Global Overview of Truck Video Safety Solutions Market
360 Degree Solution to Unwind Newer Opportunities
Contents
Section Slide Number
Executive Summary 3
Research Scope, Objectives, Methodology, and Background 10
Definitions and Segmentation 15
Total Truck Video Safety Solutions Market Overview 17
Business Model and Pricing Analysis 27
Market Measurements and Market Share Analysis 31
Profiling of Key Vendors 41
Conclusions and Future Outlook 47
Market Size
Size of the total truck video safety market is approximately in 2014, with % of the total sales contribution coming from 2014.
1
5 Market Leaders
Together, Lytx Inc., SmartDrive Systems Inc., and Bendix CVS LLC hold a combined market share of about % in 2014, globally.
2 Key Markets
North America, by far, is the biggest market. It accounts for % of the total installed-base, followed by Europe with a % share.
3 Key Solutions
Driver behavior management, driver coaching with forwarding monitoring, and driver monitoring fulfills the need of the hour for fleet operators.
4 Forecast
The total truck video safety market is expected to grow at a compound annual growth rate (CAGR) of % from 2014 to 2021, surpassing million units by 2020.
Total Truck Video Safety Solutions Market: Key Findings, Global, 2014
Source: Frost & Sullivan
Advanced solutions, which include integration of advance driver assistance systems (ADAS) and surveillance to the existing video solutions, are expected to catch up during the mid term.
Growth M ar ke t Pen etr ati o n 2007 2010 2011 2016 2017 2021 • Lytx, formerly
DriveCam Inc., tested and rolled out driver safety to effectively track, monitor, and coach drivers.
High-end
Entry-level
%
Introduction Development
Total Truck Video Safety Solutions Market: Market Evolution, Global, 2007–2021 • Original equipment
manufacturers (OEMs) are expected to enter the market with
degree capture (camera-radar fused with active safety systems) by 2020. • OEMs will look to
collaborate with aftermarket vendors. • Driver or forward
recording or both with risky drivers in the fleet getting coached is the current trend.
• Telematics vendors are expected to venture into the video safety market in the mid term.
%
Source: Frost & Sullivan
Market Evolution
At the global level, penetration for truck video safety is expected to reach % by 2021 (up from % in 2014) of total commercial vehicles in operation.
Key Participants Legend Lytx SmartDrive Bendix CVS PeopleNet Navman Wireless Omnitracs Telogis Teletrac
Scania, Volvo, Mercedes
2015-16 2017-18 2019-21 NA Europe Australia Middle East LATAM Russia India China Driver Behavior Asset Monitoring Insurance 2 CH 4 CH 6 CH 3G 4G 5G Backup Upfront Subscription OEM
Total Truck Video Safety Solutions Market: Market Roadmap, Global, 2015–2021
• Peoplenet and Navman Wireless (in collaboration with Smart Witness) are expected to foray into video safety solutions in the second half of 2015. • Omintracs, Telogis, and Teletrac are
expected to enter the market in the mid term.
Artificial Intelligence
RSA
NA – North America; RSA – Republic of South Africa, LATAM - Latin America
2G – second generation cellular; 3G – third generation; 4G - fourth generation; CH - Channel Source: Frost & Sullivan
The focus from driver management and coaching will gradually extend to asset monitoring and regulation compliance by 2021.
2014 2021 2014 2021 + % + % 2014 2021 + % 2014 2021 + % Europ e NA Australia RSA
Total Truck Video Safety Solutions Market: Regional Forecast, Global, 2014–2021
CAGR CAGR
CAGR CAGR
Immediate Focus
Europe will be the sweet spot in the short term for current and emerging participants due to the ascendance of focus towards safety and accident reduction, largely in UK.
Australia and South Africa will progressively develop, owing to awareness and
receptiveness for driver
behavior management in these regions.
Medium Term Focus
U n it Sal es U n it Sal es U n it Sal es Un it Sal es
Note: All figures are rounded. The base year is 2014. Source: Frost & Sullivan
Global Outlook
Video safety vendors are currently focusing on Europe and gradually expanding across other emerging regions in the mid to long term.
~ Million VIO Installed Base 2014 U n its ~ Million
VIO – Vehicles in Operation; LCV – Light Commercial Vehicles; M/HCV – Medium and Heavy Commercial Vehicles
%
% M/HCV
LCV
%
% Driver andForward Others* % % Standard/ Upfront Leasing % % Small Fleet Large Fleet
Total Truck Video Safety Solutions Market: VIO Installed Base and Contributions, Global, 2014
Market Segment Types Recording View Types
Business Model Types Fleet Types
*Others – Side (Left/Right), Load and Rear Note: All figures are rounded. The base year is 2014. Source: Frost & Sullivan
Business Model 2 contributes to a meager % currently, which will burgeon in developed markets like North
Going forward, drivers will obtain industry based scores and coaching. This will help drivers to specialize and learn standard operating procedures (SOPs) of specific industries they are catering to.
Integration of video safety with surveillance, in-vehicle telematics and active safety systems solutions will be the future.
Vendors offering video safety solution, integrated with real-time monitoring will have a competitive edge in the emerging markets.
Beyond 2020, OEMs are expected to offer a 360 degree video solution through camera-radar fusion technology across North America and Europe, through collaborations.
Major telematics vendors will add video safety solutions to their existing portfolio in order to make their offerings more comprehensive in the driver management suite. Telematics Vendors OEM Collaboration Safety as an Option Solution Integration Industry-based Scoring and Coaching 5 4 3 2 1
Total Truck Video Safety Solutions Market: Top 6 Predictions, Global, 2014–2021
Video safety vendors will expand into fleet management solutions (FMSs), safety systems, and other value adding markets to counter the threat from new entrants. Video Safety
Vendors 6
Source: Frost & Sullivan
