• No results found

37 Marketing Activities Attorneys Can Delegate. Cindy Greenway,

N/A
N/A
Protected

Academic year: 2021

Share "37 Marketing Activities Attorneys Can Delegate. Cindy Greenway,"

Copied!
6
0
0

Loading.... (view fulltext now)

Full text

(1)

37 Marketing

Activities

Attorneys Can

Delegate

(2)

Cindy Greenway, Editor in Chief, LawMarketing.com

Cindy is the Editor in Chief of LawMarketing.com, the premier online resource attorneys and legal marketers turn to for information on the business side of law.

She is passionate about online marketing and helping attorneys stay up-to-date with the most current marketing strategies available to support the growth of their law practice.

Cindy has supported businesses across the globe since 2003 by implementing marketing strategies to support increased online visibility and revenue generation.

Visit LawMarketing.com to sign up for the weekly LawMarketing.com News and to check out the informative articles and video interviews Cindy has hosted with reputable legal consultants on www.LawMarketing.com.

(3)

begin to find enough time to market your practice? How do you implement and consistently manage your various marketing activities, while looking after clients and everything else you need to do to build your law firm?

You delegate.

Many attorneys feel the need to take control of all of their marketing efforts. But who says YOU, the attorney, has to do it all on your own? Why can’t you seek the support of others?

While there are some marketing activities that no one else can do but you, there are several other activities that you can delegate –to other attorneys in the firm, support staff or even to a legal marketing company/consultant that specializes in serving law firms.

This checklist was created to help you identify specific activities that you can delegate to another member of your firm, support staff or legal consultant. By having others assist you with these items, you can focus your energy on the items that must be done by YOU and require your attention.

The first step here is to identify the marketing strategies you will focus on to grow your practice. Once you have this confirmed, you can then identify activities that your staff can take care of and manage on your behalf.

Meet with your staff regularly and ask them to provide you with regular updates on the items they are managing so you know what is going on and can rest assured that things are getting done without you.

Note that this list includes just a small portion of the activities you can delegate. Start with some of these ideas and then add more items as it makes sense in your firm.

(4)

37 Marketing Activities Attorneys Can Delegate

Law Firm Website:

 Review your website regularly – checking for links & outdated information  Add new info to your website – upcoming events, testimonials, speaking

engagements etc.

 Identify and assist with drafting new content – i.e. FAQs  Monitor the website’s performance – via Google Analytics

Law Firm Website Opt-in:

 Help you identify and draft the copy for your website opt-in – (your optin is the free item, such as a report, that you can giveaway to your website visitors in exchange for their contact information.)

 Create your website opt-in form and place on your website (or work with the web developer to do this)

 Assist you in drafting the copy for a sequence of follow up emails – emails a subscriber will receive when they sign up for your website opt-in

 Set up the follow up sequence in the program you’re using to deliver the emails – i.e. Infusionsoft, aWeber, etc.

Content Development – Written

 Create and manage a master schedule of content – topics, deadlines, person responsible, etc.

 Create and update a master list of potential blog post topics

 Draft blog content as appropriate from previous speaking presentations etc. (it’s often much easier to edit copy then to start from scratch – this will help you get posts done)

(5)

images etc.

 Convert your speaking materials into articles and free reports you can give away

 Ensure your blog is connected to your social media outlets – sharing content in all areas

Content Development – Videos

 Create your YouTube channel - if you don’t have one  Optimize your YouTube channel – banner, profile etc.  Identify topics you can record quick videos on

 Edit your videos – or coordinate this with an outside contractor.  Upload and optimize your videos in YouTube

Speaking

 Research potential organizations you can speak at

 Contact organizations to try to secure a speaking opportunity for you  Create promotional material to send to event coordinators re your

speaking topics

 Create a speaker page on your website with your bio, pictures, speaking topics etc.

 Assist with setting up event registration and providing confirmation of registration

 Assist with creating speaking material – presentations, handouts, feedback forms etc.

 Manage the scheduling and delivery of teleseminars, webinars and your own live workshops

 Enter new leads from speaking opportunities into the database (so they receive your newsletter)

(6)

 Follow up with presentation attendees – booking appointments as appropriate

Networking

 Research potential places you can network at

 Create a new follow up sequence for new contacts that you meet via networking

 Add new contacts to your newsletter list or referral list

Newsletter/Ezine

 Create an ezine schedule – include dates the ezine will go out, topics, promotions etc. – hold you accountable to creating/reviewing/approving the ezine so it goes out on time

 Create the ezine template (if it hasn’t yet been done)

 Assist with drafting various sections of the ezine – i.e. repurposing an article, including a piece about an upcoming event.

 Add images, tracking links, proofread and test the ezine  Review ezine rates – opens, click throughs, unsubscribes etc.  Recycle the ezine on the law firm’s blog, social media etc.

References

Related documents

Controls were all consecutive cases of drug-related deaths from np-SAD database that died in the UK during the same time-frame, and whose manner of death was classified as

To create a subdomain of an existing domain that IBM can use for email marketing activities you must delegate IBM as the DNS provider, also referred to as the nameserver provider,

To create a subdomain of an existing domain that IBM can use for email marketing activities you must delegate IBM as the DNS provider, also referred to as the nameserver provider,

Contact the IT Services Helpdesk in the Library or call 651-290-6411 with questions or for more information.. Install it, added the server address in the advanced setup and sign-in

Ask your investment professional if a Nationwide® variable annuity with The Nationwide Lifetime Income Rider® could help you outpace infl ation through market participation

1. Retailer-related human capital plays a strong role in the online consumer's store choice decision. Further, the key factors that bring customers back to an online retailer

Using CyberSecure’s services gives your business access to leading-edge data storage facilities that were previously only available to government and very large corporations.

 Set up IFO delivery to people signing up for your list via your Shopping cart or Auto-responder program  Create cover graphics for IFO to add to website.  Create and post