CONNECT Eastern Sweden. CONNECT connects Entrepreneurs and Growth Enterprices with Competence and Capital. CONNECT Östra Sverige

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CONNECT Eastern Sweden

CONNECT connects

Entrepreneurs and Growth Enterprices with Competence and Capital

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• Describes the product

• Describes the technology

• Tells how much time and money that have

closed

•Telling no one else is as good

•Fraction of the world market is huge turnover

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•_Benefits?

•_{The business model?}

•_{What are the three first customers?}

•_{When will the next bill?}

•_{We are going to get rich!}

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Advice - Presentation

• Be calm

• Look the audience in the eye

• Breath

• Stand firmly

• Pick one person in the audience

• Do not look at the projection screen

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Investors

• You want to sell part of the company to an

investor. Investor is a purchaser

• You want to use the investor's expertise. The

investor is a partner

• Be proud of your company

• Be humble - it's a buyer's

market. Your company is not worth

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Important for the investors

• Investors want to get a complet over the

company. They want to understand the risks and opportunities are on the company.

• Be confident but have feet on the

ground and all the facts, well-informed

• Avoid "We will take a percentage of

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Easy to understand

• The information must be clear

• Relevance

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Layout

• The picture should be supportive of what you

say - not vice versa

• Power Point pictures should be simple and

clear

• Use pictures

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Content • Introduction Image

• Business concept and solution

• Business Benefits

• The customer market

• _Competitors • Team • Business Model • _{Financial Information} • Action plan • _{Investment offer}

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Introduction

• Company name and logo

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Pitch

• It is crucial that you captures audience

• Start with a pitch

• What is the customer's problem?

• Why are you here?

• Brief summary of the presentation

• Storytelling

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Business concept and solution

• Business concept

• Explain how the product / service solves their

problems and needs

• Explain NOT technique in detail, but focus

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Business Value

• What is the product / service benefits to the

customer?

• What is unique?

• Benefits measured in dollars?

• Benefits in terms of efficiency?

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Customer

• Who are you aiming to?

• Who is the customer?

• Is there a first customer, please describe it in

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Market

• Describe the market. Market size (expressed in

money)?

• What is driving the market growth and trends

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Market illustration

Marknad Personer

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Competitors

• Who are your competitors?

• Positioning relative to

competitors. Communicate your uniqueness among the competition

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Competitors Illustration

Matchmaking Filtrering

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Team

• Management

• Board

• Ownership

• Describe the team's expertise in the company

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Fredrik

Grundare och ordf. Ansvar: Finansiering, strategier, FoU-satsningar

Johan

Grundare och VD (Civ. Ing.) Ansvar: Sälj- och affärsutveckling Lennart Affärsutvecklare och säljare Mattias Utvecklare BOLAGET • Owners - Johan A (33 %) - Andreas B (33 %) - Fredrik C (33 %) • Board - Fredrik C - Johan A - Ledamot 1 (f.d. VD) erfarenhet: konsult/energi/Int. - Ledamot 2 (f.d. VD)

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Business Model

• How do you make money on solving customer's problems?

• What are your revenue sources?

• Margins and costs / profits

• View a graph

• It is important to understand the risks and

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Business Model Leverans av Snuskyl Intäkt FoU BOLAGET Tillverkare Livsmedels- producenter Dagligvaru- och service-handeln 5 000:- 10 000:- Utgift 5 000 Utgift 2 500

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Financial Information

• View sales, profits and expenses in a graph

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Financial Information - Illustration 10 000 20 000 30 000 40 000 50 000 60 000 70 000 80 000 90 000 100 000

Resultatutveckling Sve, No och DK, KSEK

Intäkter Kostnader EBITDA

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Actionplan

• What will you do to reach your plans?

• Please show this in the form of a timeline that

matches the current graph.

• For example, finished product, the launch

of product development, marketing of X, the launch in these markets, building X type of

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Actionplan - Illustration 2009 2010 2011 Lansering Förlansering Lansering Förlansering Lansering Förlansering VD + programmerare Filehill v 2 klar Affiliate-program Digital -merchandise Lansering affiliateprogram Nya marknader

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Actionplan - illustration Bygga org Bygga org -Lön - Studio/kontor - Praktikanter Bygga org -Lön - Studio/kontor - Praktikanter Bygga org/struktur - Lön - Studio/kontor - Praktikanter - Admin Marknadsföring - Mässor - PR-agenter - Kampanjer - Samarbeten Sep - 2010 Jan - 2011 Produktion - Kvalitet - Back-up

- Sourcing (läder, zips etc)

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Investmentoffer

• How much money are you looking for?

• How money is spent?

• Valuation of the company?

• What based your assessment on?

• How much of the company offering?

• Return of Investment

• Looking for someone special skills of the

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Investmentoffer - Illustration

Bolaget söker:

• _{Sales & marketing experience}

• 2,5 MSEK

Bolaget erbjuder:

• 20%

_ownership

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Summary – Thank You!

• Company name and logo

• Contact Information

• Round off with a completed pitch, a brief

summary of the most important details abouttime there?

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Lillemor Karlsson 0736-200 648