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Auction platform for transparent donation


Academic year: 2021

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BERRY STORE WHITE PAPER VER.1.0-1 / jan. 2021 / eng

This White Paper is distributed to introduce and deliver objective information about BERRY STORE.

Copying or distributing without the permission of the author can lead to civil and criminal measures.

This document is subject to change without notice, depending on the platform function % design update.

The Beginning of Transparent Donation

Auction platform for transparent donation


Enjoy shopping and donate meaningfully at the same time

Everything, celebrity's favorite belonging

and talent, is available.


01 Project Background

1. Birth of High Value-added Items 2. Marketability

3. Something that celebrities want

4. Problems and solutions of Korean Donation Culture


1. About Berry Store 2. Auction

3. Berry Store’s Currency 4. Synergy Effect

5. Balance of revenue and donation 6.Use case

03 Cryptocurrency Berry

1. Distribution Chart 2. Sale Usage

04 Roadmap 05 Disclaimer




19 20




Auctions off celebrities' items and talents that had revalued as high value-added goods created by fans' and celebrities' unique relationships.

Attracts many users with core public attraction factors: Celebrities, Athletes, and New Media stars (YouTubers, BJ, and Influencers.)

Induces voluntary and continuous participation of Berry Store users by meeting their needs and practicing donation, a universal value.

Enables celebrities and fans to make trustworthy, transparent donations by solving overarching issues related to donation.

Only Berry Store’s high value-added items, Application of donations that induces continuous participation/usage, Using blockchain technology to transparently discloses donation usage,

Berry Store introduces a new donation paradigm that donation takes place when Berry Store participants (celebrities and fans) having different needs pursue their interests in the application.

An application where you can invite your favorite star to your place for an event and

purchase celebrities’ cherished items and meal tickets that you can have a meal with your

favorite star.


01 Project Background

1. Birth of High Value-added Items

Celebrities’ cherished items and talents are sold as high value-added items to fans.

Berry Store mainly sells those celebrities’ cherished items and talents ticket (singing at the fan’s wedding and having meal with fan, etc.).

Celebrity's cherished item is only one item available among fans; the price is not comparable to the market items. Mostly, meals and visiting tickets with celebrities are prevalent, selling at an unexpected price. In the case of visiting Justin Bieber's studio, Justin Bieber spent two hours with the winner; the expected net profit is up to 8,000,000 USD. The BTS's used mike sold 20 times more expensive than the same mike in the market and eight times more than Julien Auction's expected price. Celebrities' cherished items and talents are high value-added items compare to the same or similar items selling in a market.

Auction cases of donated cherished items and talents.

Ticket of Visiting Justin Bieber's Studio Winning Bid: 1,000,000 USD

Prizeo auctioned off this ticket; Prizeo is an online charity auction website where celebrities plan for donation campaigns and select charity organizations to donate.

BTS' Used Mike

Winning Bid: 83,200 USD (8 times more than expected bid price)

Julien's Auction auctioned off this mike in 2020, a private auction company

Selected item donation

Lunch with Apple CEO Tim Cook Winning Bid: 100,000 USD

Charity Buzz auctioned off this ticket in 2017, an online charity auction website that auctions off video calling, music,

meal ticket, etc

Talent donation Talent donation


K-Pop’s popularity has been skyrocketing recently. Before BTS’ track reached No.1 on Billboards Chart, K-pop-related goods which are not unique but massively produced recorded twenty-trillion won exports annually.

Berry Store, which sells celebrities’ cherished items and talents, expands its business with our target users (celebrities and worldwide fandoms) that consume K-contents.

The number of K-pop fans subscribed to the fan communities has reached 89 million across 113 countries in 2019, 3 times growth compared to the number of 2016. All things (music streaming, drama, and K-pop contents' view or download) considered, the expected number of total K-Pop fans is over 0.2 billion.

2. Marketability

Global K-Pop Status.


Making a revenue model that pays for celebrities' cherished items and talents as much as they earn for a commercial shoot (between 100,000 USD ~ 1,000,000 USD) is nearly impossible. Meeting celebrities' needs with philanthropy to replace monetary payment and induce voluntary participation for the continuous supply of Berry Store's auction items.

Social responsibility, meanwhile, prudent act for those public figures.

Good deeds that they want to do without and with public notice at the same time.

Celebrities' continuous participation in the Berry Store is essential to draw more users and supply goods (auction items) without delay. Links celebrities’ needs to Berry Store’s project to induce celebrities' participation in the Berry Store

By combining donation, a method of practice sharing, Berry Store induce more participation of fans and celebrities.

3. Something that celebrities want

Celebrities' needs: Donation

What is the meaning of donation to celebrities

Kang Daniel is the most representative donor among celebrities. He made the most contribution among idols.

Although his entertainment company does not promote his donation to the public, Kang Daniel's contribution has been kept informed. He keeps informing about his donation status in the award ceremony. Lee Sieon is also one of the representative donors among actors. There is a case that he posted his donation status on his Instagram with a hope of more people making donation However, the public blamed him. He donated 100 million Won for Coronavirus. Many netizens left mean comments about his donation amount; he was suffered from mean comments for a while.

Donates without burden Ensures positive image-making

Meets all needs of Berry Store´s users (Celebrities and fans)

Berry Store

Ensures goods

(Selected items and talents continuously) The more celebrities donate,

the more users join the application.


Celebrities(YouTubers, Fans(Berry Store user)

1.Ensures goods

(Selected items and talents continuously) 2.The more celebrities donate, the more users join the application.

1.Donates without burden 2.Ensures positive image-making with good influences

1.Meets fans’ adoration from purchase 2.Makes purchases that automatically links to donation


Korean donation culture stained by embezzlement

Reputation recovery is required by ensuring transparency on fund usage

2016.05 New Hope Seed Case (Korean NGO) - Only 1.5 % of the total donation used for donation

Used 0.2 billion won out of 13 billion Won for donation. President of New Hope Seed misused leftover 12.8 billion won to buy apartment and land for himself. He even siphoned off a donation in this personal account. He was sentenced to six years. (2017)

12.8 billion Won out of 13 billion Won was embezzled

Operated a customer service center to collect donations systematically.

Induced more people to donate with stolen celebrities’ images

As New Hope Seed, a Korean NGO, collapsed by embezzlement, corruption, and bride, celebrities who had donated through the New Hope Seed ended up losing their fame. New Hope Seed misused celebrities' fame to fundraise more; however many celebrities who was donors of New Hope Seed became fraud. The public blamed many celebrities by treating them as accomplices.

According to "Statistics Korea", the participation rate was 34.6% in 2013 and 29.9% in 2015, but it dropped to 25.6% in 2019. Although some other well-known embezzlement of the Korean NGO, The House of Sharing and Justice for the Comfort women, did not reflect on 2020 statistics data, the participation rate still has been dropping every year. Lack of social awareness toward donation will be one of the causes, but distrust toward donation mainly incurred this result

4. Problems and Solutions of Korean Donation Culture

Celebrities who had donated became frauds

Dropping Donation Rate


Increases of distrust towards charity organizations.

Application of blockchain technology that guarantees transparency on donation.

Blockchain-based platform Berry Store uses crypto berry to store donation flaws as an unchangeable date whenever it delivers donation.

Rising Blockchain-based Donation Platform

What is blockchain technology?

It is a public ledger with a credibility that all users record and store transferred data together. It has distinctive features that everyone can check the transaction data; no one can revise it. Those features guarantee transparency.

Ongoing corruption and embezzlement of charity organizations created donation phobia in Korean society, and blockchain technology is a solution for this phenomenon. E4net’s blockchain-based platform

“Cherry” and the Korea Disaster Relief Association’s blockchain-based platform “Hope Bridge Mark” are good examples. According to the “Ministry of Science and ICT’s” plan of adopting blockchain technology, the donation is one of the significant seven areas to adopt blockchain technology. ‘(2020.06.24)’.

4. Problems and Solutions of Korean Donation Culture

1.Online voting : Blockchain-based online voting system that discloses the entire voting process (the voting process and vote counting) to the public.

2. Donation : All processes from collecting donations to the delivery of donation to a beneficiary are recorded in the public ledger under blockchain technology. The public can check this data through a mobile platform.

3. Welfare : Verified Blockchain technology validated the effectiveness of prevention of taking more welfare benefits with blockchain technology. 

4. Renewable Energy : A series of energy-related transaction process becomes transparent with blockchain technology.

5. Finance : Apply digital token step by step in areas where there is no token regulation.

6. Real Estate : Automated process of real estate contract and registration without modulation with blockchain technology.

7.Courier : Build up a blockchain technology-based integrated system in the courier industry related to mail, deposit, and insurance.



Because Berry Store prepares donations from sale revenue of donated items and talents, Berry Store enables celebrities and fans to donate without burden and hesitation.

Fans (Users)

With a revenue structure that generate donation from sale revenue, Berry Store fulfills fans' consumption to transparent donation.


A platform that generates revenue, meanwhile, fundraises donations. Berry Store has been preparing various plans and promotions to increase donations, sponsorships, and Berry's price, which will be used as a currency of donations.

Berry Store fulfills synergy effects with many plans such as attracting more users with the reward system, increasing the volume of trades in crypto exchanges, and burning Berry to increase its price.




A platform that ensures transparency on donation usage links K-Entertainment to celebrities' influences; stars to fans; donation, a universal value, to celebrities and fans' needs.

Funation that you can enjoy shopping for stars' items and donation at once

Berry Store generates revenue and fundraises simultaneously by auctioning off high value- added items and talents of celebrities.

Centered on an auction application, Berry Store plans to experience steady business growth and expansion of new donation culture with flagship stores and other businesses.

Flagship Store

: Berry Store’s offline Store The Date of the Grand Open: 2021

Application, Offline Store, etc.

Multilingual Service is in the process.


Berry store does not ask for a mandatory donation with no payback.

Berry Store ensures donation from the sale of celebrities' cherished items and talents.

Features Business Area

Online Berry Store

Platform service (Application and Website) that sells celebrities' cherished items and talents Berry TV (YouTube Channel)

More: Management – Network Agency (YouTuber, BJ, Influencer, and other New Media Star)

Displays and sells cherished items & goods and runs café & concert hall.

Cryptocurrency Berry

Listed on Probit Korea 2020.11.30

[Free] Open Studio for Berry Store official supporters and any MCN that signed a contract with Network Agent

Official Website www.berrystore-home.co.kr Application Search "Berry Store" on Play Store

Floating 70%

Gratuity & Donation

Floating 70%

Gratuity & Dona

Fixed 30%

taxes and the public utilities' charge, wage, administrative expenses,

70% of the total revenues will be taken as donations and gratuity.

Gratuity is a fee paid to donors (celebrities).

Berry Store will determine the amount of gratuity after negotiation with donors. Donation amount will be depending on gratuity (70% revenues - X% Gratuity = Y%


If celebrities refuse to take gratuity, then 70% of the revenues will be donated.

[Donation is flexible according to gratuity]

• Individual: 20% Gratuity & 50% Donation

• Entertainment Company: 30% Gratuity & 40% Donation

• Organization / Association: 40% Gratuity & 30% Donation

Donates a maximum of 70% of revenue


Berry Store will sell cherished items to the highest bidder, while it sells talent that celebrities and fans have to work out for times and places to fan who had directly selected by the seller (celebrity).

Purchase process

Auction (Cherished Item)

Sell (Talent)

If a celebrity cannot visit a fan at the date of talent, the celebrity should cancel the transaction and resell it to

It consists of 3 types of goods: 1.Cherished Items 2.Talents 3.Project’s goods Those three types of goods are selling in different ways.

Product composition

2. Berry Store’s goods



Donor (Celebrity) register the item on the Berry Store.



Donor (Celebrity) register type of talent on the Berry Store



Berry Store receives proceeds and delivers negotiated amount of proceeds to charity organization.

(Berry Store negotiates donation amount with celebrity)


Media Coverage

After donation is successfully delivered, Berry Store discloses donation details transparently to the public.


Confirm & Delivery + Media Coverage 1.Celebrities directly contact a fan (Buyer) 2.Confirm letter of intentions & Buyer make a payment

3.Execute Talent & Deliver

Donation & Disclose Donation Details.



Fans place a bid to their favorite star’s item


Celebrities select a fan (Buyer) after reviewing letter of intentions



Fans submit letter of intentions to celebrity through Berry Store.

(Fans suggest date, time, price, and more details about talent through letter of intentions)



Item Apparel, hat, bag, shoe, etc (Miscellaneous Good) Unpublished song Signed CD & Poster Highest bid

Wedding song MCMeal ticket

Video Message / Producing Advertisement

1. Submit Letter of Intention 2. Review by Celebrities 3. Select Buyer

4. Confirm Final Selection

Event goods (Promotional)

- Goods that ensured by cash support such as donations and discount items - Collaboration, self-produced items, and project items

After Measuring market price, Selling on First-come, First-serve basis or Random draw

Sales Method

Selected ItemsAuction


sales General

Talents Others sale


Needs of K-Entertainment celebrities’ goods expected to be very high in foreign countries. To minimize global user’s inconvenience, we have been synchronizing an crypto exchange with Berry Store where users can exchange Berry Into B.Point (Second half of 2021). Foreign users can purchase Berry from global exchanges where crypto Berry is listed, and they can move those Berry to their Berry Store wallet to exchange with B.Point. With this B.Point, they can join auctions to get their celebrities’ items or talents. Berry Store forestalls deficits incurred from exchanging their national currency into USD and USD into B.point.

Exchanging B.Point with Crypto Berry

For user’s convenience and transparent donation, Berry Store uses both B.point, charged by credit card or cash, and crypto Berry.

B.point (charging with a credit card and cash) and Crypto Berry

3. Berry Store’s Currency

*Exchange rate of Berry to B.Point is notified on the Homepage.

Delivers Donation

Cash/Credit Card/BERRY

Place a Bid (Auction)

BERRY STORE General User


Method - Charge B.Point with credit card

or cash Exchange Revenues

into Berry Purchase at Crypto Exchange or Get free

Berry through many promotions and activities in the application

Usage - Use to buy celebrities’ cherished

items and talents Calculate then deliver

the donation Use to sponsor NGO and celebrities

Exchange Berry Into B.point at Berry Store’s Exchange > Use to buy celebrities’ cherished items ad talents (First half of 2021)



Limited time offering promotions and many games that user can get free Berry inside and outside of the App.

More reward opportunity to get free Berry such as goods sharing and friends invitation is available.

Prepares various ways of Berry usage such as using those rewarded Berry to sponsor NGO (2020. 12. 04) and celebrities (~ 2021. 01).

Meanwhile, Berry Store burns 5% of monthly trading volumes to increase the price of Berry.

Application of reward system to attract more new users and to promote crypto usage.

Creates synergy effect with burning policy which can increase the token price.

Increases of Berry Price with Reward system, Various Usage, and burning policy.

3. Synergy Effect

5% of Berry burning every month at the selected date Estimate Accumulated Amount of Berry in a year is 0.1 Billion Berry.

Appreciation of Berry Price > More participation to get reward

BERRY STORE More users>

More coin usage

• Friends Invitation: 200 Berry (Permanent, 100 Berry for each)

• Finding hidden code in videos of Berry Store YouTube Channel;

(Permanent, 20 Berry)

• Sharing Goods (Permanent, 10 Berry, 5 times a month per ID)

• Promotions such as Application Daily Login & Games & Other Events (Permanent).

• More Promotions (Upcoming)


Berry Store donates up to 70% of proceeds when donors refuse to take gratuity. The maximum of gratuity is 50%; at least 20% of proceeds will be donated. Berry Store reflected Financial Action Task Force (FATF)’s tax rate recommendation to fulfill crypto-asset entrepreneur duty and prevent money laundering. Berry Store prepares for the upcoming revision of the Act on Reporting and Using Specific Financial Transaction Information on March 25th, 2021. Berry Store will use part of twenty percent of platform development &

Maintenance expense for tax fees if the tax rate becomes higher than 10 percent after revision of the Act on Reporting and Using Specific Financial Transaction Information.

*Any expenses such as packing, delivery, and transportation expenses will be deducted from total revenues first, then distribute gratuity and donation afterward.

Berry Store donate an adequate amount of f revenues, which is enough to be called as a donation. We are not intended to appeal with 1% or 3% of small donations; Berry Store donation amount is similar to that of charity organizations. This distribution structure will eventually induce the voluntary participation of celebrities.

Apply 30% of revenues as taxes and the public utilities' charge, maintenance charge, and profits.

70% of revenues includes gratuity and donation, But donation amount changes according to the gratuity.

Balance of profit and donation

4. Profit Distribution


Berry Store donates an adequate amount to make a real donation, not as a justifiable donation.

Berry Store doesn’t donate around 1% or 3% of revenue as an appealing factor; the percentage Berry Store donates is not as low as other NGOs. Berry Store keeps a distribution structure that draw voluntary participation of celebrities, entertainment industries, and even other companies in the long run.

Berry Store went through a beta test twice in between May and October 2020 and made several donation cases already. *Donor status is available on the Berry Store website

Berry Store delivers donations as crypto Berry and the charity organization exchange crypto into cash to use. Berry Store discloses all donations usage transparently with photos, news articles, and data.

First Use Case

Balance of returns and donations

6. Use Case

01) The first use case was from Poppin HyunJun, who was on a Korean KBS TV show “Housekeeping Men(살림하는 남자들).” Poppin Hyunjun donated his fanart-type ‘Taiji Boys’ painting to Berry Store. Berry Store auctions off this painting for a month, and the painting fetched one hundred forty million won. 02)delivered seventy percent of revenues, 997,500 Won worth of Berry, to Manan Welfare General Center on June 3rd, , 2020. Manan Welfare General Center liquidated those crypto Berry through exchange and used this donation for food (bowl rice, noodle, and bread) to provide 180 local low-income seniors



1. Distribution Chart

Reserve 20% : Reserve for New Business Expansion

Partner Allocation 18% : Partnership with Korean Entertainments and MCN Overseas Business 12% : Enter East Asian Entertainment Field

Token Sale 12% : Private % IEO Sale

Additional Exchanges 10% : Reserve on Domestic and International Exchanges Platform Development 10% : Berry Store Platform Development

Domestic Exchanges 8% : Reserve on Domestic Exchanges Probit, Korea

Marketing 5% : Blog, SNS, Airdrop, and Top Tier Airdrop (Exchanges Airdrop) Marketing Team & Advicer 5% : Incentives for Teams & Entertainment Ecosystem and Law Counseling


2. Sale Usage

Maintenance Fee (35%) : Rent & Labors expenses, Platform Maintenance Fees, Offline Store Operating Expense(5-story Floor), and Tax.

Exchange Listing Fee (15%) : Fees Incurred to List on Domestic and Global Exchanges.

Public AD(10%) : Domestic Search Engine-based Advertisement Expense (Kakao AD, Naver GFA Branding & DA) Celebrity Casting (20%) : Casting Expense for Early Donor (Celebrity, YouTuber, Influencer, and Sports Star).

Company Reserve (20%) : Reserve for Future Global Business Expansion.


04 Roadmap

2020 3Q

Cast more donors( Celebrities, YouTubers, Sports Star, and Influences) Partnership with Entertainments and MCN

Promotion before Berry Store Application Launching

2020 4Q

Launch Berry Store’s Official Version.

Public Relations & Marketing.

Operation and Promotion with Youtube Supporters.

2021 1Q

PR,MKT,AD : Attract more users with Cashwalk AD, Alzip Banner AD, YouTuber's Branding AD(at least one million subscribers). Kakao for Business AD, NAVER Branding, and NAVER GFD AD.

2021 2Q

Create a New Auction System that VIP Users Auctions their Items.

2021 3Q

Crypto Berry Additional Listing – Global Crypto Exchanges Application Launching at East Asian Countries

Launch Main Version MCN, Entertainment


05 Disclaimer

This White Paper may not be distributed and copied for commercial use. Unauthorized reproduction of this White Paper can lead to civil and criminal measures.

 This White Paper contains objective information about Berry Store, but this White Paper can be different from the existing Berry Store platform because of technical and other issues.

 This White Paper is written under the assumption that the Berry Store application is operated well, but the White paper itself doesn't guarantee this assumption.

 This White Paper doesn't contain any requirements and suggestions to purchase Berry.

Besides virtual currency, Crypto Berry is not related to any other assets such as legal tender, stock, bond, legal claim related to legal regulation, derivative, and security.

 The roadmap of Berry Store specified in this White Paper can be changed depends on the business and institutional environment. 

Crypto Berry will not be traded in other markets besides trading (purchase, sell, and withdraw) in crypto exchanges.

 Crypto Berry is a utility token that its price always fluctuates. Berry Store is not responsible for any loss incurred from price fluctuation. Also, Berry Store does not guarantee for crypto Berry's permanent listing in crypto exchanges.

 Unexpected hacking toward crypto Berry may occur in the application. Berry Store thoroughly prepares security solutions and measures to secure user's crypto Berry. However, crypto threat and operational disruption may still be happened by vulnerability and flaw of Blockchain technology.

 Berry Store did not subscribe to any of the insurance related to asset risk. Berry Store will not compensate for any reasons related to the user's crypto Berry losses in and out of the application.

 The risk from value depreciation and restriction of crypto Berry may occur anytime in operation. Berry Store application service can eventually stop its operation in the future.

 Competition with similar platform services can incur a negative impact on the value of Crypto Berry.

 Virtual assets' legal nature may always be changed by the Act on Reporting and Using Specific Financial Transaction Information in the future regarding anti-money laundry. Users are likely to file tax for Berry purchase, exchange into other currency, and transfer to another person's wallet in the future. Users need to seek expert advice personally about tax.

 Users created Berry Store account may not find their account permanently if they lose their ID, password, wallet private key, storing crypto Berry.

Through Private Policy, Berry Store collects users' personal information as Berry Store complies with relevant laws, policies, and regulations.

 With regard to international business, Berry Store complies with Blockchain and the virtual asset policies of each country. Growth of Berry Store and Value of Crypto Berry can be impacted by such regulation and other laws in different countries.

 Operation of Berry Store and Crypto Berry may be no longer available once their operating expense exceeds to comply with government laws related to the virtual asset.

 Berry Burning Policy may be changed by regulation of exchange, system environment, and policy.




















Everything that has donated turns into a good.

Everything that has sold turns into a donation


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