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Social media in the Fund Industry Current situation, opportunities and challenges

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Figure

Figure 1: Top 100 Social Media Brands by Industry in the UK (number of brands)
Figure 2 shows the different stages of social media engagement, ranging from passive observer to
Figure 4: Firms report the following to be key objectives of their Social Media activities (U.S
Figure 7: How influential are the following resources when it comes to providing information and  help for a buying decision?
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