals from the sector, participation in cultural activities, both within and outside the IED Madrid, and an enriching personal experience which contributes to a comprehensive and objective vision of business reality.
The intensive MA programs offer a chance to develop and expand on the necessary knowledge to access or improve one’s professional activity in today’s competitive and demanding work market.
Due to the frantic speed with which fashion articles are launched
nowadays, and faced with consumers who are more and more demanding, it is of prime importance that products reach the final consumer exactly as they were presented, without defects, at a suitable price and in the stipulated time.
On the other hand, factors like the consolidation of new technologies, real time, the development of new markets and production decentralization, force the textile sector to be constantly seeking solutions and
improvements with which they can innovate and succeed.
To anticipate and face up to these changes, fashion companies increasingly need professionals able to quickly handle very complex production processes.
They need responsible, skilful and fast people, who can simultaneously coordinate the manufacture of products in Asia, negotiate with suppliers, and monitor the distribution of stocks and the sale of a product in the store. It is only by understanding the functions of each of the agents involved in this whole process that we can obtain the best results in terms of product and profitability. For this reason the Intensive Master in Fashion Management is based on acquiring knowledge in the spheres of management, marketing and purchases, thus enabling students to gain skills and practical experience in the management of fashion products in
prêt à porter, accessories and cosmetics.
Starting from this premise, the master was created to train professionals in the sphere of development, management and distribution of the fashion product in its widest sense, and from an international perspective.
Introduction
It is only by
understanding
the functions
of each of the
agents involved
in this whole
process that we
can obtain the
best results in
terms of product
and profitability
“
Objectives
The Intensive Master in Fashion Management trains versatile professionals able to fit into the work team of a large company, and it contributes guidelines for all those professionals beginning their own professional adventure.
To do this, the master is based on a complete theoretical-practical programme, with activities which are very similar to professional reality, along with the transmission of the experience of the professionals teaching it.
Among other objectives, we stress:
• Acquiring global knowledge about the complex world of fashion and how its market works.
• Knowing about the life process of the fashion product, from its design, to production and sale.
• Understanding the important part played by marketing and brand management in fashion.
• Acquiring the necessary tools to be able to apply profitability and efficiency criteria.
• Acquiring the industry’s key negotiation and management skills. • Understanding the role of the commercial department and the
different distribution and sales channels.
• Understanding the management of a physical and online store. • Acquiring the tools necessary to be able to become a future
entrepreneur.
• Understanding the cosmetics sector as a fundamental part of the fashion business.
Intensive Master in Fashion Management
Professional Opportunities
Students who study this programme will acquire a multidisciplinary training, perfect for working in the competitive fashion industry. They will be prepared to enter both national and international companies with a worldwide presence. Also, the comprehensive study plan will enable students to opt for various job opportunities and even start their own business: • Product Manager • Brand Manager • Distribution Manager • Buyer • Merchandiser • Retail Manager • Trade Marketing • Key Account Manager • Consultant
The Intensive Master in Fashion Management
has a didactic methodology that is applied to both the specific content of the master and to the common transversal area of the 4 schools of the IED Master (Design, Fashion, Visual Communication and Management). In this way, students receive a complete training experience, promoting relations with other disciplines and profiting from the exchange of knowledge, ideas, opinions and experiences as part of a stimulating and enriching training for their subsequent professional career. Starting from this approach, the methodology of the Intensive Master in Fashion
Management is based on:
Methodology
Theoretical-Practical Classes
These classes will help the student to lay the foundations of knowledge in a solid way in order to guarantee success in the execution of ideas. The student will have the opportunity to reinforce the knowledge acquired in the theoretical classes by means of finding solutions in practice cases, using real examples or working on specific cases which have a bearing on concrete subjects.
Online Training
The student will develop a series of subjects and tutorials through the IED Campus. These subjects, either theoretical-practical or to develop tools, are part of the student’s transversal training, and the online tutorials will form part of the support and monitoring of the final project.
Lectures
These lectures aim to bring the experiences of some of the most outstanding professionals in their field to students, in order to get to know different examples of current reality at first hand and to resolve the student’s doubts and concerns.
Visitas
These offer the possibility of seeing in situ the different spaces in which some of the sector’s professional activities are carried out.
Trips
The possibility of taking a trip exists, if the head of the course considers it to be necessary. If this happens, the additional cost will be met by the student.
Workshops
These are collective activities, where the student puts into practice the knowledge acquired during the course and experiments with new work tools from new approaches.
Intensive Master in Fashion Management IED Master Madrid
The Intensive Master in Fashion Management
covers a wide range of subjects and examples, in which the student will have the possibility of discovering a complete and professional vision of the sector. It is divided into subject modules, each corresponding to the acquired skills. The modules are:
Module 1. Basic Material - online
(5 credits)
During this phase students will work on their own via an online platform, with the support of a tutor for the monitoring and resolving of any doubts.
These subjects deal with basic, cultural and instrumental knowledge, indispensable for entering highly specialised professions. Certain subjects require assessment tests to guarantee that the subject matter has been successfully learned, in order to be able to tackle the beginning of the attendance-based module correctly.
• TOOLS
• Adobe InDesign • IED MADRID
• History and Culture of Design • Sustainability in Fashion
• SUBJECTS
• Fashion contextualization • Analysis of trends • Product and collection • Fabrics and colour • Fashion vocabulary
Module 2. Specific and transversal
material - attendance-based (40
credits)
PRODUCT MANAGEMENT
The aim of this module is to go deeply into product management, from the time that the commercial need for a product emerges on the market, until it goes on sale. It includes design, production, negotiations with suppliers and the management of distribution and logistics channels.
• Life cycle of the product. • Purchasing plan. • Collection structure. • Pricing.
• Production and suppliers.
• Demand planning, supplies and management of suppliers.
• Logistics and distribution channels. • Production and management of suppliers in
Asia and India.
MARKETING AND COMMERCIAL STRATEGY
The importance of the departments of marketing and sales will be analysed, introducing the student to the basic tools needed for the correct execution of the defined strategy.
Also, special emphasis will be placed on the influence that new technologies and new market ethical values have had, with respect to correct brand management for reaching the desired positioning.
• Behaviour of consumers and trends. • Competition.
• Commercial analysis and price setting. • Brand management.
• Communication and PR.
• Sales point and visual merchandising (personal shopper, buying experience, etc.). • Promotions.
• Principles of marketing and digital sales (e-commerce, social media, etc.). • Sustainability and CSR.
MANAGEMENT
This deals with knowing about and
understanding the functions and objectives of the teams and the professionals who form part of the process, as well as understanding the business model, its characteristics and aims. This is indispensable knowledge for being able
to get a global view and to respond effectively to company needs and expectations.
• Knowledge of profitability and efficiency. • Team management (transversal functions). • Operations.
• Negotiation. • Leadership.
• Entrepreneurship and business plan.
Transversal content
This is made up of subjects that are taught, based on content that promotes a multidisciplinary approach, part of the didactic philosophy of the IED Madrid.
Applied creativity: A practical workshop, based on a project and with the aim of teaching students to apply methodological tools in a creative environment.
Design culture: The IED Madrid has a programme of cultural activities that complement the student’s training.
Professional orientation: The Companies Department of the IED generates didactic material, with the aim of facilitating students’ access to the professional world.
Module 3. Final project -
attendance-based (5 credits)
The final project, a fundamental part of the programme in the attendance-based period, and carried out in collaboration with a company in the sector, has as its objective the drawing up, carrying out and presentation of a work, as an exercise in the integration of the specific and transversal skills acquired during the programme, thus contributing to the student’s introduction to the employment situation. This project is carried out under the eye of a professional and is submitted for valuation by a jury of experts so they can mark it and give their critical opinion of the work done.
Module 4. Personal thesis - online (10
credits)
After finishing the attendance-based part of the teaching programme, students then have to face producing a personal thesis, with all the complexity and professionalism that this supposes.
Once they have decided the sector of interest in which they are going to work and what local realities, human resources and media and materials that they have, students present their projects to the head of the course for his approval. Work is carried out with the support of a project tutor through forums and online meetings, as well as by broadening his training with complementary didactic material. In this phase, didactic activity is focused on the resolution of any doubts with the tutor, periodic deliveries of thesis development, presentations for the monitoring of the documentation process, and periodic revisions. The result is presented to a jury by means of two delivery options:
• In person: at the headquarters of the IED Master.
• Online: by videoconference from the student’s home.
Intensive Master in Fashion Management
Natalia Tennenbaum
She graduated in Economics and Business Studies from the Universidad Autónoma of Madrid. She worked in the Musgo chain of stores, where she was in charge of purchases, and then went on to hold the same position with the Hipercor children’s brand of the Corte Inglés. She has extensive experience in children’s
textiles and is an expert on the Asian market, both in production and supplier management in Asia and the large fairs held in Canton, Hong Kong, and in direct negotiations with Bangladesh, India, China, etc.
Currently, she is in charge of purchases for the select Perfume and Cosmetics department of the Corte Inglés, contributing her knowledge of the management of luxury brands, a strategic sector in the world of fashion.
Nora Zarranz Oliveró
She has had a long career in management and marketing, both inside and outside the fashion world. After obtaining an MBA from the IESE Business School, she spent many years working in business consultancy in both Spain and the United Kingdom, where she acquired a deep knowledge of management and commercial management.
She currently works in the purchase of accessories in El Corte Inglés, after having previously worked in positions of responsibility in the Department of Marketing and Sales of the same company, which gave her a complete vision of all the processes necessary for the management of fashion products.
Similarly, she has been connected to teaching since the beginning of her professional career, writing business cases and giving classes in marketing for various MBAs.
Sandra Manresa
Industry Manager, Fashion Brands on Google
María Pardo
Director of the magazine Marie Claire
Stephane Pitoy
Director of Operations in Amazon BuyVIP
Pedro Muro Calero
Collection Manager in BATA EUROPE
Sonsoles Ximénez de Embún
In charge of purchases and founder of Filomena Limón
Inmaculada Olmos García
Product Manager in Carolina Herrera
Pablo Jarauta
Doctor in Philosophy
Javier Peña
Lecturer in Methodologies for Innovation
Intensive Master in Fashion Management IED Master Madrid
The IED Campus is the e-learning platform of the IED Madrid, and a practical and intuitive online support for enriching the training period of the design and communication disciplines. Distance learning is the perfect complement to the contact with the professionals and teachers who give the theoretical and practical content, and is an irreplaceable part of the training period. For this reason, the online modules are a perfectly integrated part of the courses. The material imparted allows our students to widen their skills and go deeper into the knowledge and tools they will require, so that the attendance-based experience is made even more intense and efficient.
The IED Campus provides didactic content in such formats as master classes, interactive manuals, downloadable texts, course self-evaluation tests, activities, directed exercises, personalized tutorials and debate forums moderated by our teachers, who give the student continuous follow-up.
There is also a coordination space on the IED Campus to support the attendance based classes, where students can establish multidirectional communication channels with their teachers and classmates, consult the course calendar daily, find out about all the latest news, have within reach notes, teaching programmes and didactic foundations, consult, send and receive messages, etc., and
be up to date on everything that is going on in the IED Madrid (events, exhibitions, lectures, seminars) through a constantly updated diary. The IED Campus also has very accessible technology, which allows students to access a learning environment at any time or place and from any device with an Internet connection (computer, lap top, mobile or tablet). Connection with the IED Campus promotes a sense of community between students, teachers and the school. Sharing and debating the knowledge learned is the most efficient way to train in an attendance-based and online way.
IED Madrid
Campus
M
ore than forty-five years ago, the IED emerged as an educational institution working in all design disciplines, visual communication and fashion, and boasts nine schools in Spain, Italy and Brazil.The IED has been present in Madrid for more than fifteen years, with two schools that serve 1,400 students. They are both set in the city centre, next to the neighbourhoods of Malasaña and Gran Vía.
At present, the IED Madrid is a Private Centre for Higher Education in Design, offering Higher Qualifications that are equivalent to university degrees, as well as MA and postgraduate courses, one-year courses, Executive, specialisation and summer courses.
The IED Madrid offers
comprehensive training for new design professionals, who are
The IED Madrid
is a cultural
institution
for the
dissemination
of design and
its connections
with other
disciplines
“
”
aware of the time they are living in and the environmental, social, economic and political needs that will define future societies. Thanks to the constant relationship
between our school and the business world, all of the courses enjoy the support of a range of companies and institutions, such as: Apple, Canal+, Fun&Basics, iGuzzini, Missoni, Philips, Audi, Inditex, Electrolux, VIPS, Lancia, Alitalia, Sony, Vitra, Havaianas and Bombay Sapphire.
In addition, the IED Madrid is a cultural institution disseminating design and its connections with other disciplines, such as architecture, art, film and music. We organise exhibitions, conferences and events linked to our vision of the future, through innovation and experimentation.
T
he IED Master is the postgraduate school of the IED Madrid, a dynamic and innovative laboratory, focusing on debate and research, which offers the best conditions to learn in a strategic environment: a place in which to think about the present and design the future.The programmes at the IED Master have been designed to offer continuous education, to provide students with efficient training in the fields of design and communication, to face an increasingly demanding market. The training journey we offer combines a cultural context, transverse knowledge and technical specialisation.
All of the courses are characterised by offering students a multidisciplinary and international vision which involves carrying out real world projects in collaboration with companies and professionals from the sector.
At the IED Master we aim to train future professionals who can boast innovative and creative profiles, which is essential nowadays in order to successfully face the demands of the current work market.
We promote multidisciplinary knowledge in the context of design and communication, achieving a wider perspective in terms of the personal and professional development of our students. We provide rigorous specialisation in each specific professional area, with a teaching methodology that combines theory and practice, to culminate in a final project tutored by the best professionals in the sector.
We teach our students to develop high-quality communication and management skills with regard to the knowledge acquired.
The IED Master programmes are aimed at students holding diplomas and degrees, as well as professionals and freelancers working in the fields of design and communication, and the corporate world. They are designed to offer high-quality training that ensures an opportunity for personal and professional growth.
The Excellence
of the IED Master
F
ashion has become a social reference point, by means of which individuals communicate their values and define their own lifestyle, through profound reflection on the socio-cultural and anthropological context.As a mass phenomenon, differences can be appreciated in the market. On the one hand, we identify the great luxury firms, experts in the art of selling design, which continue marking the importance of the dominant, aspirational impulse of the consumer society. On the other hand, in recent years and as a consequence of globalisation and the appearance of the new digital media, the textile sector has experienced a drastic transformation in retail.
All this has reduced the distance between the different agents who intervene in the manufacturing and distribution process, shortening the time from design of a garment to its arrival in the store, creating a concept of quick fashion which has changed this market system.
This trend, which can be extended to the world of accessories, textile design and other spheres connected to fashion, such as the cosmetic sector, is evolving more and more and obliges professionals in the sector to be up to date on all the changes, acquire a global and detailed vision and promote their professional, even international, careers
For this reason the training of the
IED Master in Fashion is based on the following objectives:
IED Master
in Fashion
facilitates
the necessary
knowledge and
tools to move
rigorously and
successfully in the
fashion business
universe
“
”
• To give students a global vision of the fashion market, helping them to identify the characteristics and needs of each of its areas. • To guide training towards a professional
approach in order to explore the market properly.
• To foster the student’s creative identity in whatever functions he has to carry out in a company or as an entrepreneur.
Conscious of the needs demanded by the market, the programmes of the IED Master in Fashion facilitates the necessary knowledge and tools to move rigorously and successfully in the fashion business universe.
The IED Master is constantly in contact with the business world as part of its curriculum, with a relationship that runs parallel to the training course.
Teaching and business are intertwined in each of the courses, enriching the educational experience of the students with case studies, competitions, involvement in projects, etc. This link is consolidated in most programmes with the completion of a final project in which the student makes use of all the knowledge acquired during the course.
To promote these synergies, the IED Madrid has a Business Bureau where agreements with public and private entities are activated, to develop educational content as part of our Career Guidance. The aim is to facilitate access to the employment market and to create a network of professional contacts from the start of the academic year.
Education and
business come
together in each
of the courses,
enriching the
experience of
our students
“
”
Student
Services
Companies
The Professional Guidance Department is a service offered by the IED Madrid to its students in order to advise them and bring them closer to the business sector in a personal and professional way.
The services on offer are useful to those who want to carry out practical experience, or are seeking work, and for those who are interested in exploring and defining their work and study options following their studies.
This department provides students with contacts, opportunities and meetings with companies, on the basis that this will help students enter the work market. This service can be enhanced by the attitude and initiatives of the students themselves.
How to take part?
• Students should submit their CV in Word or PDF. They will be included in our database and will take part in all of our selection processes, depending on their personal and professional profile.
• Students are advised to send a motivation letter describing their interests and objectives.
• We offer the chance to hold a personalised meeting with any students who are interested in this service, to offer them guidance, help them tweak their CV, and manage their entry in the work market. Always by prior appointment.
Operation
The IED carries out personalised monitoring of the students and former students who have been through this department and the companies who might be interested in them, in order to share the results of the selection processes.
Living in
Madrid means
taking part in
an intense and
varied student
environment
“
”
M
adrid is the “campus” of the IED Master. A dynamic, accessible and sustainable city based on an Avant Garde cultural model.Thanks to its location in the city centre and the collaboration agreements established with local institutions, such as the Madrid City Hall, the students and collaborators of the IED Madrid enjoy privileged access to the large public centres for culture, arts and education: the Biblioteca Nacional, La Casa Encendida, the Museo Nacional Centro de Arte Reina Sofía, the Museo del Prado, etc. Living in Madrid also offers the chance to take part in a lively and varied student atmosphere. The city boasts a rich educational choice (seven public universities, eight private universities) as well as research centres, summer courses, forums, seminars and specialisation courses, to name just a few.
The cultural life of Madrid, the quality and quantity of its museums, cultural centres, theatres, auditoriums and cinemas turn it into a very active cultural centre, which hosts some of the most important cultural events of the year in Spain, such as ARCO and PHotoEspaña. Dynamic, multicultural, hospitable and tolerant, its character as an open city enhances its image as a space for the exchange of ideas and cultures, and favours a welcoming atmosphere that combines education, culture and fun. As an economic and financial centre, the home of the main national and international institutions and companies, the daily life in Madrid brings together professionals from all sectors, to constantly generate new professional opportunities. It is an important link between Europe and Latin America, the
North of Africa and the Middle East, thanks to its historic past and its privileged geo-strategic position. Its geographical position, infrastructures and human capital, along with its quality of life and projection to the future, turn Madrid into one of the most attractive cities in which to live, study or work.
Hospitality Department
The IED Madrid has launched a new service for international students and for those who live outside Madrid, situated in the Palacio de Altamira.
If you have any doubt or question, please contact us by email at
[email protected] or by phone on +34 91 448 04 44. All of the information regarding administrative procedures and student services in Madrid is available in our online Student Guide, at studentguide.es.
ISTITUTO EUROPEO DI DESIGN. C/ Larra, 14 - 28004 Madrid. Mercantile register: Tome 7617, Book 0, Folio 201, Section 8, Page no. M - 123199, 1st registration. Director IED Madrid: Riccardo Marzullo.
The IED offers Official Degrees in Design – Graphic Design, Product Design, Interior Design (code 28073045), whose training leads to the obtaining of an official and recognized qualification by the Education Department of the Madrid Region, order number 364/2010, of the 2nd of February, 2011. Provisional study plans, pending approval. Itineraries in the process of being regulated by the Madrid Region. The IED also teaches courses leading to its own qualifications, which do not lead to an official qualification, – three-, two- and one-year courses, MAs, advanced training, specialization and summer courses. In some cases, special technical skills will be required.
All courses are attendance-based. For any information on the duration of each course, start and end dates, number of teaching hours and practical hours, please see the leaflets for each department, available to all students. The cost of school material varies depending on the course chose, ranging between €20 and
€160. Additionally, the cost of the necessary materials to carry out projects ranges, depending on the course chosen, between €30 and €270. The cost of this material will be the responsibility of each student, taking into account that the IED offers its students the use of its IT, fashion and product design workshops. The courses are taught from Monday to Friday at the premises of the IED, and, occasionally, on Saturdays. The timetable runs from 9:00 to 23:00. The minimum number of registrations to carry out a course is 15 students. The hours mentioned in each programme include teaching hours, project tutorials, practical classes in laboratories and cultural visits, depending on each course.
The IED offers a Professional Guidance Service to its students, as well as the practical experience agreement form (a maximum of 400 hours) and the list of available companies. The registration period opens eleven months before the start of the course, and closes once the available places have been filled. The annual fee is divided into a registration fee and a course fee. The reservation of each place will be formalized by means of the payment of the registration fee. The IED recognizes students’ right to drop out of a course in certain cases. This information, as well as that describing
the causes, formalities and consequences of the resolution of the contract, is included in the general regulations, available to the public at the offices of the Information and Guidance Service and Administration Department.
The IED organizes a yearly competition to offer a grant which may cover the course fee. As of the publication of this leaflet, the IED Master Madrid has a faculty of active professionals made up of 15 PhDs, 145 graduates and 53 professionals with other qualifications. The prices of the courses depend on their duration, the credits offered, the language in which they are taught and the provenance of each student. For more information please write to [email protected].
REGISTRATION FEE PAYMENT: BANK DEPOSIT AND SUBMISSION OF THE BANK RECEIPT BY FAX TO 91 448 01 22 OR E-MAIL TO [email protected] SPECIFYING THE NAME OF THE STUDENT. Payments from Spain: Banco Popular Español. C/ Génova, 20 · 28004 Madrid. Istituto Europeo di Design. Account Number: 0075-0322-81-0600446618.
Payments from abroad: Banco Popular Español. C/ Génova, 20 · 28004 Madrid · Spain. Istituto Europeo di Design. Swift code: POPUESMM. IBAN Code: ES65 0075-0322-81-0600446618. In cash: CHEQUE MADE OUT TO ISTITUTO EUROPEO DI DESIGN S.L. CREDIT CARD (VISA, MASTERCARD). PAYMENT OF THE COURSE FEE: A single payment of the total course fee (by means of one of the payment options listed for the registration fee), to be paid one month prior to the start of the course. Payment in instalments by financing the course fee through a financial institution, processed one month prior to the start of the course, as described in the information leaflet available to students at the Information and Guidance Service and Administration offices of the IED Madrid. Acceptance is subject to approval by the financial institution. The ISTITUTO EUROPEO DI DESIGN, S.L reserves the right to update, modify or remove the information contained in this information leaflet. Additionally, the company fulfils all personal data protection security measures as stated in RD 1720/2007.
General
Information
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IED Network: Milano, Roma, Torino, Firenze, Venezia, Cagliari, Madrid,
