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Marketing Mix and Destination Image, Case Study: Batu Caves as a Religious Destination

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Academic year: 2020

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Figure

Table	
  1.	
  Respondet	
  profile 	
   Source:	
  personal	
  data 	
  
Table	
   3	
   explains	
   the	
   destination	
   image	
   of	
   Batu	
   Caves.	
   52	
   respondents	
   with	
   34.9%	
   arrived	
  by	
  car,	
  11	
  respondents	
  with	
  7.4%	
  by	
  bus,	
  70	
  respondents	
  with	
  47.0%	
  by	
  trai
Table	
  4	
  shows	
  about	
  respondents’	
  feedback	
  on	
  Batu	
  Caves	
  as	
  a	
  favourable	
  destination	
   image.	
   It	
   shows	
   that	
   got	
   7	
   or	
   0.7%	
   respondents	
   strongly	
   disagree	
   and	
   there	
   are
Table	
  5.	
  Tourist	
  Overall	
  Satisfaction 	
  	
   Source:	
  personal	
  data
+4

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