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Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios

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Academic year: 2021

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Figure

Figure 1. Consumers are more willing to buy a wide range of products from retailers with  low pay ratios (Study 2A)
Figure 2. Consumers are more willing to buy gift cards for both hedonic and utilitarian  goods from retailers with low pay ratios (Study 2B)
Figure 3. Most consumer subgroups, by political party, are more willing to buy from  retailers with low pay ratios (Study 4)
Figure 4. Firms with high pay ratios must offer a 50% discount in order for consumers to  be as willing to buy from them as from a retailer with a low wage ratio (Study 5)

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