PRODUCT LIFE CYCLE MANAGEMENT

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(2) ( ) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. PLM integrates people, data, processes and business systems and provides a product information backbone for companies and their extended enterprise. 'Product lifecycle management' (PLM) should be distinguished from 'Product life cycle management (marketing)' (PLCM). PLM describes the engineering aspect of a product, from managing descriptions and properties of a product through its development and useful life; whereas, PLCM refers to the commercial management of life of a product in the business market with respect to costs and sales measures. Product lifecycle management is one of the four cornerstones of a corporation's information technology structure. All companies need to manage communications and information with their customers (CRM-Customer Relationship Management), their suppliers (SCM-Supply Chain Management), their resources within the enterprise (ERP-Enterprise Resource Planning) and their planning (SDLC-Systems Development Life Cycle). In addition, manufacturing engineering companies must also develop, describe, manage and communicate information about their products. A form of PLM called people-centric PLM. While traditional PLM tools have been deployed only on release or during the release phase, people-centric PLM targets the design phase. Recent (as of 2009) ICT development (EU funded PROMISE project 2004-2008) has allowed PLM to extend beyond traditional PLM and integrate sensor data and real time 'lifecycle event data' into PLM, as well as allowing this information to be made available to different players in the total lifecycle of an individual product (closing the information loop). This has resulted in the extension of PLM into Closed Loop Lifecycle Management (CLLM).. Documented benefits of product lifecycle management include: `. Reduced time to market. `. Improved product quality. `. Reduced prototyping costs. `. More accurate and timely Request For Quote generation.

(3) `. Ability to quickly identify potential sales opportunities and revenue contributions. `. Savings through the re-use of original data. `. A framework for product optimization. `. Reduced waste. `. Savings through the complete integration of engineering workflows. `. Documentation that can assist in proving Compliance for RoHS or Title 21 CFR Part 11. `. Ability to provide Contract Manufacturers with access to a centralized product record.

(4) Within PLM there are five primary areas; 1. Systems Engineering (SE) 2. Product and Portfolio Management (PPM) 3. Product Design (PD) 4. Manufacturing Process Management (MPM) 5. Product Data Management (PDM). Systems Engineering is focused on meeting all requirements, primary meeting customer needs, and coordinating the Systems Design process by involving all relevant disciplines. Product and Portfolio Management is focused on managing resource allocation, tracking progress vs. plan for projects in the new product development projects that are in process (or in a holding status). Portfolio management is a tool that assists management in tracking progress on new products and making trade-off decisions when allocating scarce resources. Product Data Management is focused on capturing and maintaining information on products and/or services through their development and useful life.

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(9) The core of PLM (product lifecycle management) is in the creations and central management of all product data and the technology used to access this information and knowledge. PLM as a discipline emerged from tools such as CAD, CAM and PDM, but can be viewed as the integration of these tools with methods, people and the processes through all stages of a product¶s life.[6] It is not just about software technology but is also a business strategy..

(10) For simplicity the stages described are shown in a traditional sequential engineering workflow. The exact order of event and tasks will vary according to the product and industry in question but the main processes are: `. Conceive à Specification à Concept design. `. Design à Detailed design à Xalidation and analysis (simulation) à Tool design. `. Realize à Plan manufacturing à Manufacture à 'uild/Assemble à Test (quality check). `. Service à Sell and Deliver à Use à Maintain and Support à Dispose.

(11) The major key point events are: `. Order. `. Idea. `. ]ick-off. `. Design freeze. `. Launch. The reality is however more complex, people and departments cannot perform their tasks in isolation and one activity cannot simply finish and the next activity start. Design is an iterative process, often designs need to be modified due to manufacturing constraints or conflicting requirements. Where exactly a customer order fits into the time line depends on the industry type, whether the products are for example 'uild to Order, Engineer to Order, or Assemble to Order. !

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(13) for the burgeoning business process now known as PLM came when American Motors Corporation (AMC) was looking for a way to speed up its product development process to compete better against its larger competitors in 1985, according to François Castaing, Xice President for Product Engineering and Development.[9] After introducing its compact Jeep Cherokee (XJ), the vehicle that launched the modern sport utility vehicle (SUX) market, AMC began development of a new model, that later came out as the Jeep Grand Cherokee. The first part in its quest for faster product development was computer-aided design (CAD) software system that make engineers more productive. The second part in this effort was the new communication system that allowed conflicts to be resolved faster, as well as reducing costly engineering changes because all drawings and documents were in a central database. The product data management was so effective, that after AMC was purchased by Chrysler, the system was expanded throughout the enterprise connecting everyone involved in designing and building products. While an early adopter of PLM technology, Chrysler was able to become the auto industry's lowest-cost producer, recording development costs that were half of the industry average by the mid-1990s. . .

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(20) Many software solutions have developed to organize and integrate the different phases of a product¶s lifecycle. PLM should not be seen as a single software product but a collection of software tools and working methods integrated together to address either single stages of the lifecycle or connect different tasks or manage the whole process. Some software providers cover the whole PLM range while others a single niche application. Some applications can span many fields of PLM with different modules within the same data model. An overview of the fields within PLM is covered here. It should be noted however that the simple classifications do not always fit exactly, many areas overlap and many software products cover more than one area or do not fit easily into one category. It should also not be forgotten that one of the main goals of PLM is to collect knowledge that can be reused for other projects and to coordinate simultaneous concurrent development of many products. It is about business processes, people and methods as much as software application solutions. Although PLM is mainly associated with engineering tasks it also involves marketing activities such as Product Portfolio Management (PPM), particularly with regards to New product introduction (NPI).. "c#

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(22) The first stage in idea is the definition of its requirements based on customer, company, market and regulatory bodies¶ viewpoints. From this specification of the products major technical parameters can be defined. Parallel to the requirements specification the initial concept design work is carried out defining the visual aesthetics of the product together with its main functional aspects. For the Industrial Design, Styling, work many different media are used from pencil and paper, clay models to 3D CAID Computer-aided industrial design software. In some concepts, the investment of resources into research or analysis-of-options may be included in the conception phase - e.g. bringing the technology to a level of maturity sufficent to move to the next phase. However, life-cycle engineering is iterative. It is always possible that something doesn't work well in any phase enough to back up into a prior phase - perhaps all the way back to conception or research. There are many examples to draw from.. "%# &$ $

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(24) This is where the detailed design and development of the product¶s form starts, progressing to prototype testing, through pilot release to full product launch. It can also involve redesign and ramp for improvement to existing products as well as planned obsolescence. The main tool used for design and development is CAD Computer-aided design. This can be simple 2D Drawing / Drafting or 3D Parametric Feature 'ased Solid/Surface Modeling. Such software includes technology such as Hybrid Modeling, Reverse Engineering, ]'E (]nowledge-'ased Engineering), NDT (Nondestructive testing), Assembly construction. This step covers many engineering disciplines including: Mechanical, Electrical, Electronic, Software (embedded), and domain-specific, such as Architectural, Aerospace, Automotive, ... Along with the actual creation of geometry there is the analysis of the components and product assemblies. Simulation, validation and optimization tasks are carried out using CAE (Computeraided engineering) software either integrated in the CAD package or stand-alone. These are used to perform tasks such as:- Stress analysis, FEA (Finite Element Analysis); ]inematics; Computational fluid dynamics (CFD); and mechanical event simulation (MES). CAQ (Computer-aided quality) is used for tasks such as Dimensional Tolerance (engineering) Analysis. Another task performed at this stage is the sourcing of bought out components, possibly with the aid of Procurement systems.. "(#' $)$& $

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(26) $ Once the design of the product¶s components is complete the method of manufacturing is defined. This includes CAD tasks such as tool design; creation of CNC Machining instructions for the product¶s parts as well as tools to manufacture those parts, using integrated or separate CAM Computer-aided manufacturing software. This will also involve analysis tools for process simulation for operations such as casting, molding, and die press forming. Once the manufacturing method has been identified CPM comes into play. This involves CAPE (Computer-aided Production Engineering) or CAP/CAPP ± (Production Planning) tools for carrying out Factory, Plant and Facility Layout and Production Simulation. For example: PressLine Simulation; and Industrial Ergonomics; as well as tool selection management. Once components are manufactured their geometrical form and size can be checked against the original CAD data with the use of Computer Aided Inspection equipment and software. Parallel to the engineering tasks, sales product configuration and marketing documentation work will be.

(27) taking place. This could include transferring engineering data (geometry and part list data) to a web based sales configurator and other Desktop Publishing systems.. "*#+ $

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(31) . The final phase of the lifecycle involves managing of in service information. Providing customers and service engineers with support information for repair and maintenance, as well as waste management/recycling information. This involves using such tools as Maintenance, Repair and Operations Management (MRO) software. "#

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(35) None of the above phases can be seen in isolation. In reality a project does not run sequentially or in isolation of other product development projects. Information is flowing between different people and systems. A major part of PLM is the co-ordination of and management of product definition data. This includes managing engineering changes and release status of components; configuration product variations; document management; planning project resources and timescale and risk assessment. For these tasks graphical, text and metadata such as product bills of materials ('OMs) needs to be managed. At the engineering departments level this is the domain of PDM ± (Product Data Management) software, at the corporate level EDM (Enterprise Data Management) software, these two definitions tend to blur however but it is typical to see two or more data management systems within an organization. These systems are also linked to other corporate systems such as SCM, CRM, and ERP. Associated with these system are Project Management Systems for Project/Program Planning. This central role is covered by numerous Collaborative Product Development tools which run throughout the whole lifecycle and across organizations. This requires many technology tools in the areas of Conferencing, Data Sharing and Data Translation. The field being Product visualization which includes technologies such as DMU (Digital Mock-Up), Immersive Xirtual Digital Prototyping (virtual reality) and Photo realistic Imaging. ) The broad array of solutions that make up the tools used within a PLM solution-set (e.g., CAD, CAM, CAx...) were initially used by dedicated practitioners who invested time and effort to gain.

(36) the required skills. Designers and engineers worked wonders with CAD systems, manufacturing engineers became highly skilled CAM users while analysts, administrators and managers fully mastered their support technologies. However, achieving the full advantages of PLM requires the participation of many people of various skills from throughout an extended enterprise, each requiring the ability to access and operate on the inputs and output of other participants. Despite the increased ease of use of PLM tools, cross-training all personnel on the entire PLM tool-set has not proven to be practical. Now, however, advances are being made to address ease of use for all participants within the PLM arena. One such advance is the availability of ³role´ specific user interfaces. Through Tailorable UIs, the commands that are presented to users are appropriate to their function and expertise..

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(42) A number of established methodologies have been adopted by PLM and been further advanced. Together with PLM digital engineering techniques, they have been advanced to meet company goals such as reduced time to market and lower production costs. Reducing lead times is a major factor as getting a product to market quicker than the competition will help with higher revenue and profit margins and increase market share. These techniques include:`. Concurrent engineering workflow. `. Industrial Design. `. 'ottom-up design. `. Top-down design. `. Front loading design workflow. `. Design in context. `. Modular design. `. NPD New product development. `. DFSS Design for Six Sigma. `. DFMA Design for manufacture / assembly. `. Digital simulation engineering. `. Requirement driven design. `. Specification managed validation. `. Configuration Management.

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(48) ) is a workflow that, instead of working sequentially through stages, carries out a number of tasks in parallel. For example: starting tool design before the detailed designs of the product are finished, or starting on detail design solid models before the concept design surfaces models are complete. Although this does not necessarily reduce the amount of manpower required for a project, it does drastically reduce lead times and thus time to market. Feature-based CAD systems have for many years allowed the simultaneous work on 3D solid model and the 2D drawing by means of two separate files, with the drawing looking at the data in the model; when the model changes the drawing will associatively update. Some CAD packages also allow associative copying of geometry between files. This allows, for example, the copying of a part design into the files used by the tooling designer. The manufacturing engineer can then start work on tools before the final design freeze; when a design changes size or shape the tool geometry will then update. Concurrent engineering also has the added benefit of providing better and more immediate communication between departments, reducing the chance of costly, late design changes. It adopts a problem prevention method as compared to the problem solving and re-designing method of traditional sequential engineering.

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(50) , 'ottom-up design (CAD Centric) occurs where the definition of 3D models of a product starts with the construction of individual components. These are then virtually brought together in subassemblies of more than one level until the full product is digitally defined. This is sometimes known as the review structure showing what the product will look like. The 'OM contains all of the physical (solid) components; it may (but not also) contain other items required for the final product 'OM such as paint, glue, oil and other materials commonly described as 'bulk items'. 'ulk items typically have mass and quantities but are not usually modelled with geometry. 'ottom-up design tends to focus on the capabilities of available real-world physical technology, implementing those solutions which this technology is most suited to. When these bottom-up solutions have real-world value, bottom-up design can be much more efficient than top-down design. The risk of bottom-up design is that it very efficiently provides solutions to low-value problems. The focus of 'ottom-Up design is "what can we most efficiently do with this.

(51) technology?" rather than the focus of Top-Down which is "What is the most valuable thing to do?"

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(53) - Top-Down design is focused on high-level functional requirements, with relatively less focus on existing implementation technology. A top level spec is decomposed into lower and lower level structures and specifications, until the physical implementation layer is reached. The risk of a top-down design is that it will not take advantage of the most efficient applications of current physical technology, especially with respect to hardware implementation. Top-Down design sometimes results in excessive layers of lower-level abstraction and inefficient performance when the Top-Down model has followed an abstraction path which does not efficiently fit available physical-level technology. The positive value of Top-Down design is that it preserves a focus on the optimum solution requirements. A Part-Centric Top-down design may eliminate some of the risks of Top-Down design. This starts with a layout model, often a simple 2D sketch defining basic sizes and some major defining parameters. Industrial Design, brings creative ideas to product development. Geometry from this is associatively copied down to the next level, which represents different sub-systems of the product. The geometry in the sub-systems is then used to define more detail in levels below. Depending on the complexity of the product, a number of levels of this assembly are created until the basic definition of components can be identified, such as position and principal dimensions. This information is then associatively copied to component files. In these files the components are detailed; this is where the classic bottom-up assembly starts. The top down assembly is sometime known as a control structure. If a single file is used to define the layout and parameters for the review structure it is often known as a skeleton file. Defense engineering traditionally develops the product structure from the top down. The system engineering process[10] prescribes a functional decomposition of requirements and then physical allocation of product structure to the functions. This top down approach would normally have lower levels of the product structure developed from CAD data as a bottom up structure or design.

(54) ",. ,,", 'oth-Ends-Against-The-Middle ('EATM) design is a design process that endeavors to combine the best features of Top-Down design, and 'ottom-Up design into one process. A 'EATM.

(55) design process flow may begin with an emergent technology which suggests solutions which may have value, or it may begin with a top-down view of an important problem which needs a solution. In either case the key attribute of 'EATM design methodology is to immediately focus at both ends of the design process flow: a top-down view of the solution requirements, and a bottom-up view of the available technology which may offer promise of an efficient solution. The 'EATM design process proceeds from both ends in search of an optimum merging somewhere between the top-down requirements, and bottom-up efficient implementation. In this fashion, 'EATM has been shown to genuinely offer the best of both methodologies. Indeed some of the best success stories from either top-down or bottom-up have been successful because of an intuitive, yet unconscious use of the 'EATM methodology. When employed consciously, 'EATM offers even more powerful advantages. D

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(59) - Front loading is taking top-down design to the next stage. The complete control structure and review structure, as well as downstream data such as drawings, tooling development and CAM models, are constructed before the product has been defined or a project kick-off has been authorized. These assemblies of files constitute a template from which a family of products can be constructed. When the decision has been made to go with a new product, the parameters of the product are entered into the template model and all the associated data is updated. Obviously predefined associative models will not be able to predict all possibilities and will require additional work. The main principle is that a lot of the experimental/investigative work has already been completed. A lot of knowledge is built into these templates to be reused on new products. This does require additional resources ³up front´ but can drastically reduce the time between project kick-off and launch. Such methods do however require organizational changes, as considerable engineering efforts are moved into ³offline´ development departments. It can be seen as an analogy to creating a concept car to test new technology for future products, but in this case the work is directly used for the next product generation.

(60) / Individual components cannot be constructed in isolation. CAD; CAiD models of components are designed within the context of part or all of the product being developed. This is achieved using assembly modelling techniques. Other components¶ geometry can be seen and referenced within the CAD tool being used. The other components within the sub-assembly, may or may not.

(61) have been constructed in the same system, their geometry being translated from other CPD formats. Some assembly checking such as DMU is also carried out using Product visualization software..

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(63) 0. 1 Product and process lifecycle management 0. 1 is an alternate genre of PLM in which the process by which the product is made is just as important as the product itself. Typically, this is the life sciences and advanced specialty chemicals markets. The process behind the manufacture of a given compound is a key element of the regulatory filing for a new drug application. As such, PPLM seeks to manage information around the development of the process in a similar fashion that baseline PLM talks about managing information around development of the product. )' Total spending on PLM software and services was estimated in 2006 to be above $15 billion a year, but it is difficult to find any two market analysis reports that agree on figures.[11][12] Market growth estimates are in the 10% area.. c %+2 D. +2 D. The Consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. Instruments such as cell phones and kitchen appliances like microwave ovens were also included in this category. The sector has been witnessing significant growth in recent years, helped by several drivers such as the emerging retail boom, real estate and housing demand, greater disposable income and an overall increase in the level of affluence of a significant section of the population. The industry is represented by major international and local players such as 'PL, Xideocon, Xoltas, 'lue Star, MIRC Electronics, Titan, Whirlpool, etc..

(64) The consumer durables industry can be broadly classified into two segments: Consumer Electronics and Consumer Appliances. Consumer Appliances can be further categorized into 'rown Goods and White Goods. The key product lines under each segment were as follows.. +'$3

(65) -"$ The consumer durables market in India was estimated to be around US$ 5 billion in 2007-08. More than 7 million units of consumer durable appliances have been sold in the year 2006-07 with colour televisions (CTX) forming the bulk of the sales with 30 per cent share of volumes. CTX, refrigerators and Air-conditioners together constitute more than 60 per cent of the sales in terms of the number of units sold.. In the refrigerators market, the frost-free category has grown by 8.3 per cent while direct cool segment has grown by 9 per cent. Companies like LG, Whirlpool and Samsung have registered double-digit growth in the direct cool refrigerator market.. In the case of washing machines, the semi-automatic category with a higher base and fullyautomatic categories have grown by 4 per cent to 526,000 units and by 8 per cent to 229,000 units, respectively. In the air-conditioners segment, the sales of window ACs have grown by 32 per cent and that of split ACs by 97 per cent.. Since the penetration in the urban areas for these products is already quite high, the markets for both C-TX and refrigerators were shifting to the semi-urban and rural areas. The growth across product categories in different segments is assessed in the following sections..

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(68) The CTX production was 15.10 million units in 2007-08 and is expected to grow by at least 25 per cent. At the disaggregated level, conventional CTX volumes have been falling while flat TXs have grown strongly. Market sources indicate that most CTX majors have phased out conventional TXs and have been instead focusing more on flat TXs. The flat segment of CTXs now account for over60 per cent of the total domestic TX production and is likely to be around 65 per cent in 2007-08.High-end products such as liquid crystal display (LCD)and plasma display CTX grew by 400 per cent and 150 per. Cent respectively in 2009±10 following a sharp decline in prices of these products and this trend is expected to continue. The audio/video player market has seen significant growth rates in the domestic market as prices have dropped. This trend is expected to continue through 2009- 2010, as competition is likely to intensify to scale and capture the mass market.. c ( !. 2 ++34

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(71) Samsung is guided by a singular vision: to lead the digital convergence movement. We believe that through technology innovation today, we will find the solutions we need to address the challenges of tomorrow. From technology comes opportunity for businesses to grow,.

(72) for citizens in emerging markets to prosper by tapping into the digital economy, and for people to invent new possibilities. It¶s our aim to develop innovative technologies and efficient processes that create new markets, enrich people¶s lives and continue to make Samsung a trusted market leader

(73) Everything we do at Samsung is guided by our mission: to be the best ³digital-Company´.. Samsung grew into a global corporation by facing challenges directly. In the years ahead, our dedicated people will continue to embrace many challenges and come up with creative ideas to develop products and services that lead in their markets. Their ingenuity will continue to chart Samsung¶s course as a profitable, responsible global corporation..

(74) ++3!+2 `. Named Yoon-Woo Lee as a Xice Chairman & CEO of Samsung Electronics. `. Launched OMNIA phone. `. Completed establishing TX manufactory in Russia ]aluga. `. 'ecame the official sponsor of 2010 Guangzhou Asian Game. %667 `. Developed the world's first 2Gb 50 NANO. `. Samsung takes No. 1 spot in U.S. cellphone market. `. Opened Global 'rand PR Centre µSamsung D'light'. `. No.1 worldwide market share position for TXs achieved for the 9th quarter in a row. %668. `. No.1 worldwide market share position for TXs achieved for.

(75) the seventh quarter in a row `. Developed the world's first 30nm-class 64Gb NAND Flash memory. `. 'lackJack bestowed the 'est Smart Phone award at CTIA in the U.S.. `. Attained No.1 worldwide market share position for LCD for the sixth year in a row. %669. `. Developed the world's first real double-sided LCD. `. Developed the worlds' first 50nm 1G DRAM. `. Unveiled 10M pixel camera phone. `. Launched "Stealth Xacuum," a vacuum cleaner with the world's lowest level of noises. + & $%66:. `. Launched the worlds' first 'lu-Ray Disc Player. `. Developed 1.72"Super-Reflective LCD Screen. The India Retail Forum has awarded Samsung as the 'est Retailer of the year 2005 in the consumer Durables category. James Damian, SXP, 'est 'uy and his team handed over the award to Mr. Ravinder Zutshi, Dy MD and Samsung India at the India Retail award function held in Mumbai on 16th September.. D& %66:. Mr. S. H. Oh appointed as the President and Chief Executive Officer of Samsung South West Asia..

(76) & %66*. Samsung received the Golden Peacock Special commendation Certificate for Corporate Social Responsibility (Private Sector) for the year 2004 from Mr. Shivraj Patil, Union Home Minister.. D& %66*. India made regional headquarters for Samsung Southwest Asia.. D& %66*. Mr. ]. S. ]im appointed as the First President and Chief Executive Officer of Samsung South West Asia..

(77) & %66(. Inaugurated Samsung's new, High-Tech, advanced Refrigerator facility.. %66(. Commencement of production at refrigerator facility in Noida..

(78) %66(. Merger of SIEL with SEIIT. Software technology park set up at Noida. & %66%. Construction commences for 5,000,000 refrigerator plant in Noida.

(79) & %66%. Samsung unveils new technology for Consumer Home Entertainment (DNIe). c;;9. Foundation Stone laid for CTX Factory at Noida, Uttar Pradesh.. c;;9. Launch in South Home Appliances Launch. & c;;:. Samsung India Electronics (SIEL) products launched in India.. c;;:. Certificate for commencement of business received by Samsung. 3<3.!..+. Samsung India aims to be the µ'est Company¶ in India by the Year 2006. µ'est Company¶ in terms of both the internal workplace environment as well as the external context in which the Company operates. Samsung aims to grow in India by contributing to the Indian economy and making the lives of its consumers simpler, easier and richer through its superior quality products. ³Our aim is to gain technological leadership in the Indian marketplace even as our goal is to earn the love and respect of more and more of our Indian consumers.´ Mr. S.H. Oh, President & CEO Samsung South-West Asia Regional Headquarters. + Samsung India is the hub for Samsung¶s South West Asia Regional operations. The South West Asia Regional Headquarters looks after the Samsung business in Nepal, Sri Lanka, 'angladesh, Maldives and 'hutan besides India. Samsung India, which commenced its operations in India in December 1995, today enjoys a sales turnover of over US$ 1'n in just a decade of operations in the country. Headquartered in New Delhi, Samsung India has a network of 19 'ranch Offices located all over the country. The Samsung manufacturing complex housing manufacturing facilities for Colour Televisions, Colour Monitors,.

(80) Refrigerators and Washing Machines is located at Noida, near Delhi. Samsung µMade in India¶ products like Colour Televisions, Colour Monitors and Refrigerators were being exported to Middle East, CIS and SAARC countries from its Noida manufacturing complex. Samsung India currently employs over 1600 employees, with around 18% of its employees working in Research & Development. ++33 "

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(83) Samsung Electronics is a global leader in semiconductors, telecommunications, digital media and digital convergence technologies with 2004 parent company sales of US$55.2'n and net income of US$10.3'n. Employing approx. 113,000 people in over 90 offices in 48 countries, the company has of 5 main business units: Digital Appliance 'usiness, Digital Media 'usiness, LCD 'usiness, Semiconductor 'usiness and Telecommunication Network 'usiness. Recognized as one of the fastest growing global brands, Samsung Electronics Corporation is the world¶s largest pro ducer of Colour Monitors, Colour TXs, Memory Chips and TFT LCD¶s..

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(87) Samsung understands the local cultural sensibilities to customize its products according to the Indian market. It has set up a ³usability lab´ at the Indian Institute of Technology in New Delhi to customize Samsung products to meet the specific needs of Indian consumers. This industryinstitute partnership is helping Samsung to study and analyze consumer response in aspects of product design, including aesthetics, ergonomics and interface. Through its research done on consumer preferences in India, Samsung has concluded that Indian consumers want more sound oriented products. Thus, the Samsung televisions for India have a higher sound capacity than their foreign counterparts. For the semi-automatic segment of Samsung washing machines, Samsung has introduced for the first time in India a feature called Super Dry. It is present in three of Samsung¶s semi automatic models and dries the clothes better than the rest..

(88) Samsung washing machines have an additional menu that takes care of the local Indian wardrobes. They also have a µmemory re-start¶ that takes care of the frequent power failures in India. . D.. 650 Series Full HD LCD TX Developed using our unique Crystal Design with a hint of rose-red color accentuating a traditional piano-black bezel frame, the 650 Series LCD TX features Auto Motion Plus 120Hz, an Ultra Clear Panel, DNIe Pro and Wide Color Enhancer Pro to provide perfect picture quality.. Wide Xideo MP3 Player (YP-P2) Equipped with 'luetooth and a touch screen interface, the YPP2 lets consumers enjoy vivid videos on a 3-inch wide LCD screen. Samsung¶s proprietary DNSe 2.0 technology with EmoTure UI enhances the ultimate multimedia experience..

(89) XRT Front Loading Washer Designed with Xibration Reduction TechnologyTM (XRT), our washer dramatically reduces barrel vibration²even at the highest speed. It also reduces energy and water consumption to the world¶s lowest levels. Further, we¶ve enhanced washing performance and eco-friendly performance with a diamond-shaped embossing drum.. 6-in-1 Steam Oven Simple, yet stylish, our 6-in-1 steam oven combines all of the features of a conventional oven with advanced steam cooking technology to stimulate healthier eating. Samsung¶s versatile steam cooking solution adds a steam function to the conventional oven, grill and microwave, as well as dry heat and fermenting.. Haptic Touch Screen Phones (SC H-W420/W4200) 'uilt with TouchWiz UI software, our Haptic model promises a unique user experience, one that touches all of the senses. The.

(90) Samsung Haptic features one-touch access, a widget for creating customized desktops and a G sensor for automatic horizontal rotation of photos and videos. It is designed for the innovative, µon-the-go¶ user who demands cutting-edge multimedia features, including a web browser.. Ultra-messaging 'lackJack II (SG H-i617) Microsoft¶s Windows Mobile software-enabled HSDPA smart phone boasts a bigger screen than the 'lackJack I and includes a jog wheel. The phone also has cuttingedge features such as a touch screen, 'luetooth, GPS and wireless LAN .

(91) Review of Literature.

(92) .5.<D.. Following are the reviews of literature that were considered for the purpose of the study:

(93) 0%6671 has conducted research and showed that preparation for full-scale manufacturing of a product not previously offered by that marketer, including these activities: conceptualization; concept testing and approval; research and development; prototype testing; economic and market research; and decision making with regard to positioning, pricing, packaging, distribution, and promotion. A new product may be a minor or great variation on an existing brand, a true product innovation, or an imitation of a product already on the market. New product development is necessary to maintain market share because demand for most brands or products tends to decline over time. New product development is also a necessary response to new technology and changing market conditions. New product development may be handled by a dedicated department within the company or may be part of each brand manager's responsibilities. . )

(94) 0%6671$according to himr product lifecycle management is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. PLM integrates people, data, processes and business systems and provides a product information backbone for companies and their extended enterprise. 'Product lifecycle management' (PLM) should be distinguished from 'Product life cycle management (marketing)' (PLCM). PLM describes the engineering aspect of a product, from managing descriptions and properties of a product through its development and useful life; whereas, PLCM refers to the commercial management of life of a product in the business market with respect to costs and sales measures. -0%66;1has conducted a research and concluded that Like human beings, products also have life-cycle. From birth to death human beings pass through various stages e.g. birth, growth, maturity, decline and death. A similar life-cycle is seen in the case of products. The product life cycle goes through multiple phases, involves many professional disciplines, and requires many skills, tools and processes. Product life cycle (PLC) has to do with the life of a product in the market with respect to business/commercial costs and sales measures. To say that a product has a.

(95) life cycle is to assert four things: that products have a limited life, product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller, products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each life cycle stage. & 0%66;1this paper discusses emphasized that Performance appraisals have become vital to a given company's success in establishing an appreciation for and mindfulness of employee production. While there is no question as to their importance in overall productivity, they have also been the subject of much criticism due to their impersonal approach. Humanistic development reflecting current trends with regard to performance appraisal systems are twofold in nature: 1) to realize the employee's production level and 2) establish a sense of personal appreciation beyond today's automated business community."

(96) "0%6c61has conducted a research and concluded thatProduct Lifecycle Design is the 2nd step in the Development stage of Product Lifecycle Management. All products go through stages as they age. These stages are called a product's "lifecycle" and usually include Development Introduction. Growth, Maturity, Decline. The demand and profitability of a product changes as it ages through these stages. As companies became more effective at marketing, Product Lifecycle Management (PLM) became an important strategy to maximize profit and demand and includes timing for product refreshes, discounting and of course new product development (NPD) and new designs to replace those in the decline stage. 0%6c61has conducted a research and concluded that every product has a life period, it is launched, it grows, and at some point, may die. A fair comment is that - at least in the short term - not all products or services die. Jeans may die, but clothes probably will not. Legal services or medical services may die, but depending on the social and political climate, probably will not. Even though its validity is questionable, it can offer a useful 'model' for managers to keep at the back of their mind. Indeed, if their products are in the introductory or growth phases, or in that of decline, it perhaps should be at the front of their mind; for the predominant features of these phases may be those revolving around such life and death. 'etween these two extremes, it is salutary for them to have that vision of mortality in front of them..

(97) . Need Scope & Objectives.

(98) ..$+ .. 5.+D!.+2 ( c In modern product development, as the complexity and variety of products increase to satisfy increasingly sophisticated customers, so does the need for knowledge and expertise for developing products. Co-located and monolithic design teams can no longer efficiently manage the product development effort in its entirety. In order to avoid lengthy product development cycles, higher development costs and quality problems, collaboration across distributed and multidisciplinary design teams has become a necessity. Today¶s knowledge-intensive product development environment requires a computational framework which effectively enables capture, representation, retrieval and reuse of product knowledge. This is the essence of Product Lifecycle Management (PLM). ( %+

(99) The scope of the study was limited to samsung authorized companies, Jalandhar. ( (&=

(100) " # The specific objectives of the study would include the following objectives: To understand history, company profile and product offerings by samsung. To analyse the importance of product lifecycle in samsung product. To analyse the trends of usage of samsung product among the customers. To analyse the feature of classified product of samsung. To analyse the marketing strategies used by samsung. To analyse the classified product life cycle of samsung..

(101) Research Methodology.

(102) * c " Research is a procedure of logical and systematic application of the fundamentals of science to the general and overall questions of a study and scientific technique, which provide precise tools, specific procedures, and technical rather philosophical means for getting and ordering the data prior to their logical analysis and manipulation different type of research designs is available depending upon the nature of research project, availability of manpower and circumstances. According to D. Slesinger and M. Stephenson research may be defined as´ the manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that knowledge aids in the construction of theory or in the practice of an art´. Thus it is original contribution to the existing stock of knowledge of making for its advancement.. * %. ". Research Design is an arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy on procedure. The research problem having been formulated in clear-cut term helps the researcher to prepare a research design. The preparation of such a design facilitates in conducting it in an efficient manner as possible. It is a blue print for the fulfillment of objectives and answering questions. This research is:. * %. "#. Present research is descriptive research because in this research it has been described that which method of product lifecycle is being followed in samsung authorized organization in jalandhar area and various factors considered for the same. * %

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(105) "# Present research is conclusion oriented because from the research it has been concluded that product lifecycle is very much effective in producing better results because of knowledge respondents about product lifecycle management. . .

(106) * (+ The following factors have to decide within the scope of sample design:. 1. + +': A sample of minimum respondents was selected from various area in Jalandhar. An effort has been made to select respondents evenly. The survey was carried out on 100 respondents.. 1. + : It indicates who is to be surveyed. The researcher must define the target population that will be sampled.. 1. + ">#For the purpose of research convenient sampling is used. Respondents from different areas of Jalandhar have been approached to get the questionnaire filled.. * *

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(108) There are two types of data sources. : 1. +

(109) : It includes information which had already been collected by someone else and which had already been passed through the statistical process. In this case one is not confronted with the problems that are usually associated with the collection of original data. Secondary data either is published data or unpublished data. Secondary data was collected through internet and by using company¶s manuals.. 1. # It includes information collected afresh and for the first time, and thus happen to be original in character. It is the backbone of any study. It. was obtained from. respondents that are executives of each department with the help of widely used and well-known method of survey, through a well-structured questionnaire. . .

(110) * :

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(112) " . The study may have the following limitations: The study is to be limited in Jalandhar city only because of limited time and financial resources. So results of the study may not be generalized for India as a whole. The sample size is limited to 100 respondents, so complete knowledge about subject is not possible. Another factor could be the existence of biasness in the respondents mind. Many times these biasness have greater bearing on the response put forward by respondents. Human weaknesses such as inattentiveness cannot be ignored. Output may be inaccurate: This study will base on the assumption that responses are true and factual although at times that may not be the case..

(113) Data Analysis.

(114) 2++. . The data has been processed and analyzed by tabulation interpretation so that findings can be communicated and can be easily understood. The findings are presented in the best possible way. Tables and graphs had been used for illustration of findings of the research.. ? c

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(126) # From the above table it is clear that the majority of respondents are Samsung uers while 10% are not Samsung user. .

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(138) # From the above table and graph it is quiet clear that 79% of the respondents have used Samsung products and remaining 21% respondents have not ever used Samsung products. .

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(152) # The above question is asked to respondents to know their satisfaction level regarding your samsung product. From the table and graph it is quiet cleat that 77% of the respondents are satisfied with their current samsung product while 23% of the respondents are not satisfied with their current samsung product..

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(163) . Lcd TX. 7. Washing Machine. 31. Steam Oven. 24. Mobile. 38. Note: All purchases are taken as credit sales. D : *#

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(173) # From the above table and graph it is clear that 7% of the respondents are using lcd tv while 31% are using washing machine followed by 24% are using steam oven. Rest 38% respondents are using samsung mobile phone. . .

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(187) # From the above table and graph it is clear that 60% respondents are brand loyal and they are satisfied with their current brand of their samsung. So 60% respondents wish to continue with the same samsung product brand in future while 40% do not want to continue with the same samsung product brand. . .

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(207) # From the above table and graph it is clear that 80% respondents think that samsung product are useful for long term while 20% think that samsung product are not useful for long term..

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(222) . 1-6 months. 26. I year. 38. 2 years. 21. More than 2 years. 15. D : 8#<"

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(227) # From the above table and graph it is clear that 38% of respondents wish to use samsung product for the time period of 1 year while 26% want to use it for less than one year followed by 21% want to use it for 2 years and remaining 15% wish to use samsung product for more than 2 years..

(228) Findings of the study.

(229) D3+D!.+2 After conducting the study on ³Product Lifecycle Management of Samsung´ the findings were as follows.. It clear that the majority of respondents are Samsung uers while 10% of the respondents are using other companies product. From the study it has been found that 79% of the respondents have used Samsung products and remaining 21% respondents have not ever used Samsung products. It has been found that 77% of the respondents are satisfied with their current samsung product while 23% of the respondents are not satisfied with their current samsung product. The question is asked to respondents to know their satisfaction level regarding your samsung product. It has been found that 7% of the respondents are using lcd tv while 31% are using washing machine followed by 24% are using steam oven. Rest 38% respondents are using samsung mobile phone. It is clear that 60% respondents are brand loyal and they are satisfied with their current brand of their samsung. So 60% respondents wish to continue with the same samsung product brand in future while 40% do not want to continue with the same samsung product brand. It is clear that 80% respondents think that samsung product are useful for long term while 20% think that samsung product are not useful for long term. It is clear that 38% of respondents wish to use samsung product for the time period of 1 year while 26% want to use it for less than one year followed by 21% want to use it for 2 years and remaining 15% wish to use samsung product for more than 2 years..

(230) Conclusion and recommendations.

(231) 8 c + This research study is made on the topic entitle, ³Product lifecycle management of Samsung´ which aims to understand history, company profile and product offering by Samsung and to analyze the importance of product life cycle. The quality and reliability of Samsung products and services are among the most important factors driving customer satisfaction and loyalty. The products are designed with best quality and the best user experience. The whole chain, impacts the end-result-everybody in the chain has a role to play in achieving quality.. 8 %. .+.

(232) References.

(233) .D.. .+. ARC Advisory Group Whitepaper, PLM Strategy, ]ey to Future Manufacturing Success, October 2001 'ohn, R. E., Measuring and Managing Technical ]nowledge, Sloan Management Review, 36(1): 61-73, 1994 'rown, C., D. DeHayes, et al., Managing Information Technology: What Managers need to know, New Jersey, Prentice-Hall Inc. 1994 Christensen, C. M., Exploring the Limits of the Technology S-Curve. Part I: Component Technologies. Production and Operations Management 1(4): 334-357, 1992 CIMdata Whitepaper, PLM: Improving Top Line Performance of Industrial Equipment Manufacturers, 2003 Dutta, D., and Wolowicz, J., An Introduction to Product Lifecycle Management, Proceedings of the 12th ISPE International Conference on Concurrent Engineering: Research and Applications, Ft Worth/Dallas, USA, 25 - 29 July, 2005 Hauser, J ., Challenges and Xisions for Marketing¶s Role in Product Development Processes, Marketing Science Hayes, R. H. and G. P. Pisano, 'eyond World-Class - the New Manufacturing Strategy, Harvard 'usiness Review 72(1): 77-86, 1994 Joshi.N., Dutta.D., Enhanced Life Cycle Assessment under the PLM framework, Proceedings of IMS Forum, ]essler, E. H., I. Paul E. 'ierly, et al., Xasa Syndrome: Insights from a 17th-Century NewProduct Disaster, Lee, ]., Principles of CAD/CAM/CAE systems. Reading, Mass., Addison-Wesley, 1999 Newman, '., An Open Discussion of ]nowledge Management, The ]nowledge Management Forum,.

(234) Porter, M. E., Competitive advantage: creating and sustaining superior performance, New York Press, 1998 Ragatz, G. L., R. '. Handfield, et al., Success Factors for Integrating Suppliers into New Product Development. Journal of Product Innovation Management, 14(3): 190-202, 1997 Rasmus, D., Collaboration, Contents and Communities: An update, Giga Information Group Inc., May 2002 Romer,P. , Idea gaps and object gaps in economic development, Journal of Monetary Economics, Xol. 32, pp. 543-573, 1993 Smith,D. , Xisnic, '. , Chrysler¶s Minivan Metamorphosis, Ward¶s Auto World, March 1, 1995 Ward, A., J. ]. Liker, et al., The Second Toyota Paradox: How Delaying Decisions Can Make 'ett .

(235) Questionnaire.

(236) ?.+. Dear respondent, I,

(237) $ ''A student of A ..2

(238) $ " is conducting a survey on the topic ³

(239)

(240) +Bas a part of our curriculum Your cooperation is required in this endeavor and we assure that the following questionnaire will not take much of your time. .3 ! D. _______________________________ Less than 20 years. 20-40 years. 40-60 years. More than 60 years. 3 Male. Female.

(241) : Manager. Executive. Q1 Are you a Samsung user? Yes. No. Q2 Have you ever used any Samsung¶s product? Yes. No. Q3 Which product of Samsung you are using? LCD TX. Washing Machine. Steam Oven. Mobile. Supervisor.

(242) Q4Are you satisfied with Samsung product? Yes. No. Q5According to you Samsung products are useful for long term? Yes. No. Q6 For how much time do you wish to use your Samsung product? 1-6 months. 1 year. 1-2 year. More than 2 yrs. Q7 Do you wish to continue with the same Samsung brand in the future? Yes. No. Q8 Select the feature of your Samsung product while purchasing the product. Cost. Good Look. Quality. 'rand Name. Other. Q9. Please give suggestions «««««««««««««««««««««««««««««««««.. «««««««««««««««««««««««««««««««««.. ««««««««««««««««««««««««««««««««««. Thank you..

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