Eco1001- Unit 3
Price Systems,
supply and
demand,
elasticity
The Price System – the invisible
hand
•
The market system, also called the
price
system,
performs two important and closely
related functions :
2
•
Price Rationing
Price Rationing
Resource allocation
Resource allocation:
the market
Price Rationing
2.
Price rationing
is the process by
which the market system
distributes goods and services on
the basis of willingness and
ability to pay.
Price Rationing
•
A decrease in supply creates a
shortage at P
0
. Quantity
demanded is greater than
quantity supplied. Price will
begin to rise.
•
The lower total supply
The lower total supply
is
is
rationed to those
rationed to those
who are willing and
who are willing and
able to pay
Price Rationing
•
There is some price that will clear
any market.
6
•
The price of a rare
The price of a rare
painting will eliminate
painting will eliminate
excess demand until
excess demand until
there is only one bidder
there is only one bidder
willing to buy the single
willing to buy the single
Alternative Rationing Mechanisms
• A
price ceiling
price ceiling
is a maximum price
that sellers may charge for a good,
usually set by government.
•
Queuing
Queuing
is a nonprice rationing
system that uses waiting in line as a
means of distributing goods and
Alternative Rationing Mechanisms
8
•
Favored customers
Favored customers
are those who receive
special treatment from dealers during
situations when there is excess demand.
•
Ration coupons
are tickets or coupons that
entitle individuals to purchase a certain
amount of a given product per month.
Alternative Rationing Mechanisms
•
In 1974, the US government
used an alternative rationing
system to distribute the
available supply of gasoline.
•
At an imposed price of
At an imposed price of
57 cents per gallon, the
57 cents per gallon, the
result was excess
result was excess
Alternative Rationing Mechanisms
•
Attempts to restrict prices often
result in the evolution of a black
market.
•
A
black market
is a market in
which illegal trading takes place
at market-determined prices.
Alternative Rationing Mechanisms
•
No matter how good the intentions of private organizations and
governments, it is very difficult to prevent the price system from
operating and to stop the willingness to pay from asserting itself.
•
With favored customers and black markets, the final distribution
may be even more unfair than that which would result from
Prices and the Allocation of Resources
•
Price changes resulting from shifts of demand in output
markets cause profits to rise or fall.
•
Profits attract capital; losses lead to disinvestment.
•
Higher wages attract labor and encourage workers to acquire
skills.
•
At the core of the system, supply, demand, and prices in
input and output markets determine the allocation of
resources and the ultimate combinations of things produced.
13
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f
42
Price Floors
•
A
price floor
is a minimum price below which exchange is not
permitted.
•
The most common example of a price floor is the
minimum
wage
, which is a floor set above the price of labour.
Supply and Demand Analysis:
An Oil Import Fee
At a world price of $18, imports
are 5.9 million barrels per day.
The tax on imports causes an
increase in domestic production,
and quantity imported falls.
Elasticity
•
Elasticity is a general concept that can be used to quantify the
response in one variable when another variable changes.
e l a s t i c i t y o f A w i t h r e s p e c t t o B
A
B
%
%
•
Price elasticity of demand
Price elasticity of demand
measures how
measures how
responsive consumers are to changes in the
responsive consumers are to changes in the
Price Elasticity of Demand
16
• Measures the responsiveness of demand to
changes in price.
• It is the ratio of the percentage change in
quantity demanded to the percentage change
in price.
• Its value is always negative, but stated in
absolute terms.
• The value of the line of the slope and the
value of elasticity are not the same.
p r i c e e l a s t i c i t y o f d e m a n d
% c h a n g e i n q u a n t i t y d e m a n d e d
c h a n g e i n p r i c e
Response to
Price Changes
Responsive
Unresponsive
Proportional
Value of
Elasticity
> |1|
< |1|
= |1|
Characteristics of Demand Elasticity
Type of
Demand
Elastic
Inelastic
Unitary elastic
Magnitudes of
Change
%
Q
d
>
%
P
%
Q
d
<
%
P
%
Q
d
=
%
P
Type of Demand
Elastic
Inelastic
Inclination
Relatively Flat
Relatively Steep
Extreme Elasticities
Elasticity Value
=
0
=
∞
Type of Elasticity
Perfectly Inelastic
Perfectly Elastic
Substitutes Available
None
Hypothetical Demand Elasticities
for Four Products
20
PRODUCT
% CHANGE
IN PRICE
(%
P)
Insulin
10%
0%
0
Perfectly inelasticBasic telephone service
10%
-1%
-0.1
InelasticBeef
10%
-10%
-1
Unitary elasticBananas
10%
-30%
-3
Elastic% CHANGE IN
QUANTITY
DEMANDED
(%
Q
d)
ELASTICITY
(%
Q
d/%
P)
Calculating Percentage Changes
•
Elasticity is a
ratio of percentages
, and it involves computing
percentage changes.
% c h a n g e i n q u a n t i t y d e m a n d e d
Q
2
Q
x 1 0 0 %
Q
1
1
p r i c e e l a s t i c i t y o f d e m a n d
1 0 0 %
3 3 3 %
.
3 0
.
• Using the values on the graph to
compute elasticity, then:
% c h a n g e i n p r i c e
P
2
P
x 1 0 0 %
P
1
Computing the Value of Elasticity
22
%
%
(
) /
(
) /
Q
P
Q
Q
Q
Q
P
P
P
P
d
2 1 1 2 2 1 1 22
1 0 0 %
2
x
x 1 0 0 %
%
%
(
) /
(
) /
.
.
Q
P
d
1 0
5
5 1 0
2
1 0 0 %
2
3
3
2
2
5
7 5
1 6 7
x
x 1 0 0 %
x 1 0 0 %
- 1
2 . 5
x 1 0 0 %
=
6 6 . 7 %
- 4 0 . 0 %
Interpreting the Value of Elasticity
•
When
= 0.2, a 10% increase in price leads to a 2%
decrease in quantity demanded.
•
When
= 2.0, a 10% increase in price leads to a 20%
decrease in quantity demanded.
Elasticity Changes along a Straight-Line
Demand Curve
•
Price elasticity of demand
decreases as we move
downward along a linear
demand curve.
•
Demand is elastic on the
upper part of the demand
curve and inelastic on the
lower part.
Elasticity Changes along a
Straight-Line Demand Curve
•
Along the elastic range,
elasticity values are greater
than one.
6.4
.29
•
Along the inelastic range,
Along the inelastic range,
elasticity values are less
elasticity values are less
than one.
Elasticity and Total Revenue
•
When demand is
inelastic
, price and total revenues are
directly
related.
Price increases generate higher revenues.
•
When demand is
elastic
, price and total revenues are
indirectly
related.
Price increases generate lower revenues.
26
Type of
Type of
demand
demand
Value of E
Value of E
ddChange in quantity
Change in quantity
versus change in
versus change in
price
price
Effect of an
Effect of an
increase in
increase in
price on total
price on total
revenue
revenue
Effect of a
Effect of a
decrease in price
decrease in price
on total revenue
on total revenue
Elastic
Elastic
Greater than
Greater than
1.0
1.0
Larger percentage change
Larger percentage change
in quantity
in quantity
Total revenue
Total revenue
decreases
decreases
Total revenue
Total revenue
increases
increases
Inelastic
Inelastic
Less than 1.0
Less than 1.0
Smaller percentage
Smaller percentage
change in quantity
change in quantity
Total revenue
Total revenue
increases
increases
Total revenue
Total revenue
decreases
decreases
Unitary
Unitary
elastic
elastic
Equal to 1.0
Equal to 1.0
Same percentage change
Same percentage change
in quantity and price
in quantity and price
Total revenue
Total revenue
does not change
does not change
Total revenue does
Total revenue does
not change
Determinants of Demand Elasticity
•
Availability of substitutes
-- demand is more elastic
when there are more substitutes for the product.
•
Importance of the item in the budget
-- demand is
more elastic when the item is a more significant
portion of the consumer’s budget. While demand
is less elastic or inelastic if it represents a
relatively small part of the budget (salt)
•
Time frame
-- demand becomes more elastic over
Other Important Elasticities
•
Income elasticity of demand
– measures the responsiveness of
demand to changes in income.
28
i n c o m e e l a s t i c i t y o f d e m a n d
% c h a n g e i n q u a n t i t y d e m a n d e d
c h a n g e i n i n c o m e
Income elasticity
If income elasticity is The good is
Negative Inferior
Income elasticity can be either positive (
normal good
) or
negative (
inferior good
).
•
Normal necessities
- If 0 < ε
I
< 1, then quantity demanded
rises by smaller percentage than income or an increase in
income results in an increase in the quantity of the good
demanded by a lesser percentage;
•
Luxuries
- if ε
I
> 1 then quantity demanded rises by larger
Other Important Elasticities
•
Cross-price elasticity of demand:
A measure of the response of
the quantity of one good demanded to a change in the price of
another good.
30
c r o s s - p r i c e e l a s t i c i t y o f d e m a n d
% c h a n g e i n q u a n t i t y o f d e m a n d e d
c h a n g e i n p r i c e o f
Y
X
Cross price elasticity
If cross-price elasticity is The goods are
Negative Complements