www.em-lyon.com/luxury
MSc in luxury
ManageMent
& Marketing
2
x
MSc in luxury Management & MarketingCustomer expectations and cultural norms are continually challenging core brand strategies of luxury companies. To maintain the strong brand identities which are at the heart of their global success, luxury organisations must continuously adapt to their clients’ demand for excellence. To advance your management career in this challenging business culture, you will need both solid academic knowledge and the capacity to adapt it to this industry’s high standards.
As a broad-based programme, the MSc in Luxury Management & Marketing will help you identify connections across multiple segments of the luxury industry, allowing you to demonstrate that you possess the industry-specific understanding that future employers seek when hiring managers. In addition, you will benefit from EMLYON’s proven expertise in entrepreneurship to help you develop the capacity to identify opportunities for luxury products and services within multiple markets and create new combinations of goods for a diverse group of customers.
This programme gives you the opportunity to witness excellence in customer experience as you will work with companies in various dimensions of the luxury industry (hospitality, fashion, watches, or cars,...). You will experience first-hand how cultural patterns affect the brand strategies upon which luxury companies are based by studying in France, Switzerland and China. If you want to develop the skills required for success in this highly demanding global industry, this is the right programme for you.
To see the video, scan the QR code or visit our site
www.em-lyon.com/luxury
Michel Phan
Director MSc in Luxury Management & Marketing Associate Professor in Luxury Marketing
msc in luxury management & marketing
accoMpliSh
your dreaMS in the
induStry of excellence
excel
advance your career by...
l Studying in France, switzerland and china, 3 key
locations for the luxury industry
l learning from a faculty of renowned experts in one
of europe’s leading business schools
l Working on business projects to help you learn about
creating a superior customer experience
l Making the most of a full range of careers services to
help you manage your career
l gaining access to a select network of companies in
the luxury industry
“EMLYON was created in 1872
by local entrepreneurs in the silk
industry. That’s why the luxury
industry is so important for us and
is part of EMLYON’s DNA.”
Patrice Houdayer, vice President graduate Programmes emlyon business school
eMbark on a
Multi-country,
Multi-caMpuS
experience
4x
programme StructureIn the MSc in Luxury Management & Marketing you acquire the basics of management, learn how to apply specialist management knowledge to the luxury industry, experience the differences in international business cultures and gain tangible work experience through the internship and business projects that are an integral part of the curriculum - all you need for a successful career in the global luxury industry.
Learn How To Navigate Different Business Environments
The programme attracts students from various academic backgrounds. All students start with general management courses to provide the basis necessary to successfully follow the rest of the programme in luxury-specific management and marketing classes. Studying in three different locations, each representing a key market and business challenge for companies operating in the luxury industry, helps you discover the specifics of these different business markets, and learn how to navigate them successfully.
Develop Your Capacity To Manage Intercultural Teams
Students in the MSc in Luxury Management & Marketing programme hail from a multitude of cultures and nationalities. Sharing your learning experience with fellow students from all over the world teaches you how to work with and lead intercultural teams. Since the luxury industry naturally cultivates itself in a global environment, these skills are essential to your future success as an international manager in this industry.
Manage Your Career With Careers Services Support
The Careers Services Department provides you with the support you need to find your internship and first job. Throughout the year, you will have multiple opportunities to meet important actors in the luxury industry, as companies visit the campuses regularly to participate in various careers-focused events.
“What I like about EMLYON
courses is the variety in
nationalities and the multi-cultural
experience that they offer here.”
ioannis Zafeiris - class of 2010-2012
october March april July
asian business environment
luxury business in china i innovation
in china & asia i chinese language classes i asian business environment i … dis ser ta tion P resent ation master’s dissertation PreParation g radua tion September academic elements careers services experiential
elements in-comPany Project
(consulting for a company in asia) december internsHiP (4-month minimum) or First job december
careers services track
a full range of workshops, tools and events to help manage your career
emlyon Forever: immediate access to the alumni network and its advantages
study
location heart of the european luxury sWitZerland
industry
cHina
eMlyon asian
campus in Shanghai anyWHere in tHe World
Fundamentals
Marketing intelligence i
financial analysis i Macro economics for Managers i
oF management
international contracts in a global economy i …
luxury
analysis of the luxury industry
i law of industrial property
i Multicultural leadership i
Sociological dimensions of the luxury industry i
sPecialisation courses
Strategic and international Marketing i luxury distribution and Supply chain i advertising and communication i brand Management i local Marketing and customer relations i
legal issues on distribution of luxury i Merchandising i team Management i …
France
6
x
Study in 3 key locationslearn hoW to
Meet the needS of a
Shifting global induStry
creating a suPerior
customer exPerience:
tHe essence oF tHe
luxury industry
the focus on a superior customer experience is essential to all actors within the luxury industry, whether it concerns fashion, cars or other high-end services.
hospitality management dedicates itself to putting the customer experience first. though the principle transcends hospitality management, studying within a hospitality management environment teaches students the service orientation that is crucial to the luxury industry. for this reason, the MSc in luxury Management & Marketing offers students distinct opportunities to develop their service orientation abilities in a practical setting. previous projects have included:
l developing marketing and Product
strategies with institut Paul bocuse - France
the prestigious ‘institut paul bocuse,’ located in lyon, france, is world-renowned for training tomorrow’s leaders in the hotel, restaurant and culinary arts sectors. it teaches time-honored techniques along with modern management skills to meet the current and future needs of the international foodservice and hospitality industries. over the past two years, students have worked very closely with students at the institut paul bocuse on the development of marketing and product strategies for leading luxury hospitality providers, and benefited from various team-building exercises amongst the location’s most distinguished setting.
l experiencing World class service environments at ecole Hôtelière de lausanne - switzerland
for the last two years, students have spent over 3 months of the programme at the “ecole hôtelière de lausanne” in Switzerland, the world’s first-ranked hospitality management school. their philosophy of learning, in addition to combining experience and discovery, leads to the mastering of the arts and sciences of hospitality management. classes that cover the full range of management topics during this period are adapted to the luxury industry and include history of the hospitality sector, supply chain management, legal environment, local marketing and customer relations.
As the global luxury market’s centre of gravity shifts from the West to the East, from Europe to Asia, so do the business challenges luxury companies face on a daily basis. To successfully develop a career in this industry, it is therefore vital for future managers to establish a thorough understanding of how customer expectations and cultural norms influence the brand strategies that are the basis of success for all luxury companies. The MSc in Luxury Management & Marketing responds to this need, by offering you a true multi-campus, multi-national experience to teach you how to navigate these different business environments.
By studying in three distinct study locations, you will develop both a broad view of the global luxury industry as a whole, as well as acquire the specialist knowledge required for success in this industry, and in addition build the foundations for the intercultural competencies that working in a global industry requires.
Master the Basics and Initiation to the Industry in Lyon, France
EMLYON’s European Campus provides you with the perfect environment for taking the basics of general management and the programme’s initial level of specialisation courses. Students learn from an internationally renowned faculty consisting of over 100 members, 40% of which are non-French, with a student body of over 3,000 students from more than 80 nationalities.
Located in the heart of Europe, the city of Lyon grants all of a big city’s advantages while preserving the local and historic character that is important to this highly dynamic region of France. The city serves as a
central location providing ease of access to other major European cities. Lyon proves to be a major education capital in Europe, educating over 147,000 students.
Develop Specialist Knowledge in Switzerland, The Heart Of The European Luxury Industry
Switzerland, the heart of the European luxury industry, is home to some of the most well-known international luxury companies like the Henessy Group, Groupe Jaeger-LeCoultre and Groupe Richemont occupying a wide range of markets such as watches, food, automobiles and hospitality management. It is the ideal location for those aspiring to start a career in the luxury industry to become more acquainted with the European business culture and expertise in the luxury sector. Courses here include a range of specialised management topics and entail company visits to make the most of local business contacts.
Get Ready for Tomorrow’s Challenges in Shanghai, China
Asia plays a key role in the luxury industry. Those who choose to work in the luxury sector undoubtedly work with or for Asian-based companies, work on projects involving the Asian business environment, supply from or to the region, or compete against Asian organisations. Learning how to master the business dynamics in this region is essential to your future success in the luxury industry.
During your time at the EMLYON Asian Campus, you receive firsthand perspectives on the challenges and opportunities luxury companies face in this region. The In-Company Project, which is an integral part of the curriculum, provides you with a tangible setting to put your newly acquired academic knowledge into practice, allowing you to enter your internship or first job with solid experience.
France
switzerland
8
x
careers Servicesturn your
aMbition into
achieveMent
come from the industry to talk
“We have a lot of people who
to us and give real-life examples
of how things actually work in
the Luxury sector.”
neha dayanand, class of 2010-2012
Students of the MSc in Luxury Management & Marketing programme all share a strong desire to learn and work in an international, high quality environment. This passion is mirrored in a programme designed to develop those skills that will be most useful for the student’s career development, as well as to provide each student with the support necessary to obtain their internship and job.
The Careers Services Department provides continual support in identifying career goals and developing action plans to achieve them. With various workshops, tools, and one-on-one time with the Careers Services Consultants, you further develop strengths and identify possible areas of improvement while building a resume fit for the global business world.
Marc Perennes
Head of Careers Services To watch the video, scan the QR code or visit our website at www.em-lyon.com/luxury
• Careers Workshops to help you prepare your job
and internship search: by providing you with a proven methodology and the opportunity to get to know yourself through self-assessment tools and individual coaching, you will be better able to identify the internship or job that perfectly meets your career’s requirements.
• Careers Tools to help you find out more: iCareers,
EMLYON’s online careers centre, provides you with an abundant source of careers-related information. Databases with internship and job offers, information on partner companies, and sector-specific resources are only a few of the many tools you can use to help you prepare for your interview.
• Careers Events: Over 300 companies visit the
EMLYON campus each year, and provide students with continuous access to the business community. Careers Days, Expert Panels, Learning From Entrepreneurs events are only a few of the occasions at which you will be able to meet with high-profile executives and recruiting companies.
The Luxury Careers Forum and specific careers conferences dedicated to the luxury industry have previously included visitors such as Ferrari, BMW,
Cartier, Louis Vuitton, L’Oreal, PPR group and Printemps. Throughout the programme you are
also given opportunities to visit international luxury companies on-site.
cHarles’ learning PatH…
In-company project:with Shang Xia as eMarketing Consultant,
Shanghai
Internship:Retail & AP
Academy Intern, Audemars Piguet, Switzerland Job I: Trade Marketing Coordinator, Audemars Piguet, Switzerland Current Status: Consulting Associate, The Boston Consulting Group, Switzerland
lisa’s learning PatH…
Internship: Client & Business Development Intern at Chanel, USA In-company project: with Netbooster as Consultant, ShanghaiJob I and Current Status: Project Manager in Retail Performance
& Planning, Cartier,
Paris
main recruiters
acd luxe-au coeur du luxe i albatroSS global SolutionS i alexiS barthelay Sa
i atlantiS, paradiSe iSland i audeMarS piguet i avon productS co i banyan tree hangZhou i bottega veneta i burJ al arab i cartier international i celine i chanel, inc i chloe international i chriStian dior couture i coty france SaS i digital luxury group i duMonteil galerie i eMperor group i fetiveau rp
i giorgio arMani Spa i gucci auStralia
i gucci Spa i harry WinSton Sa i henkel aSia pacific i herMeS parfuMS i hogan i hotel cheval blanc i infiniti europe i Jaeger lecoultre i keMpinSki hotel i
dukeS’palace i konaxiS group i l’oreal diviSion produitS de luxe i laboratoireS la prairie Sa i lange uhren gMbh i louiS vuitton i louiS vuitton ServiceS
i MediacoM i Montblanc SiMplo gMbh
i MontreS af&f Sa i niSSan infinity
i niSSan international Sa i payot i pinko france i printeMpS i richeMont northern europe gMbh i rivoli group
i rM by the deSigner roland Mouret i Sheraton bruSSelS hotel i ShiSeido uk co liMited i tali elySea i vindeMe i …
ioannis’ learning PatH…
Job I and Current Status: Assistant Merchandiser Leather Goods
North Europe, Louis Vuitton,
Paris
In-company project: with APNC, Asia Pacific Network Communications as Junior Consultant,
We’ve been educating
entrepreneurS for 140 yearS,
and We are not finiShed yet
10
x
about eMlyon business Schooladmission conditions
the application & selection Process
Selecting the right participant is about more than just test scores. at eMlyon business School we take an applicant’s entire potential into account.
Motivation and background are equally important. our online application procedure will be available from november onwards via www.em-lyon.com/luxury. applicants who have been found eligible after review of their duly completed online application (including all test scores and supporting documents) will be invited for an interview.
requirements
the programme welcomes students from various backgrounds and countries around the world. admission is based on the following requirements:
l bachelor’s degree in any field l gMat score
l english proficiency test score (toeic, toefl, ieltS)
tuition Fees 2012/2013
for eu & Swiss citizens: 23,500 € for non-eu citizens: 28,500 €
pricing is for the academic year of 2012/2013 and may be subject to change. all fees mentioned include tuition, enrolment fees, and lifelong membership of eMlyon forever.
Our Mission:
Educating Entrepreneurs for the World
EMLYON Business School is a European Institution devoted to lifelong learning for entrepreneurial and international management.
l Its entrepreneurial and educational project consists in
stimulating the social responsibility of its participants, thus giving them all the support needed to achieve business success in the various cultural and economic systems around the world.
l Its know-how in training is based both on theory
and on day-to-day company management.
l Its distinctive expertise is founded on teaching
innovation and an entrepreneurial approach to management education.
Main Rankings
Financial Times
l #5 Masters of Science in Management
Top 65 Masters in Management Programmes - September 2011
The Economist
l #3 MBA in France l #15 MBA in Europe
The Top 100 MBA programmes worldwide - October 2011
Forbes
l #11 Non-US MBA
The Top Non-US One-Year MBA Programs - August 2011
a diPloma today, a
ProFessional suPPort
netWork For liFe
eMlyon forever is a key alumni networking resource that goes beyond remaining in close contact with former classmates, graduates, and current students. as a graduate of the MSc in luxury Management & Marketing, you hold lifelong membership and will be given possibilities to expand your professional connections on a global level through a network made up of more than 20,000 alumni in over 100 countries. While building on the careers Services track which serves as an integral part of the programme’s curriculum, eMlyon forever offers you exclusive access to career development information. you will be given the chance to share your own personal experiences and career developments throughout your professional lives.
eMlyon business School is among the select few business schools wordldwide awarded 3 international accreditations.
Facts & Figures
l founded in 1872 by the lyon chamber of commerce and
industry
l over 3,000 students, 40% non-french, representing 80+
nationalities
l 104 permanent faculty members
l over 110 foreign partners: universities or business schools l an international network of more than 500 industry
experts and visiting faculty
l campuses in lyon and Shanghai l 20,000 alumni in over 100 countries
l 30,000 m2 campus located in a green setting on the
outskirts of lyon
emlyon business school
european caMpuS 23 avenue guy de collongue 69134 ecully cedex - france www.em-lyon.com
aSian caMpuS
east china normal university global education center 3663, Zhongshan rd north Shanghai 200062 - china www.em-lyon.com.cn eM ly on b usines s School - Jul y 2012 - n on-c ontr actual document - all tr ademark s ar e r egis ter ed - phot os: J. Wil dgoose - p.Schull er - M. ler oy - code: ge 25/12. Website www.em-lyon.com/luxury or scan the Qr code
Facebook Page
www.facebook.com/eMlyonluxuryManagementandMarketing or scan the Qr code
application iPhone
type ‘eMlyon’ in the appStore or scan the Qr code
information
+33 (0) 4 78 33 79 56 [email protected]
