Robert Bosch Shashidhar 05116

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Page 1 of 86 M.P.Birla Institute of Management. Shashidhar VN

REPORT ON THE ORGANISATIONAL STUDY OF BOSCH

(RBIN)

STUDY CONDUCTED AT:

BOSCH (RBIN)

KORAMANGALA, BANGALORE

Submitted in partial Fulfillment of the requirements for MBA Degree

of Bangalore University

Submitted By

Shashidhar VN

Register Number:

05XQCM6084

M.P.Birla Institute of Management

Associate Bharatiya Vidya Bhavan

Bangalore-560001

2006-2007

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CONTENT

PART I

Sl No.,

Chapter Name

Page

1 Principle

_{’s Certificate}

4

2 Guide

_{’s Certificate}

5

3 Executive Summary

6

4 Student Declaration

7

5 Acknowledgement

8 PART II

Sl No.,

Chapter Name

Page

1 Introduction

10

2 Industrial Profile

13

3 Company Profile

17

4 Business Sectors

28

5 Bosch in India

35

6 Robert Bosch India limited

38

7 Finances- Bosch

42

8 Organization study of Bosch &

Robert Bosch India limited

45 Overview of various

Departments

51

9 Human Resource Department

64

10 SWOT Analysis & Conclusion

81 Bibliography

85

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PRINCIPAL

_{’S CERTIFICATE}

This to certify that this report titled

“Organizational study and

Microscopic study of Recruitment Process at Robert Bosch India

Limited, Bangalore

_{” has been prep}

ared by Mr. Shashidhar VN

bearing the registration no.05XQCM6084 under the guidance

and supervision of Prof. B. K. Ramaswamy, Professor, M P Birla

Institute of Management, Bangalore.

Place: Bangalore

Dr. N. S. Malavalli

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GUIDE

_{’S CERTIFICATE}

This to certify that this report titled

“Organizational study and

Microscopic study of Human Resource Department

_”

at Robert

Bosch India Limited, Bangalore has been prepared by Mr.

Shashidhar VN bearing the registration no.05XQCM6084 is a

bonafide work done carried under my guidance during the

academic year 2006-07 in a partial fulfillment of the requirement

for the award of MBA degree by Bangalore University. To the

best of my knowledge this report has not formed the basis for

the award of any other degree.

Place: Bangalore

Prof. B. K. Ramaswamy

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EXECUTIVE SUMMARY

As a part of the course curriculum of degree of Master of business Administration at Bangalore University I am required to undertake an internship work in an organization in second semester. Internship training enables me to know the realities of the business and application of theoretical knowledge in practical environment. In fact the purpose of this training is to create the Managers with greater adaptability and who can provide creative solution to the organization they work with, so it helps the student to become a complete manager for the industry and efficient. This internship report is an effort for the fulfillment of the same.

Bosch is one of the reputed companies in India. It is one of the oldest and fastest growing Companies. It has a leading presence in India. Bosh Group has, over the years, acquired a strong reputation in the field of automobile Engineering and its automation in the field of automobile Software and automation of machinery in general in various fields.

I feel, it was a great opportunity for me to work with this company and being a part of the company; I carried out the study on organisation structure and understood how the company strives to meet the commitment with out compromising on the Quality aspect.

During my internship period I was involved in the organisation structure study This training has improved my level of confidence and in the process have gained many new skills.

Finally it was a rich educative experience during our internship period at Bosch (RBIN) Bangalore.

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STUDENT DECLARATION

I here by declare that INTERNSHIP TRAINING REPORT submitted

in partial fulfillment of the requirement of degree of MASTER OF

BUSINESS ADMINISTRATION (MBA) to Bangalore University under the

guidance and supervision of Mr.Girish BV, Deputy Manager Human

Resource, Robert Bosch India Limited(RBIN), Bangalore and Prof B

K Ramaswamy, M P Birla Institute of Management, Bangalore.

This is my original work and not submitted for the award of any

other degree, diploma, fellowship or other similar title or prizes.

Bangalore Shashidhar VN

Date: 30 Sept 2006 Reg No: 05XQCM6084

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ACKNOWLEDGEMENT

I am extremely great full to Mr. Girish BV, Deputy manager

Human Resource, RBIN, Bangalore, for permitting me to carry out

this study.

I would also like to thank Ms Uma HR, Executive HR, RBIN

Bangalore, who allowed me to work under her and give me

complete picture of Human Resource department.

I would like to express my profound gratitude to all those who have

helped me directly or indirectly in the course of this study.

Bangalore Shashidhar VN

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CHAPTER 1

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Need for the study

1. The need to undergo internship for a MBA student of Bangalore University is to

fulfill the requirement of MBA degree course of Bangalore University. The internship has been undertaken during July to September 2006 and main objective of the internship is to know the application of the theoretical knowledge of the MBA course in the corporate environment and gain first hand experience and expose mainly to organization structure and also to the corporate policies, ethics, culture, practices procedures, facts about the work culture and policies of the organisation.

Objectives of the study

2. The objective of undergoing training is to get the practical exposure of the

organisation in general and one specific functional departments details of the organization such as: - Marketing, HRD, Finance, Information Systems and Production departments. During this period of internship it was possible to know how the theoretical knowledge is applied in Human Resource department of the organization.

3. The following are the main objectives of this study:

 Getting practical exposure regarding the organizational functions.  To know the organization structure of the company.

 To know functions of various departments such as Systems,

Marketing, Human Resource Management, Finance etc.

 To understand the work culture.

 To gain first hand experience from industry.

 To improve Management skill.

 To see how the organization deals with different type of the

problems.

 To understand the culture in the organization and the effectiveness

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INTRODUCTION - BOSCH

4. Bosch is a worldwide name in a large area. The “workshop for Precision

mechanics and electrical engineering” which Robert Bosch founded in Stuttgart,

Germany in 1886, and which soon specilised ignition system for motor vehicles and engines of all kinds, has now become the Bosch group. Bosch India is regional branch of the Bosch Group, one of the world’s biggest private industrial corporations.

Headquartered in Stuttgart, Germany, the Bosch Group has approx. 251,000 employees worldwide, and generated annual sales revenue of 41.5 billion euros in 2005.

5. In India, Bosch is represented in by its four subsidiary companies -

a) Motor Industries Company Limited – MICO

b) Robert Bosch India Limited – RBIN

c) Bosch Rexroth India Limited – BRIN

d) Bosch Chassis System India Limited

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CHAPTER 2

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INDUSTRIAL PROFILE

1. High-performance architectures and increasing standardization enable the

combination of software from various sources in the control unit in any machine/Automobiles. This opens up new possibilities for developing software efficiently and for designing functions that are distributed across several control units. The Software and Integration industry supports manufacturers and their suppliers in the following: -

(a) The development of customer-specific software components for electronic control units- This affects the implementation of application cores

with the control algorithms specified by the customer, and the application drivers as hardware abstraction layer. The scope of services provided by RBIN and their worldwide Integration Factory along with other customers includes:

 Analysis of requirements

 Design of software components, based on function models supplied by

the customer

 Implementation including component test  Verification of the software

(b) The supply of software components for safety relevant

applications-

The scope of services provided by RBIN’s Software and Integration Factory

includes:

 Definition of specifications and of a software safety concept

 Design and implementation of software components including

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 Verification of the software

(c) The architectural design and the integration of ECU software-

The scope of services provided by RBIN Software and Integration Factory includes:

 Delivery of ECU software architectures (e.g. based on AUTOSAR)  Definition of system requirement specifications

 Execution of compatibility tests for software components  Integration of the components including integration testing

2. Automotive software: Automotive software is a software driving a

microcontroller within automobiles. These Microcontrollers are usually specific to Automotive application usually containing integrated Bus Transceivers interfaces for Bus Systems like:

 LIN (Local Interconnect Network),  CAN (Car Area Network),

 MOST (Media Oriented Systems Transport),  LAN (Local Area Network) etc,.

3. Currently the automobile manufacturers use a software architecture consisting of

different Electronic control units (ECUs), a Gateway and Sensors. The gateway is responsible for deciding which information at a certain ECU or a Sensor should be routed to which other ECU. In automotive electronics, an electronic control unit (ECU) is an embedded system that controls one or more of the electrical subsystems in a vehicle. Some modern cars have up to 70 ECUs, including:

 Engine Control Unit also called Powertrain Control Module (PCM)  Transmission Control Unit - TCU

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 Door Control unit  Seat Control Unit

 Telephone Control Unit – TCU  Climate Control Unit

4. There are typically 6 different kinds of ECUs:

 Body ECU for Headlights, Brakelights, Windscreen Wipers, Air Conditioning,

Power Windows.

 Comfort ECU for Seat and Steering Position Adjustment, Seat Heating.  Powertrain ECU for Fuel Injuction, Battery Recharging.

 Dashboard ECU for Speedometer, Odometer & Fuel Gauge.  Extended ECU

 Entertainment ECU for Audio/Video Systems.

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CHAPTER 3

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COMPANY PROFILE

1. The Bosch Group is a leading global manufacturer of automotive and industrial

technology, consumer goods, and building technology. In fiscal 2005, some 251,000 associates generated sales of 41.5 billion euros. Set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical

Engineering,” the Bosch Group today comprises a manufacturing, sales, and after

-sales service network of more than 280 subsidiaries and more than 12,000 Bosch Service Centers in over 140 countries.

2. OWNERSHIP STRUCTURE – The Global Responsibility of Bocsh

3. The special ownership structure of the Bosch Group guarantees its financial

independence and entrepreneurial freedom. It makes it possible for the company to undertake significant up-front investments in the safeguarding of its future, as well as

Robert Bosch Stiftung Gmbh 92% Holding No Voting Rights Robert Bosch Gmbh Share Capital 1.2 Billion Euros Bosch Family 8% Holding 7% Voting Rights Robert Bosch Industritreuhand KG 93% Voting Rights

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to do justice to its social responsibility in a manner reflective of the spirit and will of its founder. However, Bosch can only maintain this level consistently because it does not have to optimize figures to satisfy the short-term perspective of quarterly reports. A total of 92% of the share capital of Robert Bosch GmbH is held by the charitable foundation Robert Bosch Stiftung. The entrepreneurial ownership functions are carried out by Robert Bosch Industrietreuhand KG. It is this special ownership structure that enables us to pursue a long-term corporate strategy. Robert Bosch Industrietreuhand KG carries out the entrepreneurial ownership functions. The employees in BOSCH are known as associates and are considered, also in true spirit as associates of the company.

Bosch Value Statement –

4. BeQIK is at the core of the Continuous Improvement Programme (CIP) at Bosch.

Designed by Bosch, under their guideline Bosch endeavors to foster higher standards of:

(a) Quality : Greatest asset what Customers demand from Bosch. (b) Innovation: Ensures business for the future.

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ATTITUDE AND COMMITMENT

5. Bosch regards innovation as something more than exceptional product quality,

functionality and design. Not only technical developments, but also commitment to society has an effect on the world of tomorrow.

6. Environment: Environmental protection has been a corporate principle of the

Bosch Group since 1973.The Bosch Group has been committed to environmental protection since 1973. This principle of our corporate philosophy is as important to Bosch as the quality of its products and the cost-efficiency of its operations. We place our innovations in the interests of the safety of people, the economical use of resources, and environmental sustainability. The Bosch principles and corporate standards are observed by all Bosch locations around the world.

PUBLIC SPIRIT

7. Robert Bosch Foundation: The Robert Bosch Foundation continues to pursue

the social principles of the company's founder and foundation sponsor Robert Bosch. The Robert Bosch Stiftung (Robert Bosch Foundation) was established in 1964 to keep alive the philanthropic and social endeavors of its founder Robert Bosch. Through its programs and institutes, the foundation has since issued 735 million euros in project funds. In 2005, it made available 55,6 million euros for non-profit projects. The Robert Bosch Stiftung operates three facilities for health care and research in Stuttgart: the Robert Bosch Hospital, the Dr. Margarete Fischer-Bosch Institute for Clinical Pharmacology, and the Institute for the History of Medicine.

8. Focus areas:Education, international understanding, and public welfare are the

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Bosch Stiftung has six departments. We develop and support exemplary practical concepts in the areas ‘Science and Research’, ‘Health, Humanitarian Aid’, ‘International Relations - Western Europe, North America’, ‘International Relations -

Central Europe, Eastern Europe’, ‘Education and Society’, and ‘Society and Culture’

9. Quality: Bosch goal is to fully satisfy customer’s expectations through the quality

of products and services. Quality and Quality improvement is every associates responsibility and ultimate goal – from the board of directors to apprentices.

Directives, processes, systems and goals are based on requirements from international standards, customer expectations, knowledge and experience. Knowledge of and compliance with these directives and processes is the foundation of quality. Quality means doing the detail from the beginning, thus preventing failures in the end. Continuous improvement of the quality of processes lowers costs and increases productivity. Avoiding failures is more important than eliminating defects. Methods and tools are applied for preventive quality assurance systematically, learn from mistakes and eliminate their root causes without delay. Suppliers for Bosch contribute substantially to the quality of products and services. Therefore, suppliers must live up to the same high quality standards that have adopted by Bosch.

10. Innovation: Thousands of scientists, engineers and technicians around the

world develop new technologies and solutions for Bosch. Every day, thousands of Bosch scientists, engineers and technicians around the world are involved in the development of new products and systems, as well as of innovative manufacturing processes. Their work is also devoted to the continuous improvement of existing products. Approximately 2,800 applications for patents in 2005 demonstrate that research and development play a central role within the company.

11. Innovations secure future: and Bosch is no exception. Worldwide, 23,600

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services that improve the quality of life. Of these associates, more than 1,200 work in the Corporate Sector Research and Advance Engineering, designing new systems and components, exploiting new technologies, improving processes and manufacturing methods, and identifying new trends. This corporate sector works closely with all Bosch divisions and with scientific and business partners the world over. All this boosts Bosch innovative strength and opportunities for growth. In this way, Research and Advance Engineering plays an active role in securing the future of the company.

12. Tradition: To develop high-end technologies and assume social responsibility were the

aims of the company's founder, Robert Bosch, from the outset. The company's history shows that Bosch is still guided by these principles. The company’s founder was committed to the development of high-quality products and to social responsibility. In 1886, Robert Bosch founded the "Workshop for Precision Mechanics and Electrical Engineering " in Stuttgart. This was the birth of today's globally active Robert Bosch GmbH. From the very beginning, the company's history has been characterized by innovative, drive and social commitment.

13. Values: Bosch values reflect the attitude with which it conduct’s business -

ethics in relations with customers and employees. A few of the values are as follows:-

(a) Encompassing change and continuity: Bosch has always been a

value-driven company. Many of our values can be traced back to our founder Robert Bosch; other values have changed or have arisen over the decades. Now guiding values have been put in writing. Values reflect the manner in which Bosch business is run. Professional ethics are maintained in dealing with business partners, investors, employees and society.

(b) Future and Result Focus: In order to ensure dynamic development of the

company and to guarantee long term corporate success, Bosch participates in shaping the changes in markets and technologies. By doing so, customer care provided with innovative solutions and associates with attractive jobs. Bosch acts

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result focused in order to secure growth and financial independence. With the dividends generated, the Robert Bosch Foundation supports charitable activities.

(c) Responsibility: Bosch accepts that its actions must accord with the interests

of society. Above all else, it places its products and services in the interests of the safety of people, the economic use of resources, and environmental sustainability.

(d) Initiative and Determination: Bosch acts on its own initiative, with an

entrepreneurial but accountable spirit, and demonstrate determination in pursuing its goals.

(e) Openness and Trust: Bosch informs its associates, business partners, and

investors in a timely and open fashion of important developments within the company. This is the best basis for a trustful relationship.

(f) Fairness: Bosch views mutual fairness as a condition of its corporate success

when dealing with each other and with its business partners.

(g) Reliability, Credibility, and Legality: Bosch promises only what it can

deliver, accept agreements as binding, and respect and observe the law in all business transactions.

(h) Cultural Diversity: Bosch is aware of the company's regional and cultural

origins and at the same time regards diversity as an asset, as well as a precondition of its global success.

14. Social Responsibility: Bosch brings strong commitment and know-how the task

of reconciling social concerns and entrepreneurial goals. Social commitment is an essential principle underlying the corporate policy guidelines of Bosch. It believes in

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bringing the economic objectives of corporate activity into alignment with broader social and environmental aims. Combining the pursuit of economic objectives with consideration for social and environmental factors is a priority at Bosch. Above all else, Bosch places its products and services in the interests of the safety of people, the economic use of resources, and environmental sustainability. Bosch abides by the following eleven principles that document its social responsibility: -

(a) Human rights: Bosch respects and supports compliance with internationally

recognized human rights, in particular as regards those of its associates and business partners.

(b) Equal opportunities: Bosch upholds and affirms equal opportunity among

its associates, regardless of the color of their skin, race, gender, age, nationality, social origin, handicap, or sexual preference. It respects the political and religious convictions of the associates as long as they are based on democratic principles and tolerate those of different persuasions.

(c) Integration of handicapped people: In its view, handicapped people

possess equal rights as members of society and business life. Encouraging them, integrating them into the enterprise, and working with them in an atmosphere of cooperation are pivotal elements of Bosch corporate culture.

(d) Free choice of jobs: Bosch rejects forced labor of any kind and respect the

principle of freely chosen employment.

(e) Rights of children: Bosch condemns child labor and respects the rights of

children. All enterprises in the Bosch Group will adhere to the stipulations of ILO Convention no. 138 and no. 182.

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(f) Relations with associate representatives and their institutions: Bosch

recognises the fundamental right of all associates to form trade unions and to join these trade unions of their own free will. Associates will neither receive undue advantage nor suffer any disadvantage as a result of their membership in trade unions. Within the framework of respective legal regulations - insofar as these are in harmony with the ILO Convention no. 98 - Bosch respects the right to collective bargaining for the settlement of disputes pertaining to working conditions, and endeavor together with its partners to work together in a constructive manner marked by mutual confidence and respect.

(g) Fair working conditions: Bosch remuneration and social benefits conform

at the very least to national or local statutory standards, provisions, or respective agreements. It observes the provisions of ILO Convention no. 100 with respect to the principle of “equal remuneration for work of equal value”. It complies with

national provisions regarding working hours and vacation. Any associate may complain to their respective line manager or senior management if they believe they have been subject to unfair treatment or have suffered disadvantages with respect to working conditions. Associates will not suffer any disadvantage as a result of lodging such complaints.

(h) Occupational health and safety: Safety at the workplace and the physical

well being of associates has top priority. Bosch adheres at the very least to the relevant national standards for a safe, hygienic working environment and takes appropriate action within this framework to ensure its associates' health and safety at their workplace in order to guarantee working conditions that are not harmful to health.

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(i) Qualification: Bosch encourages associates to train to acquire skills and

knowledge and to expand and enhance their professional and specialist know-how.

(j) Environment: Bosch can look back on a very long tradition of commitment to

preserving and protecting the environment. In addition, it contributes to the further improvement of living conditions at their locations. The basic principles of environmental protection reflect Bosch duty towards the environment and are the basis for many initiatives that are implemented throughout the company.

(k) Implementation: Bosch aim is to implement these principles throughout the

Bosch Group. These principles will be incorporated into the “Management System

Manual for Quality, Environment, Safety, and Security in the Bosch Group”.

Responsibility for their implementation lies with the senior management of the respective divisions, regional subsidiaries and company locations. Bosch will not work with any suppliers who have demonstrably and repeatedly failed to comply with basic ILO labor standards.

ACADEMECIA

15. Carnegie Bosch Institute(CBI) – Alliance between business and academia.

Carnegie Bosch Institute for Applied Studies in International Management represents a unique alliance between Carnegie Mellon’s Tepper School of Business and the

Bosch Group. Robert Bosch Corporation established the Institute in 1990 through a major endowment gift. The Institute’s mission is to support, educate, and develop

globally minded managers through research, fora and executive education programs.

16. The Carnegie Bosch Chairs: In 2006, Carnegie Bosch Institute sharply

increases its stimulation of academic research on global business issues: the Institute sponsors five Carnegie Bosch Chairs, the spearhead of which is the Bosch Chair.

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Together, these faculties form the Carnegie Bosch Institute Research Committee. They work in the field of Organizational Behaviour and Theory, Manufacturing and Operations Management, Operations Research and Computer Science, and Marketing. Above all, they are looking at issues across boundaries and disciplines. Carnegie Bosch Institute is continuously working to find new ways of facilitating the exchange between experienced business managers and these open-minded academic experts by developing for a that share the newly created knowledge.

17. A Vision Turned Reality: Global Leadership: In its endeavour to bring

business and academia together in a unique and new learning environment, Carnegie Bosch Institute has taken a leap into innovation. Its annual Executive Summer Forum Global Leadership has become an epitome of a courageous, stimulating, and invigorating development experience of senior executives and academic presenters from around the world. Its unconventional process design and its hand-selected faculty, its meticulous attention to detail and its tie-back into the real life of international businesses make it a stand-alone product in the world of executive learning, development, and cross-community networking.

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CHAPTER 4

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Automotive technology

1. Bosch Group was the world’s largest automotive supplier in terms of sales in

2004, generating a total of 25.3 billion euros. Bosch plans to utilize the opportunities in the rapidly growing Indian market for passenger cars. It is also stepping up its diesel operations in India, foraying into the manufacturing of common-rail diesel injector systems. In India, Automotive Technology represents the largest area of business, supplying both to the local automotive industry as well as exporting components around the world.

Consumer goods and building technology

2. In India, this sector is engaged in the Power Tools and Security Systems

divisions. Bosch is the world leader in the power tools segment and has been the pioneer in DIY (Do-it-Yourself) across different countries, including India. Bosch Security Systems globally has more than 80 years of experience in fire detection and alarm systems. In India, Bosch Security Systems is one of the leading security technology players with a comprehensive portfolio.

Industrial technology

3. Bosch Rexroth AG is an expert for all drive, control and motion technologies. The

Industrial Technology division Bosch Rexroth India provides a complete range of world-class products, systems and services to customers in India, Bangladesh, Nepal and Sri Lanka through its manufacturing facilities, service centers, and service partners from all over South Asia.

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PRODUCTS AND SERVICES

4. Bosch Car Service - The competent garage for every type of Vehicle:10,000

Bosch Car Service garages, Bosch Diesel Service Centers and Bosch Diesel Service garages around the world ensure greater safety and reliability on the road. Service types are:

(a) Bosch Car Service

 Maintenance, service and repair for passenger cars.

(b) Bosch Diesel Center

 Specialist for conventional and electronically controlled high-pressure

diesel systems in passenger cars and commercial vehicles.

(c) Bosch Diesel Service

 Specialist for conventional and electronic diesel systems.

 Bosch Service

 Specialist in vehicle electric/electronics

5. Power tools for the DIY Enthusiasts – The perfect tool for every Idea: Power

tools from Bosch are among the most popular tools worldwide. No wonder: Bosch stands for quality, excellent accessories and outstanding service.

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6. Communication services - A partner you can Rely on: Everything focuses on

reliable, high quality communication services in the Bosch Communication Center. Be it inbound or outbound, front or back office customer communication – a wide range of

industries rely on Bosch Communication Services. As an expert for multiple remote monitoring services Bosch monitor buildings, machines, containers, vehicles and people.

7. Car parts and Accessories: Only the best part for your Car: Spare parts from

Bosch impress by their quality, reliability and innovative technology. They only go into serial production once they meet our very stringent requirements.

8. Garden – Perfect care for your Garden: Whether it is mowing the lawn, high

pressure cleaning or watering your plants – you are ideally equipped for all gardening

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9. Power tools for the Professional – Perfect tool for every Idea:Bosch produces

power tools for craftsmen and industry that provide the best technology, the highest performance and top quality for efficient work. Bosch develops innovative, high quality power tools that are guaranteed to produce professional results in all fields of craftsmanship.

10. Automotive – Motor Vehicle Technology for the future: Innovations from

Bosch have had a decisive influence on automobile history. As the world's largest independent parts supplier to the automotive industry, Bosch significantly contributes toward making driving ever safer, cleaner and more economical.

11. Household Appliances – Perfect technology for a comfortable life: Bosch

produces everything that makes household chores so much easier: Household appliances from Bosch stand for quality, innovative technology and excellent design.

12. Security Systems – Secures your World: Bosch Security Systems proudly

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communication systems and components to help you find the solution for any application. We are the global supplier of choice for innovative technology backed by the highest level of service and support.

13. Diagnostics for Repair Shops – Firsthand testing technology and

know-how: Garages diagnose more efficiently, more safely and more quickly with testing

technology from Bosch. Bosch ensures that our first class automobile competence and innovative technology is also available to service garages. Bosch develops and produces state of the art vehicle testing systems for garages of every size and every service concept.

14. Heating and Warm Water – Comfortable Energy saving and Environment

friendly: Bosch offers tailor made heating concepts for every home. You can benefit

from individual system solutions and different system models.

15. Packaging Technology – State of the Art production and Packaging

Solutions: Bosch develops intelligent packaging technology at the highest

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and cosmetics industries. Packaging technology from Bosch meets the most stringent demands.

16. Sensors and Foundry MEMS – Revolutionise Electronic Products: Bosch

develops high quality MEMS (Micro Electro Mechanical System) chips for international corporations that include tiny mechanical elements in their electronic logic. With their aid, electronic products can be applied in a much more versatile, simple and intelligent way in medicine, security systems, sport, life sciences and logistics.

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CHAPTER 6

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BOSCH IN INDIA

1. Bosch has grown phenomenally in India, way back since 1922 when the Illies

Company established a Bosch agency in British India. The founding of Motor Industries Company Limited in 1951 spurred off an accelerated growth in the automotive industry segment that has not stopped till date. Bosch has a strong and voracious presence in the country today, in diverse industry segments at numerous locations. In India, the Bosch Group has about 15,044 employees, and in business year 2005 achieved total consolidated sales of Rs 40 billion (Euro 729 Mi).

2. In India, Bosch is represented in by its four subsidiary companies, which are as

follows: –

(a) Motor Industries Company Limited – MICO: Motor Industries Company

Limited is the flagship of the Bosch group in India, established in the year 1951. Mico is the largest auto component manufacturer and the largest Indo-German Company in India. The Bosch Group holds 60.55% stake in Mico. Access to state-of-the-art technologies from Bosch and a commitment to world-class quality have made Mico, the country's largest manufacturer of Diesel Fuel Injection Equipment and one among the largest in the world. It is headquartered in Bangalore with facilities in Bangalore, Nashik, Naganathapura and Jaipur. All the 4 plants are TS 16949 and ISO 14001 certified. With strength of 9700 associates, Mico manufactures and trades products as diverse as fuel injection equipment, industrial equipment, auto-electricals, hydraulics, electric power tools, packaging machines, security systems and Blaupunkt car audio systems.

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(b) Robert Bosch India Limited – RBIN : Robert Bosch India Limited, a wholly

owned subsidiary of Robert Bosch GmbH, develops software and engineering solutions for all business sectors within the Bosch world in more than 15 nations across Europe, USA, Asia and Australia. Founded in 1998, RBIN is an ISO 9001 and CMM Level 5 organisation with cutting edge facilities at Bangalore. It employs nearly 2900 associates and is the largest software development center outside Germany.

(c) Bosch Rexroth India Limited – BRIN: Bosch Rexroth India Limited provides

a complete range of world-class products, systems and services for drive and control technologies to various industrial and mobile applications. Established in 1975, Bosch holds 95.5% stake in BRIN and is into five technology groups namely: Industrial Hydraulics, Electric Drives and Controls, Linear Motion and Assembly Technologies, Pneumatics, and, Mobile Hydraulics. BRIN is ISO 9001:2000 certified and employs 300 associates, serving customers in India, Bangladesh, Nepal and Sri Lanka through manufacturing facilities in Ahmedabad and Bangalore.

(d) Bosch Chassis System India Limited: Bosch Chassis Systems India

Limited (formerly Kalyani Brakes) is the leading manufacturer of hydraulic brakes in India for passenger cars, two wheelers, three wheelers and tractors. Its plants are located in Jalgaon and Chakan in Maharashtra and Manesar near Delhi. Founded in 1982, the Bosch Group hold over 80% stake in the company and employs approximately 1,700 associates.

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CHAPTER 7 ROBERT BOSCH INDIA LIMITED

(RBIN)

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The Software divisions in India

1. One has to discover Bosch India and its Software divisions for a reliable,

long-term partnership to derive the maximum benefits of information and technology. The software division of Bosch in India is the largest development center of Bosch outside Germany. For over 15 years now it has been the preferred engineering services and solutions partner for the Bosch Group worldwide. The software services nurture, build and sustain enduring customer relationships to enable direct operational and strategic benefits to its customers.

2. Bosch India is regional branch of the Bosch Group, one of the world’s biggest

private industrial corporations. Headquartered in Stuttgart, Germany, the Bosch Group has approx. 251,000 employees worldwide, and generated annual sales revenue of 41.5 billion euros in 2005.

3. Robert Bosch India Limited is a wholly owned subsidiary of Robert Bosch GmbH,

Germany. The software division of Bosch India develops software solutions for Bosch units in more than 15 countries as well as for external customers in USA, Europe and Asia-Pacific. The software division has been developing integrated software solutions in the areas of Automotive, Business, Communications and Industrial Applications. Further Bosch India brings the worldwide renowned Bosch technology in gasoline engine management systems to its customers in India. The international purchase office brings together Bosch units worldwide and Indian suppliers for mutual benefit. In India, the Bosch Group has about 15,044 employees, and in business year 2005 achieved total consolidated sales of Rs 40 billion (Euro 729 Mio).

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4. RBIN nurtures, builds and sustains enduring customer relationships to enable

direct operational and strategic benefits to its customers. RBIN makes it happen through qualified, motivated and flexible professional associates, who uphold the heritage and values of Bosch - time tested over 115 years of successful journey; A journey marked by quality, reliability and innovation of service to enhance the interest of its customers and the community we live in. Having met the stringent requirements of Bosch units in many countries for more than a decade, Bosch India now extends its software development services to customers in USA, Europe and Asia-Pacific. RBIN’s

experience of more-than-a-decade in software development, established quality processes and a proven, state-of-the-art offshore development center at Bangalore enables it to reach this objective.

5. RBIN started with onsite ECU software support to Diesel Systems (DS) division in

1990. RBIN/EDU (Engineering services Diesel Unit) is also involved in software development for diesel passenger cars. Offshore work from India for supporting truck applications started from 1992. The year 1994 saw the support expand to passenger car domain as well. With the commencement of the Emerging Market projects in January 2003, RBIN has become the fourth DS ECU development location for Bosch. This includes hardware, software and electrical systems responsibilities. Currently ECU Projects for Brazil, China and India are being handled at RBIN/EDU.

6. RBIN/EDU is also involved in software development for diesel passenger cars. As

a development partner of DS/EEF department, RBIN/EDU executes complete software projects for customers. The hardware team in RBIN/EDU is responsible for ECU hardware development for emerging market ECU projects and other special projects that include the development of testing systems such as the Integrated RBIN Vehicle Simulator. Today, RBIN/EDU also supports various other projects in DS in the area of hardware development.

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Focus at RBIN:

7. RBIN has focus on providing quality software Tools and Best IT infrastructure for

employees which would enhance the Productivity of the Company. The Tools Provide information for decision making at all levels in the hierarchy with minimum downtime in the IT infrastructure.

8. Major Activities

 Planning, Implementation and Management of IT Infrastructure  System Administration and Software resource management  Software License Control (Standard Software)

 MS-Exchange administration & maintenance

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CHAPTER 8 FINANCES-BOSCH

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Bosch in figures

2. The company has grown strongly in recent years, has succeeded with pioneering

innovations and has a global network of customers and suppliers. We constantly seek to maintain and develop that position. The global figures of the company are as follows:

2001 2002 2003 2004 2005

Sales 34029 34977 36357 38954 41461

Percent of Sales accounted for by

International Business

72 72 71 72 73

Annual average number of Associates (‘000) 218 226 229 234 249

Of which in Germany 99 103 105 107 110

Of which Abroad 119 123 124 127 139

Investments in Fixed Assets 2368 2006 2028 2435 2923

Expenduture on Research & Development 2274 2487 2650 2898 3073

Profit after Tax 650 650 1100 1675 2450

66% Europe 19% America 15% Asia-Pacific

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INVESTMENTS - BOSCH

3. Investments in research & development and capital expenditure

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CHAPTER 9 ORGANISATION STUDY OF BOSCH & ROBERT

BOSCH INDIA LIMITED

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Dr. Hermann Scholl, Stuttgart Chairman

(former Chairman of the Board of Management of Robert Bosch GmbH)

Alfred Löckle, Ludwigsburg

Deputy Chairman

Member - Shop Council of the Schwieberdingen Plan Chairman - Central Works Council

-Combined Works Council of Robert Bosch GmbH

Dr. jur. Peter Adolff, Munich

(former Member of the Board of Management of Allianz

Versicherungs-Aktiengesellschaft)

Dr. h.c. Bo Erik Berggren, Stockholm

(former Chairman of the Administrative Board and Chief Executive Officer of The

Stora Kopparberget Corp).

Henning Blum, Hildesheim

Chairman - Shop Council of the Hildesheim Plant

Member - Joint Shop Council of Robert Bosch GmbH

Dr. Christof Bosch, Königsdorf

Dr. jur. Ulrich Cartellieri, Frankfurt

(former Member of the Board of Management of Deutsche Bank AG)

Dr.-Ing. Heiner Gutberlet, Fellbach-Oeffingen

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Dr.-Ing. Rainer Hahn, Stuttgart

(former Member of the Board of Management of Robert Bosch GmbH)

Aline Hoffmann, Frankfurt

Political Secretary - HQ, Industriegewerkschaft Metall

Jörg Hofmann, Stuttgart

Regional Chairman - Industriegewerkschaft Metall, Baden-

Württemberg region

Dieter Klein, Wolfersheim

Chairman - Shop Council of the Homburg Plant

Member - Joint Shop Council of Robert Bosch GmbH

Matthias Georg Madelung, Munich

Member - Board of Trustees of Robert Bosch Stiftung GmbH

Werner Neuffer, Stuttgart

Chairman - Shop Council of the Feuerbach Plant

Deputy Chairman - Joint Shop Council - Combined Shop Council of Robert Bosch GmbH

Wolfgang Ries, Lohr

Chairman - Shop Council of Rexroth Indramat GmbH

- Joint Shop Council of Bosch Rexroth AG Member - Combined Shop Council of Robert Bosch GmbH Urs B. Rinderknecht, Zurich

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Wolf Jürgen Röder, Hofheim / Taunus

Managing Member - Executive Board of Industriegewerkschaft Metall

Tilman Todenhoefer, Stuttgart

(Former Deputy Chairman of the Board of Management of Robert Bosch GmbH).

Jörg Vial, Nehren

Vice-President - Global Policies and Strategies,

- Corporate Sector Purchasing and Logistics Chairman - Joint Speaker Group ofRobert Bosch GmbH - Group Speaker Committee

Hans Wolff, Bamberg

Chairman - Shop Council of the Bamberg Plant

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BROAD ORGANISATION OF RBIN

1. Every organization does plenty of functions for the achievement of goals or making literal the vision of the company. So far the simplification of the functions, It is divided into various units and each unit is known as Department, of the organization which are work synergetic way. In this organization, every department is headed by a coordinator/Executive who reports to the next higher level the Manager of their respective Departments and others are the support functions of the organization who directly report to the top management. RBIN is a Flat Organization where all the division heads (Vice President in case of Technical) report to the Managing Director. The organization is divided into various departments as under:

(a) Technical with head as the Vice President reporting to Managing Director:

 RBIN/ESD – Engineering Section Engine Systems

 RBIN/ESA – Engineering Section A

 RBIN/ESE – Engineering Section Emerging Co-Operations

 CI/ISY-IN - Information Systems.

 RBIN/BSV-Business Services Section

(b) RBIN/COR – Commercial Responsibility

 RBIN/CFA - Controlling, Finance & Administration

 RBIN/FCM - Facilities management & Constructions

 RBIN/PER –Personnel

 RBIN/PUR – Purchasing

 RBIN/LEG – Legal, Taxes, Company Secretary & Internal Controls

(c) RBIN/TCR-Cob-Technical & Commercial Responsibility, Coimbatore

(d) RBIN/DSO – Data Security Officer

(e) RBIN/ORG – Organisation & Employee Development, CIP (Continuous

Improvement Programmes).

(f) RBIN/QMM - Quality Management and methods. (g) RBIN/SAM – Sales & Marketing

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RBIN/COR

(

RBIN/FCM Facilities Mgmt & Construction Rajeshwaran S RBIN/CFA Controlling, Finance, Administration Sabesan S RBIN/PER Personel Satyanarayana TK RBIN/LEG**** Legal, Taxes, Company Secr., Internal Controls

Vidya Sarathy RBIN/PUR Purchasing Kumar KR RBIN/COR Commercial Responsibility Kurth Holger

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RBIN/ESA

RBIN/ECM ES- Driver Information

Systems 1 Sasikumar G 1)

RBIN/EDI

ES- Driver Information System 2 Prashant Halady RBIN/ECR Engineering Services Car Radios Sri Krishnan V RBIN/ECC Engineering Services CC Sriram TV 7) RBIN/EAE Engineering Services AE Gaur Dattatreya RBIN/EPC Engineering Processes consulting Umashankar BR RBIN/ESA Engineering Section A Shenoy RK4)

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RBIN/ESE

RBIN/EBS

ES- Business & Commercial Solutions

Shenoy Prakash

RBIN/ECB Engineering Services

AA, EB, EATS Sreenivasan UM RBIN/ECD Engineering Services BR, PA, MICO Satyanarayana N2) RBIN/ECE Engineering Services ST, TT, PT, BSH Swaminathan K RBIN/END Mechanical Engineering Services Sankar Sadasivam RBIN/EED Electronic Engineering Services Krishnan R RBIN/ESE Engeeniring Sections Emerging Co-operations Krishna R5)

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CI/ISY-IN

CI/ISY-1N

Infrastructure and

Data Centre India

Janashekar UM

CI/ISY2-IN

Engineering Services

India 2

Sujatha D

CI/ISY 3-IN

Engineering Services

India 3

Dattatri Salagame

CI/ISY 4-IN

Engineering Services

India 4

NN

CI/ISY-IN**

Information Systems India

Shenoy Sudhakar

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RBIN/ESD

RBIN/EDM Engineering Services DS Methods & Tools

Sri Guha V6) RBIN/EDR Engineering Services DS Software Projects 1 Latha C RBIN/EDS Engineering Services DS Software Projects 2 Kunte SC RBIN/EDT Engineering Services DS Truck Software Nataraja Chandra RBIN/EDU Engineering Services DS EDU Systems Prabhu Panduranga3) RBIN/EDP Engineering Services DS Software Platforms Srinivasa RBIN/EGS Engineering Services GS Hadi SA RBIN/ESD Engineering Section Engine System Dr Zahir Andree

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RBIN/PER

# Administrative reporting to TCR-Cob

* Functional reporting to RBIN/PER 2 for BSA related Topics ** Functional reporting to RBIN/PER 1 for EBS related topics

RBIN/PER - Sekr Veena ms

RBIN/PER 11 DHRM ECD, BSA*, END, ECE

Vanitha Chengappa RBIN/PER 12 DHR,MEDM, EDR, EDS

,EDT,EDU, EDP Divya Swaroop RBIN/PER 13 DHRM,QMM,ECB,ECC EED,EGS,ESE Kavitha Kolala RBIN/PER 14 DHRM TCR-COB# Sudhakar Durai RBIN/PER 1 ESD,ESE,TCR-Cob Girish BV RBIN/PER 21 DHRM ECM, ECR, EDI, ESA

Rajesh M RBIN/PER 22 DHRM EBS**,CI/ISY-IN,EPC,EAE Joseph Gonsolo RBIN/PER 23 DHRM BST, Corporate Depts NN RBIN/PER 24 NN RBIN/PER 2 ESA, CI/ISY-IN,BSV Corporate Depts Venu Gopal VV RBIN/PER 31 VA'S & Deputations

Gangadhar MK RBIN/PER 32 Deputations Rashmi CR RBIN/PER 33 Deputations Deepa Jayadev RBIN/PER 34 Payroll, Benifits Admin & Statutory Compliance

Sripathi Acharya RBIN/PER 35 Payroll R Master Dara

Administration Damodhar Pai

RBIN/PER 3 International Assignments &

Administration Parthasarathi MK RBIN/PER Human Resource Management Satyanarayana TK

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The Tasks/Functions of Technical Sections are as follows:

1. EDU (Engineering Services Diesel Unit): This includes hardware, software

and electrical systems responsibilities. Currently ECU Projects for Brazil, China and

India are being handled at RBIN/EDU.

The hardware team in RBIN/EDU is responsible for ECU hardware development for emerging market ECU projects and other special projects, which include the development of testing systems such as the Integrated RBIN Vehicle Simulator. Today, RBIN/EDU also supports various other projects in DS in the area of hardware development.

2. RBIN/EDT (Engineering Services DeNOx-tronic systems): In addition to

EDC software development for Trucks, RBIN/EDT is also responsible to develop the complete software for DeNOx-tronic systems (both platform and customer specific).RBIN/EDT is responsible for software development support for customers DHIM, Ford Otosan and Iveco trucks.

3. RBIN/EDS (Engineering Service - DS Software Projects 2): RBIN/EDS

presently supports Software Development for ESA, ESB, ESC and ESM departments of DS, in addition to support for RBJP. Today RBIN/EDS participates not only in Software Module development, but also in Function Development, Concept Development and few of the Complete Software Projects as well.

4. EDM (Engineering Services - DS - Methods and Tools): EDM stands for

"Engineering Services - DS - Methods and Tools".

The group is dedicated for providing tools support to Diesel systems (a division of Bosch). Additionally EDM provides support to other groups under EDE in RBIN.

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5. EDR (Engineering Service - DS Software Projects 1): RBIN/EDR presently

supports Software Development for EEF and EED departments of DS. RBIN/EDR participates in Software Module development, Function Development, Concept Development and few of the Complete Software Projects as well. The customers handled in EDR are Daimler Chrysler, HMC, PSA, Ford, Volvo and Honda.

6. EGS: The cooperation between Gasoline Systems (GS) Germany and RBIN is

10 years old. This began with RBIN associates participating in Motronic software development with GS colleagues at Schwieberdingen (Si). Support for the various tools including Motronic development environment followed. Engineering support for Gasoline System (EGS) was formed as an independent department on 01-Jan-2004, which covered, all support to GS, both ECU and tools. This department has emerged as the largest software development centre of Gasoline Systems outside Germany.

7. ECR (Engineering Service - Car Radios):

DAB - Digital Audio Broadcast Receiver

MMC - Multi Media Card, with recording facility RSA - Rear Seat Audio & twin tuners

8. RBIN/EDI(Engineering Service - Driver Information): RBIN/EDI work’s with

CM-DI/ESA to bring out the latest Driver Information systems for OEM customers. Bosch mission is to achieve a high degree of delight of our customers in CM-DI by striving to:

 Deliver high quality software services  Reduce time to market

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9. ECC: RBIN/ECC does its best in achieving this by supporting the development

of Bosch automotive safety systems. We are a dedicated team working closely with Chassis Systems business divisions. ECS support’s the development of different ABS

sub-systems like:

 Electro Hydraulic Braking systems (EHB),  Anti-skid Regulation (ASR)

 Along with ABS we are also working on Bosch Electronic Stability Program

(ESP).

10. EAE (Engineering Service - Automotive Electronics): RBIN/EAE does best

in achieving this by supporting the development of Bosch automotive safety and comfort systems. We are a hundred plus strong team working closely with Automotive Electronics business division. In Passive Safety Systems we support the development of Airbags Software. In Passenger Comfort Systems we are actively involved in the development of comfort systems like:

 Adaptive Cruise Control (ACC)  Park Pilot (PP)

11. EPC (Engineering Process Consulting): RBIN addresses clients’ niche

requirements of external consultancy, training, staffing and tooling, in a competent and cost effective manner. Initially it started with the Sw-CMM model, but today we offer consultancy based on CMMI, ISO 9000, Six Sigma and EFQM models. RBIN offer’s

support at every step - right from strategizing process improvements, to development of process improvement plans and detailed execution of the same.

12. EBS: RBIN/EBS provides services to Bosch Divisions, Factories, Departments

and Group Companies on Business and commercial Systems. Both in Europe as well as North America, services have been provided from as early as 1993, when RBIN

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delivered the BWS GUI interface to AA for deployment to Bosch dealers in Europe and with development support on the Quality Control System for RBNA

13. ECB: RBIN offer’s software development services to RB-Divisions in the fields

of automotive energy systems, body electronics and vehicle diagnostics. Its services to ETAS encompass support in development of Real-time Operating systems (Live Devices, UK), automotive test-systems (ETDE, Germany) and diagnostic equipment (Vetronix, USA).

14. ECD: ECD is responsible for providing Engineering service support to Bosch

units worldwide in the areas of PLC, HMI, PC based diagnostic systems, Factory Automation, CNC, Welding and tightening systems, Embedded systems and OPC related applications. Recently, it has also started providing OpCon Training support to MICO, Asia Pacific and other English speaking countries across the globe.

15. END: The Mechanical Engineering Services Department of Robert Bosch

India is committed to provide support to Mechanical Engineering Design and Analysis by leveraging the synergy of diverse technologies and tools. The highly qualified team of END works on state-of-the-art infrastructure using the latest tools to provide effective and quality solutions to its customers in the areas of Mechanical Design across all Business Sectors.

16. EED (Engineering Electronic Design Services): RBIN represents the

Engineering Electronic Design Services (EED) where in state of the art chips/boards are designed which are fully tested to the extent of EM (Electro Magnetic) safe to make cars fully reliable, more controllable and luxuriously safe both to the end user as well as to the environment. We have a wide range of experienced engineers who work towards a common goal “customer satisfaction, which is achieved by innovation,