WHAT S INSIDE THIS ISSUE

WHAT’S INSIDE

THIS ISSUE

Special Services District

2010 3rd Quarter Report



Marketing & Business Development



Maintenance - Tampa’s Downtown Clean

Team



Safety - Tampa’s Downtown Guides



Transportation & Planning



Beautification/Downtown Security Network



Partnership Committees/SSD in General



Special Services District

Tampa Downtown Partnership Staff

Christine Burdick

President

Paul Ayres

Director of Marketing & Business Development

Kimberly Finn-Weaver

Director of Programs & Membership

Laura Klopp

Office Manager

Karen Kress Director of Transportation &

Planning Lynda Remund Director of District Operations Sally Santos Executive Assistant

Tampa Downtown Partnership 601 N. Ashley Dr., Suite 1100 Tampa, Florida 33602 (813) 221-3686 phone (813) 229-1328 fax . tampasdowntown.com Hilifetampa.com

Public Relations/Public Speaking:

 Media tracking media report continues. Partnership staff has continued a media call tracking report. This form will keep track of a reporter’s in-quiries about a specific topic until the story is published. Recent issues covered have included transportation and multi-space meters coming to downtown. These forms are kept in the marketing office.

 Work will begin soon on a speaker’s bureau. The new speaker’s bureau will offer a more detailed breakdown of what topics TDP staff can pre-sent and will activity seek out speaking engagements.

Business Development and Retention Efforts:



Revealing of a commercial office space marketing campaign for 2011 took place at the last downtown commercial real estate roundtable. The Partnership provided an effect campaign for 2011 to draw attention to downtown Tampa’s urban amenities as a superb location for a commer-cial business location. The program includes a redevelopment of the commercial office space section on the website and the introduction of video testimonials throughout the reworked section. Additionally, a YouTube channel for the Partnership will be established. The entire pro-gram is available in the marketing office.



The next meeting of the Downtown Commercial Real Estate Roundtable will be held October 07, 2010.



The Partnership’s online events calendar continues to grow in popularity. Each month the number of users of the calendar has increased. Since inception October 2009 the total number of users are well over 11,000.



The Tampa Downtown Market is returning for season 3 on October 1. The new location for the Market is between Zack and Madison streets on Franklin Street. The season has been expanded by an entire month and will close May 27, 2011.



The Partnership is continuing with a search engine optimization program (SEO). Working with Bayshore Solutions, the site’s development firm, staff is meeting monthly to track successful areas of the site and improve those areas that are not seeing much traffic. This process will continue for several more months.



The Partnership now tracks each Monday Morning Memo separate from the rest of the site. Because of its high popularity, it is important that the marketing staff understand what are the strong interests each week. Bayshore Solutions, a TDP member, supplies a complete tracking report to the TDPSocial media continues to grow. The Partnership now has close to 1,000 fans on Facebook and more than 1,500 followers on Twit-ter. Social media has proven to be an effective way to promote conver-sations about relevant topics on issues affecting downtown and com-municating downtown happenings and news.

Marketing & Business Development

Summer-time

Savings

Card

Underway

Business Development and Retention Efforts continued:



Social media continues to be more integrated into the Partnership’s mar-keting efforts. Recent additions include the ability to post any TDP con-tent onto any social media platform. Also, a “Like” button has been add-ed to certain pages of content.



The Partnership will launch its first social media contest. The new contest is called the “Downtown Domo Contest” and features a plush doll of a highly popular animated character called Domo Kun. Domo will travel throughout downtown to 8 different venues. Each week a new venue will be highlighted offering 4 distinct images and questions about the venue. Participants will be offered a chance to select the correct question to enter the drawing, which will be held on Fridays, for a great prize from the venue. The purpose of the contest is to engage people with downtown Tampa via social media, grow the Partnership’s base to its communications tools and educate the community on the various amenities offered in downtown.

Submitted by: Paul Ayres, Director of Marketing and Business Development

Marketing & Business Development

Tampa’s Downtown Clean Team was established in 1994 as a vital portion of the programs designed to enhance the Special Services District (Downtown Tampa’s business improvement district).

The Clean Team’s objective is to provide supplemental litter, trash and weed removal, in addition to city services, to public spaces located within the bounda-ries of the SSD, in order to improve the image of the greater downtown area.

Clean Team Activities

 The Partnership would like to remind event organizers that the Clean Team is available for hire to provide maintenance services for events in downtown.

Services include clean-up before, during and after the event, and waste removal.

Interested parties can contact Lynda Remund at the Partnership office.

 Congratulations to the following Clean Team employees who recently cele-brated service anniversaries:

 Darell Dick – 2 years

 Jorge Horcasitas – 3 years

 Charlene Reynolds – 2 years

 Robert Schoensee—2 years

Submitted by Lynda Remund, Director of District Operations

Special Services District 2010 3rd Quarter Report

Maintenance - Tampa’s Downtown Clean Team

See Something Amiss? Access the

WHO TO CALL

map at tampasdowntown.com to find out how to report it

Meet The Team

Jay Arnold Jorge Horcasitas, Lead Equipment Operator

Eddie Carver Mike Kennedy Robert Clary Gary McCurtis Rich Cottrell Charlene Reynolds Darell Dick Robert Schoensee

3rd Quarter Stats 3rd Quarter YTD

Tons / Bags of Trash Collected 71 / 3,569 238 / 11,925

Code and Safety Issues Reported 24 93

Downtown Market - Tons / Bags Collected N/A N/A

Green Machine - total square blocks vacummed 2,550 10,973

- NEED A GUIDE - CALL FOR ASSISTANCE

(813) 267-2220

HOURS OF

HOURS OF

HOURS OF

OPERATION

OPERATION

OPERATION

Sunday

7am - 4pm

Monday - Friday

7am - 8pm

Saturday

11am - 8pm

Tampa’s Downtown Guides create an image of a safer and more inviting downtown for workers, residents and visitors by being additional eyes and ears and performing a "good-will ambassador" role. They portray positive public relations and help deter suspicious activity with their presence. The Guides offer directions, restaurant suggestions, parking and event infor-mation, help stranded motorists with flat tires and dead car batteries, and assist stranded bicyclists.

Meet The Guides

3rd Quarter Stats

Below is a breakdown of questions received by the Guides:

 The Guides were hired to provide “good will ambassador” services for Realm’s “Rock the Park” events held on June 3, July 1 and August 5.

 The Patel Conservatory held a “theatrical” training class for the Guides on September 23. The training was an interactive exercise to enhance customer oriented services.

 Congratulations to the following Downtown Guides who recently

celebrat-ed service anniversaries:

Robert Arnold – 3 years Sylvester Carver – 2 years Diderot Nemorin – 4 years

Submitted by Lynda Remund, Director of District Operations

Directions 7,475 Restaurant Suggestions 1,479 Hotel Information 100 Parking Information 2,002 Transportation 642 Event Information 858 Other 392 25,488 6,387 562 7,039 2,778 3,324 1,024 3rd Quarter YTD

Safety - Tampa’s Downtown Guides

3rd Quarter YTD

Contacts 12,948 46,602

Stranded Motorists 233 654

Bike Patrol Hours / Miles 345 / 491 1,223 / 1,878

Bike Assists 8 21

Julio Montalvo, Project Manager Luis Nater, Team Leader, shift B

Robert Arnold Diderot Nemorin, Team Leader, shift C

Ray Bertrand, Assistant Supervisor Cynthia Sanchez Sylvester Carver Christopher Thompson Isabel Luciano Teresa Walls

The TMO is a proactive organization comprised of Partnership members, other employers, developers, property owners, transit authorities and local governments who work closely and collectively together to address local transportation-related issues and implement solutions by promoting and en-couraging the use of mobility management activities. Furthermore, it is a successful transportation program involving both the private and public sectors to improve the commute to and within the Downtown area, as well as educate businesses, workers and visitors about the various transportation options available.

This portion of the SSD program is primarily funded by the Florida Depart-ment of Transportation (FDOT) and matched by funds from Hillsborough County, the City of Tampa and the SSD's private sector. The SSD’s contri-bution effectively makes all downtown properties members of the Transpor-tation Management Organization (TMO) and therefore eligible to utilize TMO services.

Transportation Committee Update:

 Continue to monitor the companies operating electric on-demand free (NEV) shuttles downtown and the Public Transportation Committee’s dis-cussions of regulatory measures.

 Monitoring plans and schedules for various construction activities in downtown.

 Formed small group to discuss the impact of HART’s Alternative Analy-sis study on downtown. Will move towards a recommendation when more data becomes available.

 Working with Urban Lands Initiative (ULI) transportation committee to deliver presentation highlighting TOD opportunities.

 Engaged in the Moving Hillsborough Forward campaign to pass the transportation referendum in Nov. 2010. Actively presenting information to various groups and companies.

 Formed stakeholder group and working on the MPO’s Selmon Greenway Feasibility Analysis.

 Participating in Planning Commission’s water borne transportation stake-holder group.

 Keeping tabs and spreading the word about regional transportation ef-forts (TBARTA, MPO, HART, County, HSR).

Transportation Ambassador Network/Employer Outreach:

 Regular email communications are sent to the network advising of road closures, major construction and other relevant items. The feedback on its usefulness has been very positive and contacts added each week.

 Currently working with several downtown companies to develop employ-ee transportation benefits programs.

Visit the

Partnership’s

interactive

map

on-line at

tampasdowntown.com Other:

 Subcontracted with FDOT to become a WalkWise Ambassador. Actively delivering presentations about pedestrian safety to downtown and Ybor City audiences.

 Working with City to repurpose old parking meter posts into bike racks and roll out their new multi space meters.

 Working with TECO and City of Tampa to have the downtown light poles repainted.

 Public Realm committee is helping the City look at surface parking lots regulations and urban design standards.

 Finalized downtown mobile tours for FL APA conference and attended one day.

 Formed committee to revisit downtown circulation with HART. Created a Getting around Downtown guide and enhanced web information in con-junction with this process.

 Beginning plans for the March 2011 Criterium and Festival event.

 Hosted National Park(ing) Day event on Sept. 17.

 Working with City to make the Riverwalk and adjacent parks free wire-less zones.

 Gathering data and action items for a downtown sustainability plan to roll out in Fall 2010.

 Was selected to be part of the Tampa Chamber of Commerce’s Leader-ship Tampa 2011 class.

 Continue to provide weekly updates in the Monday Morning Memo on topics related to transportation.

 Regularly involved in the following committees: Hillsborough River Roundtable, MPO Livable Roadways, PC Joint Land Use Working Group, Westshore Alliance Transportation Committee, Riverwalk Activa-tion Committee, and City Special Events coordinaActiva-tion committee.

Submitted by: Karen Kress, Director of Transportation and Planning

Transportation and Planning

 The Partnership purchased seven new wrought iron trash

recepta-cles, which were shipped to the Parks Department last week. The City of Tampa Parks Division will install the containers. Proposed locations include Ashley Street in front of the John German Library, N. Franklin St., Channel District, and the corner of Tampa and Jackson Streets.

 As part of an ongoing “downtown facelift” initiative, the Partnership continues to work closely with the City of Tampa to identify and repair or replace broken tree grates, trip hazards, pedestrian safety issues, miss-ing trees, broken news racks and more.

 To assist with recycling efforts, the Partnership purchased ten each

of portable recycling units and trash receptacles to be used at

events where the clean team is providing maintenance.

Beautification, Urban Planning and Design

Residential Advisory Council

 The Residential Advisory Council met on September 21 at 5:30 p.m. at the Partnership office.

Downtown Property Manager Roundtable

 Downtown Property Managers met on July 8 and September 9 for their bi-monthly roundtable discussion and luncheon. The next meeting will be held on November 11.

Special Services District Advisory Committee

 The SSD Advisory Committee met on August 19 and September 16. The next meeting is scheduled for October 21 at 9:00 a.m. the Partner-ship office.

Partnership Committee and Roundtables

Downtown Security Network

 On August 26, 2010, the City of Tampa’s City Council unanimously

voted “yes” to extend the Special Services District for another year – through December 31, 2011. Prior to the public hearing, the Partner-ship held two community meetings and met individually with city council members to discuss the 2011 work plan and budget. The FY2011 spe-cial assessment will raise $1,479,924.73 – a 13.1% decrease from FY2010.

 Three members of Tampa’s Downtown Guides and Clean Team

have completed and received Maintenance of Traffic certification at

the intermediate level. Three additional team members will attend

training at the end of October. Being certified in this area allows the team to maintain barricades, assist with road closures and much more.

 Planning ahead for the holidays, the Partnership is already

search-ing for a downtown location or restaurant to host the Guides’ and Clean Team’s annual holiday luncheon. Additionally, downtown com-panies or venues wanting to extend their gratitude for the teams’ hard work can donate toward a gift bag that each team member will receive at the luncheon. Contact the Partnership for more information.

 Rampello school representatives reported that the school began

the 2010/11 school year with approximately 800 students. There

continues to be a waiting list for some of the grade levels. Interested parents can contact the school or the Partnership for more information.