© Siemens AG 2015 – All rights reserved.
Vernetzte Mobilität: Die IT-Perspektive.
Digitalization is disrupting Mobility.
Agenda
• Wieso werden Mobilitätsdienste vernetzt?
• Die Sicht des Reisenden
• Mobilitätsplattform als digitale Infrastruktur
• Digitalisierung in der Mobilität
Mobility is fundamental to modern life…
Individual motor car traffic and Public Transport are the most popular transport modes.
Modal share (by number of journeys): • Berlin:
• Paris: • Rome: • Chicago:
Urban mobility demand is expected to triple by 2050
source: LTA Singapore. http://www.lta.gov.sg/ltaacademy/doc/J11Nov-p60PassengerTransportModeShares.pdf
Individual motor car traffic Public Transport
32% 26% 63% 59% 32% 62% 20% 16%
New mobility services have emerged, complementing the classic transport modes.
Bike Sharing Car Sharing
Taxi Apps
EV Charging Parking Payment Apps Ride Sharing
Loads of mobility apps are available today. Users ‘just need to download and register’.
How many apps will be enough?
How do I find the right app for my next trip?
Will all app providers deal responsibly with my data?
Over the past years and months, mobility providers have become more and more multi modal.
source: MVG
PT operators offer bike and car sharing
source: S-Bahn Berlin
Mainline rail operators offer bike and car sharing
source: moovel
Verkehrsverbund Berlin-Brandenburg has extended their live map with multi modal transport data.
VBB Livekarte:
Travelers want real time information for all mobility services - through one app or web site.
Schaufenster Berlin Brandenburg:
integration of real-time information from 15 service providers
Demo-App to demonstrate functionality – Siemens focus is B2B platform
Travelers want to plan intermodal trips - optimized by travel time, cost, distance or CO2 emissions.
Schaufenster Berlin Brandenburg:
intermodal route planning for road, PT, walk, and bike – based on real-time information
Travelers also want to book cars, taxis, bikes or buy tickets from the same app.
The traveler also wants cashless payments and
one invoice at the end of the month for all services.
No cash during the journey
Guaranteed Best Price
One clearly laid-out invoice for all mobility services
Payment relationship with just one trusted partner
Data privacy assured through one trusted mobility provider
Mobility providers want to manage service subscriptions and share the revenue.
• Management of partner and service subscriptions, product bundling
• Clearing and reconciliation of collected revenues between the B2B partners • Efficient load management due to
flexible pricing options, according to a region’s transport strategy
For the Open Mobility Berlin project Siemens has integrated data from some 15 different providers.
EV charging Taxi Car Sharing Parking Road Traffic Public Transport Bike Sharing 1.500 free floating 1.000 station-based car sharing vehicles 1.000 fixed detectors 1000s of floating cars 1.200 metro stations 160 urban rail stations 1.300 bus stops 400 tram stops 70.000 public spaces 18.200 private spaces 150 charging stations 1.500 station-based bikes 7.600 taxis
In a Mobility as a Service (MaaS) model mobility services are bundled similar to Telco products.
150 € / month 65 € / month 105 € / month Professional Student Family Car Leasing Premium parking Public Transport 120 min car sharing
Public Transport free bike sharing
2 days car sharing PT family ticket 180 min city parking Free EV charging School bus
An integration platform is a straightforward way to connect mobility services from various providers.
Integration Platform (open) Service Operator #1 Service Operator #n Service Operator #1 Service Operator #n Mobility Retailer #1 Mobility Retailer #n Mobility Retailer Service Operator #1 Service Operator #n Point-to-Point integration
between Retailer und Operator
Proprietary integration led by one Retailer
Open marketplace for multi modal mobility services
Mobility Retailer #1 Mobility Retailer #n Integration Platform (closed)
Siemens has created an integration platform which combines mobility services from various operators.
B2B Platform Services Consumer App and Portal
• Real-time and schedule transport information • Multimodal journey planning and reservations • Ticket fulfilment and journey transactions • Accounting, B2B clearing, revenue sharing • Management of partners and services
• Customer Self Care, Travel Preferences • Consumer Invoicing, Revenue Collection
Mobility Retailers B2B Platform Operator Service Operators Travelers
…
Integration PlatformThree major IT trends have a strong impact on the digital infrastructure for mobility services.
Cloud Computing
Mobile Internet Internet of Things
• further increase of mobile devices ... more types and form factors
... more in absolute numbers • personal usage of mobile devices
(unlike traditional computers) and individual set of apps
• ubiquitous broadband internet • data gathering platform with
built-in sensors
• precise positioning of user and display on map
• computational power, storage, middleware, or software
applications provided over internet
• Clouds seamlessly scale to allow optimally configured systems for varying demand (e.g. morning and evening traffic peak times)
• Cloud services are provided in a pay-as-you-go manner, eliminating significant upfront investment
SaaS
IaaS
PaaS
• field devices, sensors, actuators, RFID tags, and (wireless)
communication embedded in physical objects
... embedded in transportation infrastructure like rail tracks, interlockings, roads, bridges, tunnels, charging posts, traffic signals, variable message signs etc. ... embedded in vehicles using the
infrastructure such as trains, rail cars, buses, trucks, passenger cars, bikes,
Free floating car sharing is a great example for a Mobile Internet / Internet of Things application.
source: DriveNow
source: DriveNow
As physical and the digital world become more intertwined, traffic peaks in the physical world translate into peak usage of IT resources.
Before and during the trip,
travelers are generating an ever increasing number of IT transactions, by...
...looking up how busy the road is, and
checking if there are any known incidents?
...checking public transport schedules, based on real-time data ...buying electronic tickets ...finding, booking, and driving a car sharing vehicle ...hailing a cab ...renting a bike
Cloud computing exactly caters perfectly for varying demand throughout the day, week, and year.
passenger car volume during a typical day (Berlin)
PT passenger volume during a typical day (Bonn)
Daily load curves show typical demand patterns
Holidays, schedule changes, adverse weather, accidents, or major events can bring real-world traffic as well as non-scalable IT systems to a halt.
source: http://www.bonn.de/ source: http://www.stadtentwicklung.berlin.de/
Integrating mobility services from various providers is beneficial for Travelers, Mobility Providers, and Public Authorities alike.
“Sustainability” oriented management of scarce resources to
support modal shift Collaboration of Transport Operators to
provide multi modal end-to-end travel services Contract management Information & Transaction Billing, Payment and Clearing Contract management Information & Transaction Billing, Payment and Clearing City / Public Authorities Mobility Providers 3 2 Integrated and easy-to-use multi-modal mobility services Travelers 1
© Siemens AG 2015 All rights reserved. Steffen Schaefer – Siemens Mobility Division
Digitalization in Mobility industries is highly
disruptive, enabling new services and business models.
• Urbanization, Sharing Economy, and Autonomous Driving are key trends for Mobility
Mobility as a Service (MaaS) is the model of the future
Integration of mobility services is beneficial for all stakeholders • Digitalization is highly disruptive to the existing Mobility ecosystem
Mobile Internet, Internet of Things, and Cloud Computing bring real value a scalable mobility platform will form the backbone of digital infrastructure • New players like Car2Go, DriveNow, Google, Uber, Tesla are leveraging these
technologies heavily, and are already making impacts
completely new services and business models are emerging
• Traditional players like main line and public transport operators, old-school Automotive OEMs, taxi companies, road authorities, etc. are risking to be left behind
• Transport policies need to be adapted to create a suitable framework and ecosystem
Thank you for your attention
Steffen Schaefer
Senior Principal Mobility IT Solutions Siemens AG
steffen.schaefer@siemens.com