Corbin Ball, CSP, CMP Corbin Ball Associates
© 2010 Corbin Ball Associates
“The price of computation has
dropped 42% per year over 70 years
— a trillion-fold fall since 1940.
Bill Nordhaus, Yale
“Information Technologies (of all
kinds) double their power (price
performance, capacity, bandwidth)
every year.”
-- Ray Kurzweil, Futurist, 2010
Business management
software has become
web-based…
and is becoming cheaper and
easier to use!
Sales/Communication
Customer Relationship Management Marketing
Business Intelligence Supply Chain
Project and Logistics Management Document Management Collaboration Sensors
•
salesforce.com
•
cognos.com
•
xobni.com
•
primopdf.com
•
yousendit.com
•
google.com
•
shareflow.com
•
docs.google.com
•
facebook.com
Benefits:
Accessible (24/7 anywhere)
Standard interface (browser)
Cross-platform (pc/Mac)
Limited IT support needed
Better interoperability
Much faster and cheaper development
Total cost of ownership (‘freeconomics)
•
Collaboratively written websites
•
Great for sharing and collaborating on
documents
•
Great for project management
Wikis
www.shareflow.com
docs.google.com
Wikis
•
Largest social network
(500 million users) • Second most trafficked websiteYears to reach 50 million users:
38 Years
12 Years
5 Years
3 Years
9 Months: 100 million users
We had exceptional success broadcasting our annual Dreamforce event through Facebook Events. We registered more Dreamforce attendees than ever before and did so more quickly.
Marc R. Benioff, Chairman & CEO Salesforce.com
• 70 million users • Avg income $109K • Avg age 37-52
• Executives for all Fortune 500 companies are LinkedIn members.
• Business focus • Online resume
• Excellent search and research capabilities
• Micro blog - 140 characters maximum • 110 million users
• Largest age group: 35-49
• Very quickly growing – 100MM tweets/day • Open architecture
• What are you doing???? • Inherently mobile
Social Media – Social Review Sites
•
www.tripadvisor.com
awareness consideration preference action loyalty Marketing Funnel No trusted basis of comparison Stop spamming me! Trusted, relevant, personalized info. Your logo is on my t-shirt $$$ = Awareness Noise makes it difficult to get eyeballs
awareness consideration preference action loyalty Marketing Funnel Viral Videos Social Networking Blogs Ratings and Reviews Communities Blogs Podcasting Support Forums Wikis
• #1 Rule: Do not sell directly!
• Establish a social media policy (w/clear objectives/metrics).
• Identify influencers. • Listen before you launch. • Integrate Social Media with SEO. • Engage your audience.
• Engage your employees. • Be honest and authentic.
• Be human (be a “Person”, not a “Company”).
Mobile/wireless products will
change business processes.
•
google.com/mobile/goggles
•en.wikipedia.org/wiki/Near_Field_Communication
•
en.wikipedia.org/wiki/QR_Code
•
gowala.com
•
foursquare.com
•
facebook.com/places
•
pleaserobme.com
•
meetingapps.com
Virtual meetings and
collaborations tools will
increasingly become central to
business processes.
Video Conferencing
•join.me
•skype.com
•essentialet.com
Tele-immersion
•telesuite.com
•cisco.com/telepresence
•advanced.org
•teleportec.com
Course Notes: www.corbinball.com/assets/trends-ipga.pdf Corbin’s Favorites Filewww.corbinball.com/bookmarks Corbin’s Article Database www.corbinball.com/art Corbin’s TechTalk Newsletter www.corbinball.com/techtalk Thank you! Contact Info: Web: www.corbinball.com Blog: corbinball.wordpress.com Facebook: www.facebook.com/corbin.ball LinkedIn: www.linkedin.com/in/corbinball Twitter: www.twitter.com/corbinball
Course notes:
“It is not the strongest of the species that
survives, nor the most intelligent. It is the
one that is the most adaptable to
‘Digital Darwinism’ is alive and well.
Either adapt to technology change or
lose business to those that do.”
-- Corbin Ball
Corbin Ball, CMP is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quote in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards. He is the only person to receive both MPI’s International Supplier of the Year and MPI’s International Chapter Leader of the Year awards and has been named for four years as one of "The 25 Most Influential People in the Meetings Industry" by MeetingNews Magazine.
Corbin Ball Associates 506 14th Street Bellingham, WA 98225 Phone: +1.360.734.8756 Email: [email protected] Web: www.corbinball.com