Seed packs are 4 5 /8 by 6 7 /8

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A

new

seed

rack

program

for

your

retail

shop:

Heirloom

Italian

seeds

imported

from

Italy

After a decade of success selling through independent garden centers and markets in

the Northeast and West Coast, Seeds from Italy is now expanding into your area.

Seeds from Italy is the U.S. distributor for Franchi Sementi, Italy’s oldest seed company, since 1783. Franchi specializes in heirloom vegetables and herbs that have been passed down through generations because of their great flavor. Franchi seeds are packaged in large, hermetically sealed packets with full-color photos on the front and growing instructions in multiple languages, including English, on the back. Seed counts are extremely generous. You’ve never seen seed packets like these, and when you get a rack full of them, they stop traffic! Besides their appeal to vegetable gardeners, they offer many other marketing opportunities. They make thoughtful, unique gifts alone or paired with related products. Sell them with cookbooks or gardening books; use them in gift baskets with gardening tools, cooking gadgets, or Italian food products.

In our experience, these seeds are extremely popular and profitable in large urban and suburban garden centers, markets, and gift shops where customers are interested in cooking and eating well. They also sell very well in areas with a large Italian-American

population. If this describes your store, please read on for full details of the various racks we offer.

Seed packs are 45_/₈_{” by 6}7_/₈_”

Based on our experience with what sells best, we offer pre-selected packages in sizes to fit every outlet. We have chosen varieties based on the demographics of your customers: Italian racks are for stores with a large number of

customers of Italian descent. These are specialty varieties that are much loved by Italian cooks.

Standard racks are for stores with a more general demographic and include varieties that are well-known to everyone who likes to cook and eat well.

Rack prices start at $489.60, shipping included. Suggested Retail Prices for the seeds are $3.15 for regular packs, and $3.95 for hybrids and Special Selection seeds. Please continue for sizes and prices.

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Each category of rack, Italian and Standard, is available in four sizes: • Small rack includes a 5-foot gridwall and 240 seed packs.

• Double small rack is the same rack with enough seeds to stock both front and back. • Large rack includes a 6-foot gridwall and 415 seed packs.

• Double large rack is the same rack with enough seeds to stock both front and back.

If you prefer, you can select varieties yourself from our selection of more than 400 vegetables, herbs, and flowers. A minimum of 5 packs per variety for a total minimum of 240 packs is required.

The rack is black powder-coated metal with feet and a 7” x 22” full-color Seeds from Italy sign, shown below. We require a $50 deposit for the rack upon your first order; if you order a second year, you will have a $50 credit toward seeds. If you don’t reorder, you can either keep the rack or return it for a refund.

Thank you for considering welcoming Seeds from Italy to your store. We promise your customers will be excited by the presentation of our rack and seeds, and thrilled by the vigor and flavor of the plants they grow. To see our full selection of seeds, visit us soon at www.growitalian.com

Please feel free to contact me if you have any questions. Grazie e Ciao!

Daniel Nagengast Seeds from Italy 785-748-0959

[email protected]

Please note: We sell only east of the Rockies, excluding New England and the Mid-Atlantic. If you would like the name of the distributor in the Northeast or west of the Rockies, please email.

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Retail Outlet – General Information & Order Guide

2012 Growing Season

Seeds from Italy PO Box 3908 Lawrence, KS 66046

Web: www.growitalian.com Email: [email protected]

We have several order options which will meet the needs of most outlets.

You can take advantage of our sales experience and choose one of our pre-selected packages.

The varieties

and quantities in these have been determined from previous years’ sales in centers which match your customer

demographics and your current seed sales figures. All racks require a $50 deposit, which becomes a store credit

of $50 toward a second-year order. All racks have a double-sided option that can be ordered or modified later if

your sales grow.

a.

If your center is (1) medium to large (e.g., you carry 3-5 lines of seeds); (2)

you service a population

NOT primarily of Italian descent

; and (3) this is the first year you are carrying our seeds, then you

probably should take Option #1 - The Small Standard Pack (30 varieties). The seeds in this package

have proven to be excellent sellers in your type of center. The quantity of seeds should take a medium

center through most of the selling season. A large center would probably have to reorder. Comes with a

5’ metal gridwall rack.

b.

If your center is (1) medium to large (3-5 lines of seeds); (2

) you service a population primarily of

Italian descent

; and (3) this is the first year you are carrying our seeds, then you probably should take

Option #2 The Small Italian Pack (30 varieties). While many of the varieties are the same as the

standard pack, there are a number of changes which meet the very specific preferences of customers of

Italian origin. As with the standard pack, the initial order will probably carry a small or medium sized

center through the first selling season. Comes with the same 5’ metal gridwall rack.

c.

If you are a large garden center or busy Italian market, select one of the large packs of 40 varieties.

Comes with a 6’ metal gridwall rack. Option #3, is the Large Standard Pack; Option #4 is the Large

Italian Pack.

Another option is to pick your own selections

. The minimum order is 240 packs, in multiples of at least 5 for

any variety. Take the following into consideration: Genovese basil, arugula and San Marzano tomato sell at four

to five times the rate of a slower seller such as lettuce. The next best sellers are beans, misticanza, zucchini,

other tomatoes, lettuce leaf basil, parsley, cima di rapa and tortarello and beth alpha cucumber. Next best sellers

are chard, radicchio, chioggia beets, kale and peppers. Slowest sellers tend to be lettuce, carrots and escarole

(except at centers with customers of Italian origin). While our displays have space for 30 and 40 varieties, you

do not necessarily have to take 30 varieties.

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Hybrid Packs @ $2.10 Regular Packs @ $1.82 Total Packs Cost for Seed Rack

Deposit Total Cost _including

shipping #001 Small Standard 10 $21 230 $418.60 240 $439.60 $50.00 $489.60 30 _hook rack #0011DBL Small Standard 20 $42 460 $837.20 480 $879.20 $50.00 $929.20 60 hook rack – 2 sides #002 Small Italian 15 $31.50 260 $473.20 275 $504.70 $50.00 $554.70 30 hook rack #002DBL Small Italian 30 $63 520 $946.40 550 $1,009.40 $50.00 $1,059.40 60 hook rack – 2 sides #003 Large Standard 30 $63 385 $700.70 415 $763.70 $50.00 $813.70 40 _hook rack #003DBL Large Standard 60 $126 770 $1,401.40 830 $1,527.40 $50.00 $1,577.40 80 hook rack – 2 sides #004 Large Italian 30 $63 425 $773.50 455 $836.50 $50.00 $886.50 40 hook rack #004DBL Large Italian 60 $126 850 $1,547 910 $1,673 $50.00 $1,723 80 hook rack – 2 sides #5 Pick

Your Own 10 $21 230 $418.60 240 $439.60 Optional $459.60 240 _min. multipl es of 5

Seeds from Italy

Retail Rack Options and Prices

2011–2012

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S A L E S T E R M S A N D C O N D I T I O N S

Your signature on this order form means that you accept our sales terms and conditions. Please check

these carefully and call if you have any questions.

Our seeds are sold outright.

We do not do consignment.

Payment terms are 30 days net. If you take

delivery in December or January, we can extend the payment terms to 60 or 90 days on your request, with

approved credit.

Credit Policy

. We can open a sales account with approved credit. Please email for a credit application.

Alternatively, you can pay with a credit card. We will bill the card the day before we ship your order.

Returns.

Although our seeds are for sale outright, you can return up to 25% of your initial order for a credit

against next year’s order.

Returned seeds must be in salable condition (no rips, tears, discoloration, etc.)

. It

is usually just as easy to store them for resale the following season. Our seeds are packed in hermetically sealed

packages and, typical of European seeds, have at least two-year expiration dates.

Minimum Initial Order.

You can either take one of our preselected packs (see attachment for complete

descriptions) or you may select your own varieties. In order to receive the lowest wholesale price, there is a

minimum initial order of 240 packs selected in multiples of five. You can order fewer, but the seed price will be

slightly higher and you will have to pay for a display.

Display racks.

Display racks are provided with your initial order; if you do not need a display, please let us

know. Metal gridwall racks remain the property of Seeds from Italy until the second order. If you stop selling

our seeds, you must return the display rack or forfeit the $50 deposit. If you order a second year, the $50

deposit becomes a store credit to be used for seeds, and the rack is yours.

Shipping Methods and Charges.

For Initial Orders, we ship Fedex or UPS ground on any order over $350 for

free. For smaller orders or for expedited shipment, we will charge you the actual freight charge.

Shipping

Time:

We ship within 72 hours of receipt of your order.

Reorders.

While there is no minimum reorder, please order only in multiples of five packets per variety when

reordering. For reorders of $200 or more, we pay freight; for smaller orders, we will charge you actual UPS

freight cost. You can find variety names and SKUs on our website,

www.growitalian.com

. However, the website

cannot process retail orders; please email, fax or phone them to us.

Errors, Claims, Substitutions.

All products are offered on a direct sale basis. Product returned without prior

arrangement will be refused. Please report any shipping errors immediately. 785-748-0959. We reserve the right

to substitute similar varieties unless you specifically request that we don’t do so.

Guarantee.

Seeds from Italy warrants to the full amount of the purchase price that the products are as

described on the packages within commonly accepted tolerances. They are all tested by Franchi Sementi Spa of

Bergamo, Italy, and minimum germination rates and purity are listed. Seeds are untreated and no seeds are

genetically modified.

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Seeds from Italy - Order Form

PO Box 3908 Lawrence, KS 66046

www.growitalian.com [email protected] Tel: 785-748-0605 Fax: 785-748-0609

Billing Address

Shipping Address (UPS or FedEx)

Company Name _____________________

Company Name __________________________

Street ____________________________

Street __________________________________

City _____________ State ___ ZIP

Phone ____________ Fax ______________

Phone Fax __

Email __________________________

Seed Buyer Name ___________________

Recipient Name ___________________________

Order Date ____/_____/_____

PO Number ____________________

Desired Delivery Date ____/____/______

EIN or State Resellers Number___________________

May we substitute similar varieties? Yes No

Credit Card Number __________________________________ Expir. __________ CVV ______

Authorized Signature ____________________________

Please select from these options:

Item Item Name Qty Price Total

Price Item Item Name Qty Price Total Price

#001 Small Standard

Package $489.60 #001 DBL Small Standard Package Doubled $929.20

#002 Small Italian Package $554.70 #002

DBL Small Italian Package Doubled $1,059.40

#003 Large Standard

Package $813.70 #003 DBL Large Standard Package Doubled $1,577.40

#004 Large Italian Package $886.50 #004

DBL Large Italian Package Doubled $1,723.00

#005 Pick Your Own -

Fill in varieties on next page

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Pick Your Own Selections*

Item

SKU Item Name Qty Item SKU Item Name Qty

106-107 Red Pear Tomato-Example 5

TOTAL * For pick your own selections, remember the rack has 30 or 40 hooks if you use ours. You can either pick 30 separate varieties for

the small display, or fewer than that; the only requirement is that you purchase at least the minimum order of 240 packages of seeds in multiples of 5 per variety. Hybrids and Special Selections are $2.10 each; all others are $1.82.

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ORDERING GRID for #001, Small Standard Pack

Use this sheet to keep your rack organized and also to reorder. The number of packs you received in your original order is shown in bold. Total Cost, 240 packs of seed plus rack is $489.60

Reorders. You must order in multiples of five for any item; re-orders of $200 or more are shipped freight paid. For smaller orders, you pay the shipping. Reorders will be shipped UPS ground and should reach you about 7-8 days after you reorder. To reorder, fax item numbers and quantity desired to: Seeds from Italy, Fax # 785-748-0959 or email to [email protected]. Make sure you include your name, company, shipping address, telephone number, contact name and fax number.

Tomato, Red Pear # 106-107 or Monte Carlo

# 106-72

10 packs

Tomato San Marzano 2 # 106-16 10 packs Tomato, Costoluto Fiorentino # 106-18 10 packs

Tomato, Cuor di Bue # 106-24

10 packs

Cutting Chicory Puntarelle # 40-21 or Bionda a foglie larghe

40-25 Or Spadona # 40-1 or 40-18, Zuccherina di Trieste 5 Packs Arugula, Cultivated # 115-1 20 packs

Arugula Selvatica (wild) #115-5 or 115-2, Restaurant Quality Wild

Arugula

10 packs

Basil, Genovese #13-2

15 packs

Basil, Lettuce Leaf #13-3 or 13-9, Napoleatano Bolloso

5 packs

Pepper, Corno Rosso # 97-7 5 packs Parsley, Gigante di Napoli #108-2 or Parsley Commune #108-1 10 packs

Eggplant, long black – Violetta Lunga

# 90-1

5 packs

Misticanza, lettuce & chicory

#93-4

or Misticanza, all Endive #93-3

or Misticanza all chicory #93-2

5 packs

Misticanza, all Lettuce #93-1

5 packs

Lettuce, Romaine, Lollo Rossa or Biscia

Rossa

5 packs Escarole, Full Green

Heart # 121-3 5 packs Escarole, Cornetto Bordeaux # 121-5 or Escarole Bionda Cuore Pieno

#121-2

5 Packs

Chard Verde da Taglio #14-1

10 packs

Chard Costa Blanca #14-3 5 packs Cucuzzi (Serpente di Sicilia) Long squash #146-43 or Zuchetta, Tromba d’albenga, #146-42 5 packs Cima di rapa Quarantina #41-2 5 packs Zucchini Striato d’Italia #146-2 or Verde d’Italia #146-36 10 packs

Bean, Santa Anna Green pole type bean

#57-4 10 packs Bean, Supermarconi pole roma #57-30 10 packs

Borlotto Pole Bean, Lingua di Fuoco bean

#55-5 or Lamon #55-18

10 packs Cima di rapa Sessantina

#41-4 or Spinach Merlo Nero #127-20 or Matador,

#127-13

5 packs

Pepper, Red Asti #97-2 or Carm Rossa #97-27 10 packs Pepper, Friggitello #97-98 5 packs Cucumber, Tortarello, long melon/cuke #37-39 or Beth Alpha #38-16 or Verde Ortolani, #37-7 10 packs Zucchini, Albarello di Sarzana #146-40 or Genovese, #146-10 Or Long White of Sicily

#146-99

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ORDERING GRID for #002, Small Italian Pack

Reorders. You must order in multiples of five for any item; re-orders of $200 or more are shipped freight paid. For smaller orders, you pay the shipping. Reorders will be shipped UPS ground and should reach you about 7-8 days after you reorder. To reorder, fax item numbers and quantity desired to: Seeds from Italy, Fax 785-748-0959 or email to [email protected]. Make sure you include your name, company, shipping address, telephone number, contact name and fax number.

Tomato, San Marzano #106-16 20 Tomato, Principe Borghese #106-50 or Pantano #106-64 or Marglobe #106-16 10 Tomato, Costoluto Fiorentino #106-18 15 Tomato, Oxheart Cuor di Bue #106-24 10 Artichoke Violetta #21-2 or Cardoon, Gobbo di Nizza #22-8 5 Tomato Red Pear

#106-107

10

Tomato San Marzano Redorta #106-94 or Montecarlo #106-72 10 Zucchini Albarello Sarzano #146-40 or Zucchini Genovese #146-10 or Long White of Sicily, #146-99 10 Cucuzzi Serpente di Sicilia #146-43 or Zuchetta, Tromba d’Albenga #146-42 10 Zucchini, round Tondo Nizza #146-18 Or Piacenza #146-17 5 Kale

Cavolo Nero (lacinato) #35-7 10 Dandelion #50-1 5 Zucchini Striato d’Italia #146-42 or Verde d’Italia #146-36 10 Cucumber, long Tortarello #37-39 Or Beth Alpha #38-16 or Lungo Verde Ortolani, #37-7 10 Cuke, Pickler Bianco Primaticio (white) #37-32 or Parigi #38-2 10 Escarole-Full Green Heart #121-3, or Bionda Cuore Pieno

#121-2 10 Endive Cuor d’Oro #75-4 or Riccia Pancalieri #75-1 10 Beet Chioggia #11-13 10 Cutting Endive Riccia Romanesco da taglio #75-10 5 Radiccio (red) Treviso #40-4 or Rossa Verona #40-13 Or Pallo Rossa 3, #40-68 5 Chard - thin stem

Liscia Verde da Taglio #14-1

10

Chard - thick stem Green & Silver

#14-3 10 Fennel Sel Prado, #62-8 or Montebianco #62-17 or Bianco Perfezione, #62-12 or Romanesco #62-5 5 Cima di Rapa Quarantina #41-2 10 Cima di Rapa Sessantina #41-4 or Spinach Merlo Nero

#127-20 or Matador #127-13 10 Broccoli Romanesco #30-51 or Broccoli Calabrese #25-23 5 Carrot Nantes di Chioggia #23-21 5

Borlotto Pole Bean Lingua di Fuoco

#55-6 or Lamon #55-18

10

Pole Bean, Romano SuperMarconi #57-30

10

Bush bean Boby Bianco #59-16 or La Victoire #59-42 or

Vanguard #59-51 10

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ORDERING GRID for #003, Large Standard Pack

Reorders. You must order in multiples of five for any item; re-orders of $200 or more are shipped freight paid. For smaller orders, you pay the shipping. Reorders will be shipped UPS ground and should reach you about 7-8 days after you reorder. To reorder, fax item numbers and quantity desired to: Seeds from Italy, Fax # 785-748-0959 or email to [email protected]. Make sure you include your name, company, shipping address, telephone number, contact name and fax number.

Genovese Basil #13-2

20

Basil, Lettuce Leaf #13-3

15

Tomato Cuor di Bue (Oxheart) #106-24 10 Arugula, Wild #115-5 or 115-2, Restaurant quality Wild Arugula 10 Arugula, Cultivated #115-1 15 Tomato, San Marzano

2 #106-16 20 Tomato, Lilliput #106-67 or San Marzano Redorta 106-94 10 Tomato, Principe Borghese #106-50 or Marglobe #106-17 10 Tomato, Costoluto Fiorentino #106-18 15

Tomato, Red Pear #106-107

10 Beet Chioggia

#11-13 10

Kale Cavolo Nero #35-7

10

Pepper Yellow Asti #97-1

10

Pepper, Red Asti #97-2 or Carmangola Rossa

#97-27 10

Misticanza all Lettuce # 93-1 15 Eggplant, Violetta Lunga #90-1 10 Eggplant, Prosperosa #90-15 10

Hot Pepper, Baccio di Satana #97-39 or Cayenna #97-11 10 Zucchini Genovese #146-10 or Albarello #146-40 or 146-99, Long White of Sicily

10 Zucchini Striato d’Italia # 146-2 or Verde d’Italia #146-36 15 Leaf Lettuce Biscia

Rossa #78-21 or Lollo Rossa, #78-17 or

Foglia Liscia #78-4

5

Pepper Corno di Toro Rosso #97-7

10

Misticanza 4 Seasons #93-4

10

Escarole Full Green Heart #121-3 10 Cucuzzi Serpent of Sicily #146-43 10 Butterhead Lettuce 4-stagioni #79-5 or Regina Maggio #79-1 or Rossa Trento #86-33 5 Romaine Lettuce Ortolani #84-4 or Lentissima #84-13 5 Cima di Rapa Sessantina #41-4 or Novantina 41-5 10 Escarole Bionda Cuore Pieno #121-2 or Cornetto Bordeaux #121-5 10

Chard, Liscia Verde Taglio #14-1 10 Radicchio Rossa Verona #40-13 5 Radicchio Treviso 4 #40-4 or Rossa Verona #40-13 5

Cucumber Beth Alpha #38-16 or Tortorello

#37-39 10

Endive Roman Cutting #75-10 or Green Chicory Puntarelle #40-21 5 Parsley, Giant of Naples #108-2 or Commune 2 #108-1 10 Borlotti Bean Lamon

#55-18 or Lingua di Fuoco #55-6

10

Bush Romano Bean Marconi #59-41

10

Pole Green Bean Santa Anna #57-4

10

Yellow Bush Bean Rocquencourt # 60-23

or Brittle Beurre #60-23

10

Yellow Pole Bean Meraviglia de Venezia

#58-5

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ORDERING GRID for #004, Large Italian Pack

Reorders. You must order in multiples of five for any item; re-orders of $200 or more are shipped freight paid. For smaller orders, you pay the shipping. Reorders will be shipped UPS ground and should reach you about 7-8 days after you reorder. To reorder, fax item numbers and quantity desired to: Seeds from Italy, Fax 785-748-0959 or email to [email protected]. Make sure you include your name, company, shipping address, telephone number, contact name and fax number.

Basil Genovese # 13-2

20

Basil Lettuce Leaf # 13-5 15 Basil Napoleatano # 13-8 10 Misticanza, 4 Seasons Lettuce/Chicory Endive # 93-4 10

Misticanza, all Endive #93-3 or Misticanza all Chicory # 93-2 10 Arugula, Cultivated # 115-1 20 Arugula, Wild # 115-5 20

Pepper Yellow Asti #97-1, or Pepper, Red Asti,

#97-2 10

Long Slim Hot Pepper Cayenna #97-11, or

Round Hot Pepper Bacio di Satana

#97-39 10

Sweet Long Red Pepper Corno Toro Rosso

# 97-7 10 Parsley, Giant of Napoli # 108-2 or Commune 2, # 108-1 20 Cutting Chicory, Spadona # 40-1 or Bionda # 40-25 or Trieste # 40-18 10

Green Leaf Chicory, # 40-9 Pugliese or # 40-46 Brindisana or

Puntarelle # 40-21 10

Eggplant, long purple Violetta Lunga # 90-1 15 Eggplant(purple/ white) Prosperosa # 90-15 5 Butterhead Lettuce 4 Stagioni #79-5 or Regina Maggio # 79-1 Rossa Trento, #86-33 5

Leaf Lettuce Biscia Rossa # 78-21 or Lollo Rossa # 78-17 or Foglia Liscia # 78-4 5 Romaine Lettuce Lentissima # 84-13 or Della 7 Lune # 84-8 or Ortolani, # 84-4 5

Misticanza, all Lettuce #93-1

15

Escarole Full Green Heart

# 121-3 15 Zucchini Albarello Sarzano #146-40, or Genovese# 146-10 or Long White of Sicily, #146-99 10 Cucuzzi Serpente di Sicilia # 146-43 or Zuchetta, Tromba d’Albenga # 146-42 10 Cima di Rapa Quarantina # 41-2 10 Cima di Rapa Sessantina # 41-4 or Spinach Merlo Nero

#127-20 or Matador # 127-13 10 Endive Cuor d’Oro # 75-4 or Riccia Pancalieri #75-1 10 Tomato, San Marzano

# 106-16 25 Tomato,Principe Borghese # 106-50 or Pantano # 106-64 or Marglobe # 106-16

10 Tomato, Costoluto Fiorentino, # 106-18

or Tomato Red Pear # 106-107 15 Tomato, Oxheart Cuor di Bue # 106-24 15 Radiccio (red) Treviso # 40-4; Rossa Verona #40-13; or Pallo Rossa 3, # 40-68 10 Bush Bean Marconi

Nano #59-41 or Wonder of Venice, yellow pole Roma

#58-5 10

Pole Green Bean Santa Anna # 57-4

10

Yellow Bush Bean Brittle Beurre # 60-12

or Rocquencourt #60-23

5

Bush Pea Picolo Provenzale # 101-2 or

Pole Pea Telefono # 100-1 or Edible Pod Pea, Carouby # 105-1 5 Fennel Sel Prado, # 62-8 or Montebianco # 62-17 or Bianco Perfezione, # 62-12 or Romanesco, # 62-5 5 Bush bean Boby

Bianco # 59-16; or La Victoire # 59-42; or

59-51 Vanguard 10

Pole Bean, Romano SuperMarconi # 57-30

15

Pole Borlotto Bean Lingua di Fuoco

#55-6, or Lamon # 55-18

10

Chard—thin stem Liscia verde da taglio

# 14-1 10

Chard—thick stem Green & Silver

# 14-3 10

www.growitalian.com