The Machine Tool Sales Engine
Envelope:
Max. Table Length: Max. Table Width: Max. Part Weight:
Spindle: Milling Direction: V or H # of Main Spindles: Max. HP: Top RPM: Machine Type: Machining Center Drill/Tap Boring Mill Milling Machine
Since its inception, Techspex has been the
search engine for new machine tools.
With this release, Techspex is much more
than a search engine, it’s a sales engine that
connects buyers and sellers of metalworking
products and services at critical stages of
the industrial buying cycle.
The Machine Tool Sales Engine
“Technology is the most influential criterion used by manufacturing
professionals when making final vendor selections.”
Gardner Research, Lead Generation in Manufacturing Facilities 2013
More than just listings, Techspex enables you to
feature the technical specifications that define
your product offerings, which is also the first set
of criteria buyers use to identify new purchases.
Technical Data
How it works
Techspex visitors can research, compare and save information on equipment based on specifications for the following machine types: Turning Milling Grinding EDM CMMs Presses Resource Centers Tooling Workholding Supplier Directory
BENEFITS
uTechnical Data
uLead Generation
uBranding
uIntegration
uPromotion
Envelope: TurningMax. Chuck Dia: Max. Bar Dia:
Max Turning Length: Bar Chucker Universal Swiss
Machine Type: Turning
Specifications:
# of Main Spindles: Spindle Direction: Mill/Drill Function:
How it works
Each week, Techspex customers receive a complete contact list ofRegistered Qualified Buyers (RQB)who visited the site to search for machine tools or related equipment.
uUses at least 5 media types to find work-related information uSearches for product or process solutions at least once a month uValues technology and service more than price
uIs college-educated and technically minded uCarries a laptop computer and smartphone
Machine Tool Buyer Profile
As a Techspex customer, you will receive a detailed lead report
each week. The contacts you receive are active, solutions-based
buyers who visit the site at critical need and vendor-selection
stages of the industrial buying cycle.
“Requesting more information or issuing an RFP online is the most
common way manufacturing buyers reveal themselves as a sales lead.”
Gardner Research, Lead Generation in Manufacturing Facilities 2013
Lead
Generation
To industrial equipment buyers, your brand
is much more than a logo and a name; it is the
impression of your technology, your quality,
your service, your technical content and your
logo and message. Techspex delivers a platform
to communicate your brand components to
an active, engaged audience that visits the site
to locate and compare specific machines for
specific applications needs.
“Throughout the industrial buying cycle, brand impression is the most
important factor in a manufacturing prospect’s initial vendor selections.”
Gardner Research, Lead Generation in Manufacturing Facilities 2013
Branding
How it works
Your Techspex investment includes high- visibility page branding, along with contextual display advertising appearing within the product categories you identify.
92%
89%
87%
Trade magazines
Search engines
Industry websites
Integration
An integrated media mix is the most effective
way to brand and promote to today’s manufacturing
buyers. As a Gardner Business Media product,
Techspex is presented, promoted and connected
in print, online, via email and at industry events
by
Modern Machine Shop, MoldMaking Technology,
Production Machining and Automotive Design &
Production.
How it works
Content, listing and data is shared across Gardner Business Media sites. As a result, related links direct visitors to specific Techspex technical content, machine tool listings and targeted search results.
“Three most effective media for researching new products, processes and
best practices: trade magazines, search engines, industry websites.”
Gardner Research, Lead Generation in Manufacturing Facilities 2013
Promotion
4 Advertising Packages:
Monthly:
Site Sponsorship
$2,250
Machining Technology Sponsorship
$1,750
Tooling / Workholding Sponsorship
$1,750
Supplier Directory
$1,000
Requirements
All pricing is gross.
Zone Sponsorships require a six-month minimum contract. Site Sponsor requires a one-year contract.
10% discount applied to all prepaid 12-month contracts.
Techspex puts your technology, your products
and your marketing message in front of active
metalworking buyers at a critical stage in the
industrial buying cycle. As a result, Techspex’s four
distinct advertising packages deliver access to
buyers at a time when they are actively searching,
researching and comparing equipment.
Each advertising package includes:
Lead Generation
Weekly list of Registered Qualified Buyers (RQB)
Brand Development
Targeted banner advertising placement
Value Added Benefits
Slotting, expanded showroom, enhanced model pages
Buy-Up Options:
Dedicated E-Blasts
per 5,000 names$1,400
Add-A-Zone
are available at 50% discountAdditional zone packagesSite Sponsorship Package
This sponsorship package delivers lead generation and high-impact brand building within Techspex’s primary and most traveled pages.
The most comprehensive new machine tool research resource.
E-NEWSLETTER
MODEL SEARCH
Machining Technology Sponsorship
As visitors navigate Techspex, they search, research and compare machines within specific equipment types. This sponsorship delivers lead generation and targeted, contextual brand building by placing your message on all major pages within a specific equipment type. Techspex refers to these equipment types as machining technology zones.
Max Chuck Dia. of at least >=
Max Bar Dia. of at least >=
Max HP: of at least >=
Top RPM: of at least >=
Max Turning Lengthof at least >= MODEL SEARCH
MACHINING CENTERS
COMPARE MODELS
Machining Technology Zones:
Turning, Milling, Grinding, EDM, CMM, Presses Advertising Packages
Lead Generation
Registered Qualified Buyers (RQB) – As a Techspex sponsor you receive lists of registered users who have visited Techspex.
Brand Development
Banner TypesRich Media (300x250 pixel Flash or Video)
Live Text Hybrid or Branded Hybrid (300x100 pixels)
Banner Placements
Major pages within selected Machining Technology Zones Model Search Page and Results
Builders, Distributors, and Compare Models Pages
Value Added Benefits
SlottingExpanded Showroom Enhanced Model Pages
Product Line Display Listing Exclusivity
Lead Generation
Registered Qualified Buyers (RQB) – As a Techspex sponsor you receive lists of registered users who have visited Techspex.
Brand Development
Banner TypesRich Media Ad (300x250 pixel Flash or Video) Live Text Hybrid or Branded Hybrid (300x100 pixels) Multi-Format Ad (120x60 pixel banner + 4 lines of text)
Banner Placements Home Page
Builders, Distributors, and Model Search Main Pages Blog (all pages)
E-Newsletter
Value Added Benefits
SlottingExpanded Showroom Enhanced Model Pages
Supplier Directory Sponsorship
The Techspex Suppliers Directory delivers access to theproducts that machine tool buyers need to maintain operations. Suppliers are listed and searchable alphabetically, by company name and by product category. Advertisers enjoy all the benefits of a Techspex promotional program with the addition of targeted, contextual banner placements.
SUPPLIERS
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
CONTROLS, SOFTWARE + RELATED A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Tooling / Workholding Sponsorship
Typically, machine tool buyers identify, specify and approve the purchase of tooling and workholding. The Techspex
Tooling / Workholding sponsorship delivers a targeted platform for tooling and workholding suppliers to reach a captive, active machine tool buying audience.
Max Chuck Dia. of at least >=
Max Bar Dia. of at least >=
Max HP: of at least >=
Top RPM: of at least >=
Max Turning Lengthof at least >= MODEL SEARCH TOOLING Company LOGO Company LOGO Company LOGO Company LOGO Company LOGO Company LOGO Company LOGO TOOLING SEARCH
Lead Generation
Registered Qualified Buyers (RQB) – As a Techspex sponsor you receive lists of registered users who have visited Techspex.
Brand Development
Banner TypesTop of Page Banner (300x100 pixels) Rich Media Ad (300x250 pixel Flash or Video) Live Text Hybrid or Branded Hybrid (300x100 pixels) Multi-Format Description Listing
Banner Placements (example: Tooling)
Top of Page Banner: Placement is introduced as “featured tooling supplier” and rotates on selected machining technology zone Hybrid and Rich Media Banners: Tooling Model Search pages Multi-Format Company Listing: Tooling Main page
Showroom Links: From custom menu listing and company listing
Value Added
SlottingExpanded Showroom Custom Micro Site
Price: $1,750/month
Price: $1,000/month
Advertising Packages
Lead Generation
Registered Qualified Buyers (RQB) – As a Techspex sponsor you receive lists of registered users who have visited Techspex.
Brand Development
Banner TypesRich Media Ad (300x250 pixel Flash or Video) Live Text Hybrid or Branded Hybrid (300x100 pixels)
Banner Placements All Supplier Pages
Value Added
SlottingA Gardner Business Media Metalworking Group Product
The Machine Tool Sales Engine
Nick Bloom
Techspex President [email protected]Cincinnati HQ
p 800-950-8020
p
513-527-8800
f
513-527-8801
Kent Luciano
Associate Publisher [email protected]Brian Wertheimer
District Manager [email protected]Sales Offices
Los Angeles / West Coast
Stephen Kosloff Regional V. P. [email protected] p 818-865-8881 f 209-222-3770 Rick Brandt District Manager [email protected] p 310-792-0255 f 513-527-8801 Chicago / Midwest p 630-584-8480 f 513-527-8801
Joseph Campise
District Manager [email protected]John Campos
District Manager [email protected] Detriot / Midwest Mike Vohland District Manager [email protected] p 734-416-9705 f 513-527-8801Philadelphia / East Coast
Claude Mas District Manager [email protected]
p 856-366-0325 f 513-527-8801 Pittsburgh / East Coast
Anthony Pavlik District Manager [email protected] p 412-388-0261 f 513-527-8801
Techspex.com
Photos courtesy of Hwacheon and iStockphoto. Machine illustrations by Kenny Snowball.
