business development - the americas Adding Color to Life SM

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Adding Color to Life

SM

business development

- the americas

parkinn.com

© 2013. Park Inn by Radisson. All rights reserved. Information provided based on information as of December 31, 2012, unless otherwise noted. MN File No. F- 4054. This Development Brochure is not an offering. It is for informational purposes only. If you are a resident of any jurisdiction that requires registration of a franchise prior to offer or sale, we will not offer you a franchise unless and until we have registered the franchise (or obtained an applicable exemption) and delivered the disclosure document in compliance with applicable law. In New York (USA) an offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Park Inn by Radisson makes no representation or guarantees concerning the success or profitability of licensees or hotel locations.

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business development

- the americas

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different by looks

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Park Inn by Radisson is a fresh and energetic upper midscale

hotel brand that has been created for fast and flexible growth.

Different by looks and different by attitude, Park Inn has one

of the most distinctive and striking identities in the branded

hospitality world.

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■ PHILIPPINES ■ ■ ■ ■ ■ ■■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■■ ■ ■■ ■ ■ ■■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ AUSTRIA AZERBAIJAN BELGIUM BULGARIA CZECH REPUBLIC DENMARK ENGLAND ESTONIA FRANCE U.A.E. SAUDI ARABIA OMAN SWEDEN SLOVAKIA RUSSIA POLAND NORWAY IRELAND ICELAND HUNGARY GERMANY LITHUANIA LUXEMBOURG SWITZERLAND N. IRELAND SCOTLAND TUNISIA EGYPT INDIA NIGERIA SOUTH AFRICA MOZAMBIQUE CANADA MEXICO UNITED STATES BRAZIL BELGIUM UKRAINE THE NETHERLANDS ■ COSTA RICA■ KAZAKHSTAN Astana■ ■ ■ ■ ■ ■ GABON ■ ■ ■

Park Inn by Radisson was founded in Arizona in 1986 and acquired

by Carlson Rezidor Hotel Group in 2000. In 2003, Park Inn was

launched in Europe, the Middle East and Africa. Since then, the

portfolio has expanded to over 130 properties worldwide.

A Truly Global Brand

a global

success story

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■ PHILIPPINES ■ ■ ■ ■ ■ ■■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■■ ■ ■■ ■ ■ ■■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ AUSTRIA AZERBAIJAN BELGIUM BULGARIA CZECH REPUBLIC DENMARK ENGLAND ESTONIA FRANCE U.A.E. SAUDI ARABIA OMAN SWEDEN SLOVAKIA RUSSIA POLAND NORWAY IRELAND ICELAND HUNGARY GERMANY LITHUANIA LUXEMBOURG SWITZERLAND N. IRELAND SCOTLAND TUNISIA EGYPT INDIA NIGERIA SOUTH AFRICA MOZAMBIQUE CANADA MEXICO UNITED STATES BRAZIL BELGIUM UKRAINE THE NETHERLANDS ■ COSTA RICA■ KAZAKHSTAN Astana■ ■ ■ ■ ■ ■ GABON ■ ■ ■

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Park Inn by Radisson is now embarking on

an ambitious plan to grow our footprint in

the Americas. Park Inn is the answer to a

growing demand by owners and franchisees

for an uncomplicated, affordable and reliable

– yet highly enjoyable – hotel experience.

Our brand is positioned in the upper midscale hospitality segment for business, leisure and group travel. From check-in to the moment of departure and every touch point in between, Park Inn is a hotel brand that offers key services and amenities such as:

› Free High-Speed Internet

› Onsite fitness and business centers › Full-Service Restaurants

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focus: the

americas

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The Park Inn by Radisson Essentials is

a collection of iconic elements that, when

implemented fully in a hotel, provide a

coherent branding experience throughout

the physical environment of the property.

the essentials

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Mandatory Items Include

Brand

› External Signage › Brand Signature Color

Runner › Park Inn Mugs › Park Inn Art

› Park Inn Shower Curtain* › Indoor Signage

› WebExtra Sites › Park Inn Flags

Promotional & Collateral

› Operational Stationery › Do Not Disturb Signs › In-Room Information Guides › Key Card Wallets

› Rack Brochure › Sales Folder › Meetings Fact Sheet › Promotional Flyers › Posters

› Local Marketing Guidelines

* Used in a transition period, if needed. New Standard: Safety glass screen

Operational Items

› Duvets

› White Bed Linens › Bathroom Amenities › Uniforms

› Name Badges

› Telephone Keypad Display › Note Pads and Pens › Meeting Pads › Menus

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Park Inn by Radisson offers proprietary,

comprehensive and turn-key tools designed

to help hotels optimize revenue.

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growing value

with revenue

generation

Revenue Optimization tools include our industry-leading Stay Night Automated Pricing (SNAP) rate optimization technology that takes the guesswork out of daily pricing. Our optional fee-based revenue consultancy program, Revenue Optimization Performance Enhancements Services (ROPES), provides customized, hotel-specific support.

Hotels also benefit from a close partnership with Carlson Wagonlit Travel, the global leader in hotel travel management, and Look To BookSM, our patented, market-leading,

global travel agent incentive program.

Park Inn also receives specific focus from a Dedicated Midscale Brand Sales Team focused on delivering opportunities to hotels from small and medium enterprise (SME) accounts. Backed by our Global Sales team’s comprehensive coverage across segments such as business, groups and meetings, leisure, airline and government, our sales efforts are positioned to drive hotel revenue.

Global distribution and channel management deliver support through initiatives like our Redirected Call Program (RCP) and Online Travel Agent (OTA) relationships.

Annual, brand-specific marketing plans are designed to capture awareness at the brand level and drive revenue at the local hotel level through strategic deployment of key marketing tactics. Continued investment in parkinn.com and online channels allows us to keep pace with today’s discerning guests.

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support services

to assist in your

success

Operations Support

Our corporate team is committed to helping you drive your business. We have systems and processes that are designed to streamline start-up and ongoing operations at the property level.

› Field-based District Directors are available as consultants and are partnered with our Hospitality Services Support Center (HSSC) representatives to work directly with your hotel.

› Quality assurance programs allow brand standards to be met consistently across the system.

Technical Services and Brand Design

Park Inn by Radisson offers turn-key solutions and support for quick and easy conversions. We also have a team of architects, engineers and technicians to assist hotel owners and developers in building cost-effective, operationally efficient, well-designed and innovative hotels. The Brand Programs & Design Services team focuses on creating seamless interior design packages and executing iconic Park Inn elements consistently throughout the hotel. › Architectural plan review.

› Prototypical design implementation. › Interior design packages and sourcing. › Cost-effective brand touch points.

Strategic Sourcing

Success depends largely on the quality of goods and services that guests receive. Tap into a reliable network of quality suppliers with strong industry credibility. › Over 150 systemwide suppliers. › Negotiated discounts on many

brand-standard items and services. › Quality, cost savings and convenience.

Training and Educational Development

› The Carlson Rezidor Hotel Group Business School provides hospitality and business training to assist hotel employees in developing their skills to run a successful and profitable hotel.

› Online training and educational development materials available to help maintain high guest-satisfaction ratings. › Access to the American Hotel & Lodging

Association’s (AH&LA) Educational Institute includes access to leading industry-certification programs.

› Our Adding Color to LifeSM Service Training

focuses on delivering exceptional service to each and every guest, striving to ensure that each stay exceeds guest expectations.

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Park Inn by Radisson – along with our owners and franchisees

– enjoys all the benefits of being part of Carlson Rezidor

Hotel Group’s global network with its breadth of experience,

knowledge, contacts and superior buying power.

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Park Inn by Radisson properties have an

opportunity to offer RBG as an optional

restaurant offering. We’ve set out to create

a buzz, an ambience, an experience that’s

uniquely appealing to our customers.

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the thrill

of the grill

Easy, honest and good value all the way, that’s the thinking behind RBG. We’ve developed the entire concept to allow for either new build or rapid conversion of existing restaurants to help you get up to speed quickly in new locations. RBG’s design and menu choices perfectly complement the contemporary style and iconic design touches of Park Inn by Radisson.

The RBG concept provides what we call RBG software, a carefully designed and meticulously developed set of tools and a defined range of products that collectively sit at the very core of a vibrant bar and grill. From the RBG Passport – which is the absolute cultural program designed to provide consistent branded delivery – to the specifics of what should and should not be merchandised and how – we guide you along the way to implementation.

Tying into Park Inn’s colorful approach to hospitality, the RBG logo is bright and bold communicating a clear, contemporary message: This place is hot!

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Prepared by: Cameron Wilson JUN.19.2013 Size: 8.75 x 11.5in (17.5 x 11.5 in) Colorspace: CMYK Artwork:

5

Version Control: 18521-S5-R2 CC

Park Inn Development Brochure Spread

1st check: Laura McFarland JUN.19.2013 2nd check: Emma Bisset JUN.19.2013

Terms and conditions apply. ©2013 Club Carlson. All rights reserved.

Park Inn By Radisson Davao

Free Internet

Stay well connected. Members enjoy free Internet at more than 1,000 Carlson Rezidor hotels worldwide.

Free Award Nights

Enjoy faster free nights – starting at 9,000 Gold Points,® with no blackout dates on standard rooms.

Elite Rewards

Stay often to earn Elite membership and enjoy access to exclusive benefi t options including: complimentary room upgrades, early check-in and late checkout, and Elite Rollover Nights.

Club Carlson is the global hotel rewards program

from the Carlson Rezidor Hotel Group. Club Carlson

redefi nes hotel rewards with a collection of exceptional

benefi ts, services, and privileges at more than 1,000

participating hotels worldwide including: Radisson Blu,

Radisson,® Park Plaza,® Park Inn by Radisson,

and Country Inns & Suites By Carlson.

More Points

Earn 20 Gold Points® per U.S. dollar spent on eligible hotel nights, and on meals and beverages charged to your room.

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Prepared by: Cameron Wilson JUN.19.2013 Size: 8.75 x 11.5in (17.5 x 11.5 in) Colorspace: CMYK Artwork:

5

Version Control: 18521-S5-R2 CC

Park Inn Development Brochure Spread

1st check: Laura McFarland JUN.19.2013 2nd check: Emma Bisset JUN.19.2013

Park Inn By Radisson Davao

Free Internet

Stay well connected. Members enjoy free Internet at more than 1,000 Carlson Rezidor hotels worldwide.

Free Award Nights

Enjoy faster free nights – starting at 9,000 Gold Points,® with no blackout dates on standard rooms.

Elite Rewards

Stay often to earn Elite membership and enjoy access to exclusive benefi t options including: complimentary room upgrades, early check-in and late checkout, and Elite Rollover Nights.

Club Carlson is the global hotel rewards program

from the Carlson Rezidor Hotel Group. Club Carlson

redefi nes hotel rewards with a collection of exceptional

benefi ts, services, and privileges at more than 1,000

participating hotels worldwide including: Radisson Blu,

Radisson,® Park Plaza,® Park Inn by Radisson,

and Country Inns & Suites By Carlson.

More Points

Earn 20 Gold Points® per U.S. dollar spent on eligible hotel nights, and on meals and beverages charged to your room.

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We are proud to be a truly responsible business in practice

as well as theory. To us that means taking care of people,

community and the environment. How?

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People

We actively seek diversity and inclusion, and care about the health and safety of our employees and customers.

Community

We demonstrate social and ethical leadership within the company and community.

Environment

We reduce our impact on the environment. At Park Inn by Radisson, we believe that by managing our business in a responsible manner, we build trust, build relationships and achieve a great hotel experience.

a caring business

you can count on

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Our brands, which include Radisson Blu

®

, Radisson

®

, Park Plaza

®

,

Park Inn by Radisson, Country Inns & Suites By Carlson

SM

, Hotel Missoni

®

,

T.G.I. Friday’s

®

and Carlson Wagonlit Travel (CWT), are among the most

recognized and respected in the business. Our entrepreneurial spirit is

deeply rooted in our 75-year history. Looking ahead, we are driven by

our purpose, our Ambition 2015 strategy and our values.

Hotels

› 1300 hotels open and

under development › 80 countries & territories

Travel

› Global leader specializing in business travel management

› 153 countries & territories

Restaurants

› over 900 restaurants › 60 countries

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Headquartered in Minneapolis, Minn, Carlson – through our own portfolio and with our extended family and subsidiary, The Rezidor Hotel Group in Europe, the Middle East, and Africa – operates a focused portfolio of hospitality and travel brands and services.

One of the world’s largest family owned corporations, its brands employ more than 170,000 employees worldwide making it the ninth largest hotel company in the world.

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Park Inn by Radisson features highly efficient,

fresh and innovative hotels that are global in

outlook, and local in operation.

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Our brand resonates strongly with guests seeking a fresh, upbeat and service-orientated experience. We extend that brand essence by offering all of our employees our Adding Color to LifeSM service training. It is for all of these

reasons that we believe the Park Inn brand will drive success for owners and franchisees.

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Get in touch with our development team,

call

+1 800-336-3301

or email them

at

development@carlsonrezidor.com

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Americas

701 Carlson Parkway Minnetonka, MN 55305 U.S.A.

T: +1(763) 212-3475

Europe, Middle East & Africa

Avenue du Bourget 44 B-1130 Brussels Belgium T: +32 2 702-9200 Asia Pacific 3 HarbourFront Place #08-01/02 HarbourFront Tower 2 Singapore 099254 T: +65 6511-9266

parkinn.com

© 2013. Park Inn by Radisson. All rights reserved. Information pr ovided based on information as of

December 31, 2012, unless otherwise noted. MN File No. F- 4054. This Development Brochur e is not

an offering. It is for informational purposes only . If you are a r

esident of any jurisdiction that requir es

registration of a franchise prior to of fer or sale, we will not offer you a franchise unless and until we have

register ed the franchise (or obtained an applicable exemption) and delivered the disclosur

e document in

compliance with applicable law. In New Y ork (USA) an offering can only be made by a pr

ospectus filed

first with the Department of Law of the State of New Y ork. Such filing does not constitute appr oval by the

Department of Law. Park Inn by Radisson makes no r epresentation or guarantees concer

ning the success

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Americas

701 Carlson Parkway Minnetonka, MN 55305

U.S.A. T : +1(763) 212-3475

Europe, Middle East & Africa

Avenue du Bour get 44 B-1130 Brussels Belgium T : +32 2 702-9200 Asia Pacific 3 HarbourFront Place #08-01/02 HarbourFront T ower 2 Singapore 099254 T : +65 6511-9266

Adding Color to Life

SM

business development

- the americas

parkinn.com

© 2013. Park Inn by Radisson. All rights reserved. Information provided based on information as of December 31, 2012, unless otherwise noted. MN File No. F- 4054. This Development Brochure is not an offering. It is for informational purposes only. If you are a resident of any jurisdiction that requires registration of a franchise prior to offer or sale, we will not offer you a franchise unless and until we have registered the franchise (or obtained an applicable exemption) and delivered the disclosure document in compliance with applicable law. In New York (USA) an offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Park Inn by Radisson makes no representation or guarantees concerning the success or profitability of licensees or hotel locations.

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