North Central
USA
South Central
USA
Northern
Europe
Western
Europe
Eastern
Asia
Southeast
Asia
Software-as-a-Service
consume
“SaaS”
Platform-as-a-Service
build
“PaaS”
Infrastructure-as-a-Service
host
“IaaS”
(On-Premises)
Infrastructure
(as a Service)
Platform
(as a Service)
Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime Yo u ma nage Ma naged by ven do r Ma naged by ven do r Yo u ma nage Yo u ma nage Storage Servers Networking O/S Middleware Virtualization Applications Runtime Data
Software
(as a Service)
Ma naged by ven do r Storage Servers Networking O/S Middleware Virtualization Applications Runtime Data
BUSINESS APPS
COLLABORATION MANAGEMENT STORAGE PLATFORM PRODUCTIVITY COMMUNICATIONS
GENERAL PURPOSE PROGRAMMING LANGUAGES
Compute Storage Management CDN
Service bus
Access Control Service
.IdP front-end from claims model – interact using WIF
programming model
Cloud Applications
• Web Applications • Hybrid Applications • Mobile Applications
HPC / Grid / Big
Data
• Hadoop • LINQ to HPC • Modeling • Hedging • Etc.
Self-Service IT
• Deploy to cloud • Access SQL Azure
• Highly reliable, always available platform
Storage
• Cloud Backups / Tiered Storage
• SharePoint Remote Blob Storage
Microsoft gives you two ways to purchase
Consumption Offer
Commitment Offer
EA Amendment
Microsoft Online Subscription Program (MOSP)
Content Delivery Network (CDN) enhances end user performance and reliability
Company Profile:
Benefit Drivers:
• Scalability • Time to Market
• Cost
Situation/Solution:
Volvo wanted to create game where players had a chance to win a new Volvo XC 60. However, the existing technology infrastructure could not provide the
scalability or level of security required.
After consulting with Microsoft Gold Certified Partner LBI and evaluating other cloud services, Volvo selected the Windows Azure platform.
Key Advances:
Volvo has now successfully delivered an exciting, secure online gaming experience that scaled to meet demand and had a rapid time to market, all at a fraction of the previously expected costs.
Volvo Cars is a premium global car manufacturer recognized for its innovative safety systems and unique designs.
Page 14
Case
Co
m
pu
te
Time
Average Usage
Value Proposition for forretningen
•
Flaskehals problemer – 100% oppetid
•
Kendte værktøjer/skill-set
Page 15
Case
‘Key Figures’
•
2 Server Web UI / webservice
•
10 GB SQL Azure
•
Cooperate CMS
Value Proposition
•
Enterprise hosting
•
Scale on demand
Average Usage Co m pu te Time
Time
New Year
Beach season
IT Demand
Projected
inelastic
IT cost
Co m pu te Time Average UsagePage 16
Case
Value Proposition
•
Unified platform for partner
•
Enterprise hosting
•
Commond evelopment platform
•
Transparent costs for end users
•
Global presence
•
Hybrid cloud/on-premis
Usage Co m pu te Time Average Inactivity Period Co m pu te Time Average Usage Average Usage Co m pu te Time Co m pu te Time Average Usage
Page 17
CASE STUDY
Company Profile:
Benefit Drivers:
• Simplified planning
• Straightforward development • Faster time-to-market
• Robust development tools • Short learning curve
• New opportunities for growth
Situation/Solution:
The Associated Press (AP) wanted to create an application programming interface (API) that developers world-wide could embed in their applications to incorporate AP news content. After considering several cloud computing
platforms, AP chose the Windows Azure™ platform,
taking advantage of the secure, scalable, pay-as-you-go model to launch its new product.
Key Advances:
By choosing the Windows Azure cloud computing model, AP opened new business opportunities and channels for its news products.
Worldwide News Agency Creates New Business
Opportunities Using Cloud Computing Platform
“The Breaking News API project has allowed us to explore new possibilities we hadn’t thought of.… The platform is a big part of that—I don’t believe we would be in production today without the support of the Windows Azure platform.” —
Alan Wintroub, Director of Development, Associated Press
The Associated Press (AP) is the world’s largest news organization, providing news feeds for print, broadcast, and online media. The AP has 4,100
employees at 243 news bureaus in 97 countries. On average, more than half of the world’s population sees AP news on any given day. The AP also
Page 18
CASE STUDY
Company Profile:
Benefit Drivers:
• Efficiency
• 1/2 reduction in computing resource costs • Agility
• Real-time scalability • Quicker time to market • Focus
• Worry free database
Situation/Solution:
Origin Digital wanted a more scalable transcoding workflow application that delivered high
performance, without requiring added capital expense for underutilized resources.
After evaluating other platforms, the firm built the Cloudcoder transcoding application on the
Windows Azure™ platform.
Key Advances:
The ability to cut costs, scale on demand, expedite development, and to be free from database
administration.
Video Services Provider to Reduce Transcoding Costs Up
to Half
“We’re seeing as much as a two-thirds reduction in computing resource cost for comparable workflows by using the Cloudcoder running on Windows Azure.”
—Curt Kendall, Vice President of Products, Origin Digital
Started in 1997, Origin Digital is a global IP broadcasting company, headquartered in the New York City area with offices in Canada and the United Kingdom. It applies broadcast discipline to online video streaming, to provide services that capture, convert, and control digital media. The firm was acquired by Accenture in May 2008 and has 70 employees.
Page 19
CASE STUDY
Company Profile:
Benefit Drivers:
• Efficiency• Greater productivity and ease
• Fast time-to-market
• Agility
• Fast, unlimited scalability
• Reduced IT complexity
Situation/Solution:
Tribune wanted to rethink its business operations to stay competitive, offer more relevant, compelling content to consumers, and cut operating costs.
Tribune is consolidating its data centers from 32 to two and creating a central content repository to serve targeted information and advertising to consumers by
embracing cloud computing on the Windows Azure™
platform.
Key Advances:
The company believes the fully scalable nature of the Windows Azure platform to be critical in expanding its revenue opportunities as it transforms how it delivers news.
Tribune Transforms Business for Heightened
Relevance by Embracing Cloud Computing
“Adopting Windows Azure helps us heighten our relevance … in a scalable, cost-effective way. The pay-as-you-go model is a lot less expensive than the $1.5 million annually that we would have spent.”—Steve Gable, Executive Vice President and Chief Technology Officer, Tribune Company
The Chicago, Illinois–based Tribune Company operates eight newspapers, 23 television stations, and a variety of news and information websites. The company employs approximately 14,000 people across the United States.
Page 20
CASE STUDY
Company Profile:
Benefit Drivers:
• Efficiency
• Improved scalability
• Eliminated capital expenses; reduced costs by 40
percent
• Improved performance and reliability • Simplicity
• Reduced development efforts by 40 percent • Agility
• Opened a new line of business
Situation/Solution:
Faced with a content management system that was nearing capacity, VRX Studios developed a scalable, globally accessible digital asset management
system using the Windows Azure platform.
Key Advances:
The company developed a cost-effective, reliable, scalable digital asset management solution. What’s more, VRX Studios opened a viable new line of business.
Global Photography Company Transforms Business with
Scalable Cloud Solution
“Windows Azure enabled us to develop a highly scalable, globally accessible,
digital asset management solution—and an entirely new line of business.”—
David MacLaren, President and Chief Executive Officer, VRX Studios
VRX Studios is a global, full-service content production, management, and licensing company. The Microsoft Registered Partner employs 30 people in Vancouver, Canada.
Page 21
StorSimple Azure Integrated Appliance
Applications in Physical or Virtual Servers
Connects Windows Servers to Azure Storage in 5 minutes with no application modification
F: StorSimple iSCSI
Page 22
