The Secret of Wealth Franklyn Hobbs

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(1)THE SECRET OF WEALTH BY FRANKLYN HOBBS (1923). SUCCESS MANUAL STRATEGIST EDITION 2010. THE PHILOSOPHY OF ACQUIRING WEALTH IN SOUND AND TURBULENT ECONOMIES. COMPILED AND EDITED BY RICHARD A. CATALINA, JR., ESQ. Copyright © 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved United States of America. PRINCETON CAMBRIDGE PUBLISHING GROUP, PRINCETON, NEW JERSEY.

(2) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. THE SECRET OF WEALTH FRANKLYN HOBBS First Printing, August 2010 Copyright © 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Compiled and Edited by Richard A. Catalina, Jr., Esq.. All rights reserved. No part of this book may be reproduced, copied, stored, or transmitted in any form or by any means – graphic, electronic or mechanical, including photocopying, recording, or information storage and retrieval systems – without the express prior written permission of Princeton Cambridge Publishing Group LLC, except where permitted by law. Published in the United States of America by Princeton Cambridge Publishing Group LLC, Princeton, New Jersey. Copyright © 2010 The Princeton Licensing Group, Princeton, New Jersey. This book is affiliated solely with Princeton Cambridge Publishing Group LLC, The Princeton Licensing Group LLC, SuccessManual.com and ProsperityBible.com and is not officially endorsed by or affiliated with any other institute, foundation or organization. Requests for such permission should be addressed to: Princeton Cambridge Publishing Group, Princeton Corporate Center, 5 Independence Way, Suite 300, Princeton, New Jersey 08540. This book is a product of its time and does not reflect the same values as it would if it were written today. While the Publisher and Editor have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. The information contained in this book is intended for educational purposes ONLY. This book is not intended to provide personalized legal, accounting, financial, or investment advice. In addition, this book is not intended for diagnosis, prescription, or treatment of any health, mental or psychological disorder whatsoever. This information should NOT replace consultation with a competent and appropriate professional, including health care professional. The Publisher and Editor are in no way liable for any use or misuse of the material in this book. In sum, you are responsible for your life and the actions you take or fail to take. Book and Cover design by Richard A. Catalina, Jr., Esq. Success Manual website address: www.successmanual.com Prosperity Bible website address: prosperitybible.com. THE SECRET OF WEALTH (1923) FRANKLYN HOBBS Library of Congress Control Number: ISBN-13: 978-1-935899-14-3 Printed in the United States of America. 2 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(3) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. PRINCETON CAMBRIDGE PUBLISHING GROUP Publishers of Quality EBooks and Digital Content. THE WATTLES PROSPERITY BIBLE. THE WATTLES QUOTABLE BIBLE. THE LAW OF ATTRACTION PROSPERITY BIBLE. 3 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(4) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. 4 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(5) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. THE SECRET OF WEALTH FRANKLYN HOBBS. TABLE OF CONTENTS. FOREWORD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Chapter 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Chapter 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Chapter 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Chapter 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Chapter 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Chapter 6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Chapter 7 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Chapter 8 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Chapter 9 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Chapter 10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Chapter 11 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 Chapter 12 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Chapter 13 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 Chapter 14 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 Chapter 15 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72. 5 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(6) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. Table of Contents (continued) Chapter 16 Chapter 17 Chapter 18 Chapter 19 Chapter 20 Chapter 21 Chapter 22 Chapter 23 Chapter 24 Chapter 25 Chapter 26 Chapter 27 Chapter 28 Chapter 29 Chapter 30 Chapter 31 Chapter 32 Chapter 33 Chapter 34 Chapter 35 Chapter 36 Chapter 37. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. 76 80 83 89 93 96 99 103 109 114 119 122 126 130 134 138 144 150 154 158 160 166. 6 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(7) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. Table of Contents (continued) Chapter 38 Chapter 39 Chapter 40 Chapter 41 Chapter 42 Chapter 43 Chapter 44 Chapter 45 Chapter 46 Chapter 47 Chapter 48 Chapter 49 Chapter 50 Chapter 51 Chapter 52 Chapter 53 Chapter 54 Chapter 55 Chapter 56 Chapter 57 Chapter 58 Chapter 59. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .. 170 173 177 183 187 191 195 200 204 209 213 217 221 224 228 233 238 242 246 250 254 258. 7 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(8) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. Table of Contents (continued) Chapter 60 Chapter 61 Chapter 62 Chapter 63 Chapter 64 Chapter 65 Chapter 66 Chapter 67 Chapter 68 Chapter 69. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. 261 263 268 272 276 281 285 289 294 300. 8 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(9) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. 9 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(10) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. FOREWORD “The way to wealth is as plain as the way to market – it depends on two words, industry and frugality; that is, waste neither time nor money, but make the best of both. Without industry and frugality nothing will do; with them everything.” – FRANKLIN. AS A man chooses his coat for its wearing qualities or for the moment’s passing whim, so does he choose his destiny. The responsibility and the result lie with the chooser. Each living person chooses – and each hour that passes fixes his choice deeper and deeper in his daily life. Wealth is a state of mind – or perhaps, would it be better to say that wealth is created through a state of mind. Few people get rich or acquire riches at a single stroke; most people who become rich grow rich, and the growth and development of a personal fortune is sometimes scarcely noted by the busy man or woman, who is thus almost unconsciously growing rich.. 10 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(11) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. The acquiring of money and property, once begun, is a simple and easy process; growing rich comes through habits that are such fixed parts of one’s daily life that, once on the road to wealth, it would be quite difficult, if not wholly impossible, to stop the growth. “If you live according to what nature requires, you mill never be poor; if according to the notions of men, you will never be rich. This is especially detrimental to us, that we live, not according to the light of reason, but after the fashion set by others.” These thoughts are from Lucius Annaeus Seneca, who was born in Rome before the year One. It is easy to see that the same things kept people poor in those days as in our own time, and the principles of living well and happily and gradually acquiring wealth have not changed a whit since the year One. There is no condition into which a man may come that is more to be feared by the individual and by society than the condition of poverty; it maddens a good man to crime and drives a madman to destruction. The condition of poverty is not a normal one and may quite easily be thrown off by any one who has health and the will of progress. It was Thucydides. 11 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(12) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. who said this about 425 B.C.: “An avowal of poverty is no disgrace to any man; to make no effort to escape it is indeed disgraceful.” Nearly 2,200 years later Oliver Goldsmith said: “To be poor, and seem to be poor, is a certain way never to rise.” So for more than 2,000 years, it has been understood that the person, who was poor and let it be known, and made little or no effort to rise above poverty, was largely responsible for his own unhappy condition. Poverty and pauperism must not be confused; one who has, through misfortune, ill-health or a combination of circumstances, become a pauper may have left to him no avenue of escape. The pauper is to be pitied and to be helped. The poor are those people who spend more than they get or at least spend all they get; Bruyere put it thus – “He is poor whose expenses exceed his income.” If such a condition should obtain long enough, that person would be a pauper; from poverty to pauperism is not a long step; it is only a. 12 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(13) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. short slide. Wealth, ease, comfort and even contentment are within the reach of each one of us, though we all travel different roads toward our selected goals. The paths of some of us lie over mountains where, if we have the strength, we may leap from peak to peak of success, but the many of us, the great multitude, who travel the level plains, must approach success steadily rod by rod, mile by mile, day by day and year by year. In every life there are deep ravines, gullies and torrents, which the rash man comes upon unexpectedly, attempts to leap, in his haste miscalculates and falls. The man with judgment anticipates the chasm and carefully builds a bridge upon which he crosses in perfect safety. First of all, we live to live. Not one of us is there who does not dream today of climbing sometime to his Heart’s Desire. But dreams will end in dreams, unless we work and plan and sacrifice now. If you are rich, there should be something in these pages to show you how to do more with your riches and to more fully enjoy the wealth which has been bestowed upon you.. 13 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(14) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. If you are on the way to wealth, something herein should serve to smooth the road and make! it shorter; if you are poor, the way to wealth is open to you and “Plain as way to Parish Church.” Read – think – plan – grow rich. Every man cannot be rich, but you and I can. Poverty usually “comes from idleness, intemperance, extravagance and folly.” “Wealth may be an excellent thing, for it means power, leisure and liberty.” – James Russell Lowell.. 14 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(15) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. CHAPTER 1. “Money does all things; for it gives and it takes away, it makes honest men and knaves, fools and philosophers; and so on to the end of the chapter.” L’ESTRANGE. IS MONEY wealth? The number of men and women who can now be laying away small fortunes is almost incredible. At the same time they can live well, dress well, and surround themselves and their families with all needful comforts and educational advantages. Money is not wealth. Earning thousands of dollars brings nothing to any one – unless it is so spent that “while one lives one may enjoy more fully the good things of. 15 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(16) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. life.” The first of all good things is that one shall have comfort and independence as long as he lives – that means putting money by. “To maintain prosperity is harder than to acquire it.” Nowadays it is easy to earn money. Intelligence and business ability come in strongest when a decision is to be made as to how money shall be spent. Shall it be spent in buying rainbows? Or shall it be spent in buying such necessities as will last--and in buying capital? “A man’s capital is what he has left after he has fed and clothed himself, and paid for the ‘incidentals’ of life which include everything from railroad tickets to a toothbrush.” Every day the choice is before every one of us. Here is money. Shall I buy luxury which I fancy – or shall I buy more capital? We cannot do both. The difference between the rich man and the poor man is the difference in what he buys with his money. The rich man has bought wealth and position. The poor man has. 16 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(17) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. bought trash. A leading financier overthrows another mistaken theory of the man who wants to be rich but has not the gumption to be it: – “Can’t make a million dollars honestly?” he asks. “Whoever says that is wanting in industry, or courage, or integrity, or aptitude.” “How is it that some men live in abundance, and have something to spare, while others can scarcely obtain the necessaries of life, and at the same time run into debt?” asks Socrates, the great philosopher. “The reason is,” replied Isomachus, “because the former occupy themselves with their business, while the latter neglect it.” “The young man should never hear any language but this: ‘You have your own way to make, and it depends upon your own exertions whether you starve or not.’” To put the whole thing into an epigram: – He who would be poor “Thinks of life as a goblet to be drained instead of a measure to be filled.”. 17 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(18) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. CHAPTER 2. “Thrift produced civilization, and thrift began with civilization.”. HOW OLD is man? There were human beings on the earth 500,000 years ago, so scientists tell us. The oldest building on the face of the whole earth is the Sakkarah pyramid in Egypt, built about 6800 years ago. Think of that! A building that was 2000 years old when Abraham was born! In a sealed tomb opened in recent years were found the footprints of men who walked there 3800 years ago! The cave savage began to change into the civilized man who built. 18 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(19) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. buildings when the savage learned to keep things, – to accumulate food, to store fuel, to lay away skins for clothing, to hoard the shells which passed for money in his day. Until the human race grasped this idea, people were nothing more than animals, less intelligent than the bees or squirrels who do provide for days in the future. There was no tomorrow for the savage. He ate shellfish found on the shore. He killed animals by throwing stones at them. He ate what he wanted at the moment, and threw the rest away. But when the savage began to make stone arrowheads, he began to keep them, and to give them to his sons when he died. The savage father and mother began to accumulate skins and weapons and to pass them on to their children. Each generation gave the next one its gains in the way of art, tilling the soil, making boats, or weaving cloth. All that was collected in knowledge or discovery was passed along. We are inheriting the accumulated knowledge of all the millions who. 19 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(20) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. have lived and died and turned to dust during the past thousands and thousands of years! The results of the labor of those who lived before us make the world as we see it today. Thrift is not a natural instinct in human beings. It is the outcome of bitter experience – not our own, perhaps, but of those who lived and died before us, and who have left scarred upon us the livid brand of Nature’s inexorable law: Those who waste will suffer. Mankind today retains the results of his labor and thought in two ways – the money he gains he puts into the bank; the ideas and experience he gains he puts into the heads of the youngsters who are growing up. It is the thrift of individuals which makes a nation strong or weak. “So that every thrifty person may be regarded as a public benefactor, and every thriftless person as a public enemy.” “The capitalist is merely a man who does not spend all that is earned by work!”. 20 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(21) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. CHAPTER 3. “Waste is worse than loss. The time is coming when every person who lays claim to ability will keep the question of waste before him constantly, the scope of thrift is limitless.” – EDISON. PERHAPS THE most misunderstood word in the English language is the word “Economy.” Almost every one will tell you that economy consists of keeping your money instead of spending it. That isn’t economy at all because, if you did not spend something for food you would starve to death, if you did not go properly clad you would freeze to death and if you did not provide proper shelter for yourself you would die of exposure or disease. It is surely clear that economy is something besides keeping your money instead of spending it. Some one has said that the people of America have grown rich through. 21 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(22) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. their extravagances, which, in a broad sense, is true. Americans have grown rich because they have spent their money and in the spending they may have appeared extravagant to other people, while as a matter of fact they were frequently not extravagant at all but were spending their own money, spending it wisely and growing richer in the operation. Penuriousness is a sure road to failure and want; a nation composed of penurious people is decadent and will soon be no nation at all. The silly sounding old English proverb “Penny wise is pound foolish” is not silly but is a very wise saying. Many people spend so much time holding onto a penny that a dollar rolls by the door unseen. How many people we can call to mind who have skimped and slaved all their lives only to die poor. True economy is the wise handling of not only our money but our things. Taking care of what we have after we have bought it constitutes economy. In many households food is wasted, furniture is abused, clothing is improperly cared for, the house itself is needlessly battered up, the recently decorated walls are marred and soiled, the piano is neglected, the Victrola is played with by the children, the kitchen utensils are burned, the. 22 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(23) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. dishes are cracked and chipped, clothing not in use hangs on pegs instead of hangers, surplus bedding is dumped in the corner of a closet, garden tools are caked with mud, the new automobile goes unwashed and is allowed to rust – these things are the reverse of economy. They represent the most woeful waste and yet in America they are the rule rather than the exception. The people of America are wealthier on the average than the people of any other nation, largely because America is a Country of such wonderful and almost inexhaustible natural resources. Half of the Americans would die of starvation in any Asiatic country and in almost any European country. As a people and as individuals, we might be much richer and we can be much richer if we will use more wisdom in the care of the things we have and in the spending of our money. Instead of trying to learn to hate the people who are wealthy, we should try to find out how they became wealthy. Only a handful of the rich people received their wealth through legacies – only another handful made their money through a lucky turn – still another handful acquired their money through great business sagacity, but the rank and file of the rich – and the. 23 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(24) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. number of wealthy people in America is enormous. The great majority of these accumulated their money through wise spending and through taking care of the things they possess. The secret of wealth is buying once for all. When we buy, we should buy a thing which will last; buy something good even though it costs considerably more than a similar article which is perishable. Real economy consists of building a house that will last for generations, buying furniture that will last a lifetime, selecting clothing that is good for more than a fleeting season, choosing carpets that can be used by our children’s children and then, having bought these good things, economy demands that we take care of them. There is a pride of ownership in an article which has been long in the family; you have something which you are pleased to show your friends because you acquired it when a child or it belonged to your grandmother. If we buy of reliable dealers, if we buy the best they have, if we do not buy at all until we can afford the best, if we take care of everything we buy, if we eliminate waste of both money and goods, we will grow rich and we cannot help it.. 24 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(25) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. Money in your pocket is almost spent – money in the bank is a beginning. “Riches amassed in haste will diminish, but those collected little by little will multiply.” – Goethe. “Those who obtain riches by labor, care, and watching, know their value.” – C. Simmons. “Energy will do anything that can be done in this world; and no talents, no circumstances, no opportunities will make a two-legged animal a man without it.” – Goethe.. 25 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(26) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. CHAPTER 4. “Opportunity, sooner or later, comes to all who work and wish.” – LORD STANLEY. PROBABLY THE greatest opportunity ever presented to those people who work for the money they get is before them just at this time. The opportunity to work and work properly performed are the chief pleasures of life. No man in factory or field works harder than the baseball player or the football player. No man ever put more muscles into play in driving an ax into a log than are put into action by the golfer when he swings his driver. Most pleasure is work--real work--and most work can be made a pleasure – real pleasure. The truly industrious man or woman is seldom unhappy for “Industry. 26 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(27) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. keeps the body healthy, the mind clear, the heart whole, and the purse full.” Tired muscles produce healthful sleep whether those muscles were made tired with a baseball bat, a golf club, a hammer or a hoe. The man who does not know how to work does not know how to play and there is no pleasure in life for such a man. The first thing necessary to happiness and to ultimate independence is for each man to find his proper calling in life. “When you can do something better than anybody else, you are acquiring power; and if you can do this easily and pleasantly, this is your calling.” One of the greatest men who died on the Lusitania was fond of quoting “Blessed is that man who has found his work.” Most of us know that we cannot win a place in this world and hold it without performing our fair share of the world’s work. Work brings its rewards in the form of good health, happiness, prosperity and a competence for our later years. The almshouses of the Country are filled with people who thought. 27 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(28) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. some one was going to take care of them and insisted that the world owed them a living. Perhaps it did, and they are getting it, but not the kind of a living that you and I want. The rewards for the worker are greater today than they ever were before and the man who can do more work and produce more than the next man in line is going to win and win big. Shorter hours and higher pay per hour are both coming to the man who can produce more in an hour. The world’s needs must be satisfied – your needs and mine – and every one must produce his limit and urge his fellows to produce their limits to the end that we shall all have more money, more leisure and more happiness. “The prosperity of any nation is in exact proportion to the quantity of labor which it spends in obtaining and employing means of life.” – John Ruskin. Prosperity for the whole people is the result of confidence of all people in all people. It was the great Bishop Home who said, “Prosperity too often has the. 28 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(29) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. same effect upon its possessor that a calm at sea has on a Dutch mariner, who frequently, it is said, in these circumstances, ties up the rudder, gets drunk, and goes to sleep.” Present conditions indicate that some people have been playing the part of the Dutch mariner and, drunk with prosperity, have tied up the rudder and gone to sleep, forgetting that there may be others floating about on the sea of life without a rudder who might need assistance. “To rejoice in the prosperity of another is to partake of it.” – W. Austin. “Great works are performed not by strength but by perseverance.” – Johnson. “No gain is so certain as that which proceeds from the economical use of what you have.” – From the Latin. 29 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(30) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. CHAPTER 5. “The choicest pleasures of life lie within the ring of moderation.” – TUPPER. T HE. MOST handsomely dressed man and the most magnificently. gowned woman are garbed within certain limits of conventionality. The most beautiful house or the handsomest automobile are never of the really freakish type. Things of beauty which are also things of utility must be kept within certain limits in design and color, if they are to have that much-to-bedesired individuality, without being freakish. Freak notions, wild fancies and ridiculous fads have been costing the American people hundreds of millions of dollars annually. It is not desirable to try to stamp out individuality or the touches of our. 30 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(31) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. own personality in the things we possess but it is surely desirable to eliminate the freakish and the grotesque. Lines of simplicity and elegance in our home, in our motor cars, in the apparel we buy and in the ornaments we wear are the things to be desired. They cost less, give us more pleasure while they last and last much longer than the flashy, tinseled folderols, which have been too much affected in the recent past. Simple lines are usually the most graceful; ultra quality always makes its impression and these two combined add so much to the length of life of anything that they would seem to be worth while. By employing a good architect and in planning a simple and substantial home, we can have elegance, convenience, satisfaction, durability and real value at a cost far below the average house with its unnecessary and often unsightly tips and turrets. In our household furnishings and equipment, if we will give more attention to real utility and simple beauty, we will be able to reduce our expenditures in that direction by a large percentage. When selecting wearing apparel of any kind, the most careful thought. 31 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(32) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. should be given to what we already possess in order that the newly acquired garment shall harmonize and enable us to always appear welldressed. Some people are able to spend very little money and possess a real wardrobe, while those who are more extravagant dressers, finally find themselves possessed of a mere jumble of clothes and no one garment appears to bear any relation to the others. These principles may be applied to every part of our daily lives. In the purchase of food for the table, more careful selection will insure a better balanced meal at less cost and such well-balanced rationing will mean better health for the family. It is not the person who earns the most money but rather the discriminating buyer who apparently lives on the fat of the land, who is always well-dressed and lives in a home which is the envy of his neighbors. Earning money is an occupation, but spending it wisely is a fine art. There are few people that cannot actually add 50% to their earnings by doing a better job of spending their money. Economy, Frugality and Thrift are words which are commonly. 32 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(33) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. misunderstood. The man is neither penurious nor stingy who exercises his best judgment in the selection of every article he buys. Such a man usually acquires wealth and it is such men and women who have built up the Country. No one has a right to criticize the man who insists upon quality when he buys and who will not buy until he is sure he is getting his money’s worth. This is true economy and – “Economy is in itself a source of great revenue.” – Seneca. You have probably often noticed that a few people simply seem to grow rich. You do not notice that they are making any unusual amounts of money but they continue to give evidence of having more and more money until at last they are recognized in the neighborhood as being among the really rich. Such people become rich, as a rule, through wise buying and, after they are rich, they continue to buy carefully and judiciously with the result that they not only remain rich but continue to increase their wealth. Sometimes we are unreasonable enough to envy the rich, while most of us are unwilling to even try to do what they have done in order to become. 33 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(34) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. rich and to remain rich. Wealthy people usually get their money’s worth when they buy because they have long ago learned the lesson of Thrift. Quite poor people are often extravagant buyers, the well-to-do are sometimes careless buyers but the rich are always thrifty; that is how they became rich and that is how they remain rich. “The man who will live above his present circumstances is in great danger of living in a little time much beneath them.” – Addison.. 34 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(35) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. CHAPTER 6. “Let all your views in life be directed to a solid, however moderate, independence; without it no man can be happy, nor even honest.” – JUNIUS. T HE. MEASURE of a man’s freedom and the measure of his. independence depends greatly upon the manner in which he orders his own life. The only man who is really free and independent is the man who saves. You’ve looked at him and admired him and wondered how he got along so well. The man who is free of debt is usually free of worry and therefore free in reality; he is truly free and independent. Such men are free to work or play, to go or come. They never neglect. 35 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(36) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. their work, their play or their families: Such men do not neglect their health because they know how to conserve physical strength and financial strength. They know how to save useless effort and thus conserve their own energy and earning power and, having earned, they know how to save a proper proportion of those earnings against the time when energy will be less and earnings therefore smaller. We hear much talk of personal freedom and independence but personal freedom and personal independence are impossible except to the saver. Each man must earn his own freedom, create his own independence and, having earned them, he knows how to use them and never abuse them. There is some man in your own town whom you have always admired and about whose evident freedom from worry and care you have always wondered. You know him to be a successful man and you almost envy him. At least you would like to know the secret of his apparent success and happiness. The next time you meet him on the street, stop him and ask him. Such a man is always glad to impart the secret of his success to any. 36 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(37) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. worthy person. And when this man has told you the secret it could be summed up in these words: He knows how to save; he saves physical effort, mental effort, tangible things such as food and clothing and – money. It was some years after the Declaration of Independence before this Country became really free and independent. It may take some of us a few years after the declaration to realize absolute freedom and independence, but those who have the courage to make the declaration will finally win and those who have not the courage will be like the seven members of Congress, who did not sign the Declaration of Independence. Most of us do not even know who they were; they have passed into oblivion.. 37 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(38) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. CHAPTER 7. “Men do not have their choice whether they will accept life or not; but they can choose how they will live.” – EMERSON “Freedom hath a thousand charms to show, that slaves how e’er contented never know.” – COWPER. INDEPENDENCE. IN the full sense of the word means absolute. freedom. “No man is free, who is not master of himself and no man is master of himself who is a slave to any man or thing.” A man may be “free and twenty-one” and still be an abject slave. He may be a slave to a habit, a slave to fashion or a slave to his job. Being a slave to a habit, regardless of what sort of a habit it may be, is probably the most abject form of slavery. The free man who directs his. 38 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(39) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. own movements is not a slave to any habit. Slavery to fashion is one of the most disastrous forms of slavery because it not only impoverishes but always leaves unhappiness in its wake. The man who is a slave to his job is not making the most of his job; if the job rules him, then the job is improperly filled; he is not the man for the place. The man who is boss of his job is the man who fills his position with satisfaction to himself and to his employer; he is, indeed, a free man. Too many people are slaves to money; they spend their lives working for it and never have any. Other people accumulate money and make it work for them; they are free people. Freedom and Independence are much misunderstood terms. The most that Freedom and Independence can bring to any one is happiness and contentment. Money will not buy either happiness or contentment but the mere act of accumulating money and making it work for you creates the proper atmosphere for the development of contentment, which is the highest degree of happiness.. 39 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(40) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. The right kind of a habit to form is the habit of being happy. No one is a slave to this habit, for those who have this habit are the only people who are absolutely free and wholly Independent. Freedom is sometimes confused with license. “There are two freedoms: the false, where a man is free to do what he likes; the true, where a man is free to do what he ought.” Every person in the United States has the fullest possible measure of freedom and Independence, which is consistent with the rights of others. Added to this, every person has the opportunity to become personally free and Independent through the accumulation of money and the ultimate development of supreme happiness and contentment. The only man who is really free is “The wise man who can command himself.” “To have freedom, is only to have that which is absolutely necessary to enable us to be what we ought to be, and to possess what we ought to possess.” Every man has a right, and most men have the opportunity, to eventually possess enough of this world’s goods in the form of money and property to insure freedom and Independence to himself and his family.. 40 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(41) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. Beyond this no man need go, given health, to find happiness and contentment, freedom and Independence in the fullest meaning of the words. “An economist, or a man who can proportion his means and his ambition, or bring the year round with expenditure which expresses his character, without embarrassing one day of his future, is already a master of life, and a freeman.” – Emerson. “Hard workers are usually honest, industry lifts them above temptation.” – Bovee.. 41 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(42) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. CHAPTER 8. “The art of living easily as to money is to pitch your scale of living one degree below your means.” – TAYLOR. TAYLOR LIVED several hundred years ago when the accumulation of wealth was a slow and laborious process. Were he here today, he would probably say: “Pitch your scale of living many degrees below your means if you wish to live long enough to acquire wealth and to live easily and be comfortably independent in the later years of your life.” It is altogether probable that each one of us could get along and be reasonably happy and contented without many of the things which we now have and think necessary. By careful elimination it might be possible to cut down living expenses by 10% or 20% or even 30% and still have. 42 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(43) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. everything we need to make our enjoyment of life complete. Almost every one has bought something which he never used. Many people own or are paying rent for more house than they can occupy and in this way are making more work, and therefore more expense, for themselves. Few people pay attention to the buying of things during the season in which they are least expensive. There is a day or a week or a time in every year when each certain thing we use reaches its lowest price. Almost all things are seasonable and the season of most liberal supply and least corresponding demand is the time to stock up on that particular thing. The time to buy furs and coal is not when the first blizzard strikes us and the time to buy apples is not in January. A merchant in a middle western town recently stated that he was selling fully one-half of the furniture in his store at less than it cost to make; at the same time he admitted that he was getting pretty large profits on some certain wicker furniture which was just then in great demand for sun parlors, porches and summer homes. Most people bought their wicker furniture during a period of about two weeks in the spring. They knew. 43 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(44) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. they wanted it and could have selected it at any time just as they could now select what they want for next spring and make 25% interest or more on the investment in a few months’ time. Human beings are creatures of habit, and habits once acquired are hard to break, but the person who indulges a desire for some luxury occasionally gets more enjoyment out of it than the one who has that luxury at his elbow every day in the year. While we are lopping off the things we must get along without, it would be quite easy to lop off a few more things and what a pleasure it would be to discover after a few weeks that we were saving more money than we had ever before thought possible. At least it is worth a try. It is our belief that after three months’ experience in pitching your scale of living below your means, you will wonder why you did not do this before. At least that is one habit, the habit of saving money, which is in no danger of being overworked because, when a dollar is saved, it goes into the bank and immediately back into circulation and everybody gets the use of it just as though it was spent but that dollar still belongs to the one who first saved it.. 44 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(45) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. It is not so hard to earn money as to spend it well.” “It is far more easy to acquire a fortune like a knave than to expend it like a gentleman.” – Colton. “Wealth consists not in having great possessions, but in having few wants.” – Epicurus. “To acquire wealth is difficult, to preserve it more difficult, but to spend it wisely most difficult of all.” – E. P. Day.. 45 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(46) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. CHAPTER 9. “A man can get anything he wants providing he wants it hard enough and is willing to pay the price.”. SOME MEN desire wealth and some desire merely peace and comfort and a reasonable degree of financial independence. Some men desire fame and the applause of the masses while others care merely for the approval of those nearest to them, whether they be employers, relatives or friends. Some men wish to travel extensively and see the whole world and see all that is in it while others are content to see a few of the most famous or interesting spots and be able to travel just enough to keep in touch with the progress of the Country. Some men wish and must have for their complete happiness a home in. 46 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(47) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. the city, a farm in the country, a summer cottage up north and a winter place in the south while some other man would be equally contented with a modest and comfortable home just far enough away from the heart of town to be reasonably quiet and home-like. Some men want to be members of many clubs, societies and associations and some other man is happy with his one membership in a golf club or an athletic club or in some one lodge or association where he can meet and mingle with the right sort of men. Some men desire several motor cars of different types with a man to drive them and another to look after them while some other man is just as happy with one car of modest cost and many men have no desire whatever for an automobile. Some men must have an extensive wardrobe with different clothes for different days and different parts of the day, while some other man is quite content with his everyday suit and a good Sunday and holiday outfit. Some men want more and some men want less and each man has a right to satisfy his desires and ambitions, if he can. He has a right to work for what he wants and, if he works hard enough, the chances are pretty good. 47 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(48) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. that he will get it. The man who sets a goal and strives for it is likely to get there; he may be late in arriving but he is reasonably sure to arrive. The man who sets no mark ahead for which to strive is not likely to get very far. His is a purposeless life and he will never be known for the things he has accomplished. The man was wise indeed who said: “Aim high and you will surely hit something; aim low and you will surely hit the ground.” The man who aims high may not reach his goal but he will get a lot nearer to it than the man who aims low or shoots without aiming at all. Whenever a man makes up his mind that he is going to have a certain thing, he is already about half way on the road to getting it, whether it be wealth, fame, position, a home or merely a job. When a newsboy walked into a bank in a small city in Wisconsin with sixty-five cents and was informed by a teller that he must have a dollar with which to start an account, he turned and left the bank with a hanging head and one or two people who witnessed the incident said a teardrop hit. 48 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(49) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. the stone threshold as he passed out of the side door. In less than five minutes he returned to the bank, walked up to the teller’s window, doffed his cap and said, “Say, Mister, when I own this bank, a feller can come in here and open an account with whatever he’s got and it won’t have to be a dollar, neither.” In that five minutes, the lad had decided to own that bank and the writer had the wonderful privilege of being present at a banquet given to that boy, then 66 years old, when he retired from the presidency of that particular bank in which he has owned the controlling interest for just twenty-five years. It was only fourteen years from the time he dropped the tear, got mad and decided to own the bank until he was holding down an officer’s chair in that institution and had a nice little block of its stock in his safe deposit box. “After reading countless maxims regarding opportunity – and again opportunity – we come back to the starting-point and realize that our fortunate turns and conditions have been always of our own making.”. 49 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(50) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. CHAPTER 10. “A smooth sea never made a skillful mariner; neither do uninterrupted prosperity and success qualify men for usefulness and happiness.” – BURTON. PROSPERITY OFTEN warps the judgment of the individual and all but destroys discrimination. This is usually made apparent in his method of living and in his purchases. The tendency, during a period of prosperity, is to buy and to uncomplainingly pay high prices, because high prices are the rule. It seldom occurs to the individual that, by a proper discrimination in the making of purchases and in the ordering of his life, high prices may in many instances be avoided. In the selection of our needs, whether they be necessities or merely. 50 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(51) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. desires, a fine sense of discrimination may be brought into action which will result in a saving of something in every case and of as much as 50% in some cases. It is a well-known and generally accepted fact that the average American is an unusually good salesman and a remarkably poor buyer. As a people, we have had our salesmanship educated, cultivated and developed to a high degree. There are schools which teach salesmanship and many of the leading business schools have recently been opening departments of salesmanship. It seems that the selling of things receives much attention but the buying of things for our own consumption continues to be done by the majority of people in a loose, haphazard and unscientific manner. Suppose we resolve to buy only the thing which will best serve our purpose and on every purchase bring to bear the best buying judgment we possess; at the end of the year the result of this careful buying will stand out very clearly. How many times do we rush into a store and buy something which is not the thing we really wanted and which, when we get it home, hangs in the closet, lies in the drawer or rests on the shelf for months and even years.. 51 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(52) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. Suppose we buy what we need and want when we need and want it and refuse to buy until we get just what we need and just what we want. We will probably discover that a fair percentage of our past purchases have been ill-advised and some of them, at least, wholly unnecessary. And then there is much pleasure in having just what we want, in having a thing for which we never have to make excuses or offer apologies. This applies with equal force whether the article be a home, an automobile or merely a hat. There are very few people who do not own a hat, a pair of shoes or some other piece of wearing apparel which they have never worn and which probably they never will wear. It was not what they wanted when they bought it and it never should have been bought at all. Buying cheaply is not necessarily buying wisely. It may be much better to pay a high price for the thing you want than to pay much less for a makeshift which does not serve the purpose and in the ownership of which you will never be happy. Paying a high price for a perfectly suitable article may avoid paying a. 52 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(53) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. low price for three or four articles which would not last as long and would not serve the purpose as well as the one thing which costs the higher price. The needful thing is discrimination in buying with the result that, with such discrimination, there will be less buying. The producers will make as much profit, the manufacturers’ profits will be as large or larger, the merchants’ profits will be even more satisfactory and every one will be happier as a result. Prosperity may have impaired such little discrimination as we had been accustomed to exercise. Prosperity does not sharpen the wits or develop judgment or discrimination. It is likely to make most of us lose our poise and our perspective. It makes us take more pride in quantity than in quality. This thought finally brings us to a formula, the application of which to our daily lives may extend our period of prosperity, make us happier and more contented by making it possible for us to enjoy everything we have and to have everything we need or may reasonably want. The formula is: Work faithfully; buy carefully; live honestly; and deal fairly with all men.. 53 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(54) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. Some of these thoughts may sound, in the jazzy glare of today, a little bit old fashioned, but there is nothing old fashioned about having money and the person who follows these precepts is reasonably sure to have more at the end of the year than when the year began. “It is impossible to live pleasurably without living prudently; and honorably and justly, without living pleasurably.” – Epicurus. “There are but few proverbial sayings that are not true, for they are all drawn from experience itself, which is the mother of all sciences.” – Cervantes.. 54 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(55) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. CHAPTER 11. “The world abhors closeness, and all but admires extravagance; yet a slack hand shows weakness, and a tight hand strength.” – BUXTON. ALMOST EVERY European writer who has ever visited America has gone back home and written as his first impression received in America that as a people we are “Dollar-chasers.” One well-known English writer who has visited every civilized country on the globe writes: “The chief occupation of every American man, woman and child is the pursuit of the Dollar.” It would be difficult to state the case of the average American and be further from the truth, unless it may be that the American chases the dollar away. We surely do not chase it with the idea of getting it and keeping it,. 55 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(56) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. because we keep a smaller percentage of the dollars which fall into our laps than the people of any other country. If we were “Dollar-chasers” or “Money-grabbers,” we would not let go of our dollars so easily. The case of the average American is better stated by saying we are “Price-worshippers.” When we walk into a shop to buy anything we first ask the price and from the price we judge the quality. Having been taught that good goods sell for high prices and that it pays to buy the best, we first learn the price and then select the article which costs the most and go home with our purchase secure in the feeling that we have bought the best. Quite recently a shoe store in a large city in the middle west sold shoes at $6.00, $9.00 and $12.00 per pair at an advertised sale. The shoes all cost the same, $7.50 at the factory doors. The $12.00 shoes were all sold the first day with the exception of a few odd-sizes, the $9.00 shoes were more than half sold while ninety percent of the $6.00 shoes were on hand at the close of the six-day sale. The shoe buyers asked the price and bought the best in the belief that the highest-priced shoes must be the best. At a recent sale of china silk in one of the largest retail stores in a large. 56 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(57) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. city, which sale was generously advertised, a number of bolts of silk were placed on sale at $1.65 per yard and a number of bolts at $1.35 per yard. Shortly after noon the $1.65 quality was all gone and a considerable part of the $1.35 quality remained. The silk was all of the same quality and it did not require a silk expert to see that there was no difference as the stamping on the margin, including the stock number, was identical. The first question asked about a new hat is what it cost. Even the oil painting which hangs on the wall is judged by most people not so much by the artist’s signature or its own beauty, as by what the owner paid for it. No man lets go of his money as easily as the American. If the American is a “Dollar-chaser” he tries much harder to chase the dollars into the other man’s pockets than he tries to gather them unto himself. The standard of merchandise is all upset and quality no longer rules. The determining factor with most of us is the price and it must be high. A motion picture theatre in the downtown district of one of the largest cities reduced its admission price from fifty cents to thirty-five cents and lost business, although it was showing the same class of pictures at the. 57 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(58) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. lower price. A leading restaurant reduced its prices about fifteen percent without in any way affecting the quality of the food or of the service and only gained three per cent in the number of people served. It is not a case of looking for bargains as the American people have always done that. The old story of cutting a bolt of goods into pieces to sell as remnants at higher prices has been proved to be true many times. No blame attaches to the merchant who marks his goods in plain figures and does not misrepresent them. The entire blame attaches to the buyer who does not discriminate as to quality but who judges his purchase solely by the price asked. The need of the day is to use discrimination in buying. By using the arts and keen judgment of our grandparents in shopping and marketing, we can save right now from ten cents to thirty-five cents on every dollar purchase. But we must discriminate as to quality and we must patronize the merchant who is content with an honest and fair profit. Most merchants can and will sell you goods worth the money if you insist upon it but, if you insist upon having something at a higher price, the merchant would be a poor merchant indeed if he did not supply your wants.. 58 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(59) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. Buy for quality. Forget the price. Select the goods first. Ask the price afterward. You will be surprised at how many times you will have selected the less expensive article by using quality as your guide. “In prosperity prepare for a change; in adversity hope for one.” – Burgh. “He is a benefactor of mankind who contracts the great rules of life into short sentences, that may be easily impressed on the memory, and so recur habitually to the mind.” – Johnson.. 59 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

(60) THE SECRET OF WEALTH. FRANKLYN HOBBS. SUCCESS MANUAL STRATEGIST EDITION 2010. PRINCETON CAMBRIDGE PUBLISHING GROUP. CHAPTER 12. “There is wisdom in generosity, as in everything else--a friend to everybody is often a friend to nobody; or else, in his simplicity, he robs his family to help strangers, and so becomes brother to a beggar.” – SPURGEON. NOT LONG ago a leading financial newspaper carried the story of a man in New York who went into bankruptcy. His assets were $10, and he owed $93,230, of which amount $61,500 had been borrowed from his friends during a period of seven years. The newspaper story directed attention to the fact that many people live on other people’s money and enjoy the leisure which rightfully belongs to those others. This was undoubtedly an extreme case, but the method of operation is not at all uncommon. Lending back and forth between acquaintances. 60 © Copyright 2010 The Princeton Licensing Group Published by Princeton Cambridge Publishing Group Princeton, New Jersey, United States of America All Rights Reserved.. www.successmanual.com www.prosperitybible.com.

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