EMC Academic Alliance (EAA)

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EMC Academic Alliance (EAA)

Developing tomorrow’s information storage professionals…today!

Kim Yohannan

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Source: Thomson First Call

Note: All Revenue and EPS numbers are based on the approximate calendar year. *Consensus EPS reflects the adoption of FAS123.

14% 6% 16 Symantec 10 10% 13% 34 EMC* 9 15% 6% 46 Dell* 8 23% 27% 60 SAP* 7 17% 14% 106 Oracle 6 13% 6% 114 HP* 5 18% 5% 127 Intel* 4 15% 6% 150 IBM* 3 14% 15% 151 Cisco 2 7% 9% 283 Microsoft* 1 2008 Est. EPS Growth 2008 Est. Revenue Growth Market Cap (B) Company Rank

Top 10 IT Product Technology Companies Ranked by Market Cap

(as of close of market February 1, 2008)

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Information - the Core of any Business

Information

Every day, we create and store more

information

(in the digital format)

than has been stored for most of our history on paper.

“

”

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The Information Explosion!

Digital Information Created and Replicated Worldwide.

2006 2007 2008 2009 2010 2011 B ri d g e t h e G a p

1,800

EXABYTES • People • Process • Technology

100

EXABYTES

10 x G

ro

wt

h

in

5 Y

ea

rs!

Sensors Digital TV RFID, Toys MP# players, VoIP GPS, Digital cameras Camera phones, Email Medical imaging, Laptops Data center applications, Games Satellite images, ATMs, Scanners DVDs, Digital radio, DLP theaters, Telematics Peer-to-peer, Instant messaging, Video conferencing CAD/CAM, Industrial machinery, Security systems, Appliances

Source: IDC White Paper, "The Diverse and Exploding Digital Universe," Sponsored by EMC, March 2008

281 exabytes (billion gigabytes of digital information created and replicated in 2007, 10% more than previously

estimated

Over 95% of the digital universe is “unstructured data”

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What’s a Byte?

If a Grain of Sand were One Byte of Information, then . . .

1 Megabyte = 1 million bytes a tablespoon of sand 1 Gigabyte = 1 billion bytes patch of sand— 9” square, 1’ deep 1 Petabyte = 1,000 terabytes

a mile long beach— 100’ wide , 1’ deep 1 Terabyte = 1 trillion bytes a sandbox— 24’ square, 1’ deep 1 Zetabyte = 1,000 exabytes

the same beach—

along the entire US coast

1 Exabyte =

1,000 petabytes

the same beach—

from Maine to North Carolina

1 Yottabyte =

1,000 zetabytes

enough info to bury the entire US under 296 feet of sand

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The Digital Information World in 2011

The User as Publisher, the Organization as Custodian . . .

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Data Creation and Storage

Individuals

Data Created - Examples

Storage Can Be:

• Photos

• Documents

• Spreadsheets

• Emails

• Videos

• Cameras

• MP3 players

• Laptop hard drives

• CDROM/DVDs

• USB drives

Businesses

Data Created - Examples

Storage Can Be:

•Product: inventory, pricing, availability, sales numbers

•Customer: orders, shipping details

•Account: banking, financial services industry

•Medical: health care providers, insurance industry, hospitals

• Employee workstations

• Servers

• Disk arrays

• Tapes

• CDROM/DVDs

• Off-site libraries

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Data Value

It is turned into “information” . . .

.

Businesses

Data Value - Examples

• Identifying new business

opportunities thru buying patterns

and customer satisfaction

• Identifying patterns that lead to

changes in existing business like

new services and targeted

marketing campaigns.

• Creating a competitive advantage

Individuals

Data Value - Examples

•Digital Footprint: Memories, collections (music/video), emails,

financial records, address book and so on . . .

•Digital Shadow: web search histories, surveillance photos, financial histories, mailing lists and the like . . .

The Digital shadow is now greater than the amount of information

individuals create themselves – e-mails sent, phone calls made, pictures taken, and so on.

Digital Shadow has major implications on security, privacy, and info management.

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Information Availability - Downtime is Expensive!

Millions of US Dollars per Hour in Lost Revenue

6.5

3.6

2.8

2.6

2.0

1.6

1.5

1.3

1.2

1.1

Retail brokerage Point of sale Energy Credit card sales authorization Telecommunications Call location Manufacturing Financial institutions Information technology Insurance Retail

Source Meta Group, 2005

Information Must Be Continuously Available to Support the Business

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Who is Affected?

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I/O Flow – The Benefits of Storage Infrastructure

Client requests data from Host, data on internal HDD

Thousands of requests will slow down performance

– Servers also not available during unplanned or planned maintenance

Implementing a SAN, a multi-path channel to data provides:

– High availability thru Redundancy

– Improved CPU performance – I/O task is passed down

– Data is protected and managed from a shared platform

– Data can be replicated from storage platform

Reduce/eliminate backup window

Storage Area Network Client Server App, O/S DBMS HDD Storage Array Local Area Network

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© Copyright 2009 EMC Corporation. All rights reserved. Invista Celerra Rainfinity Global File Virtualization NS500G NS700G NS500 NS700 NS704 _NSX NS704G NS350 EMC Disk Library DL710 DL720 DL740 DL210 CLARiiON CX3 UltraScale Series AX150 Symmetrix DMX1000 DMX-3 DMX800

Broadest Range of Function, Performance, and Connectivity

EMC’s Tiered Storage Platforms

SATA 250 GB 7,200 rpm Fibre Channel 73 GB 10k/15k rpm Fibre Channel 300 GB 10k rpm Fibre Channel 146 GB 10k/15k rpm SATA 500 GB 7,200 rpm Low-cost Fibre Channel 500 GB 7,200 rpm

iSCSI Fibre Channel IP FICON SAN NAS CAS

Connectrix ADIC Scalar family EMC Centera iSCSI EMC Centera 4-Node Symmetrix DMX-3 DMX-3 950 Celerra Rainfinity Global File Virtualization NS350 NS40G NSX NS80G NS40 NS80 FC & iSCSI EMC Disk Library DL4400 DL4100 DL4200 DL210

Did you know that there is more storage capacity on your iPod than was on the first Symmetrix storage system EMC first shipped. The Symmetrix 4200

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1. Managing storage growth

2. Making informed strategic / big-picture decisions

3. Designing, deploying, managing – Backup / Recovery

4. Designing and deploying emerging storage technologies

5. Designing, deploying, managing – Disaster Recovery

6. Lack of skilled storage professionals

7. Designing, deploying, managing multisite environments

8. Compliance regulations

Challenges Identified by IT and Storage Managers

2007

1.

4.

2.

6.

3.

7.

5.

8. Managing Growth and Defining Strategic Directions

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Storage Technology Knowledge Gap

Storage is one of the fastest growing sectors within IT

Yet, Annual Survey Reveals:

50% of companies do not have formal storage mgt. group

Managers believe only 1/3rd of their teams are capable of doing their job

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IT Managers Hiring Plans for the Next Year

New Opportunities for STUDENTS

39% 21% 22% 31% 28% 26% 0 100 200 300 400 500 600 700 800 Storage Managers Storage Administrators Storage Architects BC Administrators BR Administrators

Others Current To Hire

-

Increase size of their storage

teams by 2-3x

Hire an additional 25%+ storage

professionals.

Based on EMC study ‘ Managing Information Storage: Trends, Challenges & Options (2008-2009)’

Roles Driven by Storage Rise

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Where Managers Plan to Find Storage Expertise

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Hire Experienced Internal Appointment Hire Certified Engage consultants Hire New College Graduate

% of Managers

Based on EMC study ‘ Managing Information Storage: Trends, Challenges & Options (2008-2009)’

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Magic Quadrant for Storage Professional and

Support Services

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IT Average Salary by Specialization

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New Opportunities for PROFESSORS

Shape new technology through research &

development

Academic thought leadership and innovation to

help manage the expanding digital universe

Prepare the next generation of IT professionals to

close the knowledge gap

$66BN(US) Worldwide Information Management Market Opportunity (2008)

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Addressing the Industry’s Storage Knowledge Gap

EMC Academic Alliance Program

• Partnering with Leading Institutes of Higher Education Worldwide •275+ Participating Colleges and Universities Worldwide

•9,300+ students educated to date

• Information Storage and Management Course EMC Academic Alliance Program

• Partnering with Leading Institutes of Higher Education Worldwide

•275+ Participating Colleges and Universities Worldwide

•9,300+ students educated to date

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EMC Academic Alliance Program

Section 1

– The Complexity of Information Management Meeting Today’s Data Storage Needs

Section 2

– Storage Systems Architecture

Hosts, Connectivity, Physical Disks, RAID Arrays

Section 3

– Intro to Networked Storage DAS, NAS, SAN, IP/SAN,CAS Section 4

– Information Availability

BU&R, Business Continuity Local & Remote Section 5

– Managing and Monitoring

Areas to monitor, issues for performance Section 6

– Security and Virtualization

Section 1

– The Complexity of Information Management Meeting Today’s Data Storage Needs

Section 2

– Storage Systems Architecture

Hosts, Connectivity, Physical Disks, RAID Arrays

Section 3

– Intro to Networked Storage DAS, NAS, SAN, IP/SAN,CAS

Section 4

– Information Availability

BU&R, Business Continuity Local & Remote

Section 5

– Managing and Monitoring

Areas to monitor, issues for performance

Section 6

– Security and Virtualization

Information Storage and Management (ISM)

O P E R A T IN G S Y S T E M S A P P L IC A T IO N S D A T A B A S E S N E T W O R K S IN F O R M A T IO N S T O R A G E Storage is a Pillar!

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Job Opportunities for Students & Recent Graduates

Associate Training Programs

– Global Services

– Sales

Rotational Training Programs

– Marketing Leadership Development Program

– Finance Training Program

– Human Resources Leadership Development Program

Paid Internships and Cooperative Opportunities

– Cooperative education —To be eligible, graduates or undergraduates must be enrolled in a formal cooperative program at an accredited college or university.

– Internships — Most internships are offered full-time during the summer months.

For more information about these programs and opportunities, visit:

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Why the Partnership Works:

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Becoming an Academic Partner

Required Steps . . .

1. EMC and Institute sign the EAA Program Agreement.

2. Institute identifies individual(s) to teach course and administer the

program. Administration tasks include providing program information to EMC and serving as Institute point of contact.

3. EMC provides Institute with secure access to the Faculty website where course materials, storage management simulators, administrative tools, marketing materials and other resources are available.

4. EMC provides available training dates to Institute and Institute identifies professor(s) to attend the 5 day ISM training and clear ISM certification exam with 82% or higher.

5. Institute determines how to implement the course, (either as a core offering, elective or special topic) and creates course promotional plan.

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EMC Ranks 2

nd

_{in 2008}

1. Pricewaterhouse Coopers

2. EMC Corporation

3. Wyeth Pharmaceuticals

4. Verizon Wireless

5. KPMG, LLP

6. Deloitte Touche Tohmatsu

7. General Mills, Inc.

8. SCC Soft Computer

9. Microsoft Corporation

10. TAP Pharmaceutical Products

Inc.

Ranks top companies of

employee sponsored training and

development

Hundreds of global applicants

75% Quantitative, 25%

Qualitative

Fundamental Questions include:

– Is training tied to business objectives

– Size of organization

– Number of trainers

– Employee turnover and retention

– Leadership development

– Certification

– Dollars spent on training

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A Little Humor . . .

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Where to Get Information

EMC Academic Alliance Program – Program Information

http://education.emc.com/academicalliance/

– Course Outline

http://education.emc.com/content/_common/docs/academy/ST%20EAAoutline%20v4.0.pdf

– List of Participating Colleges & Universities

http://education.emc.com/content/_common/docs/academy/EAA_school_list_global.pdf

Research Links

– Gartner -Magic Quadrant for Storage Professional and Support Services http://mediaproducts.gartner.com/reprints/emc/157182.html

– Managing Information Storage: Trends, Challenges & Options

http://education.emc.com/content/_common/docs/academy/H2159_ManagingStorage_EP.pdf

– IDC – The Diverse and Exploding Digital Universe

http://www.emc.com/collateral/analyst-reports/diverse-exploding-digital-universe.pdf

– Certification Magazine – Dec 07

http://www.nxtbook.com/nxtbooks/mediatec/cm1207/index.php

EMC Education Services – Kimberly Yohannan

(W) 508.346.9688

(C) 617.462.0172

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