PRODUCTS & SERVICES CATALOG
www.chromedata.com ▪ (800) 936-8906Applications
AutoPlanner™ 4
Carbook Pro 4
Carbook Showroom 5
PC Carbook® Plus 5
Automotive Description Service 6
Best Offer 6
Chrome Construct 7
Chrome Incentives Service 7
Web Services
IncentiveWatch 8
New Vehicle Data 8
Third Party Mapping 9
Data Products
AutoBrief Reviews 10
Chrome Image Gallery - Basic 10 Chrome Image Gallery - Expanded 11
Chrome Video Showcase 11
New Car Test Drive 12
PicMotion Video 12
Chrome Data
Solutions’ presence
in the industry is
unparalleled:
Most - US Vehicle
manufacturers use our
data or solutions
Over 90% - Of the largest
fleet companies in North
America use our content
17,000 - Dealerships
count on us to help
them sell new and used
vehicles
6,000 - Web sites are
powered by our data and
solutions
1,000 - Financial
institutions use our
Company Profile
Chrome Data Solutions is a joint venture – created by the merger of Chrome Systems, Inc., and the Autodata Solutions Content Group (a division of Autodata Solutions, Inc.) that brings together two companies that have serviced the automotive industry for decades.
With over 25 years of automotive data and software experience, Chrome Data Solutions offers an unparalleled spectrum of high-value vehicle content and applications. Our solutions help the complete automotive sales chain develop, market and sell vehicles more effectively and profitably. We continuously invest in our data and product development to perfect our experience with both consumer-facing and professional-facing implementations. Our complete suite of digital content includes industry-leading data, vehicle configuration and comparison, vehicle description and VIN decoding, incentives programs, full-motion video and images, vehicle reviews, accessories selling and comprehensive mapping to third party providers. We have been providing off-the-shelf web services solutions longer than any other company in our field. Our innovation led us to develop the Chrome Style ID, a unique identifier for every vehicle down to the trim level, which simplifies integration between our solutions and third-party providers and has made us the standard in the industry.
We are committed to continuously investing in our data and product development to create future innovations and offerings. Our world-class client service and support team assists our clients in both implementation and on-going operations.
APPLICATIONS
AutoPlanner™
Our powerful desktop pricing and research tool offers an easy-to-use research environment featuring the most up-to-date data, a built-in analytics engine, automated price and equipment updates in hours and new vehicle updates in days, the ability to integrate custom-defined future vehicles with current production vehicles and the automatic application of configuration and pricing rules. It’s no surprise that 85 percent of North American vehicle manufacturers depend on it to define the market and rapidly understand, report and respond to changes in real-time.
DESIGNED FOR| Manufacturers and Pricing Planners.
Carbook Pro
This flexible, multi-user, web-based research and reporting tool helps you easily create and share powerful vehicle proposals to drive more sales. DESIGNED FOR| Dealers, Dealer Groups, Dealer Service providers, Fleet professionals, and Fleet
APPLICATIONS
Carbook Showroom
Web-based vehicle configuration, research and pricing tool that can be immediately delivered through the web site of any dealer, credit union, or affinity group. Provides site visitors with the best of vehicle data and configuration logic along with leading edge design and top-rate research, enabling them to build, price, compare, and request quotes in a dynamic and user-friendly online environment. Updates are made daily and covers 1997 vehicles to current model year.
DESIGNED FOR| Dealers, Credit Unions and Financial Institutions, Portals and Affinity Groups, Internet Sales Managers, Web Site Designers, and Developers serving the automotive space.
PC Carbook® Plus
Desktop vehicle configurator for in-depth configuration, specification and pricing. PC Carbook pioneered electronic specification with its introduction in 1986 and is still used today in thousands of dealerships to reply to quote requests and Web leads, as well as to spec out and order vehicles—or verify orders. Available in US English, Canadian English and Canadian French versions.
DESIGNED FOR| Sales Managers, Used Car Managers, Fleet Managers, Internet Sales Managers, and
Sales Floor Team.
“With CarbookPro, I
can build a vehicle,
send it to the
customer and get
sign off, all with a
couple clicks. There’s
an electronic record
of everything and
virtually no chance of
making an ordering
mistake.”
George Bengston, National Sales Manager Schumacher Auto
WEB SERVICES
Automotive Description Service
Our web-based Automotive Description Service (ADS) delivers complete, customizable VIN decoding. It is offered as a basic service with basic vehicle information, or a full version with comprehensive car, light duty truck, and motorcycle information, including: standard and optional equipment lists, manufacturer option codes, original vehicle pricing, available colors, and body types. Optional add-on modules include images and OEM Build Data, which is information from the vehicle manufacturer that fully describes a vehicle’s specifications and feature content when the vehicle left the manufacturing plant. Descriptions can be derived from inputting a VIN, large batches of VINs, or a vehicle year, make, and model. ADS covers US and Canadian vehicle models back to 1981. It is updated daily and available in US English, Canadian English, Canadian French and Spanish versions.
DESIGNED FOR| Any business that wants instant vehicle descriptions through a web services interface
by inputting a VIN or a vehicle year, make, and model.
Best Offer
Highlight your best deals with our incentive and finance program information web service. Instead of wading through all the details, consumers see the “best offers” available for a particular region, along with offer expiration dates and any manufacturer disclaimers. This service shows Best Cash Offer, Best Finance Offer and all Targeted Programs and returns all of the constituent incentives so you know how each offer is comprised. Best Offer is available for US only and updates are made daily. DESIGNED FOR| Portals, Financial Institutions, Service providers, Dealer Web Site Managers, and all others creating and managing automotive retailing web sites.
“Chrome Data is
highly accurate, the
company is very
reliable and our
dealers love the data
range. It is the best
solution we could
have chosen.”
Liz Coudriet, Director of Production DealerActive
WEB SERVICES
Chrome Construct
Chrome Construct combines vehicle research, configuration and comparison tools into one web service that delivers a rich, robust experience for your web shopper. Site visitors can build, compare or conduct a lifestyle search for their desired vehicle, spec it the way they want and get pricing through our comprehensive web-services interface, helping you sell more cars and satisfy even the most demanding web shopper. Easily integrated into your site, Chrome Construct reduces your development time while providing state of the art capability and satisfying functionality for the web shopper, helping sell more cars!
Chrome Construct is updated daily and years of coverage for the US is 1997 to date and 2000 to date for Canada. Chrome Construct supports US English, Canadian English, Canadian French and Spanish.
DESIGNED FOR| Software Developers in the automotive space, Dealer Web Site Managers, and all
others creating and managing vehicle information web sites.
Chrome Incentives Service
Chrome Incentives Service delivers complete retail and lease incentive data for the U.S. and Canadian markets. Get instant access to all deal scenarios for every new vehicle, complete with stackability and equipment-specific rules. Incentive data is always timely with new programs available shortly after a manufacturer’s decision. All deals are based on a customer zip code or postal code and vehicle identifier (VIN, Style ID or Acode). Choose delivery via web service, batch processing or file download. DESIGNED FOR| Dealer providers, portals and dealers.
DATA PRODUCTS
IncentiveWatch
Gain timely, anywhere access to competitive incentive data with our online library of national, regional, consumer and dealer incentive data for North American vehicles. Library includes timely data updates, cross-links to corresponding vehicles down to the trim and option level, historical data back to January 2002. All data is displayed in the original OEM data format. DESIGNED FOR| Manufacturers.
New Vehicle Data
Our New Vehicle Data product is a complete set of new vehicle data on 43 makes, including several exotic makes. Several variants are available, including “Current years” covering last calendar year and forward, “Previous years” going back to 1997 and “Archives” that extend back to 1989. New Vehicle Data is updated daily and available for US and Canada in US English, US Spanish, Canadian English, and Canadian French versions.
DATA PRODUCTS
DATA PRODUCTS
Third Party Mapping
Tables, available for US only, that provide mappings between
corresponding Chrome Data Solutions and Third Party book providers IDs for used vehicle values (Kelley Blue Book, Black Book, NADA, NADAGuides). NADA and NADAGuides tables are updated monthly with data from the current model year back to 1997. Black Book and Kelley Blue Book tables updated bi-monthly with data from the current model year back to 1998. ACES, Autodata, and ALG mapping data are also available.
DESIGNED FOR| Dealer Web Sites (Dealer Tech providers), Research Portals, and Financial Institutions.
“Because of the way
Chrome Data makes
data available and
ties it all back to the
Chrome Style ID, we
were able to pull apart
various parameters
and present different
aspects of vehicles.
This allows us to
create a simple
and innovative user
interface.”
Bruce Polkes, Principal
MEDIA & EDITORIAL
AutoBrief Reviews
Detailed, expert reviews on today’s cars and light-duty trucks, AutoBrief reviews are at the model level and use our Model ID so that clients can link back to any New Vehicle Data product. Reviews cover 2007 vehicles to date for the US market and are updated weekly. Clients can easily get the updates through our update site or FTP site. AutoBrief reviews are for US only and updated weekly.
DESIGNED FOR| Portals, Large Dealer Groups, Web Site providers, and Media companies.
Chrome Image Gallery - Basic
The Chrome Image Gallery consists of two image packages, designed to be used for cost-effective online vehicle presentations. The Multi-View Image set offers the four most requested images – front ¾, rear ¾, side profile, and interior shot – for each vehicle and is available from the 2010 model year forward. The Color-Matched Image Package offers side-profile images of available exterior colors on every covered model, from the 2010 model year forward. Available for US and Canada and updated weekly. Media is available through FTP or can be retrieved through a media server so you never need to host, update or maintain the images.
DESIGNED FOR| Web Site providers, Portals/Media companies, Dealers, DMS and CRM providers.
“Our lead acceptance
rate has shot up
to over 90 percent
and a big chunk of
that success can be
attributed to Chrome
Data.”
Bill Jeppesen, VP of Sales & Marketing
MEDIA & EDITORIAL
Chrome Image Gallery - Expanded
Chrome Image Gallery – Expanded includes 17 to 21 of the most requested interior and exterior views, along with 3 color-match angles. Each image is linked to a Chrome Style ID for easy integration with our data. Media is available through FTP or can be retrieved through a media server so you never need to host, update or maintain the images. Images are studio-quality and available in a variety of sizes. Images begin with the 2010 model year with subsequent model years added as they become available for all cars and light-duty trucks in the U.S. and Canada. Updates are made weekly.
DESIGNED FOR| Web Site providers, Portals/Media companies, Dealers, DMS and CRM providers.
Chrome Video Showcase
A powerful educational and marketing tool that can help increase web site traffic, raise conversion rates, and market your inventory in one dynamic presentation. Our full-featured Video Showcase, available for the US, delivers everything you need to place consumers squarely in the driver’s seat. Original video programming from Wheels TV. Hosting and delivery services from Brightcove, Inc.
MEDIA & EDITORIAL
New Car Test Drive
The New Car Test Drive is a model-level vehicle review written by
professional journalists who have driven the vehicles. Reviews are written to appeal to a wide-range of consumers and include high-level information, granular detail and subjective driving impressions. Reviews are divided into 11 segments to maximize implementation flexibility, and use our Chrome Style ID so that clients can link back to any New Vehicle Data product. Reviews cover the 2000 model year forward for the US market and are updated weekly. Updates are available through our FTP site.
DESIGNED FOR| Portals, Large Dealer Groups, Web Site providers, and Media companies.
PicMotion Video
PicMotion Videos combine engaging images with voice-over narration of standard equipment and features in a concise format that is perfectly suited for today’s busy lifestyles. Videos are streamed for easy on-the-fly updates and always-up service. New videos are released around the same time as new vehicle pricing and are optimized for mobile on-the-go research. PicMotion Videos cover the 2013 model year forward, and are available for every retail make, model and body type in the Chrome Image Gallery Expanded library.
MEDIA & EDITORIAL
96%
Of Chrome Data clients were satisfied with Chrome Data’s industry-leading solutions.93%
Were satisfied with the most knowledgeable support team in automotive data, based in Portland, OR.Chrome Data Solutions
We provide end-to-end solutions for all facets of the industry. Our solutions and services meet the needs of:
■ Manufacturers ■ Dealers
■ Banks and Finance Companies ■ Portals
■ Dealer Service Providers ■ Aftermarket Companies ■ Insurance Companies
■ Remarketers and Auction Houses ■ Fleet Companies
Our solutions are: ■ Vehicle research
● Configuration - Build and price
● Comparison - Side by side or advantage-based
● Technical Specifications - Dimensions, weights, capacities ● Editorial Reviews, Awards and Accolades
● Videos - Full motion and brief, action packed eye catching videos ● Incentives - National and Regional offers by vehicle and zip code ● Images - Stills and color change photos
■ VIN Services - Comprehensive and accurate vehicle descriptions ■ Shopping tools
● Third party mapping - To all three book providers
● Monthly lease/loan payment calculation services - Based on all active rates and incentives for most OEM’s and current finance rates and residuals available from a dealership’s finance partners ● Inventory search that provides car shoppers with powerful search
Chrome Data Solutions, LP
700 NE Multnomah St., 15th Floor | Portland, OR 97232
V (800) 936-8906 | F (503) 963-6310 www.chromedata.com
