PARTNER ANNUAL ACTIVITY
Foundation
Premier
PARTNER LEVELSElite
Global
Annual Informatica License Revenue $250K $1M $5M $10M
Partner Identified “Sourced” Revenue % Minimum 40% 40% 45% 50%
Joint Win Customer References 1 2 3 5
Product Certifications 2 6 12 24
Number Individuals Accredited / Certified
Sales Accredited 2 4 8 16
Presales Accredited Level 1 Bronze 1 Bronze 1 Silver 1 Silver 1 Gold 6 Silver 6 Gold
Technical — Informatica University Certified 2 4 8 12
* Partner Level Revenue thresholds may vary by Geographic Region * Cloud Subscription First Year Revenue contributes 2X towards Partner Level * Recommended Sales and Presales Accreditation be completed within first alliance quarter
INFORM PARTNER PROGRAM GUIDE
INFORM Partner Program
The Informatica INFORM Partner Program provides leading consulting, integration, reseller, software, solution, and Cloud companies with the ability to engage with Informatica to offer customers valuable solutions and services around the Informatica product suite. The program consists of a comprehensive set of sales and enablement resources and financial benefits to help partners profit from solutions and services offered in conjunction with Informatica including:
Access to the Full Range of Informatica’s Industry Leading Products Collaborative Sales Teaming with Informatica’s Sales Force Access and Exposure to Informatica’s Customer Base
Financial Benefits for Reselling Informatica Software and Solutions
Referral Fees and Development Fund Benefits for “Identifying” and “Assisting” Informatica Software Sales Free and Discounted Partner Training, Certification, and Accreditation
Access to Extensive Enablement and Technical Resources
beINFORMed, the Informatica Partner Portal and One-Stop Resource for Empowering Your Informatica License Business
The INFORM Partner Program offers four distinct partnership categories with corresponding levels of commitment — Foundation, Premier, Elite, and Global. Companies interested in joining INFORM and partnering with Informatica, enter the program at the Foundation partner level with suggested requirements. Partner levels are reviewed semi-annually and upon meeting the next level requirements, partners can advance levels within the same calendar year.
INFORM Partner Program Requirements
INFORM Partner Program
ANNUAL CONTRACT REQUIREMENTS
Foundation
Premier
PARTNER LEVELSElite
Global
Execute INFORM Partner Program Legal Agreement Required Required Required Required
INFORM Program Annual Fee (USD)
REFERRAL FEES
Foundation
Premier
PARTNER LEVELSElite
Global
Referral Fees are Compensation Neutral to the Informatica Field Sales ForcePartners May Elect to Receive Referral Fees or Development Fund Credit per Qualified Opportunity
Referral Fee Levels - Level (1 + 2 + 3) May be Combined Per Eligible Transaction for an Increased Benefit
Level 1: Partner Identified and Qualified “Sourced”1 Opportunity 5% ($15K cap) 7% ($20K cap) 7% ($30K cap) 7% ($40K cap)
Level 2: Value-Add Teaming Assistance 5%
($5K cap) 5% ($7.5K cap) 5% ($10K cap) 5% ($15K cap)
Level 3: Partner “Sourced” New Customer Incentive ($5K cap)5% ($7.5K cap)5% ($10K cap)5% ($15K cap)5%
Total Potential Referral Fee $25,000 $35,000 $50,000 $70,000
* Public Sector transactions eligible for Development Fund only * Informatica Cloud first year subscriptions eligible only * Teaming Arrangement Form required for all Referral Benefits * Referral Benefits are calucated against closed net License revenue
RESELL BENEFITS
Foundation
Premier
PARTNER LEVELSElite
Global
All Resell Transactions Result in Development Fund Credit Resell Discount
INFORM Partner Base Discount 25% 25% 25% 25%
Additional Benefits
Informatica University Training Resell Discount 13% 13% 13% 13%
Development Fund Credit per Resell Transaction 3% 4% 5% 5%
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* Pricing may vary by Geographic Region * Resell is subject to Partner maintaining a positive credit rating
SALES TEAMING
Field Engagement with the Informatica Sales Force
PARTNER LEVELS
Foundation
Premier
Elite
Global
Access to Informatica Regional Alliance Managers (RAMs) and introductions to Informatica Field Account Managers
Joint Account mapping & planning
Sales assistance for new Informatica license opportunities – and access to Informatica Solution Specialists
Informatica Sales and Pre-Sales selling aids & resources
Productivity Tools to Expand Engagements with Cross-sell and Up-sell Informatica Product Plays
Joint Pipeline generation programs and campaigns
Eligible for Informatica “Bearing Gifts” Leads from Field Sales Opportunity to sponsor Regional Field Sales meetings Ability to attend the Informatica annual Worldwide Sales Kickoff
INFORM Partner Program Benefits
PARTNER ACCOUNT MANAGEMENT
Foundation
Premier
PARTNER LEVELSElite
Global
Partner Account Manager
Planning and Reviews to increase opportunities and grow revenue Enhanced opportunities to engage with Informatica Field Market Development Programs
INFORMATICA PRODUCT ACCESS
Foundation
Premier
PARTNER LEVELSElite
Global
Access to the entire Informatica product suite for internal training anddemonstration use from beINFORMed, the Informatica Partner Portal
Request and download temporary (6 month term) licenses via beINFORMed – 72 hour request SLA
Ability to administer licenses (renewals, upgrades, etc.) via beINFORMed
TECHNICAL SUPPORT
Access to Informatica Global Customer Support (GCS)
PARTNER LEVELS
Foundation
Premier
Elite
Global
Access to (GCS) Technical Support for the entire range of Informatica products under your own company name
Toll-free phone access during standard business hours to Support Centers in North America, Europe and Asia
Multi-lingual support by engineers who speak English, French, German, Dutch, Italian, Spanish, Portuguese, Japanese, Mandarin, and Korean
Ability to raise online cases through mysupport.informatica.com at any time Access to resources including: Configuration Manager, Mapping Templates, Debugging Tools. Troubleshooting Templates
Ability to participate in Moderated Support Forums
Access to online Knowledge Base containing over 35,000 articles
OPPORTUNITY REGISTRATION via beINFORMed
Sales Assistance, Visibility, and Benefits
PARTNER LEVELS
Foundation
Premier
Elite
Global
Request sales assistance to pursue & win joint opportunities, and for RFIs, RFPs Establish yourself as the Go-To partner for teaming on an account or solution and on new opportunities with Informatica Field Sales
Register your company’s role in “Sourcing”, Assisting, and/or Reselling Informatica licenses and initiate the teaming process
Initiate the Resell Process and associated benefits
INFORMATICA TRAINING & CERTIFICATION
Foundation
Premier
PARTNER LEVELSElite
Global
INFORM Learning - Sales & Pre-Sales Training and AccreditationAccess to INFORM Learning
The Informatica Sales and Pre-Sales online learning management system, with the curriculum and exams necessary to achieve the Accredited number of Individuals Partner Level requirement.*
Included in
Alliance Included in Alliance Included in Alliance Included in Alliance
Informatica University onDemand Product Training Savings for Informatica Partners onDemand Annual Per-Person Subscription
Access the entire library of Informatica self-paced product training courses to
increase competency anytime, anywhere. 65% 65% 65% 65%
OnDemand Single Training Course
Self-paced product training courses that span the Informatica product line. 50% 50% 50% 50%
Informatica University Instructor-Led Product Training Savings for Informatica Partners Complimentary Seats
Last minute seats, subject to availability. Instructor-Led training at an Informatica
Facility or Virtual Academy. Restrictions may apply. Free Free Free Free
30 Day Advance Seats
Register in advance for Instructor-Led classroom training either at an Informatica
facility or live via Virtual Academy (IVA) online without travel expenses. 50% 50% 50% 50% Standard Seats
Instructor-Led training classes that span the Informatica product line at an
Informatica facility or live online via Virtual Academy (IVA) without travel expenses. 30% 40% 50% 50% On-site Training
Training at your facility on Informatica products for a group. 30% 30% 30% 30%
“Get Trained & Certified” Per Person Combo Package Savings for Informatica Partners “Get Trained & Certified” Bundle on DI / PowerCenter or DQ
Bundle for an individual to achieve competency. Includes: onDemand training,
“Administrator” or “Developer” certification exam, and bonus extra exam voucher. 55% 55% 55% 55% Informatica University Certification Exams Savings for Informatica Partners
Certified Professional Program and Exams
Three levels of Informatica certification achieved through proctored exams
MARKETING PROGRAMS
Foundation
Premier
PARTNER LEVELSElite
Global
Informatica partner level logo for use on partner website and materialsOpportunity to create a Partner Profile in the Informatica Partner Directory Informatica Marketplace Block for qualified offerings — complimentary for INFORM partners
Access to presentations, white papers, product collateral, and social media content — and the ability to customize for your company
Joint customer success story and reference program
Eligibility for participation in Informatica Field Marketing Regional Programs Lead and Pipeline Generation joint initiatives
Opportunity to sponsor major events including Informatica World
DEVELOPMENT FUND ELECTIONS
Foundation
Premier
PARTNER LEVELSElite
Global
Partners may Elect to Fund the Following with earned Development Funds Informatica University Training and Certification
Product Training — onDemand library subscriptions or single courses; Instructor-Led Classroom and Virtual training
“Get Trained & Certified” per person bundles Certification Exams
Informatica Professional Services (IPS)
Subcontracting Resources for assistance on existing engagements (Subject to Qualification)
Marketing Programs Informatica Sales Kickoff Sponsorship Informatica World Sponsorship Subsidy
Joint Regional Pipeline Generating Customer Events with Informatica Field Marketing
Customer Wins and References
Worldwide Headquarters, 100 Cardinal Way, Redwood City, California 94063, USA phone: 650.385.5000 fax: 650.385.5500 toll-free in the US: 1.800.653.3871 www.informatica.com © 2014 Informatica Corporation. All rights reserved. Printed in the U.S.A. Informatica and the Informatica logo are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be tradenames or trademarks of their respective owners. Informatica reserves the right to modify this Program Guide and the resources and benefits offered through the INFORM Program at any time. VERSION 1-2014
Partner “Sourced” Revenue
1 An opportunity is considered Partner “Sourced” when a Partner makes INFA aware of an opportunity either via email or through formal
Partner Portal registration. Sourced opportunities can be for any account (new or existing). The opportunity must meet one of the following criteria and be approved by Informatica:
1- Opportunity does not already exist in Informatica’s sales system.
2- Opportunity is already listed, but is at 10% qualification and the business problem, initial requirements and qualified budget has not been shared by the customer at the time of the Partner making INFA aware.
2 Net New Customer — Sourced new customer with no prior Informatica software licenses including parent companies or subsidiaries.
3 Value-Add Assist — Transaction in-progress where Partner provides Value-Add assistance. is critical to Informatica securing the transaction. Partner
provides a positive recommendation of Informatica to the customer above the competition, supports joint sales activities, provides introductions to decision makers, openly shares information, provides demo or POC, and/or other Value-Add activities.
Join The Informatica INFORM Partner Program
Complete a partner application online today at beINFORMed:
https://beinformed.force.com/partners/welcome
After the application is submitted, an Informatica alliance manager will contact your organization to discuss partnering
opportunities, program requirements, benefits, and the contract process. For specific questions contact the Informatica
Alliances team.
About Informatica
Informatica Corporation is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud, and across social networks.
INFORM Partner Program
INFORM Partner Program Benefits
beINFORMed
http://partners.informatica.com Informatica Partner Portal
PARTNER LEVELS
Foundation
Premier
Elite
Global
Product Requests
Origination source to access the entire Informatica product suite and request licenses for internal training and demo use.
Partner-Specific Enablement Resources
For Sales, Pre-Sales, and Technical personnel — including webinars, demos, presentations, white papers, sales tools, product data sheets, etc.
Opportunity Registration for Referral Benefits or Resell
Secure Lead registration system to request sales assistance and for Informatica license opportunities eligible for referral benefits or resell.
Partner Discounted Training and Certification Registration
Link to register for Training and certification at a savings and view special partner incentives.
Technical Support