SUMMARY
Over two decades of marketing and business development experience coupled with strategic planning in both large and small business environments.
EDUCATION
PhD candidate at Walden University (ACBSP accredited) expected graduation date: August 2014
Dissertation title: “Using Q methodology to explore attitudes from a modest segment of senior consumers towards images of aging in magazine advertisements”
MBA Finance, American University (AACSB accredited), Kogod College of Business Administration, Washington, DC
BS Marketing, University of Maryland (AACSB accredited), Robert H. Smith School of Business, College Park, MD
TEACHING EXPERIENCE Graduate-level Courses
2013 - 2015 Marketing Management (online), College of Business, Frostburg State University (AACSB accredited), Frostburg, MD
2015 Introduction to Marketing and Management (online), College of Business, Frostburg State University (AACSB accredited), Frostburg, MD
2012 Macro & Microeconomics, Richard J. Bolte, Sr. School of Business, Mount St. Mary's University (IACBE accredited), Emmitsburg, MD
Undergraduate-level Courses
2013 - 2015 Quality Management (both online and in classroom), College of Business, Frostburg State University (AACSB accredited), Frostburg, MD
2013 - 2014 International Management, College of Business, Frostburg State University (AACSB accredited), Frostburg, MD
2013 E-Marketing, John L. Grove College of Business, Shippensburg University (AACSB accredited), Shippensburg, PA
2012 - 2014 Global Business & Economics, Richard J. Bolte, Sr. School of Business, Mount St. Mary's University (IACBE accredited), Emmitsburg, MD
2014 Operations Management, College of Business, Frostburg State University (AACSB accredited), Frostburg, MD
2013 Business Communications, Richard J. Bolte, Sr. School of Business, Mount St. Mary's University (IACBE accredited), Emmitsburg, MD
2011 - 2012 Principles of Marketing, John L. Grove College of Business, Shippensburg University (AACSB accredited), Shippensburg, PA
2010 Principles of Management - Hagerstown Community College, Hagerstown, MD
SERVICE
Peer Reviewer, Journal of Interdisciplinary Studies in Education (JISE), 2012
Conference Reviewer, United States Association for Small Business and Entrepreneurship (USASBE), 2012
GUEST SPEAKER
2011 “Marketing and Social Media”, Wilson College, Chambersburg, PA
CONFERENCES
2011 American Psychological Association (APA) Annual Convention, Washington, DC 2011 The Association of Faculties for the Advancement of Community College Teaching (AFACCT) 21st Annual Conference, Baltimore, MD
POSTER PRESENTATIONS
2011 American Psychological Association Convention for Division 46: Media Psychology, International Poster presentation, Washington, DC
2011 United States Media Influences on International Students presented at The Association of Faculties for the Advancement of Community College Teaching 21st Annual Conference,
Baltimore, MD
ASSOCIATIONS
American Marketing Association - Baltimore, MD American Psychological Association
Division 46 – Society for Media Psychology and Technology: focuses on various aspects of
the media, including radio, television, film, video, newsprint, magazines, and newer technologies.
Division 23 - Society for Consumer Psychology: focuses on those aspects of individual and
BUSINESS EXPERIENCE
Director of Finance, Operations, and Marketing - Salar, Inc., Baltimore, MD May 2003–October 2009
Trained personnel, including work allocation and problem resolution; evaluated performance goals, made recommendations for personnel actions, motivated team
members to achieve peak productivity and performance; mentored the internship program; administered all human-resource functions: recruiting, interviewing, training, employee benefits; all vendor relations.
Created and implemented bonus structure to incentivize sales team.
Responsible for web-marketing strategy, branding, production design, maintenance,
content and marketing of website; online and digital marketing initiatives, email campaigns, web seminars, search-engine optimization, online editorial content, in-house podcasts, videocasts, and multimedia sales tools; digital video, digital audio, website traffic analysis and website usability; established Facebook and Twitter accounts, established partnerships with both Microsoft and Motion Computing.
Responsible for development and execution of a new strategic brand identity for a 10-year-old technology company with four major brand extensions.
Directed all marketing activities; interacted heavily with engineering, developing and launching new products and brands; ensured accurate collection and dissemination of financial data; analyzed monthly financial results, created fiscal reports.
Developed and managed client business relationships with Johns Hopkins University, University of Pittsburgh Medical Center, and George Washington University Hospital.
Managed $1M+ budget, contractors, and agency relationships; managed external marketing activities, campaign metrics, print advertising, tradeshows special events, demos,
presentation design, sales tools, and corporate identity; established and disseminated brand direction throughout the organization; created style guides; responsible for trade show program which included six national events and numerous regional events.
Developed strategy, planning, and implementation of promotional ideas for both prospecting new business and closing on large contracts.
Directed all aspects of the company’s accounting and finance activities to ensure accurate collection and dissemination of financial data; analyzed monthly financial results and created fiscal reports; managed and directed the establishment and administration of contractual arrangements and leased properties with external vendors.
Awarded “Best Places to Work 2009” by the Baltimore Business Journal.
Fee-Only Financial Advisor - Baltimore-Washington Financial Advisors, Inc., Ellicott City, MD March 2001–March 2003
Developed long-term relationships with clients for decreasing risk and increasing understanding of emerging trends.
Created and standardized financial-planning products, optimal investment portfolio allocation, insurance needs, and estate planning structure; prepared general investment
analyses for high net-worth clients; developed models, projected cash flow, and alternate capital structures.
Developed and organized long-range financial and business plans; prepared financial projections for new business ventures and products, restructured alternative acquisitions, and divestitures; assessed impact on 3-year strategic and operational plans.
Owner - M&M Chesapeake, LLC, Baltimore, MD July 1998–March 2001
Raised $25K start-up capital and acquired over $600K in accounts within nine months.
Establish monthly contact with clients to review money management and zero-based budgeting issues; mortgage refinancing, insurance needs, retirement, college-savings goals, and next-generation wealth transfer.
Conferred with network of attorneys on bankruptcy filings, divorce, and child-care issues, wills and trust formation.
Developed a nearly 85% computer automated database and terminal-digit file management system for increased efficiency.
Implemented low-cost marketing strategies using direct-mail campaigns, mass fax software, and the Internet.
Corporate Financial Analyst - Union Labor Life Insurance Company, Washington, DC August 1996–February 1998
Managed a team of business unit financial analysts.
Designed and used standard reporting packages for comprehensive 3-year strategic, marketing, and operational planning processes; reviewed 1-year operating budgets of revenue and expense items by product line/activity, business unit, and legal entity; prepared and reviewed financial projections for new business ventures and products, restructured alternative acquisitions, and divestitures; assessed impact on current year and multi-year strategic and operational plans.
Detailed all business plan assumptions and strategies; established quarterly reporting packages by business unit and legal entity, including financial analysis and narrative, coordinating input from business unit financial analysts.
COMMUNITY ACTIVITIES & INTERESTS
Board of Directors, Grace Academy K-12 school (2012 - 2013 )
Advisory Committee, St. Mark’s Episcopal Church (2012 - 2014)
Greater Baltimore Technology Council - founder and moderator of the Business Operations Roundtable, participant in the Chief Financial Officer Roundtable, Leadership Roundtable and Chief Marketing Roundtable, 2003 “Connector of the Year” nominee.
Co-Founder and former treasurer, Mid Maryland Triathlon Club, liaison with Under Armour.
Private pilot candidate - single engine, land.
Volunteer, North American Rod & Gun Club (2010 - 2015 ). Created and maintain current website, www.nargc.org
