END TO END MOBILE BUSINESS SOLUTIONS
Founded in 2007 - Developed an ad wrap solution for mobile game distribution
Launched world's first user-generated mobile content creation tool, Magmito, April 2009
Launched Magmito Pro in November 2009 to meet advertisers' need for an advanced toolset offering expert campaign creation services
Launched Magmito Enterprise January 2010 to provide integrated custom client solutions, meeting the industry demand for end-to-end mobile business solutions
Create and distribute cost effective, rich mobile applications Instant access to photos, maps, schedules or services
Distributed by SMS or 2D barcode to any target audience Easily viewed by any mobile phone in a few steps
Captive audience + interactivity = more conversions Brand advertising/sponsorship opportunities
Track statistics and manage campaigns via online tools Import existing database contacts for easy distribution
FREEDOM, PRO and Enterprise: a solution for every need
Introducing the Magmito product line
The Market for Magmito
Mobile is the future of marketing
- Revenues from mobile applications across all platforms will grow from $4.2bn in 2009 to $29.5bn in 2013 (source: Gartner)
- Nearly 3 billion mobile coupons will be issued to mobile users and just under $7 billion discounts redeemed by 2011
(source: Jupiter Research)
Companies are rushing to adopt costly mobile strategies
“When budgeting for a well-branded mobile Web/WAP campaign or application for all carriers and handsets, brands should plan for a ballpark figure of $250,000 and three
months to six months’ development time.
Source: Mobile Marketer, “Mobile Outlook for 2009 Report”
The Only Cross-Platform Compatible - Dual Delivery Solution
Native Application Support
Rich Mobile Web Support
(Over 1 billion handsets combined) (50+ million handsets)
Deliver to over
a Billion Handsets
Build Mobile Apps
with Magmito
JAVA
One solution
Complete reach
Platform
(No AppStore requirement and immediate distribution)
Enterp!se
PRO FREEDOM
Revenue Model
Online - Easy to use Content creation tool
Free to create Ad supported
(content & location based)
Professional
Content creation tool Yearly Unlimited License
Custom Client Solutions
Integration development costs Yearly licensing (sliding scale)
Incremental download fee (maintenance and upgrades)
Service
Product
location map, text directions, and contact numbers
Imagine placing all the important info about any brand promotion,
event or service, big or small, right in the palm of their hand!
Distribute download invitation by SMS or 2D Barcode to any mobile phone Easy to use interactive brand-able menu Photos, descriptions
and information Itinerary, schedule or product list questionnaire, form RSVP, quiz, or poll
The Magmito platform:
Custom generated content, plus convenient delivery options combined with complete user tracking & interaction metrics
Easily insert graphics, photos and text to provide a rich user experience
Hot-link to any phone
number
An easy-to-use professional tool to mobilize your business presence!
Magmito Pro server
Log onto the Magmito PRO website and
create custom content both a native app and a mobile Magmito Pro server compiles web version of content
Magmito PRO website
Invitation by SMS (small fee for each) or scan the free QR code. Link from each
leads to the app download page. QR Code or SMS
PRO
Dependent on phone type, guest will either download the native app or be directed to the
Move Your Message Mobile…
Perfect for:
Travel & business itineraries Festivals & celebrations
Real estate & property sales Sports teams & fan clubs
Restaurant & night club promotions Conferences & symposium agendas Marketing & Product knowledge
mLearning & training
Music & musician promotion & sales Product launches & presentations
Market research & customer feedback The list goes on ad on…
Magmito platform integration for branded mobile content creation One stop shop for any mobile sales or marketing campaign
Magmito wizard development for sectors incl. entertainment, retail, travel, mLearning, etc. Magmito App/WAP galleries where clients and consumers can download content
Custom iPhone, Android, Windows Mobile/Mobile 7 and J2Me development
Custom mobile campaign creation services, from concept through to distribution
Magmito Enterprise - End-to-end mobile business solutions!
Ben10 Party Invitation Generator wizard
Magmito Enterprise: Hotel Meeting, Conference and Event Solution
2D Bar codes
A call-to-action to drive immediate mobile content access
QR code is a simpler solution—with text you have to punch in the number and wait for a response.
A QR code makes it faster—you scan it with your camera phone and it delivers the code right to you.
Tracy Benson, Senior Director Interactive Marketing & Emerging Media Best Buy
Magmito’s Quick Code Generator
Custom 2D Bar Codes
Sample Lancia Automobile Campaign:
TV Ad linking QR code in print article to full motion video clip in the phone.
http://www.youtube.com/watch?v=InpUpbWw3UU&feature=player_embedded
Make a branded statement and provide information
with a simple snap of your cam!
A website API makes delivery of your Magmito content a breeze
Sample website
API
A complete custom branded experience!
Download page branding Sponsor page branding On-phone application icon brandingSend your message viral and gather feedback too!
Quiz, poll, RSVP ordering, feedback Tell a Friend
Drive traffic to the store, give directions and keep them informed!
Mobile Couponing
Google maps
Multi-Language compatibility makes for International portability!
The Magmito Application Creation Platform Now available in China!
DIDMO is an award winning mobile business solutions provider
Best Mobile Business Solution 2009
Ted Iannuzzi
VP Sales & Marketing
ted@didmo.com +46 733 288 228 DIDMO AB Drottninggatan 75 111 60 Stockholm Sweden
