Prepare for your critical next steps. Let our team of analysts show you the way.

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Prepare for your critical next steps.

Let our team of analysts show you the way.

• Access vast industry knowledge and experience.

• Get answers to difficult questions on emerging trends and technologies.

• Discover creative solutions to complex problems, one-to-one.

• Take away the very best in strategic and practical advice.

In-depth coverage of

cloud, virtualization,

cost-optimization

and more.

December 6 – 9 • Caesars Palace Las Vegas • gartner.com/us/datacenter

Gartner Data Center

Conference 2010

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2 Gartner Data Center Conference 2010 • December 6 – 9 • Ceasars Palace Las Vegas To register visit gartner.com/us/datacenter or call 1 866 405 2511. 3

The Bench Strength of Gartner Analysts

Stay engaged with

the best minds in the Industry

Steeped in industry knowledge, they understand the core directional issues impacting your data centers. What informs their perspective?

• They share 400 years of collective analyst experience and more than 1,000 years in the IT industry, in total.

• Every year they publish thousands of pages of original research and respond directly to over 13,000 inquiries from Gartner clients around the world.

These conversations can have a dramatic impact on your decision making. Our analysts know the pulse of the market—they can quickly spot directional shifts in management imperatives, and are expert at identifying early signals of emerging trends. They see the implications of technology clearly and consistently, and are ready to deliver insight to you based on what you need and where you are. You’ll have the opportunity to leverage their knowledge, expertise and unbiased analysis at track sessions, analyst-moderated end-user roundtables and private one-on-one consultations across three and half days.

The benefits of analyst interaction:

• Inform your perspective with intensive knowledge from industry experts. • Find anecdotal insight that brings analysis to life.

• Get more from Gartner research as you move forward.

• Create a positive impact on business strategy or specific operational plans. • Drill down to the specifics. Access the right level of expertise for your

individual needs.

• Expand your decision-making resources.

Turn to Page 4 to learn more about our conference analysts and their specialized areas of focus.

40 on-site analysts

Analyst one-on-one sessions

Meet with the analyst of your choice and reap the benefits of individualized, results-oriented attention. You decide the topic or issue for discussion.

The Gartner Data Center Conference 2010 offers you the unique opportunity to meet privately with one of our analysts in a one-on-one session on-site. What to expect? A 30-minute consultation completely focused on helping you craft actionable solutions to current challenges.

Many attendees tell us that a one-on-one session is worth the price of admission, all by itself. Roll up your sleeves with a Gartner analyst and explore the best ways to move your strategy forward. For further details on how to schedule a private meeting with an analyst of your choice, go to gartner.com/us/datacenter.

What’s up for discussion?

Here’s a brief sampling of some of the specific challenges attendees have explored with Gartner analysts at recent one-on-one sessions.

• When it comes to implementing a disaster recovery site—specifically one at a remote location—what are the available options? And how can VMWare and SAN storage be utilized in the DR plan?

• With a new data center coming online in 12 months, what role should cloud computing play, especially for development and test environments?

• Which software solution would best support an ITIL implementation?

• What’s the most effective strategy for putting together a three-year infrastructure plan? • Basic capacity management functionality/reporting for servers and storage

were recently implemented. What are the next steps to improving and maturing capacity management?

Analyst-user roundtables

Analyst-user roundtables provide a relaxed setting where you can share real-life experiences with your peers on a range of hot-button topics. Gartner analysts moderate and add relevant research and user experiences to the discussion. Share best practices and find new and informed insight on issues that matter. Analyst-user roundtables are restricted to end users only, and limited to approximately 12 participants each. Preregistration is required. See Pages 10 – 16 for a list of roundtable sessions identified by track topic.

In my experience, Gartner

analysts have been able

to address any topic I throw

at them.

Dr. Wayne Brown, Vice President for Information Technology, Excelsior College, Albany, NY

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Storage

Meet the Analysts

Bill Malik Director

Focus areas: high availability and continuous operations strategies; downtime management; IT management process automation; production control; release management

Ted Chamberlin Vice President

Focus areas: merging communication services MPLS; IP-VPN and Metro Ethernet; hosted IP telephony; carrier voice and data services; application hosting; Web hosting; colocation and ASP

John Enck Managing Vice President

Focus areas: IT operations; active directory

Dave Russell Vice President

Focus areas: backup and recovery solutions; data deduplication; continuous data protection (CDP); storage resource management (SRM); information life cycle management (ILM); mainframe storage management

Stanley Zaffos Vice President

Focus areas: midrange and high-end storage systems; replication technologies (local and remote); emerging storage architectures; storage consolidation; negotiation tactics and storage prices

David Williams Vice President

Focus areas: IT operations management; event and correlation management; run book automation; open-source management software; performance and availability management

Raymond Paquet Managing Vice President

Focus areas: IT operations management; infrastructure and operations; IT operations

Jay E. Pultz Vice President and Distinguished Analyst

Neil MacDonald Vice President and Gartner Fellow

Focus areas: IT infrastructure; IT operations management; network/telecom equipment and services; disaster recovery and business continuity

Focus areas: virtualization security; operating system security; application security; host-based intrusion prevention systems; endpoint security; SOA security; adaptive security infrastructure

Joe Skorupa

Vice President Mark A. _Margevicius

Vice President

Focus areas: Data center network integration/fabric-based computing; server offload/load balancing; application acceleration for cloud computing; delivering rich media to the enterprise; data center network convergence; network virtualization

Focus areas: client computing; client architectures; PCs; laptops; server-based computing; VDI; software streaming

Lydia Leong Vice President

Focus areas: Web hosting/colocation; cloud computing; cloud computing and system infrastructure service providers; content delivery networks (CDNs); utility computing; infrastructure and operations cost optimization

Sheila Childs Director

Focus areas: e-mail, file and database archiving; information life cycle management; PC backup; content storage

Donna Scott Vice President and Distinguished Analyst

Focus areas: real-time infrastructure; 24/7 availability; IT operations management trends and directions; IT service management; server provisioning and configuration management; disaster recovery architectures

Adam W. Couture Director

Focus areas: storage services; archiving service providers; business continuity management, including data protection, backup and recovery

Ronni J. Colville Vice President and Distinguished Analyst

Focus areas: desktop configuration and mobile management; PC-application virtualization; server provisioning and configuration management; IT service dependency mapping; CMDB; configuration management

Roger Cox Vice President

Focus areas: disk storage systems; ISCSI-based SANs; Fibre Channel-based SANs; storage virtualization; united storage architectures

Debra Curtis Vice President

Focus areas: IT operations management; business service management (BSM); IT service portfolio management and service catalogs; network management; IT Management Process Maturity Model; event management

Debra Curtis Vice President

Focus areas: IT operations management; business service management (BSM); IT service portfolio management and service catalogs; network management; IT Management Process Maturity Model; event management

George J. Weiss Vice President and Distinguished Analyst

Focus areas: Linux and Unix market trends; Unix server selection; Unix vs. Linux vs. Windows decisions; Red Hat and Oracle competitive issues; Microsoft-Novell alliance; virtualization (Sun, Xen, Linux, KVM)

David J. Cappuccio Managing

Vice President

Focus areas: data center site selection process and criteria; data center relocation, consolidation and cost factors; data center infrastructure (power, cooling, UPS, security) and design; server and storage virtualization strategies and best practices

Robert E. Passmore Vice President

Focus areas: storage consolidation; SAN, NAS, tape and virtual tape; storage networking

John R. Phelps Vice President

Focus areas: IBM mainframe processors and OS; future of the mainframe; server consolidation; Linux on the mainframe; server virtualization; green data centers

Philip Dawson Vice President

Focus areas: server I&O; server virtualization; VMWare; Microsoft Hyper V; Xen Hypervisors; server consolidation

Thomas J. Bittman Vice President and Distinguished Analyst

Focus areas: server virtualization; cloud computing; private cloud computing; future of infrastructure and operations; infrastructure maturity

Ed Holub Vice President

Focus areas: ITIL/process maturity; organization and staffing; SLAs and metrics

Cameron Haight Vice President

Focus areas: virtualization management (Citrix, VMWare, etc.); open-source management; application management (including Java EE and SOA); IT operations management architecture; IT operations management technology standards; management vendor landscape

George Spafford Director

Focus areas: ITIL and process improvement; organization and staffing; improving IT’s effectiveness and efficiency

David M. Coyle Vice President

Focus areas: IT service desk/help desk best practices and metrics; vendor selection for IT services and support tools; driving down the cost of IT services and support; ITIL adoption and best practices

Carl Claunch Vice President and Distinguished Analyst

Focus areas: multicore and multithread; grid and compute clusters; high-performance computing; business continuity and disaster response planning

Jeffrey Hewitt Vice President

Focus areas: cloud computing; data center pods; server infrastructure; blade servers; virtualization infrastructure; server markets

John P. Morency Vice President

Focus areas: disaster recovery; business continuity; regulatory compliance; risk management; IT auditing; IT governance

Roberta J. Witty Vice President

Focus areas: business continuity/disaster recovery; risk management; identity management; pandemic planning

Patricia Adams Director

Focus areas: CMDB; IT asset management; configuration management; dependency mapping

Kris Brittain Vice President

Focus areas: IT change management; IT service portfolio management and service catalog; IT asset management; IT service and support; industry process and quality methodologies (ITIL, CobiT and CMMI)

Will Cappelli Vice President

Focus areas: application performance monitoring technologies and vendors; network management technologies and vendors; operations and application management architectures; chargeback and the economics of IT; database performance management

Terrence Cosgrove Principal Research Analyst

Focus areas: PC life cycle configuration management; application virtualization; PC remote control tools; desktop management

Andrew Butler Vice President and Distinguished Analyst

Focus areas: server I&O; Windows vs. Unix/ Linux server; blade servers; operating systems (midrange and high-end)

Mike Chuba Vice President

Focus areas: mainframe procurement issues; future of the mainframe; IBM mainframe migration; consolidation strategies

Business Continuity Management

Data Center Facilities Cloud

Data Center Management

Servers and Operating Systems IT Operations Management

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End-User Case Studies

Keynote Sessions

Guest keynotes

Dave Barry, Pulitzer prize-winning author and humorist The Wit and Wisdom of Dave Barry

For 25 years Dave Barry was a syndicated columnist in more than 500 newspapers in the United States and abroad. Barry stopped writing his weekly column in 2005, and since then has been hard at work on a number of other projects, ranging from children’s books to movie scripts. A prolific author, Barry recently published a collection of essays entitled “I’ll Mature When I’m Dead.”

Mazen Rawashdeh, Vice President, Technology Operations, eBay Marketplaces

eBay: How One Fast-Growing Company Is Solving Its Infrastructure and Data Center Challenges

Founded in 1995, eBay is now a multibillion dollar company with operations in over 30 countries. Its business model is one that requires extreme scale and agility (over 90 million active users worldwide with more than 93 billion database calls per day and over 230 million active items). Its exponential business growth created tremendous challenges in its data center capacity and infrastructure efficiency. In this interview with Mazen Rawashdeh, Vice President of Technology Operations for eBay, you’ll learn some of the innovative approaches that eBay employed to break the linear relationship between capacity growth and infrastructure cost and improve their infrastructure efficiency.

Gartner keynotes

Gartner-invited end-user case study sessions

Hear real-world stories, absorb the lessons learned and discover how peers from leading organizations are getting it right in the data center.

A.D. “Bud” Albers, Chief Technology Officer, Disney A Funny Thing Happened on the Way to the Cloud…

Bud Albers presents a look at the ways Disney is using cloud concepts to evolve its shared consumer-facing infrastructure. The company is leveraging these techniques to: provide benefits to consumers and shareholders by offering increased access to its content across the myriad new Internet-connected devices, build organizational agility with an internal cloud deployment, drive cost reduction through virtualization, and drive business value with its vast amounts of data by utilizing open-source software. This discussion talks about Disney’s journey, the results it has achieved and its vision for the future on exploiting public and private clouds.

Alex Victor, Manager, Data Center Operations, Robert Half International

How Robert Half International Employs Hybrid Cloud Storage for Savings and Data Center Efficiency

Learn how one of the very first adoptions of a hybrid public/private cloud-storage deployment is providing a cost-savings alternative to traditional storage and improving efficiency at Robert Half International’s data centers.

Lou Tiseo, Manager, ITS, Data Center Services, Yale University

Designing a Vendor-Neutral High-Density Computing Environment

The growth of research computing at Yale University demanded higher infrastructure requirements for high-density computing within existing facilities. The need to handle quick unexpected growth while maintaining existing standards became a challenge. Lou Tiseo, Data Center Service Manager for Yale University, will discuss the approach taken to design a vendor-neutral, high-density computing environment and the expected results regarding flexibility and sustainability. David J. Cappuccio

Managing Vice President

Raymond Paquet Managing Vice President Raymond Paquet Managing Vice President Philip Dawson

Vice President

Thomas J. Bittman Vice President and Distinguished Analyst

The Infrastructure and Operations Scenario: Crucial Trends You Need to Watch

The Virtualization Scenario: 2010 to 2015

The New Realities of IT Investment Cloud Computing: Riding Out the Storm

Interactive Polling Results

Mike Chuba, Vice President

John Enck, Managing Vice President John R. Phelps, Vice President

The best conference held on

data center management.

Thomas Paton, FBI

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Conference Highlights

A host of dynamic factors are bearing down on today’s data center. But how well and quickly you respond depends upon the caliber of resources you can draw from. For 29 years, Gartner Data Center Conference has been the go-to event for data center and I&O executives. Seven tracks and close to 70 analyst-led sessions offer a powerful combination of insight and analysis broad and deep enough for every major data center discipline.

Whether your focus is servers, storage, facilities or operations, our seasoned analysts will guide you, both tactically and strategically. Their goal: to help you manage your data center’s agility better, pursue game-changing innovation and forge a path to world-class performance.

Gartner conference features

Track sessions

Conducted by Gartner analysts, these research-driven presentations comprise the majority of the conference agenda—close to 70 sessions across seven tracks.

Pre-event workshop

Determine your infrastructure and operations maturity at this preconference session designed for end-users only. Registration required.

Special workshop

Crisis Leadership: Managing Behavioral Consquences of a Terrorist Threat In a dirty bomb scenario, what would be the best course of action for an organization to take in managing the human factor? You’ll tackle that challenge in an interactive role-playing workshop, focusing on what could be done before and during a crisis to manage behavioral issues to limit their impact on the individual and the organization. The two-and-a-half hour “learn as you go” session will feature a wealth of multimedia, opportunities for group decision making and a range of expert perspectives.

Gartner-invited end-user case studies

Delivered firsthand, these case studies offer a behind-the-scenes look at the successes and challenges experienced by Yale University, Disney Interactive

The relentless advance of

virtualization,

the new world of

cloud computing,

the explosive growth in

storage

Media Group and Robert Half International. Senior IT executives from the three organizations highlight specific technologies, strategies and approaches.

Analyst-user roundtables

Hear how your colleagues from various industries tackle problems similar to yours. These small group discussions provide an informal setting for you and your peers to share insight, challenges and concerns on today’s hottest data center and I&O topics.

Town hall sessions

At these lively open Q & A sessions, attendees pose tough questions to a broad panel of Gartner analysts representing selected research areas. Choose from four separate town hall sessions: Cloud’s Impact on I&O, Storage, IT Operations, and Virtualization.

Peer networking

Network with your peers at informal networking sessions organized around specific topic areas. Sponsor-hosted receptions and hospitality suites offer additional opportunities to interact with your peers.

Gartner Magic Quadrant and MarketScope sessions

Held on the exhibit floor, these 20-minute analyst-led presentations deliver timely Gartner research on key vendors and market conditions.

Solution provider sessions

These valuable sessions offer an exclusive look at how new solutions and products work in the real world—a great opportunity to hear directly from solution providers and their customers.

Face-to-face sponsor meetings

Confer privately with sponsors in a 30-minute prearranged meeting that will advance your projects and relationships, regardless of where you are in the buying cycle.

Miss a session?

As part of your registration fee, you receive access to all analyst session PowerPoint presentations.

Agenda guidance

To help you navigate the breadth and depth of our conference agenda, we’ve identified track sessions according to your area of interest: • Foundational: Lays the

groundwork for a firm foundation. • Advanced: Takes your skills and

expertise to the next level. • Strategic: Supports your

strategic decision making and long-term planning.

• Practical: Enhances your tactical skills with how-to’s, do’s and don’ts, and best practices. • Business: Provides a business

perspective and/or orientation. • IT: Provides an IT perspective

and/or orientation.

Take a step in the

right direction

Advance your professional development

Success in IT requires more than just drill-down knowledge in a specific discipline. Understanding the relationship between converging technologies and the business is critical. Apply that understanding to your projects and initiatives and you can further your role and reputation. At the Gartner Data Center Conference, you’ll see how to combine depth and breadth of knowledge to make important connections and contributions to the business as a whole. Boost your organizational value and become more adept at responding and adapting to new and changing environments.

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10 Gartner Data Center Conference 2010 • December 6 – 9 • Ceasars Palace Las Vegas For the complete agenda, including full session descriptions, go to gartner.com/us/datacenter. 11

Track B

Track A

Cloud Computing and Its Impact on

Infrastructure and Operations

Cloud computing can help enterprises improve the creation and delivery of IT solutions by allowing them to access services more flexibly and cost-effectively. Yet separating the hype from reality has been a challenge for most I&O organizations. In public cloud computing, a third-party provider delivers services to external customers. In private cloud computing, IT provides services to internal customers.

Few enterprises will abandon on-premises models, but many will move toward private cloud computing models. Gain the advice you need on when and how to make that transition, and a better understanding of new and emerging vendor options and strategies.

Conference sessions

B1. Achieving Cloud Computing at Scale: A Review of Architecture and Methods

B2. Hosted and Cloud-Based Communications: The Time Is Yesterday

B3. Private Cloud Computing: The New Virtualization B4. Bringing Cloud to Earth for I&O: Practical Advice and

Implementations

B5. Adapt or Become Extinct: The Cultural Revolution Affecting IT Operations

B6. Is Amazon, Not VMware, the Future of Your Data Center? B7. Monitoring Fifth-Generation Applications: Assessing the

Impact of the Cloud, Virtualization and Rich-User Experience Technologies on APM Products and Strategies B8. Management of Next-Generation Virtualization and Cloud

Infrastructures: A Review of Providers and Standards B9. Why Cloud-Based Computing Will Be More Secure

Than It Is Today

B10. Getting Real With Cloud Infrastructure Services Town Hall Session: Cloud’s Impact on I&O

Managing the Movement From Virtualization to the Cloud Cloud Infrastructure Services

Journey to Wherever You Are Going: Server Provisioning and Configuration Management, Data Center Automation, Private Cloud and Real-Time Infrastructure

Early Cloud Storage Experiences

How Will You Support and Source Your Elastic Infrastructure Needs?

Recovery in the Cloud

Through 2012, IT organizations will spend

more money on private cloud computing

investment than on offerings from public

cloud providers.

Virtualization: You’ve Put the Foundation in

Place, Now Raise the Roof!

Virtualization—initially introduced into the x86 and Unix server space—is now transforming data centers. It has enabled significant consolidation of high-volume server hardware for many organizations by addressing excess capacity issues and reducing capital expenditure on new server hardware. Yet when it comes to the opportunities that virtualization can provide, most organizations have only skimmed the surface. In fact, virtualization will have a far greater impact across infrastructure and operations in terms of disaster recovery, flexibility, agility and speed to support business initiatives. Discover leading-edge use case studies and best practices for moving into the next phase of virtualization exploitation. Experience an in-depth look at the growing level of competition in this space and the growing array of products and services that can support a highly virtualized environment effectively.

Seven tracks and close to 70 sessions. A powerful and practical

blend of strategies and tactics. Insight and analysis broad and deep

enough for every major data center discipline.

A1. Deciding If Hosted Virtual Desktops (aka VDI) Are Right for Your Organization

A2. Securing the Virtualized Data Center: From Private Cloud to Public Cloud

A3. Chargeback and Allocation: Required in the Age of Cloud Computing and Virtualization

A4. IT Operations Process Automation: Changing the Way IT Is Managed

A5. Virtualizing the Majority of Your x86 Workloads A6. Managing the Next-Generation Desktop

A7. Server Virtualization: From Virtual Machines to Clouds A8. External or Heterogeneous Storage Virtualization: What

It Does and What It Does Not

A9. Is Change Control Necessary With Virtualization and Cloud? A10. Desktop Virtualization: This Is Not Your Parents’

PC Anymore!

Town Hall Session: Virtualization

Achieving High Availability in a Virtualized Environment Managing the Move From Virtualization to the Cloud PC Virtualization and Its Impact on Management

Journey to Wherever You Are Going: Server Provisioning and Configuration Management, Data Center Automation, Private Cloud and Real-Time Infrastructure

Hosted Virtual Desktops

Over the next two years, 60% of

virtualized servers will be less secure than

the physical servers they replace.

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Track D

Track C

Modernizing the 21st Century Data

Center: Getting Agile or Getting Run Over

Aging data center infrastructures, increasing energy costs and the need to improve responsiveness to business demands are forcing many organizations to rethink traditional approaches to supporting the business. Decisions on how many data centers an organization should have, where they should be located and the workload placement within those data centers will be driven by issues such as business requirements, business continuity plans, skills availability and regulatory compliance. What’s more, many users report having older facilities that are less than optimal for today’s compute environment. Options such as colocation or outsourcing need to be considered in addition to the traditional approaches of build, lease or refurbishment.

Here’s targeted advice on how to plan and implement a data center modernization strategy—whether it involves building and populating a new data center, modernizing an existing one or sourcing externally.

D1. Best Practices for a World-Class Data Center Operations Command Center

D2. Achieving the Vision of Data Center Automation D3. Extreme Data Centers: Attaining Massive Scalability in

Minimum Space, at the Lowest Cost

D4. Data Center and IT Operations Cost Optimization: The Journey Never Ends

D5. Best Practices for the Design and Implementation of Critical Data Center Facility Systems

D6. Best Practices in Data Center and Server Consolidation D7. Understanding Data Center Transformation and the

“Big Five” Providers

D8. DCIM: New Tools to Monitor, Manage and Control Power D9. Choosing Colocation Services: Strategic, Tactical

or Practical?

D10. Data Center Evolution: From Networks to Fabrics

Green IT and the Data Center

Web Application Delivery: From Load Balancers and QoS to ADCs and WOCs

IT Infrastructure and Operations Consolidation Best Practices

Data Center Savings, Efficiencies and Cost Optimization Tips Best Practices in Data Center Design and Retrofit

How Will You Support and Source Your Elastic Infrastructure Needs?

The Challenges of Data Center Design and Retrofit in the Public Sector

Data Center Networking Architecture

A leading-edge data center can reduce

energy consumption by 30% compared

to traditional designs.

Achieving Excellence in IT Operations

IT operations management technologies and processes enable IT cost optimization, improve quality of service, empower IT to manage business risks better and help deliver on the CIO’s strategic goal of aligning IT with the business. CIOs and senior IT leaders are focusing increasingly on infrastructure and operations management for two reasons: IT is integral to business processes, and I&O is the largest component of the IT budget. A rich set of tools and services are emerging to support the operations production environment in the face of major industry developments such as cloud.

Explore the products, processes and organizational aspects of attaining and sustaining a best-in-class operation. Here’s practical guidance on achieving excellence and contributing to business value now, as well as strategic insight on how to address future challenges.

C1. Your Future in IT Operations Management: See How Others Have Achieved Success

C2. Kick Start Your IT Service Portfolio and Catalog Initiative C3. Integrating Change, Release and Configuration

Management: Bridging From Application Development to IT Operations

C4. Best Practices for Achieving Operations Excellence With ITIL Version 3

C5. The Four W’s of CMDB: What, Why, When, Where (and How)

C6. Navigating the IT Operations Management Vendor Landscape

C7. Delivering Integrated IT Service Support

C8. How IT Operations Management Frameworks and Architectures Impact the Way Tools Are Chosen, Implemented, Integrated and Used

C9. Managing the End-User Application and Desktop Experience

C10. The Gartner ITScore: A Maturity Model for Infrastructure and Operations

Increasing the Quality and Decreasing the Cost of the IT Service/Help Desk

IT Service Catalogs

ITIL Implementation Best Practices and Lessons Learned Rightsizing Your IT Change Management Investment and Results

IT Infrastructure and Operations Cost Reduction in the Public Sector

Best Practices in CMD

Through 2015, 80% of enterprises

fully investing in IT business management

will achieve an ITScore for I&O maturity

at Level 3 or above.

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Track F

Track E

Making Better Storage Decisions When

Demand is Unbounded

Demand for storage continues to grow dramatically. As a result, management and cost optimization have become paramount and exceedingly difficult. Additionally, an effective storage strategy is a necessary component of every organization’s attempt to virtualize and modernize. New technologies and architectures are emerging. In the coming years, some of them may enable profound changes to the storage infrastructure.

This track looks at critical decisions that organizations must address in the following key storage categories: archiving and content, backup and recovery, data security, infrastructure hardware, and resource management and systems. Storage professionals will learn more about selecting technology and/or storage architectures that best meet future organizational requirements.

F1. Want to Cut the Cost of Storage in Half? Here’s How F2. Storage Scenario: Getting to Underwhelmed

F3. Backup and Beyond: Rearchitecting Data Recovery F4. Converging Storage and Network Fabrics: Should You

or Shouldn’t You?

F5. Smart Strategies for Cloud-Based Backup and Archiving F6. From E-mail to Enterprise Information Archiving: The

Past Is Just Beginning

F7. Using Storage Innovation to Lower Cost and Increase Business Value

F8. Using Cloud Storage to Improve Agility and Storage Infrastructure Cost-Effectiveness

F9. Wrestling Control: Power Strategies for Data Life Cycle Management

F10. Getting the Most From Your Storage Vendor Relationships Town Hall Session: Storage

The Future of Storage

Staying Ahead of Storage Growth

Managing Legacy Data: Controlling Growth and Managing Risk Via Archiving Policies and Technologies

Storage Infrastructure Modernization Backup/Recovery Modernization

Expect a 650% growth in enterprise

data over the next five years; 80% will be

unstructured data.

Servers and Operating Systems: Tectonic

Shifts Under Way

Although the server market is mature, there is much dynamism below the surface, thanks to continued technology innovation and ongoing shifts in competitiveness. As the market recovers, there is pent-up demand for a large upgrade cycle. But the recovery phase also brings the potential for greater shifts in the server market, in terms of the key technologies, deployment styles and competitive dynamics. Virtualization, fabric-based computing, energy consumption and cloud computing are just a few of the dynamic changes that will affect server decisions.

The OS has traditionally been the center of gravity for server computing. New technologies, new modes of computing and infrastructure virtualization and automation are changing the architecture and role of the OS. Virtual machines will become the norm, creating a new control point below the OS. Appliances—based on a VM architecture—will make modular/customized (lightweight) operating systems interesting and useful.

Investigate the competitive landscape of the complex server marketplace, including the Windows, Unix, Linux and z/OS markets, and the latest server developments and technologies.

E1. The Future of Server Platforms

E2. Will the Role of the Operating System Become Irrelevant? E3. Fabric Computing in the Next-Generation Data Center:

What, How and When

E4. Reassessing Your IBM Mainframe Investment

E5. Fabric-Based Computing: The 10 Tough Questions You Must Ask Your Vendors

E6. Windows Server Game Plan E7. Will Linux Become the New Unix?

E8. Rationalizing the Portfolio, Decreasing the Unix Risk! E9. Vital Tips You Need to Know for Blade Server Vendor

Selection and Negotiation

E10. Trends and Opportunities in High-Performance Computing Town Hall Session: IT Operations

Analyst-user roundtable

IBM System z

By the end of 2013, 30% of the Global 2000

data centers will be, in part or in whole,

fabric-enabled.

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Virtual Track

Track G

Cost Optimization: Making Room for

2011’s New Business Initiatives

The economic recovery is moving ahead in fits and starts, with some organizations and geographies struggling more than others. Yet even organizations that are advancing need to be cautious stewards of their IT budgets. Many are looking at ways to lower the costs of maintaining legacy workloads so that they can free up budget dollars to fund and support new business initiatives. Highlighted across the seven tracks are sessions that provide tactical advice on how to save money now and support new efforts without breaking the bank.

A3. Chargeback and Allocation: Required in the Age of Cloud Computing and Virtualization

A5. Virtualizing the Majority of Your x86 Workloads D4. Data Center and IT Operations Cost Optimization: The Journey Never Ends

D6. Best Practices in Data Center and Server Consolidation E9. Vital Tips You Need to Know for Blade Server Vendor Selection and Negotiation

F1. Want to Cut the Cost of Storage in Half? Here’s How F7. Using Storage Innovation to Lower Costs and Increase Business Value

F10. Getting the Most From Your Storage Vendor Relationships

Recommended agendas

Emerging Technologies: Highlights emerging and potentially game-changing technologies.

Best Practices: Presents I&O best practices rich in tactical information for immediate application.

See all of our recommended and virtual agendas at gartner.com/us/datacenter.

Build your own customized agenda online

Use our convenient Agenda Builder to custom create your own conference curriculum, prior to the event. Complete details at gartner.com/us/datacenter.

Building and Maintaining a

World-Class Business Continuity

Management Program

The constant influx of new technologies, the rate of change in IT and the challenge of vendor management have deepened the complexity of business continuity management. Recovery time and recovery point objectives continue to shrink. Meanwhile, the economy has left many BCM departments strapped for resources, despite business’ growing awareness of the threats posed by unforeseen catastrophes. The result: maintaining business resiliency and continuity is more difficult than ever.

Learn more about the breadth of strategies and tactics that build continuity, recovery and 24/7 availability within the enterprise. Those in BCM and disaster recovery roles will see how to establish effective recovery plans, cultivate management buy-in, develop a test strategy, make the right purchase decisions, prepare for financial crises and ensure 24/7 availability.

G1. Uptime All the Time

G2. Operations Resilience: How Achievable Will It Be? G4. Virtualization and the Cloud: Two Key Technologies That Recovery Managers Should Not Ignore

G5. Best Practices in Risk Assessment and Business Impact Analysis

G6. Managing End-to-End SLAs: On-Premises Services and Across Traditional and Cloud-Based External Services G7. Building an Effective Recovery Testing Strategy G8. T+0: The Most Critical Time of a Disaster. You’d Better Get It Right

Government Agency Recovery and Continuity Management: Challenges and Opportunities

Achieving High Availability in a Virtualized Environment Technology Trade-Offs for Multisite Resiliency

Business Continuity Management: Program Management and Maturity Issues

Recovery in the Cloud

By 2014, 15% of large enterprises will use

a combination of private infrastructure and

public cloud services to improve recovery

and continuity readiness.

Best conference to attend if you have

anything to do with data centers.

John Turner, FAA

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Registration

Solution provider showcase

Close to 100 vendors are expected to participate in our

Solution Provider Showcase

Our solution provider showcase is a great place to follow up on the information you’ve gathered at sessions with solution providers or Gartner analysts.

• Access the world’s leading solution providers as well as emerging players and innovative newcomers.

• Discuss your challenges in detail.

• Become more informed on the latest products and services. • Engage a solution provider who can address your requirements. • Walk away with a shortlist of vendors.

And while you’re there don’t miss:

• Learning labs: Experience hands-on demonstrations of the latest technologies. • Mobile data centers: Short-term trend or viable alternatives to brick-and-mortar

facilities? Conference sponsors will put the concept to the test on the show floor, where they’ll display their own versions of containerized data centers.

Premier Sponsors

Media and Association Partners

Platinum Sponsors Silver Sponsors Kiosk Sponsors 21st Century Software 3PAR Inc. Adaptive Computing ASG BlueArc Corporation BRUNS-PAK CiRBA Cirtas Systems CommScope CompuCom

DIGITAL REALTY TRUST EMC

Exar

Extreme Networks, Inc. F5 Networks IDC Architects, a CH2M HILL company Infortrend Corporation InMage iWave Software, LLC Metron-Athene, Inc. NetScout Systems, Inc. Nexsan

Nimsoft nlyte Software Novell

OPNET Technologies

ORSYP Software, Inc. Permabit Technology Corporation Pillar Data Systems, Inc. Power Assure QTS Rackwise Raritan, Inc. Riverbed SEPATON Service-now.com SGI Splunk TeamQuest Terremark Worldwide The Armada Group Tripwire, Inc. UC4 Software Veeam Software Zenoss Zetta Sponsors as of September 21, 2010. Nimbula SANpulse Technologies StorSimple

Syska Hennessy Group

Three easy ways to register

Web: gartner.com/us/datacenter Phone: 1 866 405 2511

E-mail: us.registration@eventreg.com

Pricing

Standard price: $2,095

Gartner clients: We accept Gartner conference tickets as a full payment. If you are a client with questions about tickets please contact your Gartner account manager.

Bring your team. Reap the benefits!

We’ve designed a program that will help teams of four to 25 maximize the conference experience while on-site and long after the event is over.

Team benefits include:

• Team meeting with a Gartner analyst (end users only)

• Optional team meeting(s) with select executives from vendor organizations • Advice and support on building personalized agendas

• 10+ free multimedia sessions from Gartner Events on Demand • Complimentary team lounge and meeting space

• Concierge service, pre-event and on-site

Team discounts on registration rates:

4 for the price of 3 7 for the price of 5 12 for the price of 8

For more information e-mail us.teamsend@eventreg.com or contact your Gartner account manager.

Need help justifying your attendance?

Need to justify your attendance? Our ROI toolkit can help you make the case for attending the 2010 conference. Go to gartner.com/us/datacenter and download a variety of materials, including: a conference cost-benefit analysis, practical take-aways, ROI testimonials and much more—all designed to help you demonstrate the substantial and measurable value of the Gartner conference experience.

Special Gartner hotel room

rate:

$179 per night

A limited block of rooms has been reserved at Caesars Palace Las Vegas until November 12. We recommend you make your hotel accommodations as soon as possible. To obtain the group rate of $179 for a single or double occupancy room, please indicate that you are attending the Gartner Data Center Conference. Make your hotel reservations directly with the hotel at the same time you register for the conference.

Interested in becoming

a Gartner client?

Phone: +1 203 316 1111 E-mail: client.info@gartner.com

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Everything you need to put your data center on the path to world-class performance

Meet our analysts on Pages 4 – 5, see

their specialized focus areas and learn

about valuable opportunities to consult

with them one-on-one.

© 2010 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.

56 Top Gallant Road PO Box 10212 Stamford, CT 06904-2212 Presorted Standard U.S. Postage PAID Gartner December 6 – 9

Caesars Palace • Las Vegas, NV gartner.com/us/datacenter

Three easy ways to register

Phone: 1 866 405 2511 Web: gartner.com/us/datacenter E-mail: us.registration@eventreg.com