SMART Software for Mobile Devices Sales brief

(1)

SMART Software for Mobile Devices

Sales brief

This brief provides a summary of the information and tools available to assist in you in your conversations with education customers and prospects that want to use student mobile devices with their SMART collaborative learning solution or are trying to decide between investing in either iPads and other mobile devices or SMART collaborative learning solutions. This document contains links to resources that provide more in-depth product knowledge and supporting sales materials.

NOTE: Please log into the SOURCE in order to access the links in this brief.

Elevator pitch Market need

Product description Messaging

Key competitive differentiator Questions to ask prospects and customers

Sales tools

Demonstrating SMART Software Reseller opportunity

Programs

Pressure points for key prospects

Elevator pitch

With a common SMART software platform, teaching and learning can flexibly move between individual and small group learning with mobile devices, to whole-class collaboration with the SMART Board and displays so

educators and students can personalize teaching and learning anywhere, anytime.

Market need

• Districts need to equip students with computers. With tight budgets and BYOD programs, mobile devices, like iPads and Android tablets, are computing devices that districts and parents cannot only afford but that are intuitive for students to use. Most mobile devices have lower entry prices compared to a full laptop, perform better than a netbook, and are more engaging to use because of the touch

interactivity they typically provide.

• Districts need to invest in solutions that meet the diverse needs of all students to truly enable personalized learning. Educators seek solutions that promote student-centered learning, enable personalized and collaborative learning in multi-platform environments (ie. Windows OS, Mac OS and Mac iOS, and Android environments).

• Districts need to equip classrooms to support flexible learning environments including whole class, small group, and individual learning inside the classroom and online. Mobile devices, when used with SMART software, enables students and teachers to use the same file format and move between using an mobile

(2)

Product description

Student Learning and Collaboration

SMART Notebook Web* Beta web-based version compliments the desktop version of SMART Notebook and the SMART Collaborative Learning Solution so students and educators can collaborate and personalize learning with any internet-connected mobile device as they move flexibly between individual, small group and whole class learning from anywhere, anytime. All you need to get started using SMART Notebook Web* Beta is an internet- connected web browser on any type of mobile computing device. Simply open the web browser and type smartnotebook.com into the browser bar to use SMART Notebook Web* Beta anywhere, anytime you need to connect to learning.

How it’s different

Will include free and paid versions with the best experience and features available when used with a SMART Board interactive whiteboard or display. Supports any sized device and operating system. Supports Flash based content. Will not contain as many creation and delivery features as the full version of SMART Notebook software so SMART Notebook remains the best choice for full lesson creation and delivery. SMART Notebook Web will eventually replace SMART Notebook Express which, unlike SMART Notebook Web, is not optimized for any device.

Get it Try beta at smartnotebook.com Learn more smarttech.com/notebook

SMART Notebook app for iPad is light version of SMART Notebook software that teachers and students can use on an iPad. Students can use the app to organize information, create reports based on their learning and develop them into basic multimedia files with images, drawings and sound files. Students can also complete lesson activities using a variety of tools and email files directly from within the app. Students can share their work from an iPad to a SMART display using AirPlay and Apple TV or an HDMI cable (not included). Flash-based content, including SMART Lesson Activity Toolkit content, is not supported by Apple iOS devices like the iPad.

The SMART Notebook app for iPad supports English (US &UK), French, German, Italian and Spanish.

Is optimized to work with the iPad and its native features like the camera. Will soon include Dropbox integration and SMART Response VE integration.

Get it Buy it from the Apple App store now at smarttech.com/NBapp Learn more smarttech.com/notebook

SMART Notebook interactive viewer is a downloadable reader for SMART Notebook files that also provides light interactive features on a Windows or Mac computer at no charge. Teachers and students can open SMART Notebook files to review lesson materials, and watch or interact with embedded videos, Flash files, and widgits (no save). The SMART Notebook Interactive Viewer is a free download that is ideal for teachers and students to use on any computer at home, in class, and anywhere else they are learning or creating content with a Mac OS, the SMART Notebook Interactive Viewer supports English (US), Danish, French, German, Italian, and Spanish.

On a Windows OS, SMART Notebook Interactive Viewer also supports Arabic, English (UK), Dutch, Finnish, Hungarian, Portuguese, Polish, and Russian.

A free download that is ideal for educators and students to use on Windows and Macintosh computers that do not have a SMART Notebook software license. Does not include the save feature.

Get it Download or upgrade at smarttech.com/software Learn more smarttech.com/notebook

SMART Notebook Express web application View, save and interact with SMART Notebook files online, at no charge.

Will be replaced by SMART Notebook Web, date to be confirmed

Get it Try at express.smarttech.com Learn more smarttech.com/notebook

(3)

Insight into Student Learning

SMART Response VE is web-based interactive assessment software that teachers can use to gain instant insight into student learning. Every student can use SMART Response VE to respond to planned and spontaneous questions on any internet enabled computing device. Assessments, quizzes and polls can be answered anonymously or tied to each student, and can include a variety of question types including open- ended text responses, number, multiple choice and answer, true or false and yes or no. Results are displayed in easy-to-view charts and graphs that can be dragged and dropped onto a SMART Notebook page. Students can actively engage in assessments by accessing the Response website from a web browser without needing to install software on their device. Buy it from a SMART Authorized Reseller.

A free download that is ideal for educators and students to use on Windows and Macintosh computers that do not have a SMART Notebook software license. Does not include the save feature.

Get it Download or upgrade at smarttech.com/software Learn more smarttech.com/response

Inspired Learning without Boundaries

Bridgit app for iPad is a light version of Bridigt software that lets students connect to the class as if they were there in person. With the Bridgit conferencing software app for iPad, students can view content presented from the SMART Board interactive whiteboard or another computer on their iPad. They can interact with content in digital ink and highlighters or use the mouse to rearrange objects and sort content. The Bridigt app for iPad is available in English (US) only.

A free download that is ideal for educators and students to use on iPads. It does not include all of the functionality of the full version of Bridgit.

Get it Download for free from the Apple App Store Learn more smarttech.com/notebook

Bridgit software software actively engages small groups of students including remotely located students and guest speakers and teachers to collaborate with classmates in real time as if they were face-to-face. Small groups of students, including remotely located students, can share their content with each other and the whole class. Collaboration can be facilitated on a SMART Board interactive whiteboard or on individual computers in real time using voice, video, instant messaging, digital annotations, and sharing digital content as if the students were face-to-face. Teachers and students can invite remotely located subject matter experts from around the world to present information to the class without the need to travel. Schools can host professional development, training and meetings virtually in real time or without needing all participants to travel to the same location. The full version of SMART Bridgit supports Windows and Mac operating systems in Czech, Chinese (Simplified, Traditional), Danish, Dutch, English (UK, US), French, German, Italian, Korean, Norwegian, Polish, Portuguese, Russian, Spanish (MX,ES), Swedish, Turkish. Buy it from a SMART Authorized Reseller.

Ideal to be purchased and installed on Windows or Macintosh computers.

Get it Download or upgrade at smarttech.com/software Learn more smarttech.com/bridgited

A World of Content

SMART Exchange is content website where teachers and students can search for classroom safe content and download over 60,000 rich multimedia resources. The SMART Exchange website is available from any web

(4)

demonstrate their understanding of a topic. Teachers and students can choose between thousands of copy-right cleared images, videos and activities. Find quality, free content now at exchange.smarttech.com.

Messaging

For administrators who want to improve student learning outcomes through seamless transitions between whole class, small group and individual learning in a class with student devices, SMART’s range of collaborative learning software enables teachers to assess student learning and students to access, create and share digital content with each other and their communities using mobile devices.

Key competitive differentiator

SMART Notebook compatible – SMART software for mobile devices share the same file format as SMART Notebook software so teachers and students can easily move between learning with SMART software in different learning environments

Questions to ask prospects and customers

1. What objectives would you like to achieve through the implementation of classroom technology?

2. Do you need to whole technology implementation to support a whole class, small group and personalized learning model? A student-centered learning model?

3. How do you envision teachers and students will use mobile devices and SMART Board interactive whiteboards for teaching and learning?

4. How do your teachers stimulate active engagement among students? Do you have any district-wide methods for promoting student engagement?

5. Every district faces unique challenges in meeting the diverse needs of its students. What are some of your unique challenges?

6. Who are the key people in your district in charge of implementing technology? Who else might provide valuable input to a discussion about your district’s needs?

(5)

Sales tools

The following tools will assist in developing and closing opportunities. Some links below lead to product pages on the SOURCE. To locate the sales tools on these pages, please select the SOURCE tab.

Customer engagement tools

• SMART Software for Mobile Devices customer presentation file

Reseller opportunity

• Differentiate your organization as a whole solution provider and deepen your relationships with customers by enabling customers to use student mobile devices with their investments in SMART Collaborative Learning Solutions

• Capitalize on the growing momentum of mobile device and BYOD initiatives and demonstrate how the mobile devices compliments learning with the SMART Collaborative Learning Solutions

• Leverage increasing market awareness of tablets to demonstrate how student mobile devices can be a component of a whole class technology solution using SMART Collaborative Learning Solutions

Global Research Finds Tablets Add More Value When Used With Interactive Whiteboards Than Alone

• Research with over 300 educators from around the world shows using both interactive whiteboards and personal devices, such as tablets or PCs, in the classroom provides more value than using either on their own because it enhances ability to shift between whole-class, small group and individual learning.

• Educators indicated interactive whiteboards can drive more value than PCs or tablets alone. The survey found that instructional technology works most effectively when combined with best practices, including teacher training, high-quality digital content and implementation.

• The study was conducted by Filigree Consulting, an independent consulting firm specializing in technology research, on behalf of SMART. An online individual learning assessment tool has been created for teachers and administrators to determine the value of their instructional technology and key areas to work on in order to move to the next level of maturity. For more information, and to take the assessment survey, visit smarttech.com/educationassessment.

Pressure points for key prospects

The primary target buyer for this product is considering a whole technology solution and has either purchased or is considering both SMART Boards and student mobile devices to use in classrooms. They have chosen student mobile devices to enable individual and small group learning and the SMART Board interactive whiteboards to facilitate teacher delivery of lessons, student interaction at the board, and small group or whole class

collaboration. The classroom will be multi-platform including Windows, Macintosh and Android devices.

Superintendents and Technology Directors

Own the budget, infrastructure and facilities and are concerned about implementing technology on a larger scale. Superintendents and Technology Directors want to see improved, quantifiable learning outcomes directly related to their technology implementation. They need the SMART software for mobile devices to integrate with existing technology to leverage prior investments and complement a complete technology solution which includes training and professional development.

Instructional Technology Coordinators

Commonly an influencer at the district level and an economic buyer at the school level, Instructional Technology Coordinators are responsible for technology implementation and adoption at the classroom level. They are validated by happy teachers and impressing their superiors at the district office. They need SMART software for mobile devices to be easy to install or access and use with existing classroom technology and provide low maintenance requirements.

(6)

Title I Coordinators

These influencers allocate Title I grant funds for low income students in the USA in order to improve

achievement. There are currently $14.5 billion requested for Title I, Part A nationwide. They need the SMART software for mobile devices to offer a low-cost upgrade path to leverage technology investments over the long term.

Curriculum Coordinators

The Curriculum Coordinator is an influencer who oversees curriculum evaluation, planning, development of materials, instructional supplies, adoption and implementation. They need the SMART app for iPad to help improve the district’s capacity to effectively use technology to improve instruction and help teachers adjust and focus their teaching between whole class, small group and individualized learning.

Principals

These administrators are responsible for the operation of schools, teacher resources and communications. They are validated by happy teachers and parents, and by impressing their superiors at the district office. They need the SMART software for mobile devices to increase student engagement and enhance the teaching experience without adding demands to teachers’ time. They value products that are engaging for students, easy to use (intuitive, integrated well with other hardware/software), reliable, upgradable, and has high performance.

Teachers

These influences are responsible to engage students in learning and effectively cover curriculum content. They are happy when their students are participating and successfully learning in multi-platform environments. They will use iPads as student devices to enable individual and small group learning and SMART Boards to facilitate teacher delivery of lessons, student interaction at the board, and group collaboration.

Frequently asked questions

What is the difference between SMART Notebook Web* beta and SMART Notebook Express?

SMART Notebook Web* Beta will be optimized to work on any sized device, ranging from smart phones and tablets to SMART Boards, where as SMART Notebook Express is not optimized to work on tablets or mobile devices. When SMART Notebook Web* Beta has been further developed, it will replace SMART Notebook Express.

Where do access SMART Notebook Web* beta?

SMART Notebook Web* beta will be available at smartnotebook.com

With SMART Notebook Web* beta, aren’t we be giving our main strength to the competition since they would be able to access Notebook via the web and use it with hardware than SMART’s?

The SMART Notebook family of products has a range of applications that enable students and teachers to move easily between any device and to help schools deploy SMART Notebook to students using mobile devices. The beta release will have new features added all the time. SMART Notebook Web* will include only a fraction of the features included in the full version of SMART Notebook. SMART Notebook Web* will include a choice of free and paid subscriptions that provide different levels of features depending on the customer’s need and price point, with access to premium features through the paid subscription. Customers using the paid version of SMART Notebook Web* with the SMART Collaborative Learning solution and SMART Board interactive

whiteboard will access more features and a better experience than a customer using the free version with a third party hardware product. SMART Notebook Web* will work on any internet-enabled device and will support Adobe Flash. It will eventually replace SMART Notebook Express which is not optimized to work on mobile devices. The SMART Notebook app for iPad will remain the choice designed to work with the iPad with

integrated iPad features. The full version of SMART Notebook software, with a complete feature set, will remain the best choice for teachers to create lessons and to use off-line. Once installed, SMART Notebook Interactive Viewer is the best choice for teachers or students who need to view and lightly interact (not save) Notebook files on a Windows or Mac computer that does not have a SMART Notebook license.

(7)

So will I be able to run a Response VE assessment from an iPad? With view of the response tab on the Notebook app?

Yes, when the SMART Notebook app for iPad is integrated with SMART Response VE in the coming months, you will be able run an assessment and view the Response tab in the Notebook app.

SMART Software for Mobile Devices Sales brief