TABLE OF CONTENTS TUNE brand
Corporate mission statement The TUNE logo
Logo mark & specifications Usage examples
Incorrect usage examples Legal Guidelines
Company name Trademarks
For more information
1 2 3 4 5 6 7 www.tune.com [email protected] @tune facebook.com/tune BRAND GUIDELINES
01. THE TUNE BRAND
COMPANY AND PRODUCT DESCRIPTIONS
TUNE is the Seattle-based attribution analytics company behind the products MobileAppTracking (MAT), MobileDevHQ (MDHQ), and HasOffers. With a mission to make mobile marketing better for everyone, TUNE builds Software-as-a-Service (SaaS) products to help marketers manage both their paid and organic campaigns.
TUNE Company Description
TUNE (www.tune.com) creates Software-as-a-Service (SaaS) products to help marketers manage performance advertising relationships across mobile and desktop.
MobileAppTracking (MAT) by TUNE
MobileAppTracking by TUNE is the industry standard for mobile app marketers to measure performance, and builds best-in-class tools to help marketers attribute their user acquisition, engagement, and retention campaigns to the appropriate channels and partners. MAT provides attribution for more than half of the top grossing apps in the iTunes and Google Play stores today. Learn more at www.mobileapptracking.com.
HasOffers by TUNE
HasOffers by TUNE is the leading performance marketing solution for creating your own mobile and/or desktop ad network. HasOffers supports networks, agencies and advertisers needing a customizable solution to manage hundreds or even thousands of direct publisher relationships. HasOffers enables clients to manage campaigns, creatives, and publishers, generate invoices, calculate payouts, and more. Learn more at www.hasoffers.com.
www.tune.com [email protected] @tune
facebook.com/tune BRAND GUIDELINES
02. THE TUNE LOGO
LOGO MARKS & SPECIFICATIONS
The TUNE corporate logo is the primary visible representation of our company, people, and brand. It is a reflection of our brand identity, and as such, its usage must be consistent with the approved forms outlined in this document. Please refer to the following guidelines when representing TUNE in digital or print usage.
Word mark Visual mark
Word mark
Minimum print size: .25” high Minimum digital size: 20px high Minimum clear space: 10px
Minimum size and clear space
20px
10px
Visual mark
Minimum print size: .25” high Minimum digital size: 16px high Minimum clear space: 10px
Minimum size and clear space
16px 10px www.tune.com [email protected] @tune facebook.com/tune BRAND GUIDELINES
03. THE TUNE LOGO
USAGE EXAMPLES
When using our logo, please refer to the following guidelines for proper usage. In general, the logo should be used exactly as provided. In cases where the logo needs to scale, be applied in greyscale, or printed, the following specifications need to be followed.
Use the logo as provided Use approved black and
white versions
Use the logo as provided Use approved black and
white versions Scale the logo proportionately
Scale the logo proportionately
Prefered color: Blue gradient
Colorways
Digital one color: TUNE blue Prefered Print: Pantone300c Prefered greyscale: C63 M62 Y59 K94 R47 G44 B39 C99 M50 Y0 K0 #2F2C27 R47 G44 B39 #007AFF www.tune.com [email protected] @tune facebook.com/tune BRAND GUIDELINES
Use approved black and white versions
Use approved black and white versions
04. THE TUNE LOGO
INCORRECT USAGE
Please do not alter the TUNE logo(s) from their appearance. This includes, but is not limited to,
scaling disproportionally, changing the structure/positioning, altering the color, adding backgrounds, adding effects, or any other treatment that alters the mark from its provided version(s). If there is any question as to the appropriateness of usage, please contact us at [email protected].
Do not use the logo over photography Do not use the visual mark and
word mark together
Do not alter the color
Do not resize the logo disproportionately
Do not alter individual elements of the logo Do not use the logo on a
background with low contrast Do not give the logo an outline
Do not angle the logo or place vertically
Do not add effects
Do not append other logos or visual elements to the logo.
LOGO
www.tune.com [email protected] @tune facebook.com/tune BRAND GUIDELINES05. LEGAL GUIDELINES
COMPANY NAME, TRADEMARK, ATTRIBUTION STATEMENT
TUNE is the exclusive owner of a comprehensive suite of marks, trade secrets, patents, copyrights and other proprietary content. Do not attempt to obtain ownership rights on our brand assets. These
guidelines are designed to help our licensees and other authorized users refer to our brand assets,
correctly use logos in different circumstances, and otherwise guide use of our assets. If you wish to use our brand assets for commercial purposes, please request permission by email to [email protected]. How to write “TUNE”
Our official company name is Tune, Inc., but please call us “TUNE” in all external communications. You may also refer to us as “TUNE (formerly known as HasOffers)”.
Company name
Please do not use any of our company or product names (including TUNE, MobileAppTracking, or HasOffers) as part of your service, website, trade, or product names. Please do not imply an
association exists between your brand assets and TUNE brand assets without our prior written consent. For instance, do not use, blend, or incorporate our logo into yours. You must use our brand assets in accordance with the TUNE Terms of Use. Do not use our brand assets in a manner that disparages TUNE or its business, or that is deceptive, obscene, defamatory, infringing, or
otherwise objectionable. Notice & attribution
Please include an attribution statement in your notices when using our marks, as applicable. Proper attribution is important to protect our brand equity and goodwill. TUNE will exercise its rights to prevent misleading uses, particularly those uses that are likely to cause confusion or damage our brand.
www.tune.com [email protected] @tune
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