W E S U P P O R T Y O U R B U S I N E S S
handel
INFORMATION ABOUT THE MAGAZINE
1
S
ince 1993, that is from its first issue, “Handel” has described changes, indicated trendsand directions in the development of FMCG business. For many years the magazine has been holding a high position in the segment of trade press. It accompanies retailers and wholesalers in their everyday work, providing them with essential information and advice about how to compete in a fast-developing market successfully.In January 2010, following consultation with our readers and clients, “Handel” was given a new attractive graphic design. Currently, as a magazine with an issue of 80 000 copies, it focuses on a strongly fragmented traditional channel.
2010
2007
2005
2000
1993
MERITS
3
T
he substantial content of the magazine has remained on the top level from the very beginning of its existence on the market. Each issue of “Handel” contains information about current national and international trade events, the most modern methods and tools in management, trade companies strategies, legal provisions and regulations in retail trade, interviews with people who create the image of Polish FMCG business. We inform about novelties which are being introduced on the market, we publish market analysis of food and nonfood products, special reports and articles about technologies and trends in store equipment. “Handel” is also a reading piece for Polish manufacturers and distributors of FMCG goods.H
andel” is a monthly with an issue of 80 000 copies. As many as 70 000 pieces are direct-mailed to readers by the Polis Postal Service and In Post. The receivers are the owners and managers of independent retail stores within FMCG business around the country. It does not mean that we have left behind the modern channel, but due to its channel nature, “Handel” has been sent to managing companies and purchasing centers instead of individual network stores. The other 10 000 copies are distributed by Eurocash network. The issue and distribution remain under control of the Union for the Control of Press Distribution. According to Gfk Polonia data at the beginning of 2010 there were operating 93 000 small format stores, of which 79% were independent stores.•
FIXED ADDRESS DATABASE
– each issue reaches the same, carefully selected group of decision-makers in trading stations around Poland.•
DIRECT MAIL BY POLISH POSTAL SERVICE
•
COOPERATION WITH EUROCASH
•
CONSTANT VERIFICATION OF DATABASE
ISSUES SCHEDULE
5
Month of issue
No. of issue
Date of issue
Advertising materials
january-february
1-2
4.02.2013
22.01.2013
march
3
7.03.2013
22.02.2013
april
4
5.04.2013
22.03.2013
may
5
8.05.2013
19.04.2013
june
6
6.06.2013
22.05.2013
july/august
7-8
5.08.2013
23.07.2013
september
9
9.09.2013
27.08.2013
october
10
7.10.2013
24.09.2013
november
11
7.11.2013
23.10.2013
december
12
9.12.2013
26.11.2013
6
EQUIP MY STORE PROGRAM
Kontakt:
Dział reklamy, tel. (22) 514 65 50 [email protected]
Wyposaż mój
sklep!
Poszukiwani partnerzy z następujących branż: wyposażenie sklepów producenci FMCG samochody dostawcze hurtownie FMCG telefonia komórkowa, banki, firmy ubezpieczeniowe oraz wszyscy inni, którzy chcą wesprzeć MŚP z branży FMCGH
andel” since February 2010 has been the organizer of a very popular contest called “Equip my store”. The second edition of the program was under the sponsorship of among others: Polskie Radio PiK and Naszemiasto.pl, ”Super Express”, ”Dziennik Bałtycki”, ”Dziennik Łódzki”, ”Gazeta Lubuska”, ”Gazeta Wrocławska”, ”Kurier Lubelski”.Apart from that Radio Lublin, Radio Łódź were informing about the contest.
PRODUCT OF THE YEAR
7
P
roduct of the Year. Consumer Choice is a marketing program oriented toward producers and distributors of FMCG business products. The program consists of two elements: a great study of the Polish consumers' opinion on new or innovative FMCG products as well as the title and logo which can be used by the producers in marketing communication of the products recognized as the best in their categories.MEDIA PATRON:
W E S U P P O R T Y O U R B U S I N E S S
handel
handel
HANDEL EXTRA
8
NEWSLETTER
najświeższe i najważniejsze informacje
o handlu nowoczesnym, rynkach i produktach
z branży FMCG
kontakt:
www.handelextra.pl
HANDEL EXTRAto contains the most important information from the FMCG business, edited by experienced journalists of “Handel” monthly which has been issued since 1993. In a professional and precise manner they write about events which influence directions of development of retail trade, especially modern channel, wholesale and individual product categories. It provides every-week access to news essential for making strategic business decisions.
Main sections:
• information on retail trade, wholesale, producers and categories • news about abroad events
• information on latest products
www.handelextra.pl
GROUP’S PORTFOLIO
9
The head office of German Deutscher Fachverlag concern
VFP
Communications Ltd. Publishing is part of the German dfv-group (Deutscher Fachverlag), one of the largest independent professional information providers in Germany and Europe. VFP Communications is the publisher of trade press, newsletters, as well as an organizer of trade events.DZIENNY SERWIS
Media & Marketing Polska
MAGAZYN ONLINE
1,00 (full page) 215 x 280 40 000 zł II cover 215 x 280 52 000 zł III cover 215 x 280 47 500 zł IV cover 215 x 280 57 000 zł 0,75 142 x 248 37 500 zł 0,65 142 x 198 Junior Page 36 500 zł 0,50 142 x 148 Smart Junior classic 29 000 zł 0,50 142 x 148 Smart Junior suspended 30 000 zł 0,50 97 x 248 Vertical half classic 29 000 zł 0,50 85 x 248 Vertical half centered 30 000 zł 0,50 197 x 119 Horizontal half suspended 30 000 zł 0,50 197 x 119 Horizontal half classic 29 000 zł 2 x 0,65 300 x 198 2 x Junior Page 60 000 zł 0,33 197 x 84,5 1/3horizontal 22 000 zł 0,33 97 x 158 1/3vertical classic 22 000 zł 0,33 85 x 158 1/3vertical suspended 23 000 zł 2,00 430 x 280 Centrefold 68 500 zł 2,00 430 x 280 Cover with a die-cut in a centrefold 85 000 zł 1,50 322,5 x 280 3/4 Centrefold 57 000 zł +20x 20 1,00 215 x 280 Cover with a die-cut in a centrefold 65 000 zł +20x 20
PRICE LIST
10
PRICE LIST
11
0,25 97 x 121,5 1/4 classic19 000 zł
0,25 52 x 248 1/4 vertical19 000 zł
0,25 197 x 57 1/4 horizontal19 000 zł
0,25 85 x 121,5 1/4 suspended in the text20 000 zł
0,25 97 x 121,5 1 z 48 750 zł
2 x 0,25 210 x 121,5 2 x 1/4 horizontal suspended in the text31 000 zł
2 x 0,50 414 x 119 2 x 1/2 horizontal panoramic48 000 zł
2 x 0,50 300 x 148 2 x 1/2 horizontal48 000 zł
2 x 0,50 300 x 148 2 x 1/2 suspended in the text49 000 zł
2 x 0,50 210 x 248 2 x 1/2 vertical48 000 zł
2 x 0,33 414 x 84,5 2 x 1/3 horizontal37 000 zł
2 x 0,33 414 x 84,5 2 x 1/3 horizontal, panoramic38 000 zł
2 x 0,33 210 x 158 2 x 1/3 vertical37 000 zł
2 x 0,33 210 x 158 2 x 1/3 vertical suspended38 000 zł
new products
6 000 zł
business card
3 500 zł
presentation of the company
(wymiary 197 x 119)
6 500 zł
insert up to 20 g
57 000 zł
additional payment for suspending the ad in the text
1 000 zł
additional payment for creating the ad
plus 10%
1,00
196 x 225(inside 157 x 185) Frame around the text
37 000 zł
0,25 197 x 119 triangle20 000 zł
2 x 0,25 225 x 93suspended in the text
25 000 zł
0,50 185 x 225 triangle35 000 zł
0,25 197 x 119,(25 x 25)triangle plus an element
25 000 zł
HANDEL EXTRA formats
1. banner
(size 750 x 100 pixels) 2 000 zł
2. banner
(size 750 x 100 pixels) 1 500 zł
3. banner
(size 120 x 400 pixels) 1 000 zł
2,00
413 x 225(inside 165 x 185) Frame around the text
40 000 zł
W E S U P P O R T Y O U R B U S I N E S S
handel
handel
Piotr Myszak
Sales director e-mail: [email protected]Anna Piskorz
Senior administration specialist e-mail: [email protected]
Monika Łojek
Senior sales and marketing specialist e-mail: [email protected]
Aneta Tyczyńska
Senior sales specialist
e-mail: [email protected]
Katarzyna Wiatkowska
Senior advertising specialist
e-mail: [email protected]
Ryszard Chochel
Senior advertising specialist
e-mail: [email protected]
Barbara Mikusińska-Ozdobińska
Chief editor e-mail: [email protected]ADVERTISEMENT
EDITORIAL STAFF
VFP Communications Ltd. Sp. z o.o.
Wał Miedzeszyński 630 03-994 Warszawa tel. 22 514 65 00 tel. 22 514 65 50 faks 22 514 65 06 www.media.com.plAnna Pastor
project manager e-mail: [email protected]MARKETING
