4
thKUFSTEIN WINTER SCHOOL 2011
Innovating Winter Sports – Current Trends and Issues
December 11 – 17 2011, Kufstein/Austria
Patronized by
Program
The Kufstein Winter School offers an engaging, challenging program of lectures and workshops by top-ranking academics and representatives from international sports businesses, economics, leisure and tourism management.
Changing tourism and leisure trends requires current and prospective innovation of winter sports. Participants from all over the world will analyze and debate the creation and management of innovations as well as business strategies in winter sports destinations and events.
In addition, the Winter School will provide a variety of additional events including night-skiing, sledging and hiking.
Short facts
International intensive program organized by the University of Applied Sciences Kufstein, Tyrol/Austria
Program Coordination: Prof. (FH) Dr. Sebastian Kaiser, Prof. (FH) Dr. Robert Kaspar & Project Management: Angela Scalet, BA
Language: English
Target group: Graduate students of sport and/or leisure management as well as business administration. Open to interested students of other fields of study.
Lectures and Workshops (a.o.)
Dr. John Beech MA MBA PhD FRSA, Head of Sport and Tourism at the Applied Research Centre for Sustainable Regeneration, Coventry University, United Kingdom
Prof. Dr. Nikolay Peshin, J.S.D., Head of Research-and-Development Department, RIOU Russian International Olympic University, Russia
Gerardo Bielons, Director GB Consulting, Chair EASM Conference Madrid 2011, Senior Lecturer Universidad Autónoma de Madrid, Spain
Prof. Dr. Louise Bielzer, Head of Degree Programme Meetings, Expositions, Events & Conventions Management and Media and Communication Management, Karlshochschule International
University, Karlsruhe, Germany
Stephan Gruber, Services for Ski lift companies, skiline marketing gmbh, Austria
Dr. Kari Puronaho, Principal Lecturer Sport Business School Finland HAAGA-HELIA University of Applied Sciences & Executive Secretary European Asssociation for Sport Management (EASM), Finland
Sarah Lewis, Secretary General of the FIS International Ski Federation, Switzerland
Horst Lichtner, General Secretary of the IIHF International Ice Hockey Federation, Switzerland Sebastian Philipp, DESIGN STORZ GmbH, Austria
Martin Schnitzer, Youth Olympic Games Laboratory for Youth and Innovation, Austria
Markus Tschoner, Director of the Olympiaregion Seefeld, President of „Best of the Alps“, Austria Dr. Stefan Walzel, German Sport University Cologne, Germany
and the core Kufstein team represented by Prof. (FH) Dr. Robert Kaspar & Prof. (FH) Dr. Sebastian Kaiser
Visits planned
Excursion: Venue Tour – Innsbruck 2012 Youth Olympic Games Excursion: SkiWelt Wilder Kaiser, Söll
Night Skiing, Luge/Mountain sledding in Söll (own arrangements)
Provisional Program Sunday, December 11 2011
Arrival & discover Kufstein [own arrangements]
Monday, December 12 2011
[FH Kufstein]
Kick-off and Introduction
09:00 – 10:00 Registration to 4th Kufstein Winter School
10:00 – 11:00 Opening Address & Introduction to Winter School
Mag. Wolfgang Richter, Chief Executive Officer of FH Kufstein
Prof. (FH) Dr. Thomas Madritsch, Chief Executive Officer of FH Kufstein
Prof. (FH) Dr. Johannes Lüthi, Rector of FH Kufstein
Prof. (FH) Dr. Sebastian Kaiser, Vice Director of Studies Sports, Culture & Event Management, FH Kufstein
11:00 – 11:30 Break
11:30 – 12:30 Lecture: Communication of Sport Innovations – Challenges and Best Practices
Prof. (FH) Dr. Sebastian Kaiser, Vice Director of Studies Sports, Culture & Event Management, FH Kufstein
12:30 – 13:45 Lunch [Hotel Kufsteinerhof]
13:45 – 14:45 Lecture: Need for Innovations in Sport Event Sponsorship – The Case of the Youth Olympic Games
Dr. Stefan Walzel, German Sport University Cologne, Germany 14:45 – 15:15 Break
15:15 – 16:45 Workshop I
Tuesday, December 13 2011
[FH Kufstein]
Industry and Marketing Issues
10:00 – 11:00 Lecture: IIHF Innovation in Winter Sports
Horst Lichtner, General Secretary of the IIHF International Ice Hockey Federation, Switzerland
11:00 – 11:30 Break
11:30 – 12:30 Lecture: Design – A Factor of Innovation
Sebastian Philipp, DESIGN STORZ GmbH, Austria 12:30 – 13:45 Lunch [Hotel Kufsteinerhof]
13:45 – 14:45 Lecture: Marketing Destinations – Challenges and Best Practices
Markus Tschoner, Director of the Olympiaregion Seefeld, President of „Best of the Alps“, Austria
14:45 – 15:15 Break
15:15 – 16:15 Lecture: Skiline at a Glance
Stephan Gruber, Services for Ski lift companies, skiline marketing gmbh, Austria
16:15 Visit Kufstein, Dinner (own arrangements)
19:00 – 22:30 Kick-Off Event [Aula] Short Film Festival
Wednesday, December 14 2011
[FH Kufstein]
Innovation in Federations and Destinations
10:00 – 11:00 Lecture: Events as a Tool for Destination Branding in Alpine Resorts – Impacts for Long-Term Sports Venue Infrastructure Planning
Prof. Dr. Louise Bielzer, Head of Degree Programme Meetings, Expositions, Events & Conventions Management and Media and Communication Management, Karlshochschule International University, Karlsruhe, Germany
Prof. (FH) Dr. Robert Kaspar, Director of Studies Sports, Culture & Event Management and Marketing & Communication Management, FH Kufstein
11:00 – 11:30 Break
11:30 – 12:30 Lecture: Innovations and Developments in the International Ski Federation's (FIS) Sport Activities
Sarah Lewis, Secretary General of the FIS International Ski Federation, Switzerland 12:30 – 14:15 Lunch [Hotel Kufsteinerhof]
14:15 – 16:00 Workshop II
Dr. John Beech, MA MBA PhD FRSA, Head of Sport and Tourism at the Applied Research Centre for Sustainable Regeneration, Coventry University, United Kingdom
16:00 End of daily program
17:30 – 22:30 Optional: Night Skiing, Luge/Mountain sledding in Söll
Thursday, December 15 2011
[Söll] [FH Kufstein]
Excursion, Preview and Wrap Up
08:30 – 13:30 Excursion:
SkiWelt Wilder Kaiser at a Glance –
Infrastructure and Organizational Challenges
13:30 – 14:45 Lunch [Hotel Kufsteinerhof]
14:45 – 15:30 Lecture: Managing Innovation in Sport Event Companies
Gerardo Bielons, Director GB Consulting, Chair EASM Conference Madrid 2011, Senior Lecturer Universidad Autónoma de Madrid, Spain
15:30 – 16:15 Lecture: Presentation SBS Finland – Research Prospects
Dr. Kari Puronaho, Principal Lecturer Sport Business School Finland HAAGA-HELIA University of Applied Sciences & Executive Secretary European Asssociation for Sport Management (EASM), Finland
16:15 – 16:30 Event Preview: 3rd Kufstein Summer School
Prof. (FH) Dr. Robert Kaspar, Director of Kufstein Summer School, Director of Studies Sports, Culture & Event Management and Marketing & Communication Management, FH Kufstein
16:30 – 16:45 Break
16:45 – 17:30 Presentation RIOU Russian International Olympic University
Prof. Dr. Nikolay Peshin, J.S.D., Head of Research-and-Development Department, RIOU Russian International Olympic University, Russia
Friday, December 16 2011
[Innsbruck] Venue Tour
09:00 – 16:00 Excursion: Venue Tour – Innsbruck 2012 Youth Olympic Games
Martin Schnitzer, Youth Olympic Games Laboratory for Youth and Innovation, Austria
Prof. (FH) Dr. Robert Kaspar, Director of Studies Sports, Culture & Event Management and Marketing & Communication Management, FH Kufstein
16:00 End of official program Saturday, December 17 2011
Departure day [own arrangements]
Post Winter School Program:
1st Winter Youth Olympic Games Innsbruck 2012 Innsbruck / Austria / January 13 – 22 2012
www.innsbruck2012.com
72nd Hahnenkamm Races
Kitzbühel / Austria / January 20 – 22 2012
