MEDIA INFORMATION 2021 No 19, valid from 01/01/2021

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MEDIA INFORMATION 2021

No 19, valid from 01/01/2021

www.sicht-sonnenschutz.com

Print

Online

Videos

Social Media

Native Crossmedia

Congr ess

Newsle tter Special P

ublications

AUDIENCE. CHANNELS. THEME PLAN. PRICE LIST. WEBSITE. NEWSLETTER. CONGRESS. CONTACT PERSONS.

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PRINT

sicht+sonnenschutz at a glance page 8

Schedule and topics page 10

Prices page 14

Formats page 16

Special publication glas kompakt/beschattung kompakt page 18

Special publication R+T markets Seite 19

Circulation and distribution analysis page 20

Analysis of recipient structure page 21

Reader analysis page 22

DIGITALLY

sicht-sonnenschutz.com at a glance page 27

Display page 29

Multiscreen page 30

Mobile page 32

Content marketing page 33

Newsletter sicht+sonnenschutz aktuell at a glance page 36

Advertising opportunities in the newsletter page 37

CONGRESS

GFF PRAXISTAGE – The Congress all about the building envelope page 39

ABOUT US

Contacts | Publisher | Terms and Conditions page 41

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OUR TARGET GROUP

OUR READERS

Main audience

Roller shutter and sun protection mechatronics engineers, interior decorators, metal/gate builders, schools and associations

sicht+sonnenschutz – THE SPECIAL MAGAZINE

FOR ROOM COMFORT AND BUILDING ENVELOPE

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OUR CHANNELS

AT&T

sicht+sonnenschutz – THE SPECIAL MAGAZINE FOR ROOM COMFORT AND BUILDING ENVELOPE

sicht+sonnenschutz is published with 9 issues per year (double numbers 2-3/February-March, 7-8/July-August and 11-12/November-December).

Our special publications design+building for the premium target group architects, glas kompakt/beschattung kompakt as an industry reference book and R+T markets as an international special publication offers manufacturers and service providers a tailor-made environment for a targeted, long-term and thus sustainable presence.

WEBSITE SICHT-SONNENSCHUTZ.COM

sicht-sonnenschutz.com is an online portal for opinion leaders, decision makers and professionals in the industry. It complements our information offering on a daily basis and offers IVW-tested quality range for banner and native formats.

NEWSLETTER SICHT+SONNENSCHUTZ AKTUELL

Once a month, usually on Wednesdays, sicht+sonnenschutz aktuell currently reaches over 1,100 subscribers from the key target groups.

GFF PRAXISTAGE

Our biennial congress all around the building envelope serves as a meeting point for the branch to get information by top-class speakers, a panel discussion and workshops about topics, trends and products and for an exchange among colleagues.

PRINT

DIGITAL

CONGRESS

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5 Practice-oriented communication to the market is the key business of our editorial team. Our practice sections make a valuable contribution to the reporting

• Practical tip – step-by-step instructions for assembly

• Design tip – for interior decorators

• My favourite tool – introduction of useful helpers

• Flash interview – statements from players in the industry

• In case of damage – recognise and avoid errors

• Focus on opinion – market assessment with experts

• Special – the title theme of the magazine on top topics

Our readers appreciate what we have to offer, more utility value is not possible!

OUR PRACTICE SECTIONS SAVE TIME, MONEY AND TROUBLE IN DAILY WORK

PUR UTILITY VALUE

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In times of digitalisation, the production of videos has been an integral part of the sicht+sonnenschutz brand wreath for years - with exclusivity on the market.

Whether interviews with important players in the industry, trade fair impressions, company presentations or webinars: We provide our readers with virtual top information all around the branch.

ATTENTION:

CAMERA IS ON

THE BRANCH IN MOVING PICTURES VIDEO PRODUCTION

Example.

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PRINT

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JOURNALISTICALLY HIGH-QUALITY CONTENT FROM THE PRACTICE FOR THE PRACTICE

FREQUENCY OF PUBLICATION EDITION

Real circulation (IVW-tested):

9,855 copies

(Annual average 1 July 2019 to 30 June 2020)

9 issues per year

(Monthly, double numbers 2-3/February-March, 7-8/July-August and 11-12/November-December)

sicht+sonnenschutz

AT A GLANCE

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• Thanks to an enormously high proportion of research carried out by our editorial team, our readers receive high-quality and practice-oriented content for the daily work.

• In addition to the research and specialist articles, our practice sections such as the Praxistipp (step-by-step instructions in the assembly section) or the design tip are top information sources.

• sicht+sonnenschutz uses all the styles of a modern trade magazine and offers as an opinion platform orientation and utility.

• sicht+sonnenschutz reports from the industry for the industry, sets topics and questiones and discusses current developments.

• Magazine sections: Objekt des Monats – Nachrichten – Sonnenschutztechnik – textiler Sonnenschutz – Tageslichttechnik – außen- und innenliegender Sonnenschutz – Markisentechnik – Rollladen – Antriebs-, Steuerungs- und Funktechnik – Klapp- und Schiebeläden – Insektenschutz – Tore/Tortechnik – Funktionsgläser, Energieeffizientes Bauen und Produkte

• Topics: Industry news, market conditions, novelties, products, innovations, standards, dates

• Our forms: Object and user reports, specialist articles, interviews, trade fair reports, product and service pages, practice sections, surveys

OUR CREDO: QUALITY JOURNALISM

OUR CONTENT

CLEAR READER GUIDANCE

MODERN LAYOUT

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Issue Dates Main topics Topics/Categories Trade Fairs/Exhibitions

1

January

PD: 12/01/2021 FDA: 09/12/2020 ED: 02/12/2020

Gates: Mechanically and electronically driven Gates make building openings partially accessible. We check which operating solutions the manufacturers are working on and explain safety aspects that should not be underestima- ted.

Category products:*

Interior shading, roller shutter boxes, tools for interior decorators Category Practical tip:

Step-by-step instructions for a successful execution

BAU ONLINE

Munich, 13 to 15/01/2021

2/3

February/

March

PD: 23/02/2021 FDA: 29/01/2021 ED: 22/01/2021

Industry world sun protection

Providing shade, controlling room climate without impairing the view: Roller shutters, venetian blinds & co. take on a variety of functions. We clarify the current state of affairs in the industry and the role of alliances, for example with building services engineering specialists.

Category products:*

Building management system, markisolettes, daylight technology, drive, control and radio systems Category Practical tip:

R+T digital

Stuttgart, 22 to 25/02/2021 IHM Munich, 10 to 14/03/2021 R+T Asia

CN-Shanghai, 16 to 18/03/2021

4

April

PD: 27/04/2021 FDA: 01/04/2021 ED: 26/03/2021

Textile sun protection and window decoration Interior decorators in focus: We discuss trends in design and (operating) technology and look at integrative presentation concepts at the window.

In addition, there is an overview of heimtextil.

Category products:*

Smart metering, home automation, external sun protection, roller blinds

Category Practical tip:

Step-by-step instructions for a successful execution Fair issue:

heimtextil

heimtextil

Frankfurt/Main, 04 to 07/05/2021

SCHEDULE AND TOPICS

*The category products is not thematic focal point. Only products can be presented here!

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5

May

PD: 26/05/2021 FDA: 30/04/2021 ED: 23/04/2021

Awning, pergola, attitude to life

The new outdoor feeling, outdoor living, terrace design - there are many generic terms, after all, it is presumably the boom segment of the industry.

We show, how specialist companies are adapting to this.

Category products:*

Insect screens, awnings, machines for roller shutter production Category Practical tip:

Insektenschutz

6

June

PD: 22/06/2021 FDA: 28/05/2021 ED: 21/05/2021

Shutters: wood, PVC or aluminium?

Set yardsticks, but in which material - one thing we can anticipate: Every material offers advantages, like the large sicht+sonnenschutz analysis presents.

Category products:*

Panel curtains, roller shutters, sun tents

Step-by-step instructions for a successful execution Fair review:

heimtextil

ift-Brandschutzforum Nuremberg, 16 to 17/06/2021

7/8

July/August

PD: 27/07/2021 FDA: 02/07/2021 ED: 25/06/2021

Sun protection for the SmartHome Open Sesame - this game works in modern SmartHomes not only at the front door, but also in terms of the shading. We clarify market standards and question actual needs and marketing strategies.

Category products:*

Gates, drive, control and radio technology, folding and sliding shutters

PD = Publication date FDA = Advertising/printing documents deadline ED = Editorial deadline The editorial department reserves the right to make changes regarding the topics.

SCHEDULE AND TOPICS

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Issue Dates Main topics Topics/Categories Trade Fairs/Exhibitions PD: 10/09/2021

FDA: 06/08/2021 International Special Publication

to R+T 2022 Further information

see page 19 Targeted distribution to visitors at the R+T 2022

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September

PD: 21/09/2021 FDA: 27/08/2021 ED: 20/08/2021

Building solution for summer thermal insulation Various industries are involved in the normative regulations laid down in DIN. What is the current situation, are there conflicts of interest, and what is the solution?

Category products:*

Panel curtains, foils, roof window shading Category Practical tip:

Step-by-step instructions for a successful execution Market report:

Tools and site helpers

R+T Turkey

TR-Istanbul, 16 to 18/09/2021

PD: 24/09/2021

FDA: 06/08/2021 The reference book for the entire industry! Further information

from page 18 Display at all relevant trade fairs in the period September 2021 to September 2023

(If they can take place)

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October

PD: 19/10/2021 FDA: 24/09/2021 ED: 17/09/2021

Designing facades with sun protection Sun protection and the products of this sector are aesthetic and radiate value even in the modern design language. We show this in this issue.

Category products:*

Facade solutions, lamella systems, photovoltaic/solar

Rosenheimer Fenstertage Rosenheim, 13 to 14/10/2021

SCHEDULE AND TOPICS

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11/12

November/

December

PD: 23/11/2021 FDA: 29/10/2021 ED: 22/10/2021

Folding and sliding shutters

The mostly optically highly attractive systems in wood and aluminium offer much more than only shutting. At sicht+sonnenschutz you will find technically new products with high aesthetic standards.

Category products:*

Roller shutter boxes, winter garden shading, slat technology

Sun Shade Expo North America USA-Nashville, 02 to 04/11/2021

Ettlingen, 05 to 06/11/2021 BATIMAT

F-Paris, 15 to 19/11/2021

1

January 2022

PD: 07/01/2022 FDA: 10/12/2021 ED: 03/12/2021

Textile sun protection for interior decorators Haptics, light diffusion and unadulterated colourfulness: material advantages have been inspiring the sun protection industry for years.

With this overview you are well prepared for January.

Category products:*

Textile sun protection, 3oller shutter boxes, tools for interior decorators

heimtextil

heimtextil

Frankfurt/Main, 11 to 14/01/2022 Perimeter Protection

Nuremberg, 18 to 20/01/2022 POLYCLOSE

B-Gent, 19 to 21/01/2022

PD = Publication date FDA = Advertising/printing documents deadline ED = Editorial deadline The editorial department reserves the right to make changes regarding the topics.

Constant editorial focus:

News, sun protection technology, textile sun protection, daylight technology, external and internal sun protection, awning technology, roller shutters, drive, control and radio technology, folding and sliding shutters, insect screens, gates/gate technology, functional glass, energy-efficient construction, products and books.

Service formats:

Special, flash interview, focus on opinion, practical tip, career in the craft, the design tip, sicht+sonnenschutz discusses, damage case, my favourite tool.

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SCHEDULE AND TOPICS

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PRICE LIST NO. 19

valid from 01/01/2021

1 Advertisement prices and formats (All prices specified are subject to statutory sales tax.)

Bleed formats and graphic illustration see page 16

Format Print space formats width x height in mm Basic prices b/w Prices 2-coloured Prices 3-coloured Prices 4-coloured

2/1 page 380 x 245 € 4,535.– € 5,435.– € 6,335.– € 7,235.–

1/1 page 172 x 245 € 2,370.– € 2,870.– € 3,370.– € 3,870.–

2/3 page 172 x 164 or 113 x 245 € 1,475.– € 1,825.– € 2,175.– € 2,525.–

1/2 page 172 x 127 or 83 x 245 € 1,210.– € 1,460.– € 1,710.– € 1,960.–

1/3 page 172 x 88 or 54 x 245 € 810.– € 980.– € 1,150.– € 1,320.–

1/4 page 172 x 66 or 83 x 127 or 39 x 245 € 615.– € 745.– € 875.– € 1,005.–

1/8 page 172 x 33 or 83 x 66 or 39 x 127 € 315.– € 380.– € 445.– € 510.–

Title page + 1/3 page 4c horizontal as a title page statement

210 x 174 (+ 3 mm trimming on the left, right and at the bottom)

210 x 108 ( + 3 mm trimming on the left, right and at the bottom) € 2,735.– € 3,235.– € 3,735.– € 4,235.–

2nd cover page 210 x 297 (plus trimming, see page 16) € 2,610.– € 3,110.– € 3,610.– € 4,110.–

4nd cover page 210 x 297 (plus trimming, see page 16) € 2,610.– € 3,110.– € 3,610.– € 4,110.–

Text advertisements: Millimetre price 1 column (54 mm wide, b/w, prize in colour on request) € 3.25 Business directory advertisements: 40 x 40 mm, 4-coloured (period 1 year = 9 issues) € 685.00 40 x 80 mm, 4-coloured (period 1 year = 9 issues) € 1,260.00 Classified advertisements: Job offers/other classified advertisements (publication in print + online)

2 -column (83 mm wide, at least 20 mm high) € 3.30

Jobs wanted

Box number: € 15.00

Your classified advertisement is also published on www.sicht-sonnenschutz.de.

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PRICE LIST NO. 19

valid from 01/01/2021

2 Surcharges:

Placement Binding placement regulations: respectively 10 % of ad rate Colour Per standard colour (DIN ISO 12647-2) see price list.

Special colours, which cannot be obtained from

DIN ISO 12647-2: 40 % of ad rate

 Format Advertisements across the gutter: 10 % of ad rate 3 Discounts: for purchase within one year of insertion

(starting from the appearance of the first advertisement)

frequency discount volume discount

for 3 ads 5 % 1 page 5 %

for 6 ads 10 % 3 pages 10 %

No discount on loose inserts, postcards, glued inserts and technical supplementary costs, business directory entries, job and classified advertisements.

5 % combination discount by booking our magazine GFF parallel.

4 Categories: See price list page 14 5  Special types of

advertising: Bound inserts

2 page (1 sheet) € 2,390.–

4 pages (2 sheets) € 3,360.–

6 pages (3 sheets) € 4,030.–

8 pages (4 sheets) € 4,710.–

Uncut format 216 x 306 mm

Trim size 210 x 297 mm

Required batch 10,100 copies

(discount: 1 sheet = 1/1 advertisement page)

Inserts

loose, max. size 205 mm x 294 mm Price per 1,000 items

Weight Price ‰

up to 30 g € 205.–

up to 40 g € 230.–

up to 50 g € 260.–

each additional 10 g € 20.–

Required batch: 10,100 copies Glued inserts

Price per 1,000 items

Advertising material Price ‰

Postcards € 230.–

glued inserts up to 25 g € 285.–

Required batch: 10,100 copies 6  Contact: Advertising Manager:

Thomas Pohl (in charge) Telephone +49 8247 354-185 [email protected] Advertising Sales:

Florian Faab

Telephone +49 8247 354-125 [email protected] Media Administration:

Sabrina Bader

Telephone +49 8247 354-192 [email protected] Important: bleed on the top 6 mm

left, right and bottom: every 3 mm

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2/1 Seiten über Bund im Satzspiegel je 255 mm hoch, 194 mm breit + 3 mm Beschnitt (Fräsrand) im Bund

FORMATS

Advertisement formats

1/8 page Width 83 mm Height 66 mm

1/8 p. horizontal Width 172 mm Height 33 mm

1/3 p. vertical Width 54 mm Height 245 mm

1/3 p. horizontal Width 210 mm Height 108 mm 1/4 p. horizontal

Width 172 mm Height 66 mm

2/3 p. horizontal Width 210 mm Height 185 mm 1/3 p. horizontal

1/3 p. vertical Width 74 mm Height 297 mm 1/4 p. vertical

2/3 p. vertical Width 134 mm Height 297 mm 1/8 page

Within type area With bleed

2/3 p. vertical Width 113 mm Height 245 mm 2/3 p. horizontal

2/1 p. across the gutter with bleed each 306 mm high, 216 mm wide + 3 mm trimming (gutter bleed) across the gutter

1/2 p. vertical Widht 104 mm Height 297 mm

1/1 page with bleed Width 210 mm Height 297 mm 1/1 page

within type area Width 179 mm Height 270 mm 1/8 vertical

w 39 mm h 127 mm

corner 1/4 section w 83 mm h 127 mm

corner 1/4 section w 104 mm h 148 mm 1/8 vertical

w 60 mm h 148 mm

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FACTS & TECHNOLOGY

Magazine format: DIN A4 – 210 mm wide x 297 mm high Type area: 172 mm wide x 245 mm high

4 columns of 39 mm width 3 columns each 54 mm wide Print and

binding method: Sheet fed offset printing, adhesive binding Paper inner part: 100 gr/m² (picture printing paper), cover: 200 gr/m²

(picture printing paper)

Data transmission: By eMail to [email protected] Data formats: High-resolution, printable PDF file, press proof or proof

(colour binding) File resolution: 300 dpi (CMYK)

Colours: Printing colours (CMYK) according to ISO 12647-2 (PSO).

Data archiving: Print documents/media are not archived for more than 1 year after kept by the publisher for the last insertion.

Warranty: In case of incomplete or incorrect data/printing material a complaint cannot be accepted. The format of the advertisement document must be the same as the advertisement.

Contact

Media disposition: Sabrina Bader

Telephone +49 8247 354-192 [email protected]

Webshop: Because we also sell issues of sicht-sonnenschutz in our webshop, we need a PDF of the bound insert to the mail address of the media disposition.

Delivery address for inserts

and bound-in inserts: Industrie-Buchbinderei Kassel c/o Mr Timo Träbing Otto-Hahn-Straße 25 34253 Lohfelden, Germany Delivery note: Password siso No. xxx/2021

Year: 19th volume 2021

Publisher: Holzmann Medien GmbH & Co. KG Gewerbestraße 2

86825 Bad Wörishofen Germany

Telephone +49 8247 354-01 Fax +49 8247 354-170 www.holzmann-medien.de www.sicht-sonnenschutz.com Managing Publisher: Alexander Holzmann Advertising Manager: Thomas Pohl (in charge)

Telephone +49 8247 354-185 [email protected] Editorial: Reinhold Kober (Editor in Chief)

Telephone +49 8247 354-231 [email protected] For further contacts, see page 41.

Terms of payment

and bank details: Within 14 days from the invoice date without deduction VAT number DE 129 204 092

Sparkasse Memmingen

IBAN: DE50 7315 0000 0000 1017 09 BIC: BYLADEM1MLM

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Frühbucheraktion bis 01.03.2021:

10 % Rabatt!

SPECIAL PUBLICATION

BESCHATTUNG KOMPAKT/GLAS KOMPAKT (EDITION 2021)

Early bird special until 01/03/2021:

10 % discount!

Sample pages for one-sided and double-sided portraits

Brief description: glas kompakt/beschattung kompakt offers you as a special publication of GFF and sicht+sonnenschutz the opportunity to present your company in detail.

Distribution: 8,000 recipients of GFF including subscribers, 5,000 recipients of sicht+sonnenschutz including subscribers, 3,000 architects, a total of 1,700 trade visitors at the most important trade fairs 2021 to 2023 and 300 copies of Holzmann Medien.

Form of advertising: Company portraits (one, two and four pages)

Two- and four-page portraits can also be combined with an advertisement.

Format: 210 x 210 mm

Print run: 18,000 copies

Distribution: Print edition: By separate mail directly to the recipients

Online: E-paper at www.gff-magazin.de,

www.sicht-sonnenschutz.com and www.glas-beschattung-kompakt.de Dates: Booking deadline 06/08/2021

Publication 24/09/2021 Price: One-page portrait: € 2,000.–

Two-page portrait: € 4,000.–

Four-page portrait: € 6,500.–

The prices do not include the currently valid legal value added tax Colours: Print according to DIN ISO 12647-2

Information flyer.

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19 Brief description: 'R+T markets' is the exclusive international publication of leading

European specialist publishers, which we edit by the lead management of sicht+sonnenschutz together with our cooperation partner Messe Stuttgart at R+T 2022.

The objective of 'R+T markets' is, in addition to Germany, to provide a compact overview of important international sun protection markets as well as to move trends and products into the focus. In addition to the fair, partners are the involved specialist publishers.

R+T markets is aimed at a top-class international audience and appears cross-media in print and online (ePaper).

Facts and figures: Date of publication: 10/09/2021 Closing date/

Printing material: 06/08/2021 Language: English Print run: 5,000 copies

Format: DIN A4

Scope: 52 pages

Distribution: Print edition (5,000 copies)

• 200 copies at the pre-press conference for R+T 2022

• 4,300 visitors of R+T 2022

• 360 specimen copies (20 per advertising partner)

• 140 copies Holzmann Medien Online edition

• Distribution of an ePaper several times via the newsletter sicht+sonnenschutz aktuell (over 1,100 recipients, and rising) and the trade fair newsletter R+T News (approx. 7,000 recipients).

• Various posts on Facebook and tweets on Twitter.

• Prominent integration incl. linking on the websites of sicht+sonnenschutz and the R+T Stuttgart.

Advertising: Format: 1/1 pages only

Availability: 16 places inside and also cover page 2 and 4 Conditions: € 1,300.– inner part

€ 1,600.– cover

All prices plus statutory VAT - not eligible for discounts or agency commission!

Due to the limited advertising space, the principle applies: first come, first serve!

THE INTERNATIONAL

SPECIAL PUBLICATION R+T MARKETS

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1 Circulation monitoring:

2 Circulation analysis: Copies per issue as an annual average (July 1, 2019 to June 30, 2020)

Print run: 10,000 of which abroad

Total circulation: 9,855 505

Paid circulation: 348 92

Copies subscribed: 328

thereof 0 Mitgliederstücke 20 Mehrfachstücke

86 0 5 Other sales:

Single-copy sale: 20

0 6

Free copies 9,507

thereof 96 laid out 1 display location

413 0 0 Remaining, file and archived

copies: 145

Economic region

Proportion of the total circulation

% Copies

National 94.88 9,350

Abroad 5.12 505

Total circulation 100.00 9,855

3.1  Distribution according to the Nielsen regions/Federal states:

Nielsen region I Schleswig-Holstein Hamburg Lower Saxony Bremen

2.58 % 1.26 % 7.90 % 0.56 %

241118 73952 Nielsen region II

North Rhine-Westphalia 15.94 % 1,491

Nielsen region IIIa Hesse

Rhineland-Palatinate Saarland

9.82 % 4.58 % 0.91 %

918429 Nielsen region IIIb 85

Baden-Wuerttemberg 16.75 % 1,566

Nielsen region IV

Bavaria 23.24 % 2,173

Nielsen region V

Berlin 2.10 % 196

Nielsen region VI Brandenburg

Mecklenburg-West Pomerania Saxony-Anhalt

2.44 % 1.17 % 3.03 %

228109 Nielsen region VII 283

Saxony

Thuringia 4.36 %

3.36 % 408

314

Total circulation national 100.00 % 9,350

Europe

German-speaking countries thereof Austria thereof Switzerland

99.60 % 93.62 % 50.28 % 43.34 %

503473 254219 EU countries (without Germany/Austria)

EU countries (others) 4.63 %

1.35 % 23

7

Non-european countries 0.40 % 2

Total circulation abroad 100.00 % 505

Distribution abroad:

3  Geographical distribution analysis:

CIRCULATION AND DISTRIBUTION ANALYSIS

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ANALYSIS OF RECIPIENT STRUCTURE

1.1 Branches of trade/industrial sectors/types of companies:

WZ 2008 Code Recipient groups

(according to classification of industrial sectors 2008) Proportion of the total circulation in total

% Copies National

copies Abroad

copies

43298 43336 251/25621

Processors Roller shutters and

sun protection mechatronic technicians Interior decoration

Metal construction/doorway construction

23.77 % 25.53 % 27.22 %

2,342 2,516 2,683

2,122 2,462 2,551

22054 132

4613/4673/46733/46734/

46735/4674

Commercial trade

Structural elements/building materials/hardware trade/

window construction 6.50 % 641 636 5

711/7111/71113/71122 43999

35

10/11/13-15/17/20/22-32 41-43

Construction (planning) Architecture and planning offices Lighting and facade planers Building and energy consultants Producing industry

other civil engineering, structural engineering and finishing trades (interdisciplinary)

8.54 % 2.95 % 0.74 % 1.11 % 3.02 %

841291 10973 298

836288 7392 238

53 170 60

85/91010/94 Other recipient groups

Education and teaching/special interest groups/libraries and archives

Subscribers (without sector definition)

0.22 % 0.40 %

22 39

22 30

0 9

Total circulation 100.00 % 9,855 9,350 505

1.2 Size of the business entity: not ascertained

2.1 Job characteristics: not ascertained 2.2 Socio-demographics: not ascertained

2.3 Decision areas or purchasing intentions: not ascertained

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4 % 4 %

47 % 38 % 9 %

6 % 71 %

23 % 4 %

2 %

14 % 16 % 15 %

55 %

92 %

READER ANALYSIS

Source: Reader analysis 2018 Basis: 175 readers in Germany

High degree of affinities

On average, the questioned readers have been reading sicht+sonnenschutz for narrow 5 years.

The questioned readers of sicht+sonnenschutz peruse the journal an average of 1.8 times.

They spend 29 minutes reading an issue.

55 % of the questioned readers have read all of the last 10 issues.

Reading time Up to 1 hour

Over 1 to 1.5 hours Over 1.5 hours or longer

Contact with the journal 1 time

2 times 3 times 4 times or more I have been reading sicht+sonnenschutz for ...

1-5 years 6-10 years 11 years and longer Not specified

Issues read 1-3 issues

4-6 issues 7-9 issues 10 issues

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23 29 %

19 %

39 %

58 %

33 % 41 %

54 % 18 %

13 % 3 %

38 %

4 %

27 % 33 %

36 %

Use of the journal

On average, sicht+sonnenschutz is read by another 1.4 people as per statement of the questioned readers.

45 % of the questioned readers archive the entire magazine, respectively distribute/archive individual articles, 39 % put it into circulation.

31 % of the questioned readers read at least half of the journal.

Journal retention Journal is archived

Individual articles are circulated/archived Journal is put into circulation Journal is discarded

Relevance of advertisements in sicht+sonnenschutz

Additional readers

Very important/important 1-2 additional readers

Less important 3-4 additional readers

Completely unimportant 5 or more additional readers No additional readers

Use of the journal I read nearly every article

I read about half of the articles I read less than half of the articles I read only a few pages

READER ANALYSIS

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86 % 85 % 75 % 73 %

96 % 93 % 92 %

88 %

85 %

68 %

91 %

82 % 90 %

75 %

READER ANALYSIS

Magazine acceptance/topic interest

Evaluation of rubrics*/articles**

Rubric: Praxistipp Technical contributions Articles about cases of demage Utility texts about connection and installation

Evaluation of the editorial content***

Understandable Competent Informative

Related to practise and useful Relevance of strategies****

sicht+sonnenschutz reports from the perspective of the processors/sun protection manufactors/assemblers sicht+sonnenschutz researches

very often on site sicht+sonnenschutz speaks with the participants of the branch, e.g. in interviews sicht+sonnenschutz opposes

controversial opinions

Believable and objective

Actually Clearly arranged

Provides problem solvings

***Categories strongly applies and „rather applies“ on a 4 point scale

****Categories „very important“/“rather important“ on a 4 point scale

For survey:

Telephone interviews with 175 readers

Main unit: pool of recipients of the magazine sicht+sonnenschutz Quota sampling analogue to the recipients file according to occupational groups and recipients type (subscription vs. in rotation)

Implementation of the survey:

teleResearch GmbH, Institut für Marktforschung in Ludwigshafen

*Catgories „using very willingly“/“using willingly“ on a 4 point scale

**Categories „very interesting“/“rather interesting“ on a 4 point scale

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25

64 % 53 %

21 %

13 % 37 %

25 %

12 % 2 %

20 %

4 % 4 %

6 %

5 % 1 %

2 % 3 %

5 % 22 % 1 %

16 % 2 %

4 % 6 %

READER ANALYSIS

Managerial data

Business size Decision-making authority

Sector

1-5 employees I decide alone

Roller shutters/sun protection/assembler

6-10 employees I decide with others

Interior design

11-20 employees I prepare decisions

Industry

21-50 employees I advise, give suggestions

Metal/doorway construction

51 or more employees I’m not involved in decision

Not specified Not specified

Specialised trade Architect/planer/energy consult/

other Not specified

Function/Position of the interviewed person Board member/owner/general manager

Business management employee Master craftsman Family member assistance Other employee

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DIGITAL

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27

sicht-sonnenschutz.com

DAILY NEWS FROM THE SUN PROTECTION AND GATES BRANCH

Online reach

7,012 visits

11,594 page impressions (Monthly average January to July 2020, IVW tested)

Of which mobile

2,206 visits

3,176 page impressions (Monthly average January to July 2020, IVW tested)

CAMPAIGN PLANNING

Lots of best practice examples and the current reach figures can be found in the sicht+sonnenschutz digital portfolio.

'sicht+sonnenschutz' digital portfolio.

COMPREHENSIVELY

AT A GLANCE

researched top subjects, daily industry news, the topics of the current

print edition and a multimedia gallery with picture series, exclusively filmed interviews and videos of the most important industry events.

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FOR EVEN MORE ATTENTION DYNAMIC SITEBAR

HOMEPAGE TAKEOVER

WALLPAPER

CPM € 170.–

Getting more advertising space is impossible. Attention-grabbing combination of FireplaceAd and Billboard.

Delivery: Desktop

CPM € 150.–

The Dynamic Sitebar takes the right-hand skyscraper position and always remains visible.

When the user scrolls, the Dynamic Sitebar remains in place (sticky).

The advertising format adapts to the respective screen size and thus dynamically uses the maximum available space on the right-hand side of the website.

Delivery: Desktop

CPM € 135.–

Combination of Superbanner and Skyscraper. The wallpaper frames the website at the top and right-hand side.

Delivery: Desktop Wallpaper

FireplaceAd

Homepage Takeover

Dynamic Sitebar

CPM € 160.–

Combination of two Skyscrapers and the Superbanner. The FireplaceAd frames the website on three sides. When scrolling, the Skyscrapers on the left and right are sticky.

Delivery: Desktop

FIREPLACEAD

NEW

ADVERTISING SPACE XXL

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DISPLAY

Superbanner |

Sticky Superbanner (728 x 90 pixels) CPM each € 80.–

XXL Superbanner (728 x 250 pixels) CPM € 85.–

Attention-grabbing advertising format with full-surface presence, top or bottom. Use in the immediately visible area with great creative scope for design.

Delivery: Desktop, Tablet

TandemAd CPM € 130.–

Simultaneous playout of two classic advertising formats within the same page impression.

Delivery: upon request

AdBundle CPM € 135.–

(Joint) delivery of three different classic advertising media.

Delivery: upon request

Skyscraper (160 x 600 pixels) CPM € 90.–

Placed at the right or left side of the screen; remains in the user's field of view while scrolling.

XXL Skyscraper (300 x 600 pixels) CPM € 95.–

Skyscraper variant in oversize.

Delivery: Desktop

Overlay (300-550 x 250-400 pixels) CPM € 120.–

Fade-in takes place directly above the content when the website is called up.

Delivery: Desktop, Tablet

Billboard (940 x 250 pixels) CPM € 150.–

Large format, positioned between navigation and content with plenty of space for design and information. A prominent stage for your advertising message.

Delivery: Desktop

BanderoleAd (770 x 250 pixels) CPM € 125.–

The advertising material lies in the directly visible area like a strip across the website. Best suited for concise advertising messages.

Delivery: Desktop Sticky Superbanner

Superbanner XXL Superbanner

Skyscraper

Skyscraper XXL Skyscraper

Overlay Billboard

Banderole Superbanner

Medium Rectangle

Skyscraper

Strong performance and branding formats. Played out in the field of high-quality content.

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MULTISCREEN

'sicht+sonnenschutz' Branding Day.

Exclusive display of your advertising message. Daily and weekly booking possible – please contact us!

Choose your desired format for the exclusive addressing of our users in an exclusive period

'sicht+sonnenschutz' very targeted.

CPM markups:

€ 5.- for targeting | € 5.- for frequency capping HalfpageAd (300 x 600 pixels) CPM € 110.–

The integration in the content area of the site ensures that the user's attention is drawn to this striking advertising format.

Medium Rectangle (300 x 250 pixels) CPM € 100.–

Prominent placement in the content of the website, centrally and in the user's field of vision.

HalfpageAd

Medium Rectangle

VideoAd Price from € 560.–

We adapt and integrate your video to the look

& feel of the website.

To make users aware of the VideoAD, we place a teaser box on the start page and the subpages of the website. For the teaser, you have 120 characters of text and an image available.

You choose how long you want to run the campaign.

One format — all devices! Whether desktop, tablet or smartphone.

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EVEN ON THE SMALLEST SCREENS MOBILE INTERSCROLLER

MOBILE OVERLAY

MAXIMUM ATTENTION

CPM € 150.–

• Particularly attention-grabbing advertising format.

• Advertising material lies behind the content and is displayed by scrolling through the view port, while being completely exposed.

• Does not only communicate an advertising message, but guarantees also a high brand awareness.

• Ensures full user attention for a few seconds.

• Delivery: Mobile

CPM € 120.–

• When the website is called up, the ad fades in, directly over the content and is closed by the user.

• Delivery: Mobile

NEW

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MOBILE

Mobile MMA Banner CPM

MMA 6:1: 300-320 x 50 pixels € 80.–

MMA 4:1: 300-320 x 75 pixels € 85.–

MMA 2:1: 300-320 x 150 pixels € 95.–

MMA 1:1: 300 x 250 pixels € 100.–

(Medium Rectangle)

HalfpageAd: 300 x 600 pixels € 110.–

Mobile MMA Banner sticky CPM

MMA 6:1 sticky: 300-320 x 50 pixels € 85.–

MMA 4:1 sticky: 300-320 x 75 pixels € 90.–

MMA 6:1 MMA 4:1 MMA 2:1 MMA 1:1 Half pageAd MMA 6:1 MMA 4:1 Target mobile users for your device optimized campaign.

Know what matters.

The monthly IVW MEW statement transparently documents our device access.

An average of 31,5 %* of page impressions for sicht-sonnenschutz.com took place on mobile

* (IVW Online January to July 2020)

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CONTENT MARKETING CONTENT IS KING,

BUT CONTENT PLUS CONTEXT IS KING KONG.

• Image-text display that is designed in the look & feel of an editorial post and is marked as an advertisement.

• NativeAD Out links to an external landing page.

• Placement: in content or sidebar

• Duration: min. 4 weeks

• Reporting: end of runtime (AdImpressions and clicks)

Price: from € 300.–

• Image-text display that is designed in the look & feel of an editorial post and is marked as an advertisement.

• NativeAD In links to a microsite (one-pager) where you can embed text, images, videos and links.

• Placement: in content or sidebar

• Duration: min. 4 weeks

• Reporting: end of runtime (AdImpressions and clicks)

Price: from € 525.–

NATIVEAD OUT

NATIVEAD IN

Teaser

Landingpage des Kunden

Teaser

Content

Extend Reach | Crafts XXL.

• on the B2B skilled crafts portals of the individual specialist titles

• across the entire crafts channel

(LUIS DI COMO)

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CONTENT MARKETING

We build an exclusive microsite (= content page) for you, which is kept in the look &

feel of the website. The microsite is designed to your liking — you can integrate a wide range of information and content such as images, files, videos and links.

The microsite is available on the selected website for a period of at least 4 weeks.

• Reporting: after end of runtime (AdImpressions, dwell time and click values of all clickable elements)

• Example

The advertorial is flanked by numerous traffic push measures to redirect our users to the microsite.

The following traffic push elements can be included:

• Fixed NativeAD In (ROS)

• Display advertising

• Mobile advertising

• Content ads in the newsletter

• Social media posts

Price: from € 750.–

ADVERTORIAL

Extend reach | Crafts XXL.

• on the B2B skilled crafts portals of the individual specialist titles

• across the entire crafts channel NativeAd

In Display advertising

Mobile advertising

News- letter

Social media

TRAFFIC PUSH

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LEAD GENERATION

For the whitepaper we build an exclusive microsite (content page).

Similar to the advertorial, you can insert content such as images, files, videos, inks and of course the whitepaper. The collected, GDPR-compliant leads are passed on to you

Duration: flexible, depending on the budget and/or number of leads, that are to be achieved.

Set up microsite: € 900.–*

Traffic Push: Fixed NativeAD In, Newsletter Ads

Upon request: Reach extension on the comprehensive B2B trade portals Deutsche Handwerks Zeitung und handwerk magazin

Reporting: after end of runtime (statement & rating, AdImpressions, dwell time and click values of all clickable items)

WHITEPAPER

Basic Lead | CPL € 50.–*

The following data will be requested:

• Email address

Plus Lead | CPL € 100.–*

• Email address

• First name, last name

• Address

Premium Lead | CPL € 150.–*

• Email address

• First name, last name

• Address

• Company name

• Position in the company

*not eligible for discount or AE

UPON REQUEST

THE FOLLOWING LEAD MODELS ARE AVAILABLE:

Content Creation: Our editorial team creates the content for your whitepaper.

NativeAd In Newsletters

TRAFFIC PUSH

limited

availability

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sicht+sonnenschutz aktuell

Reporting

automated

after seven days Subscribers

1,126

^(07/2020)

978 (01/2019)

→ Sending frequency

monthly

(Usually Wednesday)

Open rate

33.94 %

⁽²⁰²⁰⁾

31.83 % (2019)

→

Issue Publication

date Data delivery

[email protected]

January 20/01/2021 15/01/2021

February 17/02/2021 12/02/2021

March 24/03/2021 19/03/2021

April

(Trade fair Newsletter heimtextil) 28/04/2021 23/04/2021

May 26/05/2021 21/05/2021

June 23/06/2021 18/06/2021

July 28/07/2021 23/07/2021

August 25/08/2021 20/08/2021

September 22/09/2021 17/09/2021

October 20/10/2021 15/10/2021

November 24/11/2021 19/11/2021

December 15/12/2021 10/12/2021

AT A GLANCE

FACTS AND FIGURES

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NEWSLETTER

TOP 1 Placement in sicht+sonnenschutz aktuell.

Against a surcharge of € 50.– no problem.

CTR-Star.

The most popular and successful form of advertising for our advertisers is the ContentAd.

ContentAd Price € 180.–

Image-text display that is designed in the look & feel of an editorial article and marked as an advertisement.

In addition, 50 characters for the headline and 350 characters of continuous text are available to optimally communicate your advertising message.

In this format, you get three external links — these are installed in the headline, logo and body text.

Newsletter exclusive sponsoring Price € 500.–

As an exclusive sponsor, secure a newsletter for your advertising. In addition to the installation of your company logo in the header, two advertising formats are available within the content, which are placed in the editorial newsletter. Choose the formats — ContentAd, FullAd, and the billboard are available.

Billboard (600 x 240 pixels) Price € 210.–

Large and prominent format with plenty of space for design and information, which is placed between high-quality content / articles. Brand awareness guaranteed!

It links to an external landing page (e.g. company website).

FullAd (468 x 60 pixels) Price € 160.–

Image display placed between editorial posts. The FullAd links to an external landing page (e.g. company website).

Billboard Newsletter

ContentAd Newsletter

FullAd Newsletter

ContentAd Newsletter

Billboard Logo

Closer to the customer. Land your message directly in your target group's mailbox!

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STANDALONE

DROP YOUR MESSAGE EXCLUSIVELY DIRECTLY INTO THE MAILBOX OF YOUR TARGET GROUP!

OUR CONTACTS — YOUR CONTENT!

Performance miracle.

The most successful form of advertising in the field of Newsletter Advertising.

Your benefit:

• Attention in the target group that is relevant to you

• No scattering losses

• Contact quality: qualified traffic for your website / offer

• Prominent and exclusive presentation without competitors

• Increased adoption through co-branding with our media brand

• Full transparency and measurability through our reporting

• > 1,100 high-quality contacts, direct target group access

• individual sending date

Price per release:

• TSP* € 768.– (*Thousand subscribers prize)

• Example

Newsletter

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THE GFF PRAXISTAGE

The branch meeting of the year

Lectures. workshops. discussions

Become a sponsor!

An event by Conceptual carrier

Currently the congress is planned as a face-to-face event.

Depending on the corona situation, we reserve the right to carry out the GFF PRAXISTAGE in hybrid or completely digital form.

We keep you informed.

ETTLINGEN,

5 TO 6 NOVEMBER 2021

Fachverband Glas – Fenster – Fassade Baden-Württemberg

The GFF PRAXISTAGE will take place for the fifth time on 5 and 6 November 2021.

The success of the past events has encouraged us to continue on our path consistently to provide an attractive two-day platform every two years with lectures, panel discussions and workshops, accompanied by renowned speakers, and to give the industry the opportunity to exchange views.

Together with our conceptual carrier and partner, the Fachverband Glas Fenster Fassade Baden-Württemberg, Holzmann Medien presents with its trade magazine GFF and the competence in the craft sector, which has grown over many years, a varied program relating to the building envelope and takes up current/explosive topics that affect the whole sector.

An evening event completes the congress and gives the opportunity to meet colleagues in a relaxed atmosphere.

AT A GLANCE

Location: Radisson BLU Hotel, Am Hardtwald 10, 76275 Karlsruhe-Ettlingen, Germany Appointment: Friday, 5 November 2021 and Saturday, 6 November 2021

Organiser: Holzmann Medien with the trade magazines GFF and sicht+sonnenschutz

Conceptual

Carrier: Fachverband Glas Fenster Fassade Baden-Württemberg

Target group: Craftsmen, entrepreneurs and manufacturers who deal with the material glass, the window construction, the facade and the building envelope as well as planners, architects and experts.

Program: Available at www.gff-magazin.de/praxistage (subject to changes)

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YOUR COMPETENT PARTNER FOR

BUSINESS AND TRADE MEDIA

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Holzmann Medien GmbH & Co. KG P.O. Box 13 42

86816 Bad Wörishofen Telephone +49 8247 354-01 Telefax +49 8247 354-170 [email protected] www.sicht-sonnenschutz.com www.holzmann-medien.de Media Administration:

Sabrina Bader

Telephone +49 8247 354-192 disposition

@holzmann-medien.de

CONTACTS

Advertising Manager:

Thomas Pohl

Telephone +49 8247 354-185 thomas.pohl

@holzmann-medien.de

Editorial Department:

Fiona Kellner

Telephone +49 8247/354-116 fiona.kellner

@holzmann-medien.de

Advertising Sales:

Florian Faab

Telephone +49 8247 354-125 florian.faab

@holzmann-medien.de Editorial Department:

Kirsten Friedrichs Telephone +49 151 26680822 kirsten.friedrichs

@holzmann-medien.de

Editorial Department:

Matthias Metzger Telephone +49 8247 354-107 matthias.metzger

@holzmann-medien.de Executive Editor:

Reinhold Kober

Telephone +49 8247 354-231 reinhold.kober

@holzmann-medien.de

Our

general terms and conditions apply.

MEDIA INFORMATION 2021 No 19, valid from 01/01/2021