Sitecore Is A Leader Among Web Content Mangement Systems

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Sitecore offerS a quality WcM-anchored Suite targeted at Marketing ScenarioS

Copenhagen, Denmark-based Sitecore offers a suite that includes a WCM backbone integrated with marketing software, analytics, and social media integration, and even a commerce server. One benefit of a suite approach is a more consistent user experience and integrated toolkits such as workflow, testing, and analytics. Sitecore doesn’t implement solutions, instead relying on a strong partner lineup, including services from Deloitte Digital and Razorfish. Sitecore’s pricing is also attractive, particularly when compared with similar marketing-focused competitors. Sitecore’s cloud

offering is a managed single-tenant service, which it hosts for more than 100 customers.

Standout features for this .NET product include content tagging and targeting, customer profiling, and

multisite and multichannel delivery. The product has room for improvement in the number of customers using it, native mobile app support, and cloud deployment experience. Strategically, the company’s suite approach will help customers quickly configure and deploy experiences across most steps of the customer journey. One global customer reference described a user-friendly and high-quality marketing and site hosting experience . . . once a Sitecore “guru” joined the agency team implementing the site. Another described a similarly good experience with the core product, with greatly improved web engagement — who also wished he had insisted on a partner with more Sitecore experience.

by ted schadler

with stephen powers and steven Kesler

Forrester Wave™: Web Content Management For Digital Experiences, Q1 ‘15

Source: Forrester Research, Inc. Unauthorized reproduction or distribution prohibited.

Risky

Bets Contenders PerformersStrong Leaders

Strategy Weak Strong Current offering Weak Strong Go to Forrester.com to download the Forrester Wave tool for more detailed product evaluations, feature comparisons, and customizable rankings. Market presence Acquia Adobe Ektron EPiServer HP IBM OpenText Oracle SDL Sitecore Sitecore, with a Forrester score of 3.55, is a Leader in this Forrester Wave.

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CURRENT OFFERING Content

authoring and workflow

Forrester gave points for the following: - Native creative content authoring tools.

- Prebuilt integration with creative content authoring tools (Windows Workflow Foundation, Adobe InDesign, Adobe InCopy, Microsoft Word, and tools that support WebDAV).

- Native approval workflows including delegation, administrative control, and content-category workflow modeling.

- Integration with workflow engines (Windows Workflow Foundation). - Support for workflow standards like jBPM (Oasis and CMIS).

- Native collaboration tools to manage teams, notifications, and workflow. - Annotation within the content editing tool.

Content

management Forrester gave points for the following: - Content retention including policies, status, retirement rules, and archiving. - Template retention and archiving.

- Content version management including side-by-side comparison.

- Prebuilt integration with third-party content sources (SharePoint, Brightcove, Ooyala, YouTube, Vimeo, Adam Software, Picturepark, Zimbra, InSite Vision, systems that support WebDav, systems that support ODBC, Salesforce, and Microsoft Dynamics).

- Graphical tool to manage integration to other content sources.

- The ability to bulk upload content from other content sources or repositories. Content tagging

and taxonomies Forrester gave points for the following: - Tag libraries including tags that are semantically or linguistically derived. - Manual tagging from the authoring environment.

- Automatic tagging based on business rules. (semantic rules, value rules, and search rules) with the ability to override.

- Automatic tagging based natural language processing. - Tagging integrated with site search.

- Bulk tagging based on business rules.

- Support for hierarchical metadata taxonomies.

- Taxonomy tools for practitioners, for example, to suggest terms. Digital asset

management Forrester gave points for the following: - The vendor offers digital asset management functionality, including basic image and video editing and workflow.

- The vendor offers prebuilt integration with third-party DAM tools (Adam Software, House & Co, DigiEyes, Brightcove, and Ooyala).

Globalization

and localization Forrester gave points for the following: - Localization of content, metadata, templates, assets, and sets of these objects including multilevel content inheritance rules.

- Localization of workflow including workflows varying by region or country. - A graphical tool for practitioners to administer localization workflows. - Support for 20 languages in the product’s user interface.

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Profiling and

segmentation Forrester gave points for the following: - Progressive profiling where profiles are automatically assembled over time. - Segment detection using machine-learning algorithms.

- Segment based on demographic (e.g., user segment), historical (e.g., transaction), behavioral (e.g., content viewed and pages visited), and situational (e.g., device type, time of day, and location of user) data.

- Segment based on data contained in other systems (Microsoft Dynamics, Salesforce, Demandware, InSite Vision, uCommerce, Active Commerce, and Orckestra).

- Segment based on data is also contained in social networks (Twitter, Facebook, LinkedIn, Google+, Hyves, and Sina Weibo).

Site design Forrester gave points for the following:

- Graphical template and page design tool with drag-and-drop capabilities. - Segment-based templates with business logic at the component level. - Mobile device templates to override general page design.

- A programmable component-based model where assets are bound to components and not to the page.

- Forms, including authoring, integration with transaction systems and reporting at the field level.

- Compliant with W3C and Section 508 content management and delivery. Content

targeting and preview

Forrester gave points for the following: - Target and preview based on segmentation.

- Ability to reuse targeting across multiple languages, sites, pages, or regions. - Business practitioners have tools to create targeting business rules.

- Automatic targeting based on behavior, content viewed, products purchased, and geolocation.

- Automatic targeting engine uses native semantic analysis and machine-learning algorithms.

- Automatic targeting engine has prebuilt integration with a third-party semantic analysis and machine-learning-based solution (Microsoft Azure Cloud Machine Learning).

Extra points were given for practitioner tools. Multichannel

delivery Forrester gave points for the following: - Websites (responsive and adaptive).

- Direct outreach channels (email and mobile messaging). - Content syndication (YouTube).

- Social channels (Twitter, Facebook, LinkedIn, and Google+). - Deliver content to kiosks, displays, and other physical devices. - Capture content analytics across all channels.

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Multisite

support Forrester gave points for the following: - Run multiple domains from a single installation.

- Administer multiple country sites from a single installation.

- Deliver multiple sites with self-service administration by affiliates, franchisers, or channel partners from a single installation.

- Administer multiple sites from a single dashboard. - Reusable templates, components, and assets.

- More than 250 sites managed from a single installation. - Content distribution and synchronization across sites. Polling,

feedback, and user-generated content

Forrester gave points for the following: - Polling components.

- Rating and feedback components. - “Contact me” components.

- Practitioner tools to configure these items.

- Prebuilt integration with third-party polling, rating, and feedback tools (Zimbra). - User-generated content versioning, workflow, and metadata.

- Content transformation can be applied to user-generated content. - Native tools for moderation and sentiment analysis.

Mobile apps Forrester gave points for the following:

- All content stored in tag-free (“raw”) native formats for different mobile devices. - SDK for iOS and Android apps.

- Engagement and location analytics from native apps. Extra point was given for integration with Xamarin. Mobile Web Forrester gave points for the following:

- Adaptive design support using templates to support various devices and families with inheritance and fallback.

- Ability to define template and component rules based on device attributes: touch, screen size and resolution, and pixel ratio.

- Facility for deep linking to pages and components.

- Responsive framework/template and tools support (e.g., Bootstrap, Foundation, jQuery Mobile, etc.).

Performance

optimization Forrester gave points for the following: - Caches content and components in memory for optimized delivery.

- Predefined relationships with content and application delivery vendors (Akamai Technologies, Microsoft Azure CDN, Adam Software, Brightcove, and Ooyala). - Automatically detects device types, screen size and resolution, and OSes and transcodes media accordingly (images).

- Automatically detects available bandwidth and renders or streams appropriate bit rates.

- Prebuilt integration with third-party video transcode services (Adam Software, Brightcove, Ooyala, and Microsoft Azure Media Services).

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Testing Forrester gave points for the following: - Partial factorial multivariate testing.

- Automated testing — recommend tests then run tests. - Reporting and results visualization.

Extra points were given for the quality and completeness of the testing functionality embedded in the practitioner tools and integration with analytics tools.

Analytics Forrester gave points for the following:

- Prebuilt integration with third-party analytics products (Google Analytics). - Site analytics work at the page component level and not just at the page level. - Analytics tags on pages with visibility into analytics from the editing tool, including basic reporting and heat maps.

- Predictive analytic models used for content targeting. - Search engine optimization tools for practitioners.

Extra points were given for quality of analytics built on MongoDB and the experience embedded in practitioner tools.

Marketing suite

integration Forrester gave points for the following: - The vendor has a marketing suite product with at least 50 active customers. - Prebuilt integration with the vendor’s marketing suite or third-party marketing suites (Microsoft Dynamics and Salesforce).

- Shared customer profile with the vendor’s or third-party marketing suites. - Prebuilt integration supports WCM content used in the marketing suite. - Prebuilt integration supports bi-directional marketing components (such as targeted offers) on the site.

Extra points were given for the history and quality of the installed base of integrated marketing suites customers.

Commerce suite

integration Forrester gave points for the following: - Prebuilt integration with the vendor’s or third-party commerce suites (hybris, Demandware, InSite Vision, uCommerce, Active Commerce, Orckestra, and Magento).

- Shared customer profile with the vendor’s or third-party commerce suites. - Shared customer segmentation with the vendor’s or third-party commerce suites. - Prebuilt integration supports bi-directional commerce components (such as products, carts, and transactions) on the site.

Extra points were given for the history and quality of the installed base of integrated commerce server customers.

CRM integration Forrester gave points for the following:

- Prebuilt integration with the vendor’s or third-party CRM systems (Salesforce and Microsoft Dynamics).

- Shared customer segmentation with the vendor’s or third-party CRM systems. - Prebuilt integration supports WCM content used in the CRM system.

- Prebuilt integration supports bi-directional CRM components (such as profiles, orders, and contacts) on the site.

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Privacy and

preferences Forrester gave points for the following: - Secure personally identifiable information (PII).

- Compliant with federal and financial industry regulations (Do Not Track and the “right to be forgotten”).

- Basic user preference management (opt-in, notification types, and location). - Fine-grained user preference management (customize the experience in detail). - For cloud services, complete transparency in user protection.

Extranets Forrester gave points for the following:

- More than one-fourth of customers use this product line for B2B or extranet scenarios.

- Security model is focused on business customer requirements.

- Fine-grained permission controls over individuals within a business customer. - Self-service administrative model so business customers can manage the contacts. Intranets Forrester gave points for the following:

- Integration with employee directories: Microsoft Active Directory and LDAP. - Security model is focused on employee requirements.

- Ability to work with portlets or components from a portal server.

- Self-service administrative model so practitioners can manage their pages. Enterprise

portal integration

Forrester gave points for the following:

- Vendor has more than 100 customers using its enterprise portal solution. - Prebuilt integration with third-party enterprise portals (SharePoint). - Integration with leading employee directories: Active Directory and LDAP. - Prebuilt integration supports WCM content used in the enterprise portal. - Prebuilt integration supports bi-directional portal components (portlets or widgets such as profiles, forms, and transactions) on the site.

STRATEGY Product

architecture Forrester gave points for the following: - Support clustered deployment of repository and delivery.

- Slow-loading page components fail gracefully and are flagged as failing. - API extensions to resources outside the product’s direct control.

- Support for delivery tier capabilities such as in-memory caching, content delivery networks, geolocation, and mobile redirection.

Extra point was given for product architecture spanning modules. Mobile strategy - The vendor has mobile SDKs with full content support.

- The vendor has native mobile app support for content and engagement analytics. - The vendor has offered mobile app SDKs for five or more years.

- The vendor has a strategy for digital experiences on wearables. Cloud strategy Forrester gave points for the following:

- Single tenant platform-as-a-service (PaaS) deployments. - Vendor has 100 or more PaaS accounts.

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API strategy Forrester gave points for the following:

- Amazon offers one or more books on the product’s APIs. - The product APIs have been available for five or more years. - The majority of the product functionality is available via APIs. - The APIs are available to customers and third parties.

- The product integrates with the vendor’s other modules through APIs. - The product has 10 partners using the product APIs.

- The APIs are documented openly on the Internet. Component

ecosystem Forrester gave points for the following: - The vendor offers a marketplace for components and integrations.

- Number of developers registered in the developer network: 29,000 developers. - Number of components available: 400 components.

- Number of prebuilt integrations available: 30 packaged integrations.

Partner strategy - The vendor’s top five implementation partners include: Avanade, Deloitte, PwC, Perficient, and Velir.

- Its top five design partners are: Possible (WPP), Razorfish (Publicis Groupe), Proximity (Omnicom), R/GA (IPG), and Sapient.

- Its top five technology partners are: Microsoft, Adam Software, Coveo Solutions, InSite Vision, and Orckestra.

MARKET PRESENCE Product

customer count Forrester estimates the product line has 1,000 to 4,999 customers.

Product revenue Forrester estimates the product line revenue was $100 million to $249 million. Product revenue

growth Forrester estimates the product line year-over-year revenue growth was 25% to 49%. Global presence The vendor has significant international presence (North America, Europe, and Asia

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Why read thiS report

froM the forreSter Wave™: Web content ManageMent SySteMS, q1 2015

Web content management (WCM) software has become the technology and content delivery backbone of digital experiences. Firms that want to upgrade for mobile devices, consolidate

potentially thousands of websites, or expand digital experiences to every customer touchpoint must choose a solid web content management product. Forrester has evaluated 10 vendors — Acquia, Adobe, Ektron, EPiServer, HP, IBM, OpenText, Oracle, SDL, and Sitecore — on 36 criteria for current offering, strategy, and market presence. We focus on baseline capabilities such as content and experience management, delivery, and optimization as well as on mobile support, cloud deployment, and integration with components such as marketing and commerce. Application development and delivery (AD&D) professionals can customize the requirements to re-rank the vendors according to their specific digital experience needs.

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