5 Step Guide to
Success
Lead Generation
Generate more leads and close more
deals - Actionable tips for creating a
successful long term lead generation
and customer acquisition strategy.
Brought to you by:
www.LiquidSelect.com
1. Google AdWords
This is by far the most reliable and consistent source of paid traffic you can purchase on the market today. Google AdWords is a Pay Per Click (PPC) platform which allows you to compete with other advertisers to display your ad in relevant keyword searches.
Example: Someone interested in buying a home in Charleston, SC would use search words such as, “homes for sale in Charleston, SC” or “MLS search Charleston, SC.” Your ads would appear at the top of Google in the Sponsored Match section. A well-designed ad will entice the user to click through to your site or they will call you. When they click through to your site from the ad, you are charged. Google allows you to control the spending level for each keyword so you can put a cap on the amount you’re willing to spend in a day or even in a month. It also allows you to select a city/town/zip code or even a radius surrounding a particular address. Close to 70% of internet traffic flows through Google.com.
BONUS TIP: Be sure to double check your settings to avoid costly mistakes.
Are you struggling to generAte A consistent flow of
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2. Bing Ads
Bing is the competitor for Google AdWords. It consists of Yahoo.com and
Bing.com so your ads will be displayed across both channels. The clicks
are generally cheaper and the quality of generated leads is second to none
with Bing.com. You can export your Google campaign only after it is properly
optimized directly into the Bing Ads platform with ease.
3. Retargeting
Retargeting/remarketing provides another opportunity to target users who previously showed an interest in what it is you offer. They’ve visited your site at some point in the past and you’ll now be able to show banners to these prospects on many popular websites like Facebook, DrudgeReport.com, Politico and several others. It is a necessity when it comes to online advertising as it facilitates multiple opportunities to market to potential new clients.
AdRoll is the remarketing industry leader. We suggest you load $100 into an AdRoll account and make sure to closely monitor your analytics.
4. Custom Landing Pages
A landing page is a sub-page that is set up for the sole purpose of getting the site user to perform a certain action. As a business owner, you want the action to be the user picking up the phone, calling you directly or filling out a form that posts to your CRM. It is beneficial to have individual landing pages for each product or service that you offer.
Homes For Sale in “YOUR TOWN/CITY”
Town Homes For Sale in “YOUR TOWN/CITY”
Condos For Sale in “YOUR TOWN/CITY”
Land/Lots For Sale in “YOUR TOWN/CITY”
Below are some screenshots of how your landing pages should be structured. This amazing 3 step process has been extremely successful.
why are landing Pages
important?
LiquidSelect.com is a Google Partner Certified online advertising agency specializing in lead generation and new customer acquisition. We currently employ the above strategy for companies across the globe and we have outstanding results to show for it. Hope you enjoyed this!
5. Customer Relationship Manager (CRM)
This is the program that starts it all. It is the most important component of any successful lead generation campaign. It is crucial to have an organized system for accepting and responding to incoming calls from leads and also to monitor the progress of each lead by taking specific notes. If you don’t have this in place, your online advertising campaign will fail. There are many CRM’s out there but some are better than others. You’ll need to select one that has predictive marketing features. Here are 2 well-known CRM’s:
