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Tom Weir, Ph. D. Associate Professor, School of Journalism and Mass Communications University of South Carolina Office

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Tom Weir, Ph. D.

Associate Professor, School of Journalism and Mass Communications University of South Carolina 803.777.9572 Office weirt@sc.edu Areas of

Specialization Psychological influences in media consumption and advertising appeals; new media technologies; advertising education. Dissertation "Determinants of the diffusion of an electronic newspaper: An in-depth case study." Completed May, 1998, University of Missouri School of Journalism, Columbia, MO. Dissertation supervisor: Esther Thorson, Ph.D.

Education Ph.D., Journalism, University of Missouri-Columbia M.A., Journalism, University of Missouri-Columbia

B.S., Journalism (Advertising); Minor, Psychology, University of Kansas, Lawrence

Awards and Recognitions

2010 - Excellence in Teaching Award by the South Carolina Alpha Chapter of Mortar Board

2004 – Advertising Educator of the Year by the 10th District of the American Advertising Federation

2003 – Golden Torch Faculty Award by the OSU Mortar Board for Outstanding Scholarship, Leadership and Service.

2002-03 – Faculty member of the Year, OSU Ad Club

Publications “Today is the new 1984: Big Brother is not only watching you, he is selling to you,” Advertising and Society: Controversies and Consequences, Second Edition, Carol Pardun, Ed. Wiley-Blackwell, Malden, MA (2013)

"Broadcast Journalism and the Capstone Experience,"with Kathy Forde, Andrea Tanner and John Besley, Journalism and Mass Communication Educator,

V. 67

Issue 3, September 2012 pp. 219 - 233.

“Uses and Gratifications of Internet Audio Products,” Journal of New Communications Research, V. 5, N. 1, Spring/Summer 2011

“Online Behavioral Targeting Practices: Student Views on Controversial Issues, Journal of New Communications Research, with Jami Fullerton and Alice Kendrick, V. 5, N. 1, Spring/Summer 2011

“Pretest/Posttest Assessment: The Use of an Entry/Exit Exam as an Assessment Tool for Accredited and Non-accredited Journalism and Mass Communications Programs,” Journalism and Mass Communications Educator, V. 65, N 2, Summer 2010 pp.124

“If You Build It, They Will Come: Developing a Sports Media Major,” with Marc Krein, invited article published in The Journal of Sports Media, V.3, N 1, Spring 2008, pg. 77

"Case Study Shows Limited Benefits of Convergence,” with Stan Ketterer, Steve Smethers, James Back, Newspaper Research Journal, V 25, N. 3, Summer, 2004. “Perceptions of Advertising in the Newly Independent States: Kazakhstani

Students’ Beliefs About Advertising,” with Dr. Jami Fullerton, Journal of Advertising Education, N. 1, V. 6, Spring, 2002

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“Using the Experimental Method in a Web-based Environment,” with Dr. James R. Coyle, Southwest Mass Communications Journal, V. 17, N. 2, 2002.

"Military Press Policy Influence on Media Coverage During Vietnam, Grenada and Desert Storm," with Ryan Barber, The Newspaper Research Journal, V23, N 2,3, Spring/Summer, 2002.

"Exploring Student Orientation Toward Advertising," with Drs. James R. Coyle and Robert Meeds, Journal of Advertising Education, V5, N1, Spring, 2001

"The Structure of AAF Competition Teams," Journal of Advertising Education, V. 3 N. 2 pp. 29-38, Fall, 1999

"Innovators or Newshounds: Early adopters of the electronic newspaper," Newspaper Research Journal, V. 20 N. 4, Fall, 1999 pp. 62-81

“Before the Media Wars: The Newspaper View of Radio in the early years, 1922-1924," Southwestern Mass Communications Journal, V. 14, N. 1, November, 1998 "The Continuing Question of Motivation in the Knowledge Gap Hypothesis," Illustration of original theory within Communication Theories: Origins, Methods and Uses in the Mass Media by Werner J Severin and James W. Tankard. Fourth Edition, Longman

"Your Salespeople Get Beat Up Every Day," Publishers' Auxiliary, November 14, 1988

Peer-Reviewed Conference Papers

“Exposure to Advertising as an Information-Seeking Function,” presentation to the 2013 Annual Conference of the American Academy of Advertising, Albuquerque, NM, April 4-7, 2013.

“Immediacy and Effectiveness of Advertising Message Priming,” Presented to the annual conference of the American Academy of Advertising, Cincinnati, Ohio, March 26-29 2009.

“Military Recruitment Advertising: The Effectiveness of Advertising in Persuading Women to Consider the Military as a Career Option,” with Maura Mollet, Presented to the annual conference of the Association for Education in Journalism and Mass Communication, San Antonio, 2005.

“Student Teams as Therapy Groups: How progress and conflict follow strikingly similar patterns,” with Susan Weir and Roy Kelsey, Presented to the annual

conference of the Association for Education in Journalism and Mass Communication, San Antonio, 2005.

“Caught on Tape: A case study of how three local television stations used a

dramatic amateur videotape in reporting crime,” with Stan Ketterer and Marc Krein. Presented to the annual conference of the Association for Education in Journalism and Mass Communication, Toronto, 2004.

“You’re So Vain: the Influence of Personal Vanity in the Perception of Magazine Advertising,” with Professor Roy Kelsey, Presented to the annual conference of the Association for Education in Journalism and Mass Communication, Kansas City, 2003.

“Total Converge?: A Case Study of Convergence Between Two Private Media Companies in Oklahoma City,” with Stan Ketterer, James Back and J. Steven Smethers, Presented to the annual conference of the Association for Education in Journalism and Mass Communication, Kansas City, 2003.

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“A Profile of Contributors to Public Radio,” with Lin-Dar Lee, Southwest Education Council for Education in Journalism and Mass Communication Symposium, Tulsa, OK, 2001.

“Personality Influences on Perceptions of Advertising Visuals,” with Dr. James R. Coyle, Southwest Education Council for Education in Journalism and Mass Communication Symposium, Tulsa, OK, 2001.

“Using the Experimental Method in a Web-based Environment,” with Dr. James R. Coyle, Southwest Education Council for Education in Journalism and Mass

Communication Symposium, Tulsa, OK, 2001.

“Perceptions of advertising in the newly independent states: Kazakstani students' beliefs about advertising,” with Dr. Jami Fullerton, Presented to the Association for Education in Journalism and Mass Communication Annual Conference,

Washington, DC, 2001.

“The Effects of Interface Personality on Consumer Attitudes,” with Dr. James R. Coyle, Presented to the American Academy of Advertising Annual Conference, Salt Lake City, Utah, 2001.

"Data Gathering In Cyber Space," Presentation to the Southeast Colloquium of the Association for Education in Journalism and Mass Communication, 1999, Chapel Hill, NC

"Components of Opinion Leadership," Presentation to the Southeast Colloquium of the Association for Education in Journalism and Mass Communication, 1999, Chapel Hill, NC

"Innovators or Newshounds: Early adopters of the electronic newspaper," Presentation to the Association of Education in Journalism and Mass Communication Annual Conference, Baltimore, MD, 1998

“Before the Media Wars: The Newspaper View of Radio in the Early Years,” Broadcast Education Association Annual Conference, Las Vegas, NV

"The Continuing Question of Motivation in the Knowledge Gap Hypothesis," AEJMC Annual Convention, August 1995, Washington, D.C.

Invited Articles Essay: If You Build It, They Will Come: Developing a Sports Media Major, with Marc Krein, Journal of Sports Media, V. 3, N. 1, Spring 2008.

Invited

Participant Very Important Professor (VIP) Program, Promotional Products Association International, January, 1999, Dallas, TX

"Advancing the State of Media Studies," The Freedom Forum Media Studies Center, Columbia University, New York, 1995

Seminars and Conferences

“Tomorrow’s Media Today: Preparing Journalism & Mass Communication Students for the 21st Century, 2007, St. Louis, MO, ASJMC.

“Key Issues in JMC Today,” 2006, Chicago, IL, ASJMC

Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) annual meetings, 2004, 2005, 2006, 2007.

Teaching

Experience: University of South Carolina o Advertising Media Analysis o Advertising Campaigns o Principles of Advertising

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Oklahoma State University

o Advertising Media and Markets o Introduction to Graduate Studies o International Mass Communication o Principles of Advertising

o Introduction to Research Methods in the Mass Media o Mass Media and Society

o Advertising Copy & Layout o Advertising Copy Writing o Advertising Campaigns

o Advertising Campaigns (National Campaigns-AAF), o Professional Portfolio

University of Missouri School of Journalism

o Public Relations

o Media Management and Leadership o Introduction to Selling for the Mass Media

o

Advertising Copywriting

Activities at The University of South Carolina

o Assessment Advisory Committee (2008-2010) o SJMC Assessment Coordinator

o University Curricula and Courses Committee (2010-2011)

o School of Journalism and Mass Communications Curriculum Committee (2009-2010)

o School of Journalism and Mass Communications Assessment Committee

o

Chair, 21st Century Curriculum Committee (2009)

Activities at Oklahoma State University

o Director of the School of Journalism and Broadcasting (July 2003 to 2008) o Member of the University Assessment Council (2002 to 2008)

o Faculty advisor to the OSU Advertising Club (1997 to 2002)

o Faculty co-advisor in the AAF National Student Advertising Competition (1997 to 2008).

o Member of the Campus Technology Committee

o Chair, School of Journalism and Broadcasting Curriculum Committee, 1998, 2000

o Chair, School of Journalism Web Site Redesign Committee o Graduate Faculty, 1997 to 2008

o Volunteer in Alpha 1999 and 2000 (new student orientation) o Faculty Associate to Drummond 7 Residence Hall, 2000 o Faculty Associate to Bennett Residence Hall, 2001 Extension and

Service: o Informal head of the advertising sequence within the School of Journalism and Broadcasting. Chair of the SJB Curriculum Committee, and the Web Redesign Committee. Active participant in search committees for the 1999 Advertising and Public Relations position, and for the 1998 Advertising position on our faculty.

o Research papers judge for the Minorities in Communication Division of AEJMC, for the History Division of the Broadcast Education Association, the Journal of Advertising Education, and for the Southwestern Journal of Mass Communication.

o Member of the Board of Directors of the Oklahoma City Advertising Club, o Chairperson of the Advertising Education Scholarship program.

o Web master for the Advertising Division of the Association for Education in Journalism and Mass Communication for redesign in 2002.

(http://www.aejmc.net/advertising/)

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memberships

and affiliations oo Newspaper Division, Advertising Division American Academy of Advertising

o Oklahoma City Advertising Club (An AAF member institution) o Association of Schools of Journalism and Mass Communication

Fund Raising $3000 Dean's Incentive Grant for research to be conducted with the St. Louis Post-Dispatch and Daily Oklahoman, July, 1998, July 1999

$500 Grant in support of the AAF Competition Team from the Tulsa Ad Federation, August, 1999; August, 2000

$1,000 Grant in support of the AAF Competition Team from the Oklahoma City Advertising Club, March, 1998; February, 1999; February, 2000, March, 2001 $1,100 Grant from the Oklahoma State University Student Government Association in support of the activities of the Ad Club, and the AAF Competition Team, August, 2000

$1,300 Grant from the Oklahoma State University Student Government Association in support of the activities of the Ad Club, and the AAF Competition Team, August, 2001

$50,000 grant secured from the Ethics and Excellence in Journalism Foundation (Oklahoma City) in support of the renovation of the school’s television studio. August, 2003

$95,000 gift in kind from the Williams Companies (Tulsa). Gift was for television broadcast equipment, including a new video switcher, September, 2003.

$90,000 grant from the OSU Student Tech Fee Committee in support of the creation of a new nonlinear video editing lab, October, 2003.

$12,000 grant secured from the Paul Miller Family Foundation for furniture and equipment for the digital editing lab, October, 2003.

$62,210 grant secured from the OSU Student Tech Fee Committee in support of the purchase of a video playback system, new lab scanner, and the addition of the JB 202a lab to the three year replacement cycle, January, 2004.

$60,400 grant from Arts & Sciences Student Services in support of a new Student Advising Center, March, 2004.

$3,603 grant secured from the OSU Student Tech Fee committee in support of a new portable projector, July, 2004.

$105,000 grant secured from the Ethics and Excellence in Journalism Foundation (Oklahoma City) in support of the replacement of all remaining analog broadcast equipment with digital, September, 2004.

$20,000 grant secured from the OSU Student Tech Fee Committee in support of multi-media classroom equipment for the School of Journalism and Broadcasting, February, 2005.

$5,800 grant secured from the OSU Student Tech Fee Committee in support of new document cameras for JB labs, February, 2005.

$31,882 grant secured from the OSU Student Tech Fee Committee in support of a complete upgrade of the broadcast newsroom, February, 2005.

$41,947 grant secured from the OSU Student Tech Fee Committee in support of the purchase of two HDTV computer-based portable video stations for broadcast,

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February, 2005.

$18,260 grant secured from the OSU Student Tech Fee Committee in support of a Mac OS X Server for broadcast labs, April, 2005.

$14,700 grant secured from the OSU Student Tech Fee Committee in support of furniture replacement in student labs, April, 2005.

$1,500 grant secured from the OSU Student Tech Fee Committee in support of replacement lectern in student lab, April, 2005.

$75,000 grant secured from the Ethics and Excellence in Journalism Foundation in support of the creation of a Sports Media degree through the School of Journalism and Broadcasting at OSU, August, 2005.

$10,000 grant secured from the Paul Miller Family Foundation in support of the graduate program of the School of Journalism and Broadcasting, November, 2005. $9,515 grant secured from the OSU Student Tech Fee Committee in support of a new satellite dish for dedicated CNN feed, December, 2005.

$119,930 grant secured from the OSU Student Tech Fee Committee in support of the purchase of ten new high-definition cameras, December, 2005.

$119,680 grant secured from the OSU Student Tech Fee Committee in support of the purchase of an XT Broadcast Server (EVS) Sports Replay System, December, 2005. $33,750 grant secured from the OSU Student Tech Fee Committee in support of replacement equipment and upgrades in video editing labs, December, 2005. $250,000 grant secured from the Ethics and Excellence in Journalism Foundation in support of an endowed professorship in Sports Media, February, 2007.

$70,000 grant secured from the OSU Student Tech Fee Committee in support of the purchase of replacement digital video cameras, March, 2007.

References

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