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digital media
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2014
digital media
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digital media
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Industry Engagement
Nightclub & Bar is the go-to resource for the on-premise professional. We are also the only industry media group offering a growing and en-gaged digital audience offering marketers a diverse and effective op-portunity to increase sales.
top 5 reasons to partner
1
the largest on-premise reach — online and in person!2
more original, exclusive content than any other digital on-premise resource!3
the largest portfolio of digital media products, offering solutions to engage your target audience and achieve your goals.4
official online resource of the industry’s biggest and most important bar, nightclub and beverage event: The Nightclub & Bar Convention and Trade Show!5
unmatched digital presence across Nightclub.com, our BarIQ and VIBE e-newsletters and our increasingly popular Nightclub & Bar Social Media Communities./
digital media
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Custom Advertising Opportunities
Skyscrapers and banner ads are just the beginning at Nightclub.com. In addition to highly effective traditional digital advertising, Nightclub & Bar’s website also offers unique and customizable options. If you can think it, we can create it! If it’s lead generation or branding, we can customize a program for you. Sponsored Video — Engage the Audience
Showcase your brand and products in action with sponsored video placement and achieve higher interaction and CTRs. Also available: highly engaging pre- and post-roll placements on editorially focused video.
Custom E-Blasts — Targeted Messaging
Reach your target market with actionable messages custom e-blasted to select market segments of the Nightclub & Bar audience. Get results! Custom Surveys — Actionable Insights
Gain the insights you need to grow your sales. Targeted custom email surveys deliver! Webinars — Engage and Educate
From instructive how-to seminars or demonstrations of your product’s applications and capabilities, webinars attract attention and generate leads for genuinely interested buyers.
Case Studies/White Papers — Take a Partnership Position
Generate Leads Year-Round! Nightclub & Bar is the industry go-to resource for thousands of bar owners, managers and professionals. Get your Case Studies/ Whitepapers into the hands of our engaged audience!
“
Our whitepaper program with Nightclub.com has produced tremendous results, generating a number of high quality leads. Their commitment to making our marketing program a success has been greatly appreciated.”
Ronnie Green, Online Marketing Manager, Food Service Warehouse/
digital media
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Nightclub.com
*Source: Google Analytics; Average number Visitors per month January 2013-October 2013, Average pageivews per month January 2013-October More and more industry professionals rely on Nightclub.com as their online
destination. Our website features content on spirits, wine and beer, promo-tions, bar/nightclub management, entertainment, the latest in industry news and so much more.
Our impressive visitor numbers say the rest. Start making an im-pact today and generate leads and traffic to your website.
100,000+
300,000+
3.7 million+
average visitors per month
average pageviews per month
pageivews per year on Nightclub.com
168% growth
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digital media
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Nightclub & Bar Audience
Our qualified audience of decision makers includes:
• Owners/Operators • Presidents/CEO/Partners • General Managers • Bar Managers • Food/Beverage Buyers • Restaurant Managers • Bartenders/Mixologists
110,000+
Nightclub.com
25,000+
Social Media Community
3,200+
Jon Taffer’s Rescue Tour
24,000+
Bar IQ Enewsletter
12,000+
VIBE Enewsletter
37,000+
Nightclub & Bar Show
total reach: 200,000+
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digital media
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Bar IQ E-newsletter
Savor direct response from the industry community through Bar IQ’s 20,000+ decision makers. Our opt-in weekly newsletter Bar IQ provides a powerful opportunity to reach a targeted and highly responsive and valuable audience. SUBSCRIPTION 100% OPT-IN
The opt-in subscription process ensures that recipients have indicated an interest in receiving our comprehensive e-newsletter delivering content across four key segments—a great vehicle for highly targeted direct response.
Bar IQ targets audiences interested in: • Bar Operations & Management • Promotions and Marketing
• Mixology/Bartending, Trends and Techniques • Nightclub Management, Profiles & DJ Insights
PLUS: Bar IQ covers industry news, hot products, event highlights and so much more!
frequency:
emails every tuesdaysubscribers:
recipients include 24,000+* bar/lounge owners, operators, man-agers, nightclub executives, bartenders and mixologists.ad units:
728x90 Leaderboard 468x60 Banner
Introducing...
the NEW fully stocked E-newsletter!
All of the content you love from our four e-newsletters packaged into one, sleek weekly email.
Enjoy increased frequency of the industry’s best content in the NEW fully stocked Bar IQ.
Your NEW fully stocked Bar IQ will include articles on four key topics:
Plus… Industry news, hot products, free resources & whitepapers, Nightclub & Bar event news and so much more!
Your fi rst issue will be delivered on XX/XX/XXXX. We look forward to serving you!
Expert content. Smarter delivery.
The NEW fully stocked
You asked.
We listened!
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digital media
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VIBE E-newsletter
Market intelligence for Very Important Beverage Executives
The Vibe e-newsletter provides news, insights, research and ideas for multi-unit restaurant beverage executives to support their business growth strategies. From the challenges facing chain restaurants to innovative products and services, VIBE keeps chain beverage professionals in-the-know and up-to-date.
SUBSCRIPTION 100% OPT-IN
The opt-in subscription process ensures that recipients have indicated an interest in receiving VIBE.
frequency:
emails every other Mondaysubscribers:
recipients include 12,000+* beverage executives, many of whom attend our VIBE Conference in Las VegasSources: *Publishers Own Data 2013
ad units:
728x90 Leaderboard 468x60 Banner 160x600 Skyscraper
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2014 Rates & Product Information
NIGHTCLUB.COM
GROSS ADVERTISING RATES:
300x250 Banner ...$55/CPM 468x60 Banner ...$55/CPM 160x600 Skyscraper ...$55/CPM
*PLEASE NOTE: Monthly and other time-based rates are available; contact a sales representative for details. Ad units and pricing are based on current average traffic data; all units are subject to availability.
Frequency discounts available.
E-NEWSLETTER
GROSS ADVERTISING RATES:
728x90 Leaderboard ...$850 per issue 468x60 Banner ...$650 per issue
Frequency discounts available.
MATERIAL SPECS:
• Website placements: GIF, JPG, PNG, FLASH, HTML5 and other rich media formats
• Newsletter placements: GIF, JPG, PNG
728x90 Leaderboard: ...40Kb Max File Size 160x600 Skyscraper: ...40Kb Max File Size 468x60 Banner: ...20Kb Max File Size
Rates for custom advertising — rich media, video, e-blasts, surveys, webinars and white papers — are available upon request. Please contact your representative.
Banner (468x60) Sk yscr aper A d (160x600) Sk yscr aper A d (160x600) Banner (468x60) Banner (468x60) Banner (468x60) Sidekick (300 x 250)
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digital media
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Nightclub & Bar Editorial Coverage
Original, exclusive, relevant, invaluable – Nightclub & Bar creates exclusive content that’s meaningful to on-premise operators. The result is a digital platform that attracts and engages on-premise professionals, providing your brand unprecedented visibility and branding opportunities with a qualified audience.
A taste of the continuous coverage exclusively found only on Nightclub.com ....
• Around the Scene
• “Bar Rescue” Exclusives
• Bartender of the Month
• Blogs
• Business Builders
• Chain Beverage Buzz
• Industry, Product & Event News
• Jon Taffer Insights
• Promos We Love
• Promotions Calendar
• Openings
• Recipe Files
• Social Media
• Top 100 Operator Profiles
• What’s Shakin’
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digital media
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2014 Editorial Calendar
January
Bonus Content: Promotion Planning Guide Employee Motivation Glassware Loyalty Marketing Social Media Start Up Strategies Winter Promotions
Recipe File: Sake
February
Bonus Content: Top 100 and Nightclub & Bar Awards Accounting Systems
Beer Myths Boosting Profits Cost Analysis Entertainment Simple Drink Formulas Word-of-Mouth Marketing
Recipe File: Tequila & Mezcal
March
Bonus Content: Nightclub & Bar Show Live Music Out-of-the-Box Promotions Performance Nightclubs Ready To Serve Spring Cleaning Troubleshooting
Recipe File: Whiskey
April
Bonus Content: Nightclub & Bar Show Highlights Beverage Menus Effective Promotions Review Sites Signature Drinks Unruly Guests Valuable Feedback
Recipe File: Cognac
*Editorial schedule subject to change without notice.
May
Bonus Content: New Innovations Avoiding Food Born Illnesses Four Wall Marketing Healthy Credit Non-Alcohol Promotional Goals Wine
Recipe File: Gin
June
Bonus Content: Nightlife Moguls Bar Disasters
High-Energy Nightclubs Infusing Methods Maximizing Beverage Sales SoLoMo Approach Summer Trends & Promos
Recipe File: Punch
July
Bonus Content: 50 Operations Tips Customer Relations
Door Policies Frozen Treats
Happy Hour & Late Night Ongoing Promotions Premium Push Theft
Recipe File: Wine Cocktails
August
Bonus Content: Social Media Guide LGBT Marketing Growing Markets Management Strategies Nightclub Entertainment Technology Twitter
Recipe File: Rum
September
Bonus Content: Nightclub & Bar’s Next 50 Bar Wars
Beer Lists DJs
Fall Promotions Hiring Lighting & Video
Recipe File: Beer Cocktails
October
Bonus Content: Upcoming Craft Distillers Bottle Service
Customer Service High-Volume Cocktails Kitchen Managers Management Missteps Reward Based Promotions Protecting Liability
Recipe File: Vodka
November
Bonus Content: Nightclub & Bar Buyer’s Guide Craft Cocktail Bars
Designated Drivers Employee Retention Food Development Promoting Specials Online Wild Promotions
Recipe File: Hot Beverages
December
Bonus Content: Entrepreneurial Awards Better Bartending Nightclub Promoters Remodeling Safety Concerns Sleek Sippers Workplace Wellness
Recipe File: Brandy
For editorial pitches or freelance inquiries email ksantoro@questex.com
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Contact
Companies A – E, Q, R: Rachel Karlin t. 888.552.4346 x 8393 rkarlin@questex.com Kristen Santoro Content Director 617-219-8327 ksantoro@questex.com Leo Squatrito VP, Business Development 617-219-8378 lsquatrito@questex.com Greg GoulskiDirector of Sales, Digital Media
617-219-8370 ggoulski@questex.com
Contact our team to learn more about digital media opportunities
Companies F-P: Jamie Schroeder t. 888.552.4346 x 8379 jschroeder@questex.com Companies S-Z: Greg Goulski t. 888.552.4346 x 8370 ggoulski@questex.com
