Search Engine Optimization
Engr. Asma Khan
Assistant Professor
Search engine optimization
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is a very important part for the website or blog to get High
traffic and PageRank. So here is complete seo guide which
you help to do Complete SEO for your website or blog
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What is SEO?
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Why SEO is important?
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Objective | Target of SEO?
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What is a role of (SEO) in the internet Marketing?
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What are the categories of SEO?
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What is the type of SEO?
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How to Start Complete SEO for Blog | Website
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What is page rank?
What is SEO?
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The process of improving a visibility of the
website or the web page in search engines like
Google | Bing. It uses the natural means to
achieve the natural listings in the search
Why SEO is important?
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Website's or Blog success depends on that how you
define the SEO. Website without the new visitors is
like the products that can be sold out or not achieve a
Goal. So to achieve the desired visitors for your
website or Blog so you need the proper integration of
the SEO in Search engine. So remember that SEO is the
key to achieving the top position is to provide the new
visitors to the Website | blog on organic search lists.
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The percentage of the clicks on a Google's dominant
ecological leaves 85% of the remaining 15 % paid
Objective | Target of SEO?
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SEO may target the different kinds of a search and
including the image search, local search, new search,
Academic Search and industry or you can say specific
vertical search engines. So these areas are the
categories of SEO
What white and black hat SEO have in common is the desire to
improve website visibility; where they differ is how they go about it.
White Hat SEO:
it refers to use of a natural SEO methods to achieve a desired results
involve providing users with quality content that is accurate,
relevant, and well-organized. Using relevant keywords in the title tag,
h1 tag, and anchor text of inbound and internal links are examples of
white hat SEO.
Black Hat SEO.
This kind of SEO is not for the long as the constant of search to find
the Webpages that integrated to illegal or used as a unethical
methods of the class.
Black Hat SEO Techniques to Avoid
1. Unrelated Keywords
Don't: Add irrelevant keywords to the copy for extra page hits. Do: Keep the content focused on a specific t
2. Keyword Stacking and Keyword Stuffing
Don't: Repeat keywords to the extent that it reads like gibberish in a sentence
or image alt text.so users find what they are searching for.
Do: Write sentences that make sense, have a reasonable keyword density,
and that use semantically related words instead of endlessly repeating keywords.
3.Cloaking
Don't: Present search engines with one set of content and site visitors with
another, tricking visitors from search engines into experiencing a page of substantially different content.
Do: Be honest and create Web pages that visitors want and expect to see
off-page search engine optimization
(SEO)
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What is Off-Page?
ON-page search engine optimization
(SEO)
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On Page Search Engine Optimization is the way to optimize
website or blog pages and then so they will have good chance
to get a found by target market easily.
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Optimize Choose Keywords:
Keywords should be optimized and selected in a way that it should be associated with your topic that you are the writing about. You are optimizing for the keywords easily potential visitors to associate with information you are the offering.
Optimize Keyword in the URL
Optimize Page Title:
• The page title is very important and its appears as the blue, underlined, bolded text on the Google | Bing search results page and also on top left the browser bar and page title should follow these guidelines below:
• 1. Try to use under 70 characters with no more than a two long tail keyword per the page title.
• 2. The primary keyword should appear at first.
• 3. Each keyword phrase should be a separated by pipes like (|).
• 4. And each page title on your website or Blog should be a unique.
Meta Description
• he most important factor to use a Meta description and it’s appears on the Google search results page under a Page Title like below and The meta description helps user to decide whether to a click on your result . The Meta description should follow some these guidelines below
• 1. Try to be fewer than 150 characters (but not fewer than 100 characters and take advantage of a space you have).
• 2. Try to incorporate the primary keyword and you can at least one secondary keyword.
• 3. Give Provide the compelling, valuable reason for why a someone should visit your page.
Optimize Heading Tags:
• (h1, h2, h3 tags) The headlines to articles that you write are crucial so you have
less than 5 seconds to attract the new user’s attention.
Optimize Page Content:
Try to Use your primary keyword the few times throughout page’s or article content.
Optimize Images:
• Image is very important for the SEO as well. So any images used on
your page should be the optimized so that the search engines can ‘read’ the image.
• Images can be optimized easily with in the two ways below
• 1. File name: you can use each word should be the separated with
a dashes (-) like I have using one picture address
• 2. ALT text: The alt text should be match with the file name,
submit a sitemap to Google, Bing and
Yahoo
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you have to submit a sitemap and then search
engine automatically indexn pages of your
website or blog. submit a website or blog to
search engine is very important for search
Engine optimization specially for Google ,
Yahoo and Bing and with the help of search
engine you also get easily Traffic From
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What is Back-links?
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Back-links is the word that refers to the
off-page SEO in the best manner. The website
| blog link in coming to the website or blog
A\c to Wikipedia back-link is any link received
by the website node (web page, directory and
website) from another website node.
Blogging and Guest Blogging
• Guest posting and blogging is very important for the back-links and every website must have the blog to improve the ranking and page rank. It is highly important that the owner reply to a user’s question to gain
reputation and more traffic.
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Guest blogging is another important for gaining traffic and Back-links for your website.so all your guest blogs will have the higher Back-links and fans and it will be the good ranked by search engines.
• his is very important step that comment on the different Blog | website. so then you get easily back-link and traffic also for your website. So try to choose related for your topic Like SEO and Hacking.
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Join forums related to your website | Blog and then start a conversation with Different people and solve the problem of people. Like Yahoo
