TM
MOVING ORGANIZATIONS FORWARD
Strategic IT: Business Intelligence
The Challenge…
Airports are taking on more responsibility…
•
How do we allocate funds most effectively?
•
Where can we increase revenues?
•
Where can we decrease costs and improve efficiencies?
•
Decisions must be based on accurate/timely information
•
IT and business resources are stretched thin, but demands
are higher than ever
One potential solution…
•
Business Intelligence (BI)
What is Business Intelligence (BI)?
•First, let’s determine what it IS NOT!
¾BI IS NOT just an application or reporting tool
¾BI IS NOT just a data warehouse
¾BI IS NOT a one-time investment
•
What Business Intelligence IS
: A comprehensive set of processes,
methodologies and tools that collect, integrate and present information
about the true state of the business
¾BI allows business customers to get directly at strategic and/or operational data/information with a tool
¾BI helps minimize the layer of IT professionals that now sit between the business customers and their data
¾Business Intelligence results in improved data visibility, accuracy and timeliness, supporting better decision-making
¾BI allows the business leaders to run the business (e.g., Sales by Square Footage, Sales by Enplaned Passengers, Sales by Location)
Why Invest in BI? What are the Benefits?
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Connect people to information efficiently and effectively
•
Gain consistent, accurate and timely data and reporting
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Focus on areas of improvement (exception management)
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Improve planning
•
Improve strategic, tactical & operational decision making
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Recognize & take advantage of revenue growth AND
cost reduction opportunities
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Ensure initiatives and projects support strategic goals
What Does Business Intelligence Look Like?
Scorecards
Data Visualization Reports & OLAP
How Do We Succeed with Business Intelligence? With a Holistic and
Incremental Approach
•Remember to look at all aspects for success when planning
•It’s not just about Technology!
•Strategy Architecture, Methodology, Processes and People are KEY!
•Don’t underestimate the need for organizational development and specialized skills
Turnkey Business Intelligence? (BI as a Service)
•REALITY – Business Intelligence is MISSION CRITICAL
•REALITY – Business Intelligence COSTS MONEY (Hardware, Software, Implementation, Ops)
•REALITY – Business Intelligence REQUIRES SPECIALIZED & DEDICATED RESOURCES AND SKILLS
Is there a way to realize the Benefits with Best Practices, but lower RISK & COST?
Significant cost savings by addressing all major cost components of a BI solution (i.e.: the hardware, the software, and fluctuating staffing requirements) to deliver BI to organizations in a smarter, easier, and more efficient way.
A fundamental concept of the “VBIC” is the virtualization of critical skills & resources in an “On-Demand” model
Collaboration, Action & Strategic Adjustment
Alignment of Projects Business Processes
Business Intelligence Value – How can we Maximize it?
Business Intelligence
•
Strategy - Management can now effectively collaborate, take action and
ADJUST strategy based on a true understanding of how operations, processes
and projects are performing and contributing to revenue or cost reduction
•Projects – Can now be aligned to Strategic Goals, insuring $$$’s are spent effectively
•Business Intelligence – The need for better and faster business decisions drives improved reporting and analytics
•Business Processes – With BI, processes can be analyzed, measured, and improved upon creating greater efficiencies, reducing costs and improving stakeholder relations
Enabling
Efficient
Execution
Strategy
Process
Management
Analysis &
Reporting
(BI)
Planning
BI for Airports? What could you do if you had…
•The ability to analyze the relationships between:
•Enplaned and deplaned Passengers?
•Flight operations (landings, gates, parking , runway usage, delays)?
•Passenger operations (check-in, security, baggage, immigration times)?
•Revenue by terminal/gate, airline, concession, parking, rental cars?
•Revenue by source by enplaned/deplaned passengers?
•Concession location, square footage, contract terms?
Could you…
Optimize airline and vendor agreements?
BI for Airports? What about with…
•The ability to analyze the relationships between revenue and:
•Workplace accidents, compensation and insurance?
•Passenger related operations and workforce (security, ground ops, etc…)?
•Labor and utilities?
•Emergency or IROPS expense?
•Other operating AND project/initiative expenses?
Could you…
Increase efficiencies/reduce expenses?
Proactively address budget concerns?
BI for Airports? Real Life Examples
Manchester Airport’s BI
•helped lift one bag rule increasing passenger satisfaction
•the Department for Transportation gives permission as a result of BI
San Francisco Airport uses BI to:
•
reduce the cost of planning / forecasting
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optimize decision-making processes
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reduce the cost/effort of distributing KPI’s
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empower business units to access information daily
South African Airways uses BI to:
•address cost-cutting
•develop long-term sustainability
Alaska Air uses BI to:
•Streamline operations
•Optimize customer valuation & improve loyalty/retention
•Increase returns on marketing and campaigns, and more…
TM
MOVING ORGANIZATIONS FORWARD
