Case Study
ThaiTicketMajor Co.,Ltd.
วิชา: การออกแบบการจ ัดประชุม
ส ัมมนา และการจ ัดงาน
Company Profile
Thailand Ticket Center
Joint Venture between
BEC-TERO Entertainment (TV3, 2 Radio Station, Thai Premier League Football Team, No.1 International Concert and Event Promoter in Thailand, ATP Thailand Open Tennis, etc.)
Major Cineplex Group (Hold 80% market share of Cinema in Thailand)
Background
BEC-Tero Entertainment
(Thai TV 3)A fully integrated multimedia company Channel-3 TV programs
Ruang-Lao-Chao-nee (Top TV Rating Morning
News), Kao-Wan-Mai, Lok Yam chao, Game Show and Soap Opera TV drama
Concert and Event (more than 200 events since 1993) The Eagles, Eric Clapton, Maroon5, Disney on Ice Radio
Virgin Hits 95.5, Virgin Stars 98, EasyFM 105.5 and
online radio Radradio.fm, RockOnRadio.fm,
TofupopRadio.fm
Sports Football Club (BEC-Tero Sasana)
Background
Major Cineplex Group
Largest -lifestyle Entertainment company Cinema Theaters with 67 branches
Total over 400 screens, 90,000 seats capacity Bowling and Karaoke with 14 locations
200 lanes and 160 Karaoke rooms
Advertising and Rental Services Film distribution
Properties and Hotels Mc Donald (Thai)
The Service you can Trust with our Appreciation
Vision
ThaiTicketMajor is the ultimate resource
for events, entertainment information and
tickets in Thailand.
Supported
by
most
experienced
management
and
development
team,
ThaiTicketMajor combines scalable ticketing
systems, services and distribution to leverage
the power of the Internet in creating the most
reliable and compelling total ticketing solution
for consumers, promoters, artists and venues.
Start from Thailand and Expand to ASEAN
with in 2015.
The Service you can Trust with our Appreciation
Mission
Our aim is to become the ultimate ticketing
solution for Thai people
Year 2000 – 2005 target to be “Number One
Entertainment Ticketing Distribution in Thailand”
Year 2006 – 2010 target to be “Thailand Ticket
Center” Expand from Entertainment ticket to
Transportation (Bus, Railway and Airline), Tour
&Travel and Seminar
Year 2011 – 2015 target to be “My Asia Ticket, the
largest ticket vendor in ASEAN”
TTM Background
The first Online ticketing company in Thailand One stop service of ticketing distribution
with outlets, website, call center, mobile phone and franchise.
In-house software development team
90% market share in entertainment ticketing of Thailand
Transportation Ticket 340 inter-province bus routes over 38,000 seats available daily
Service thru South East Asia Countries
(Myanmar, Lao, Malaysia, Hong Kong, Singapore, Vietnam, Philippines)
8
1999 - 2014
Thailand Ticket Center
Year 1999 – 2014
2,100 events
18 Million tickets distributed
• Liverpool Tour 2001, 2003
• New castled United Tour 2004 • Real Madrid, FA Premier League
Tour 2005
• AFC Asian Cup 2007 (TTM is only
one ticket company do online tixs)
• Manchester City Tour 2008 • Chelsea Tour 2011
• FIFA Futsal World cup in Thailand
Transportation
Bus Ticket – ตั๋วรถทัวร์
เปิดให ้บริการมากกว่า 340 เส ้นทาง
มีจ านวนที่นั่งมากกว่า 38,000 ที่นั่งต่อวัน
Mission
Market Positioning
We are no. 1
Number ONE in :
Ticketing Services
Outlets and Partners
Distribution channels
Payment Channels
Marketing and Media support
Expertise and Experience
Total Ticket Management System
Mission
Market Positioning
Services
Entertainment and sport ticket distribution Transportation Ticket (Bus)
Ticketing software solution implementation for venue Ticket design and production
Membership database management
Integrated Marketing Communication for sponsorship
Website production and Online Marketing
Mission
Market Positioning
1.
Ticket outlets –
more than 240 outlets
13 outlets at Central Department store and venue
the most famous shopping center and theater in Thailand
67 outlets at Major, EGV and Paragon Cineplex :
The leader of movie theatre business in Thailand
4 Franchises shop
85 outlets at Thailand Post office 60 shops at Tesco Lotus
Thailand Ticket Center
Mission
Market Positioning
2. Website at
www.thaiticketmajor.com
provide 24 hours online ticket purchase which support
e-coupon promotion and support multi payment such as credit card, debit, bill payment service plus delivery service by
messenger, mail, venue pick up
25,000 unique visitors per day
3.
C
all Centre at 02-262-3456
Contact center and booking service Delivery service
Make a payment via Visa Credit and debit Card, Bangkok Bank
ATM, K-bank ATM and 7-11 counter service bill payment (22,000 locations)
Mission
Market Positioning
4.
mobile.thaiticketmajor.com
Online purchase pay via M pay (mobile operator system), ATM
machine and 7-11 counter service bill payment
5. Ticket B
ox office at venue
Ticket box office at the venue will be set up at venues and
connected to the main database for provide the ticket service
The Service you can Trust with our Appreciation
Mission
Payment Gateway 2 ) post to gateway 1 ) Internet Purchase 3) Enter card info.(SSL2) 4 ) Confirmation 5 ) email confirmationVenue Ticket pickup Thaiticketmaster
Ticketing Website
Mission
Market Positioning
Payment Channels
Payment channel –
26,400 locations
Counter Services , 7-Eleven 5,980 ATM Bangkok Bank 7,439
ATM K-Bank 7,500
Telewiz and AIS shop 680 Just Pay by TOT 397
M-Pay Station 257
Postal Office 83
Major Cineplex 52
ThaiTicket Major outlets 12
Official Venue
Mission
Market Positioning
Marketing and Media
Point Of Sales Media via TTM Guide Monthly
Magazine, Event Poster and Flyer and brochures
LCD screen at outlets and Movie theaters
Online Marketing via 25,000 visitors our web/day Customer database of 400,000 email
Social Media network 350,000 facebook Like On-Ground event promotions
We have existing entertainment customers
Plastic ticket
Thailand Ticket Center
Tickets are made of high quality plastic
(PVC) and are printed with special colorful graphics (5 colors include gold, silver, bronze)
Collector’s items for customers
Security tickets and almost impossible
to counterfeit
Every card is tagged with running serial
numbers printed in a special ultraviolet ink
Large amounts of data can be saved in
the ticket, including the sponsor’s logo,
rules and regulations, seat number, row, time and price
Ticket Envelope
Thailand Ticket Center
• Terms and conditions
• Stadium seating plan
• Sponsor logo
• Event logo,
• AFF logo,
• Federation logo,
• The match information,
Paper Ticket
Thailand Ticket Center
Paper ticket
• 4 Color printed front side
and 2 Color back side
• Direct thermal 210 grams
• Size 75 X 195 mm
• Suzuki Hot stamp
Hologram Gold or Silver with die-cut draw (more security and hard to copy)
• Invisible Ink on back side
for black light check
28
Ticketing system
Thailand Ticket Center
TTM Outlet
• Operate box office and temporary outlets • Accepting Cash, Credit Card, Debit Card. • Blocking seat for promoter, sponsor
• Ticket upgrade by tag ID reference • Capture customer details at the POS • Tracking the purchasing history and
customer database
• Issuing the sale receipt
• Promotion and Discount for Sponsorship • Ticket redemption from reserved order • Reprinting ticket
29
Ticketing system
TTM Call center
• Booking and issuing reservation code
• Adding or reducing seat in the single reserved order • Recording customer information for delivery service
• Identify payment method ex. Cash, Credit Card and invoice • Ticket Delivery slip printing for Courier Delivery or Will call
pick up at Stadium
30
Ticketing system
TTM Mobile
• WAP based application
• Mobile content management • Best seat allocation
• Offline payment at Bank ATM or Bill Payment Channel and Online payment with credit card
31
Ticketing system
TTM E-service
• Quick online reservation
• Web report for executive including; – Sale report by price tier, outlets
– Discount and Promotion report. – Seat capacity report
– E-coupon for various type of campaign
32
Ticketing system
TTM Report
• Event Daily sale by terminal or sale staff • Refund and Cancel report
• Ticket summary report
• Ticket Tax receipt id. By daily sales
• Ticket delivery Summary by promoter report • Bulk Ticket Delivery summary report
• Online Real-time with Security web base login • All reports can be exported to MS excel
33
Ticketing system
34
Account Report
35
Sales channel Report
36
Seats Status& Map Report
RFID Solutions
Thailand Ticket Center
SUMMARY
Out source service to professional of each
business will lead the successful for EVENT
example; Light & Sound to Jack sound and Light source, Usher service to J Crew or Lek Usher, PR to Polyplus or PR agencies and Ticketing to ThaiTicketMajor
“Doing what you LIKE is FREEDOM
LIKING what you do is HAPPINESS”
HARD WORKING, Everything is Possible
Study & Work during University means; you’ve
experience 2-3 years in advance
KNOWLEDGE NEVER END, spend money & time
on reading, research and NIKE (just do it)
