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YOU ARE INVITED TO JOIN ATEDGE
FOR OUR 2014/15 SEASON.
AtEdge is a multi-faceted marketing program
for photographers, recognized by art buyers
and creative professionals as the top resource
for fresh, innovative talent. AtEdge is where
visionaries unite.
BY INVITATION ONLY
AtEdge connects a select group of
photographers with the world’s most active
and infl uential art directors. Promoted across
the USA, Canada and Europe, the AtEdge
marketing program revolves around fi ve
highly respected books, a cutting-edge
website, exclusive Face-to-Face networking
events, robust e-marketing, and quarterly
campaign updates – all supported with
prominent trade advertising and industry
sponsorships.
C H R I C H R C H R C H R C H R IR C C H RIR IIIS G OS G OS G OS G OS G OS G OS G OS G OS G OG OOOR DA NR DRDR DR DAR DA NR DR DA NR DA NA NE EE E RE E RE E RE E RE E RFIVE BOOKS A YEAR / There are four little books (Microviews) plus one bigger book (Macroview). Each photographer has a feature spread in all fi ve publications (ten pages total).
AT-EDGE.COM / The AtEdge 2014-15 program includes 300 images that you can organize into specialized portfolios. At-edge.com supports the presentation of video / motion clips.
INTERNATIONAL DISTRIBUTION AND OUTREACH / AtEdge is used by active photography buyers and art directors throughout the United States, Canada and Europe. Regular email blasts to thousands more creatives around the world attract new subscribers to the books and drive qualifi ed traffi c to at-edge.com.
FACE-TO-FACE MEETINGS / AtEdge hosts intimate, bi-annual networking events that give you exclusive access to top art producers and creatives. ATEDGE CAMPAIGN SPOTLIGHT / This quarterly e-newsletter lets you show off your latest commercial projects. Creatives all over the world subscribe to AtEdge Campaign Spotlight to see what the most talented photographers have been shooting most recently.
ADVERTISING, SPONSORSHIPS AND SOCIAL MEDIA / AtEdge secures premier advertising space with publications and websites that are regularly seen by creative buyers around the world. Prominent industry sponsorships and social media engagement enhance the visibility of AtEdge.
IN PERSON,
IN PRINT,
AND ONLINE
( by invitation only )
ATEDGE FACE-TO-FACE EVENTS
FIVE BOOKS A YEAR DISTRIBUTED INTERNATIONALLY
ADVERTISING, SPONSORSHIPS AND SOCIAL MEDIA ENGAGEMENT
AT-EDGE.COM
STILL AND MOTION PORTFOLIOS
ATEDGE CAMPAIGN SPOTLIGHT
INTERNATIONAL E-BLASTS
Creative Buyers
Photographer
PROGRAM OVERVIEW
Online, in print and face-to-face, AtEdge offers a constant stream of innovative marketing opportunities that connect you with leading creative buyers in a variety of ways.
Participation in AtEdge is limited to a hand-picked group
of 155 photographers. Each one has been invited into
the program because his or her work communicates a
unique and independent vision.
IN PRINT ONLINE FA
CE-TO-F
A
C
PROGRAM RATES
AND DETAILS
“ My own personal collection is always on my desk, with many sticky notes referencing specifi c photographers. AtEdge is really the only resource I use.” Angee Murray, Senior Art Producer, Saatchi
RATES $7900 Early Reservation
Deposit & contract prior to March 20, 2014 Five payments of $1580
$8400 Final Reservation
Deposit & contract by April 17, 2014 Five payments of $1680
The program rate includes fi ve spreads (a spread in each of the four quarterly Microview books and a spread in the January Macroview book), a 300-image portfolio on the website at-edge.com, participation in a Face-to-Face networking event, and the ability to submit current campaigns for the quarterly AtEdge Campaign Spotlight e-newsletter.
PAYMENT PLANS AtEdge offers monthly and bi-monthly payment plans to help you budget for the program.
INTERNATIONAL DISTRIBUTION
The AtEdge program includes fi ve different books published throughout the year and sent free of charge to creative professionals who hire photographers on a regular basis. Distribution focuses on the U.S. market, with selective circulation to art buyers at the most active agencies in Canada and Europe.
Four individual issues of the small AtEdge Microview, plus one larger-format Macroview book will be sent to the following markets: - Advertising agencies
- Design studios
- Major corporations with in-house art departments - Fashion industry
- Book and magazine publishers
- Record companies, television and movie studios
ARTWORK AND DISTRIBUTION SCHEDULE
The AtEdge production schedule puts your latest images in front of art buyers within approximately 90 working days of submission.
BOOK 1: Microview #45 BOOK 2: Macroview 2015 BOOK 3: Microview #46 BOOK 4: Microview #47 BOOK 5: Microview #48 Size: 4.5 x 6" 9,000 copies Size: 7.125 x 9.5" 16,000 copies Size: 4.5 x 6" 9,000 copies Size: 4.5 x 6" 9,000 copies Size: 4.5 x 6" 9,000 copies
Distribution Date: October 2014 Artwork Deadline: May 19, 2014 Proofs: June 2014
Distribution Date: January 2015 Artwork Deadline: August 11, 2014 Proofs: September 2014
Distribution Date: March 2015 Artwork Deadline: September 29, 2014 Proofs: November 2014
Distribution Date: April 2015 Artwork Deadline: November 17, 2014 Proofs: December 2014
Distribution Date: June 2015 Artwork Deadline: January 19, 2015 Proofs: March 2015
CONTROL YOUR MESSAGE
Each spread in a Microview or Macroview book is dedicated to a single photographer. Imagery always appears on the right-hand page. For extra impact, you may also choose to run imagery on the left-hand page in any individual book for an additional $125. The photographer’s contact information is presented consistently throughout the books in a clean, clear look typeset by the publisher. AT E D G E 2 0 1 4 / 1 5
“ AtEdge is really helpful to me. I refer to
the website all the time… ”
Suzee Barrabee,
Director of Art Buying / Goodby, Silverstein & Partners
The AtEdge program includes an extensive presence on our
world-class website. Still images and video clips can be
organized into a variety of specialized portfolios.
Our Campaign Spotlight e-newsletter lets you show off tear
sheets, motion clips and details from your latest advertising
and editorial campaigns. View the latest quarterly issue at
www.at-edge.com/campaign-spotlight.
Continuous web enhancements, regular e-promotion, SEO
and an active social media strategy keep our audience
growing and drive traffi c directly to photographers in the
AtEdge program.
• Still and motion • Mobile friendly • Campaign Spotlight • RSS blog feed
• International email blasts • Social media exposure
CONNECT ONLINE:
AT-EDGE.COM
AT E D G E 2 0 1 4 / 1 5“…Face-to-Face provides an important
opportunity for the industry to actually
meet, connect with and fi nd new talent.”
Rachel Max,Manager / Art Buying, MRM Worldwide
Our exclusive Face-to-Face events bring photographers
together with top agency creatives in a unique and personal
way. Held twice a year in selected cities, Face-to-Face allows
casual, open interaction and promotes meaningful one-on-one
professional connections.
Open only to AtEdge photographers and their agents, these
evenings revolve around private meetings between you and
a select group of high-level art buyers and creative directors.
Between meetings, everyone enjoys mixing and socializing in
a relaxed, intimate environment.
CONNECT IN PERSON:
FACE-TO-FACE EVENINGS
• New York • London • Los Angeles • San Francisco • Chicago • Minneapolis AT E D G E 2 0 1 4 / 1 5“AtEdge is my go-to resource and is the only
photography book that sits on my shelf…”
Tracy Maidment,VP, Director of Art Buying / Mullen Advertising
If your work is produced for print, you need to include print
in your marketing and promotion.
The popular AtEdge books are a primary resource for busy art
buyers and creatives to fi nd talent. A fresh edition lands on
their desks every 60-90 days and stays on their shelves all
year long. The print series is fully integrated with the AtEdge
internet program, driving continuous traffi c to at-edge.com.
CONNECT IN PRINT:
FIVE BOOKS A YEAR
• Microview x4• Macroview x1 AT E D G E 2 0 1 4 / 1 5