5:45 6:15 PM Registration and Networking. 6:15 7:15 PM Pre-Conference Dinner






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5:00 – 5:45 PM

Student Reception and Presentations to Financial Planning Students

Open to pre-registered Financial Planning Program Students & Program Directors

Ben Birken, President, NAPFA South Region

Caleb Brown, MBA, CFP®, New Planner Recruiting

Caleb Brown is a CERTIFIED FINANCIAL PLANNER™ certificant, Kolbe Certified™ Consultant, and original creator of the FPA Career Day program, which began with the Dallas/ Ft. Worth chapter and subsequently, has been implemented by other FPA chapters across the nation. Throughout Brown’s career, he has mentored, hired,

managed, and coached many career changers and college students seeking internships and full time positions in financial planning as well as the firm owners who hire

them. Brown is a frequent speaker on career development topics pertaining to the hiring and successful integration of new planners into financial planning firms. He has been featured in Investment News, NAPFA Advisor, Financial Planning, Financial Advisor, Virtual Office News, FPA Solutions, and the Journal of Financial Planning regarding his efforts to create a career path for up and coming planners.

Caleb is a member of the FPA New Professionals Advisory Council and the Chairman of NexGen, an FPA community for new financial planners. He was named the Next Generation Influencer by Financial Planning magazine for 2012. He is a graduate of the Texas Tech Personal Financial Planning Program and spent over five years in an RIA firm in North Texas helping a sole practitioner transition the firm to an ensemble model.

Benjamin E. Birken, CFP® received his bachelor's degree from the University of California at Berkeley and a master's degree from the University of Colorado. He is a CERTIFIED FINANCIAL PLANNER™ professional and a member of the National Association of Personal Financial Advisors (NAPFA), an organization of fee-only financial planners. He serves as 2015-16 Chair of the South Region Board of NAPFA, is a member of the Durham Orange Estate Planning Council, and he serves as Treasurer of the Chatham Education Foundation, a non-profit organization that supports teachers and students in Chatham County, NC. Prior to joining Woodward Financial Advisors, Inc. in 2007, he worked for the University of North Carolina at Chapel Hill.

Ben has been a contributor to financial articles in such publications as The Wall Street Journal, Kiplinger’s Personal Finance Magazine, Investor’s Business Daily, Financial Planning, The Chicago Tribune, Carolina Parent, and The Raleigh News and Observer. He has also appeared on radio programs on WUNC-FM, the NPR affiliate for the North Carolina Triangle area.

5:45 – 6:15 PM

Registration and Networking

6:15 – 7:15 PM

Pre-Conference Dinner

7:15 – 8:30 PM

Murder Mystery Dinner Theater !!!

The directors of your NAPFA South Region Board have “volunteered” to be

part of the cast of this event

who dunnit?

Sunday, February 28th: 2016 NAPFA South Symposium Pre-Conference

Gordon Biersch Brewery Restaurant Midtown

848 Peachtree Street, NE Midtown, Atlanta, GA 30308

(Please note: pre-conference registration required)



Live* Location: Georgia Tech Hotel and Conference Center, 800 Spring St. NW Atlanta, GA 30308 Simulcast location: Holland & Knight, 100 North Tampa Street, Suite 4100, Tampa, FL 33602

Simulcast location: Dimensional Funds Advisors, 6300 Bee Cave Road, Building One, Austin, TX 78746 (*Please note: The Dimensional Funds Advisors presentation, below, will be live at Austin, and simulcast to the other locations.)

(All times are EST; if you are attending the Austin location, please advance all times by one hour)

7:00 – 8:00 a.m.

Networking & Registration

8:00 – 8:15 a.m.

Welcome and Opening Remarks

Ben Birken, President, NAPFA South Region, Woodward Financial Advisors, Inc.

Erik Daniels, Ronald Blue & Co.

8:15 – 9:15 AM

Elizabeth W. Jetton, CFP®

Welcome to the Future:

Financial Planning in the 21



What are the trends and issues that advisors need to pay attention to in order to serve clients and stay relevant? What trends in our industry and profession will impact how we deliver planning? What do we need to change or do to be more effective and successful?

The presentation will touch upon how we integrate the technical

(quantitative) and the relational/coaching (qualitative) aspects of planning. It will also incorporate some ideas and practices being used by planners and what the discovery process look like.

Elizabeth is a thought leader in the financial planning profession: futurist; executive coach;

author and international speaker. A former President of the Financial Planning

Association, Elizabeth now consults other financial planning firms on improving client

services, processes, and deliverables.

Monday, Feb. 29


: 2016 NAPFA South Region Symposium



9:15 – 10:15 a.m.

Dr. Carolyn McClanahan


Incorporating Health Planning

into Wealth Planning

Health care planning is a significant unknown for financial planners and their clients. Organizations such as Fidelity and Employee Benefit Research Institute offer averages, and we know there is rarely an average person. Dr. McClanahan helps you refine how to plan for this unknown and how to effectively use health care information in various aspects of the planning process by:

• Teaching you how to have easy and informative discussions with clients about health issues

and how these issues may impact client planning;

• Understanding the client’s health care mindset so they can understand their part in controlling

health care costs; and

Showing you how to incorporate the client’s health care status with insurance planning, income planning,

and advance directive planning

Carolyn McClanahan, M.D., CFP®, Founder, Life Planning Partners, LLC. Carolyn provides education to financial planners and health care professionals on the interplay between health and financial issues, Carolyn was named as a “Mover & Shaker” by Financial Planning magazine and one of NAPFA’s “30 Most Influential.” She is regularly quoted in leading financial media, and has appeared numerous times on CNBC, AC360, and NPR.

10:15 – 10:45 a.m. Morning Break & Networking

10:45 – 11:45 a.m. Reverse Simulcast – Live from Austin: Davis Green


The Client Experience – Results from the

Dimensional Funds Advisors Advisor

Benchmarking Program

Firms of all sizes face similar challenges: recruiting and hiring, retaining employees, managing clients and systematizing processes. There is not, however, a one size-fits-all approach to building an effective advisory business as the term “best practices” might suggest. Understanding your firm’s relative strengths and opportunities can help you enhance overall performance. Davis will cover the client experience and designing a team and service model that align with client needs. Davis Green is a Senior Associate, Advisor Benchmarking, at Dimensional Fund Advisors.

11:45 a.m. – 1:00 p.m.

Lunch & Networking at each location

(included with registration)


1:00 – 2:00 p.m.

Panel Discussion –

Compensation Methods

(AUM vs. Retainers vs. Hourly vs. Subscription Fees)

Panel Moderator: Benjamin E. Birken, CFP®, President of the NAPFA South Region, Woodward Financial Advisors, Inc.

Carolyn McClanahan, M.D., CFP®, Founder, Life Planning Partners, LLC. Carolyn provides education to financial planners and health care professionals on the interplay between health and financial issues, Carolyn was named as a “Mover & Shaker” by Financial Planning magazine and one of NAPFA’s “30 Most Influential.” She is regularly quoted in leading financial media, and has appeared numerous times on CNBC, AC360, and NPR. Sheryl Garrett, Founder, Garrett Planning Network. Sheryl’s approach as a financial

advisor working with clients on an hourly, as-­‐‑needed, fee-­‐‑only basis evolved into a nationwide network of like-­‐‑minded financial advisors — the Garrett Planning Network. Sheryl is also a managing member of Garrett Investment Advisors, LLC, an

SEC-­‐‑registered financial planning and advisory firm, which shares the same philosophy. She has been honored to testify before Congress on financial literacy and Social Security reform, the DOL regarding their fiduciary rule making, and the Middle Class Prosperity

Project Forum on conflicts of interest in financial services. As vocal advocate for financial education and the fiduciary duty, Sheryl is often interviewed on national media. Sheryl has been recognized five times by Investment Advisor magazine as “One of the Most Influential People in Financial Planning.”

Dr. Barry Kaplan, EA, CFP® is a Wealth Manager who specializes in working with executives, health care professionals and retirees. He currently serves as Cambridge Wealth Counsel’s Chief Investment Officer. Barry will offer his insights into client services and fee agreements.

2:00 – 3:00 p.m.

Dr. Mary Gresham

The Neuroscience of Fear

Dr. Mary Gresham explores the neuroscience of fear, enabling the financial adviser to understand what a client who is fearful may be experiencing. When appropriate, the adviser will be able to describe this process to clients enabling them to gain greater insight. The relationship between feelings, thoughts, behaviors and judgments about money is complex. Mapping this relationship allows clients to step back and identify the process using a visual

channel. Each client will have preferred coping strategies based on prior experiences of managing fear. Identifying each client's needs during times of transition and fear will allow the adviser and client to

construct an experiment. This allows the client-adviser team to test how well certain coping strategies hold up and modify if necessary.

Dr. Mary Gresham is an Atlanta-based psychologist who specializes in individual, couples, and group psychotherapy with adults. In addition, she offers consultation services to small businesses on group dynamics and employee management. She often works with financial planners on issues related to inheritance, money management, and family values. She has been quoted in The Atlanta Journal-Constitution, The Wall Street Journal, Money Magazine, and Woman's Day Magazine for her expertise in financial psychology. Dr. Gresham frequently presents workshops and speaks to groups on a variety of topics, including: Stress, communication, relationships, and money.


3:00 – 3:15 p.m.

Afternoon Break

3:15 – 4:15 p.m.

Blane Warrene

Cybersecurity: Practical

Tips for Financial Advisors

From the first days of the personal computer and subsequently the emergence of the Internet, privacy and security have been discussed. In our new digital era, the saturation of devices, social media and the always-on nature of society raises the risks to individuals and businesses as they interact online. The need to understand and apply good practices for privacy and security has never been more critical. More often than not – the risk lies in our behavior versus the failure of a device or a

system. Thus it is a combination of best practices in our own habits as we use devices online and the effective selection of technology that will help us steer clear of risk.

This presentation focuses on exploring the everyday issues surrounding privacy and security for businesses and their employees – with actionable,

real-world steps to reduce those risks.

The co-­‐‑founder of QuonWarrene, Blane advises and serves financial advisors and

financial institutions. He speaks and presents frequently on technology, social media and

the impact and evolution within financial service, including prudent steps advisors can

undertake to improve data security.

4:15 – 4:25 p.m.

Closing Remarks

Please note:

All speakers are confirmed to appear. However, if a last-minute cancellation occurs, a substitute

presentation will be offered.

CE Credit is being applied for, from the Certified Financial Planner Board of Standards, Inc., for

all of the above presentations. A sign-in sheet at each location will be present. The estimated

number of total CE hours is 5-6.





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