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Social Network Analysis

PD Dr Lothar Krempel

[email protected]

September 20, 2010

Cologne Graduate School in Management, Economics and Social Sciences Course: Number 1623

Location: Max-Planck-Institut für Gesellschaftsforschung, Paulstr. 3, 50676 Köln Time: Mondays 14:00 - 15:30

Credit Points: 6

Type of Course: Fachübergreifende Theorien und Methoden Course Language: English

The Seminar introduces into central topics of Social Networks, the formal rep-resentation of networks as mathematical graphs and the computational anal-ysis and visualization. We use Pajek, a free program for the analanal-ysis of large networks. The course introduces into elementary networks metrics, centrality measures, concepts of dense areas like cliques and cores and structural equiva-lence (block modeling). Special topics are ego-networks and the analysis of two mode networks, concepts of network growth, diffusion processes in networks. Requirements:

Oral presentation of one course text in the seminar and own network project or oral exam.

Reading:

• Scott, John (2000): Social Network Analysis. London: Sage

• Woulter de_Nooy, Andrej Mrvar and Vladimir Batagelj (2004): Exploratory Social Network Analysis with Pajek. Cambridge: Cambridge University Press

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October_11 INTRODUCTION, OVERVIEW

actors, attributes, relations: symmetric; asymmetric, (di)- graphs Scott: Chapters 1-2

Pajek Chapter 1: Looking for Social Structure

- Videolecture: On Social Networks with an overview of graph drawing with demo of a system Pajekhttp://videolectures.net/cov05_batagelj_ snogd/

- Krempel, Lothar (2008): Netzwerkanalyse: ein wachsendes Paradigma. In Steg-bauer (ed), Netzwerkanalyse und Netzwerktheorie, p. 215- 226

October_18 BASICNETWORK METRICS

density, degrees, paths, cycles, closeness, betweeness Scott: Chapter 3-4

Pajek Chapter 2: Attributes and Relations

Freeman Linton C (1979): Centrality in Social Networks: Conceptual Clarifica-tion. In: Social Networks, 1(1) 215-239

October_25 CLIQUES ANDCOMMUNITIES cliques, cores, .., k-plexes, clusters, communities Scott: Chapter 5-6

Pajek Chapter 3: Cohesive Subgroups

M. Girvan and M.E.J. Newman (2002): Community structure in social and bio-logical networks. PNAS, June 11 202, vol. 99, no. 12, 7821-7826.http://www. pnas.org/cgi/doi/10.1073/pnas.122653799

November_15 POSITIONS ANDROLES

Positions, Roles, Clusters, Blockmodelling, Structural Equivalence Scott: Chapter 7

Pajek Chapter 12: Block Models

Padgett John F. and Cristopher K. Ansell (1993): Robust Action and the Rise of the Medici 1000-1434 AJS, Vol 98, 6 , 1259-1319

November_22 SOCIALCAPITAL, STRUCTURALHOLES

Burt. R. S. (1992): The Social Structure of Competition. In: Nohria Nitton and Eccles, Robert (ed) (1992): Networks and Organisations. Boston: Harvard Busi-ness School Press. p 57-91

Burt, R. S. "Structural Holes and Good Ideas." American Journal of Sociology. 110. 2 (2004): 349-399.

November_29 EGONETWORKS

Bott, Elizabeth (1957) Family and Social Network. London : Tavistock Cubbit, T. (1973) Network density among urban families. In Boissevain, J. and J.C. Mitchell,

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eds, Network Analysis: Studies in Human Interaction. The Hague

Brandes, Ulrik, Jürgen Lerner, Miranda J. Lubbers, Chris McCarty & José Luis Molina (2008) "Visual Statistics for Collections of Clustered Graphs" , proceed-ings of the 2008 IEEE Pacific Visualization Symposium. March 5-7, Kyoto, Japan

December_6 ASYMMETRIES, HIERARCHIES, POWER,

Chase, Ivan (1974): "Models of Hierarchy Formation in Animal Societies." Be-havioral Sciences 19: 374-382. highly recommended

Chase, Ivan (1980): Social Process and Hierarchy Formation in Small Groups: A Comparative Perspective. American Sociological Review 45: 905-924.

Katz, L. (1953). A new status index derived from sociometric analysis. Psychome-trika, 18, p.39-43.

December_13 GROWTH OFPERSONALNETWORKS homphily, clustering, triads, transitivity

Pajek: Chapter 4: Sentiments and Friendship

Miller McPherson, Lynn Smith-Lovin, and James M Cook (2001): Birds of a Feather: HOMOPHILY IN SOCIAL NETWORKS. Annual Rev- Sociol. 2001. 27: 415-444. Davis, James A. (1963): Structural Balance, Mechanical Solidarity, and Interper-sonal Relations. American Journal of Sociology, Vol. 68, No 4, p 444-462

- Cartwright, D. and F. Harary (1956): Structural balance: A Generalization of Heider’s Theory. Psychol. Rev., 63, 277-293

- Heider, Fritz (1946): Attitudes and cognitive organization. The Journal of Psy-chology. 21, 107-112.

-Newcomb, Theodore, M. (1963): The Acquaintance Process. New York: Holt, Ri-nehart & Winston

December_20 AFFILIATIONNETWORKS: TWO-ANDN-MODEGRAPHS

Breiger, R.L. (1974): The Duality of Persons and Groups. Social Forces, 53, 181-190 - Davis A. Gardener B and Gardener M.R. (1941) Deep South. Chicago University of Chicago Press.

Borgatti, Stephen and Martin Everett (1997): Network analysis of 2- mode data. Social Networks, 19 ,243-269

Diesner Jana and Kathleen M.Carley (2005): Revealing Social Structure from Texts: Meta-Matrix Text Analysis. In: Narayanan and Deborah J. Armstrong (ed): Causal Mapping for Research in Information Technology. Hershey: Idea Group

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Pajek Chapter 8:diffusion

Granovetter, Mark S. (1977): The Strength of Weak Ties."American Journal of So-ciology 78: 1360-1380.

Milgram, S. (1967): The Small World Problem. Psychology Today, 1:61-7

Coleman, James S., Elihu Katz, and H. Menzel. (1957): The Diffusion of an In-novation Among Physicians. Sociometry 20: 253-270.

Christakis, Nicolas and James H. Fowler (2007): The Spread of Obesity in a Large Social Network over 32 Years. N Engl J Med 2007;357:370-9.

Krempel, Lothar, & Schnegg, Michael. (2005). About the Image: Diffusion Dy-namics in an Historical Network. Structure and DyDy-namics, 1(1). Retrieved from:

http://escholarship.org/uc/item/28n027c3

JANUARY_17 NETWORKVISUALIZATION mapping, layouts, attributes,

Freeman, Linton (2000): Visualizing Social Networks. Journal of Social Struc-tures, Vol 1, No. 1http://wwww.cmu.edu/joss

Krempel, Lothar (2011): Network Visualization. In: Carrington, Peter and John Scott (ed): Handbook of Social Network Analysis. London: Sage

- Krempel, Lothar (2005): Visualisierung komplexer Strukturen Grundlagen der Darstellung mehrdimensionaler Netzwerke. Frankfurt: Campus Verlag

- Moreno, J. L. 1953 [1934]. Who Shall Survive? Foundations of Sociometry, Group Psychotheraphy and Sociodrama. Beacon, New York: Beacon House Inc. January_24 NETWORKDYNAMICS: GROWTH ANDDECAY

Höpner, Martin and Lothar Krempel (2003): The Politics of the German Com-pany Network. Cologne: Max Planck Institute for the Study of Societies. MPIfG Working Paper 03/9, September 2003

[http://www.mpi-fg-koeln.mpg.de/pu/workpap/wp03-9/wp03-9.html]

January_31 VIRTUALCOMMUNITIES

Wellman, Barry (2001): Physical Place and CyberPlace: The Rise of Personalized Networking. International Journal of Urban and Regional Research 25 (2001) Adamic, Lada A., Orkut Buyukkoten and Eytan Adar (2003): A social network caught in the web. Firstmonday, peer-reviewed journal of the internet.

http://www.firstmonday.dk/issues/issue8_6/adamic

Hansen, Derek, Ben Shneiderman and Marc A. Smith (2010) Analyzing Social Media Networks with NodeXL. Insights from a connected world. Burlington, MA: Morgan Kaufmann

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General Literature

1. Easley, David and Jon Kleinberg (2010) Networks, Crowds, and Markets Reason-ing About a Highly Connected World

http://www.cs.cornell.edu/home/kleinber/networks-book/

2. Stegbauer, Christian (2010): Netzwerkanalyse und Netzwerktheorie. Ein neues Paradigma in den Sozialwissenschaften. Wiesbaden:VS Verlag

3. Knoke, David and Song Yang (2008): Social Network Analysis. Second Edition. Beverly Hills: Sage

4. Boris Holzer (2006): Netzwerke. Bielefeld: Transcript

5. Trappmann, Mark, Hans J. Hummell und W.Sodeur (2005): Strukturanalyse so-zialer Netzwerke. Konzepte, Modelle, Methoden. VS Verlag für Sozialwissen-schaften.

6. Carrington, Peter J., John Scott and Stanley Wasserman (eds.) (2005): Models and Methods in Social Network Analysis. Cambridge: Cambridge University Press. 7. Brandes, Ulrik und Thomas Erlebacher (ed) (2005): Network Analysis.

Methodo-logical Foundations. Berlin: Springer

8. Scott, John (2000): Social Network Analysis. London, Sage

9. Jansen, Dorothea (1999): Einführung in die Soziale Netzwerkanalyse. Leske + Bu-drich Verlag

10. Degenne, Alain and Michel Forse (1999): Introducing Social Networks. London, Sage.

11. Schweizer, Thomas (1996): Muster sozialer Ordnung. Netzwerkanalyse als Fun-dament der Sozialethnologie. Berlin: Dieterich Reimer Verlag

12. Schenk, Michael (1995): Soziale Netzwerke und Massenmedien. J.C.B. Mohr Tü-bingen

13. Wasserman, Stanley and Katherine Faust (1994): Social Network Analysis. Me-thods and Applications Cambridge, Cambridge University Press

14. Franz U. Pappi (ed) (1987): Methoden der Netzwerkanalyse. (Techniken der em-prischen Sozialforschung Bd.1) München: Oldenbourg

15. Tittmann, Peter (2003): Graphentheorie. Eine anwendungsorientierte Einführung. Leipzig: Fachbuchverlag Leipzig.

16. Martin, John Levi (2009): Social Structures. Princeton: Princeton University Press 17. Stegbauer, Christian und Alexander Rausch (2006): Strukturalistische Internet-forschung. Netzwerkanalysen internetbasierter Kommunikationsräume. Wies-baden: VS Verlag für Sozialwissenschaften.

18. Harary, Frank, Robert Z. Norman and Dorwin Cartwright (1965): Structural Mod-els: An Introduction to the Theory of Directed Graphs. New York: John Wiley 19. Freeman, Linton(2004) The Development of Social Network Analysis: A

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Free Programs

Pajek Vlado Batagelj and Andrej Mrvar: a powerful free program especially designed to analyze very large networks.

http://pajek.imfm.si/doku.php?id=download

Woulter de_Nooy, Andrej Mrvar and Vladimir Batagelj (2004): Exploratory So-cial Network Analysis with Pajek. Cambridge: Cambridge University Press Visone is a free graph drawing program maintained by Ulrik Brandes to

ana-lyze and visualize social network data. http://www.visone.info

NetDraw is a free Network Drawing Program which is available from Analy-tic Tech

http://www.analytictech.com

NodeXL a free program by Marc Smith which runs in Microsoft Excell 2007 as template with interactive features

http://www.codeplex.com/nodexl

Hansen, Derek , Ben Shneiderman, Marc Smith (2009) Analyzing Social Media Networks: Learning by Doing with NodeXL.

Gephi Gephi is an interactive visualization and exploration platform for all kinds of networks and complex systems, dynamic and hierarchical gra-phs.

http://gephi.org/

FREE TECHNICAL INTRODUCTIONS

:

• Michael Schnegg und Hartmut Lang (2001): Netzwerkanalyse

http://www.methoden-der-ethnographie.de/heft1/heft1.html • Robert A Hannemann: Introduction to Social Network Methods.

References

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