ANALYTICS
TRAINING
Google Analytics
lets you measure your advertising ROI as well as
track your Flash, video, and social networking sites and applications.
"NOT EVERYTHING THAT CAN BE
COUNTED COUNTS, AND NOT
EVERYTHING THAT COUNTS CAN BE
COUNTED."
Digital Annexe are digital analytics experts with a global presence. We are renowned for delivering real results for the likes of Mercedes-Benz, Massey Ferguson, Laura Ashley, One For The Boys, and more.
ABOUT DIGITAL ANNEXE
Everything we do is based on analytics and actionable insight; we understand consumer behaviour and work collaboratively with our clients to build solutions which give real value and deliver real results.
Our learning and training facilities provide a
great learning environment and all attendees
will use the latest equipment during their
sessions.
OUR FACILITIES
Our classes are highly interactive, using live
examples and taught by industry experts with
big screens, fast reliable internet, and
comfortable training rooms.
Attendees will receive customised training
packs, including user guides to take away
with them.
5th Floor
6 Corbet Place
London
E1 6NH
+44 (0)203 697 5028
[email protected]
HOW TO FIND US
Our training offices are easily accessible by
road or rail and just a ten minute walk from
Liverpool Street mainline station.
TRAINING DAY SCHEDULE:
Start: 10:00am Break: 11:30am Lunch: 1:00pm Break: 3:30pm Wrap Up: 5:00pm
YOUR DAY
Lunch is provided and comes with as much tea,
coffee and soft drinks as necessary to keep you
going throughout the duration of the course.
1. Using the Google Analytics interface, dashboard and advanced segments efficiently for effective data analysis.
2. Learning how to track campaigns, search (paid and non-paid), email, social, display, affiliates, etc.
3. Understanding visitor behaviour, channel and platform performance so that you can exploit the tool to get data driven actionable insight.
4. Identifying quality traffic and drivers of revenue and conversions to action.
5. From tracking the mobile Apps to the utilisation of Google Tag Manager, the training will cover everything you need to know measure your business KPIs.
BASIC
INTERMEDIATE
4 TRAINING PROGRAMMES
ADVANCED
Includes all the essential learning required to get started plus the following:
• Understanding the Google Analytics interface • Goals, E-commerce, Reports and Dashboards
• Understanding visitor’s behaviour and website interactions • Campaign Tracking & Analysis
Who is this course aimed at?
Attendees on this course will typically have limited to no Google analytics experience and need to learn & advance basic Google Analytics skills as above. In particular, if you want to exploit the tool’s capabilities for general reporting purposes, this one is for you.
BASIC : HALF DAY
Includes all of the basic course above plus the following:
• Measuring Organic (SEO) campaigns – Detailed Concepts • Measuring Paid (CPC, Display) campaigns – Detailed Concepts • Social Media Measurement using Google Analytics
• Multi-Channel funnels & Attribution Modelling
Who is this course aimed at?
Attendees on this course will typically have basic web analytics experience and understanding of the interface to advance their Google Analytics skills. This will equip you to exploit the tool’s capabilities for your day-to-day digital marketing reporting and optimisation.
INTERMEDIATE: FULL DAY
£359
+VATIncludes both the basic and intermediate courses plus the following:
• Custom Segments, filters, AB Testing, • GA Cookies (Detailed Concepts)
• Understanding the GATC installation and Tagging
Who is this course aimed at?
Attendees on this course will have good knowledge of the Google Analytics interface and already know how to break data down. This course is aimed at those who are willing to learn how to break down this data even further, ready for segmented analysis. In addition to this, attendees should also have basic or some knowledge in handling coding/tagging. If you are the one who will be looking at yourcompany’s tagging and tracking this one is for you.
ADVANCED: FULL DAY
£479
+VATIncludes all the basic, intermediate and advanced courses plus the following:
• Technical Stuff - Tracking Code & Implementation health
• Advanced filters/segments, events and custom variable tracking • Customised Coding and Google Tag Manager
• Tracking Mobile apps, APIs and Universal Analytics (in detail)
Who is this course aimed at?
Attendees on this course will typically have experience in coding and are in the technical expertise field. This course is aimed at those who want to understand how data is captured “behind the scenes” in Google Analytics for data accuracy involving really technical stuff. If you will be implementing the tagging/tracking along with technical developers for your digital assets, this is the one for you.
ADVANCED TECHNICAL: FULL DAY
TRAINER PROFILE
Karandeep, a Statistics Doctorate from UK having 11+ years’ experience in Digital Marketing, specialising the digital analytics and insight. He is an active member of Digital Analytics community. A result oriented senior digital professional having vast experience of presenting innovative digital analytics strategies & workshops at conferences/meeting/summits around the world. Currently he is heading up an Analytics & Insights division at Digital Annexe.
