Design, Develop and Deploy Mobile Apps

Design, Develop and Deploy Mobile Apps

Best Practices for Enterprise Mobile App Management

Presenters

Yael Alkalay

Design Change Leader with IBM

Judy Robb

Business Development Executive with IBM

Kaushik Srinivas Product Manager with

Fiberlink

Mobile app usage is increasing exponentially

Reality:

Downloads exceeded 100 billion

by mid-2013!

Prediction in 2012:

Global mobile app downloads to

exceed 30B by 2016

Sources: Asymco.com

Agenda

•

Understand design thinking principles

•

Techniques for designing applications

•

Why responsive design matters

•

Defining the user experience strategy

•

Moving from MAM to MALM

•

App development considerations

•

Enabling the enterprise

#MobileApps

Mobile App Lifecycle Design Develop Secure Deploy Manage

Poll Question #1

Are you leveraging mobile apps in your business now?

a) Yes

b) No

c) Planning to

Design

Yael Alkalay, Design Change Leader

7

What’s the first thing you do when

you wake up in the morning?

8

84% of smartphone owners use apps

first thing in the morning

9

Where do you use your phone?




What is your

10

The Challenge –

11

“If there’s a simple, easy design principle that

binds everything together, it’s probably about

starting with the people.”

12

Reframe The Problem

Product focused VS Experience focused

14

This is a User Experience

16

17

18 Your User You Your Mom Your Daughter Customer Product Manager Your Manager

Your Manager’s Manager CEO

≠

Personas

19

User archetypes to guide decisions and prioritization. Synthesize user research to enable prioritization and a successful implementation of the product:

Personas types

20

21

Develop stories about your users

22

Scenarios User Stories Storyboards Develop a series of Scenarios, or

particular user experience flows for one or more Personas.

Break your scenarios down into codable units of functionality, or User Stories.

As-Is, To-Be Scenario Map

23

Visual tool for ideating on a single user workflow. Makes team’s knowledge explicit, helps figure out areas that need further user research, and

Claim of value to the market

24

Business advantage gained

25

Why Prototype?

26

Prototyping enables rapid experimentation

Communicate and validate Understand and explore Get feedback

Fail fast learn fast

Prototypes

27

28

What to evaluate?

29

Identify key open questions Learn, refine, decide

From User Insights to Decision Making

30

31

“If I had asked people what they wanted, they

would have said faster horses.”

32

Poll Question #2

What are your mobile app user priorities for 2014?

a) Apps for use by employees

b) Apps for use by customers

c) Apps for use by partners and suppliers

d) Apps for use by the public

IBM Interactive

Judy Robb, Business Development Executive

IBM Interactive leads in digital innovation

IBM Interactive is a “Leader” among global digital agencies with enterprise mobile solutions rated first overall

Rated by Ad Age as a Top 5 leading interactive agency 5 years running

Won multiple Webby Awards among numerous other awards and patents. In December, 2013, Gartner rated IBM

Interactive among the leaders in digital marketing for our completeness of vision and ability to implement.

Cross-discipline skills

Who’s setting the bar?

The customer is in the driver’s seat – Here’s why…

change

occurs rapidly and the pace is increasing.

networks

connect homes, cars and other devices. is increasing rapidly in both volume and amount.

data

analytics

yield new insights about customers.

content

can be more relevant and personalized.

devices

are proliferating bringing more users online.

customers

own relationship with high expectations.

The customer’s mobile experience is being influenced by

interrelated business, technology and social forces.

IBM MobileFirst

Mobile has emerged as a primary catalyst / driver of transformation and is


_{fundamentally changing}

industries

Responsive Design

Wimbledon

US Open

Tiffany & Co.

My Coke Rewards

The Masters

Defining the Customer Experience Strategy

Scenarios & Journey Maps (concepts in context) Problem Definition (Business and User-focused) User Insights and Profiling Current Experience Assessment Marketplace Innovation Scan Prototyping

(Web, Mobile, Location)

Enablement Analysis Gap Analysis (People, Process & Technology) Implementation Plan (Phased) Execution & Management (Org. Processes, Metrics, VOC, Continuous Improvement) Plan Envision Assess User Experience Innovation Concepts #MobileApps

Enterprise Enablement

Kaushik Srinivas, Product Manager

Poll question #3

What are your organization’s plans for app development?

a) We have already developed apps for in-house use

b) We plan to develop apps in the next 6 months

c) We have no plans to develop apps at this time

Mobile App Lifecycle Management

Complete MAM Lifecycle Management Secure Publishing / Deploy Version Control Cross-Platform Forced Upgrades / Auto Updates Policy Management Role Based Access Control Enterprise Authentication Private Catalogs Targeted App Revocation (for BYOD solutions) Web-based Catalog Management Reporting and Tracking Data Sync Add-on Software Development Kits (SDKs) Design Develop Secure Manage Collaborate #MobileApps

Consider the complete

app lifecycle as part of

your strategy

Mobile Application Management Taxonomy

App: Software application on a mobile phone

Native app: Written for a specific platform & installed

on the device

Public app: Available on a public app store

Enterprise app: Created by a business for in-house distribution

Web app: A website bookmark that appears as an app

Develop apps to meet well defined business needs

•

Choose the ‘mode’

–

The type of app – Native, Web app, or

Hybrid

–

Platforms for support

–

Development environment

•

Integrate with backend systems

through web services

–

Robust, flexible & efficient

–

Easy to code

–

Easily exposable to internet

Incorporate security right from development

App Wrapping

Post-development code injection

#MobileApps

Software Dev. Kit (SDK)

Use libraries as

part of development

Best practices in App Security

•

Authentication

•

Single Sign On

•

Data Loss Prevention (DLP)

-

Restrict copy-paste

-

Open-in controls

•

In-app VPN

Deploy using Enterprise App Stores

•

Enterprise App stores

•

Consolidated Management interface

independent of OS

•

Deploy and update apps without

delay

•

Integrate with existing infrastructure

(Ex: Active Directory)

•

Control app security through policies

•

Version control of apps

Manage through Mobile App Management policies

Passive controls

•

Configure security and

restrictions

•

App blacklists & whitelists

•

Reports

•

Monitor for compliance

•

Initiate automatic actions on

non-compliance

Ex: Alert, Block, Remove

Manage - App Discovery and Collaboration

•

Web-based App Catalog for

Mobile Apps

•

Discovery portal for all

platforms

•

User sharing and linking of apps

•

User application review and

rating system

Poll Question #4

How many apps are you planning to deploy in your organization in

the next 6 months?

a) 1-10

b) 11-20

c) 21-50

d) 50+

e) None

#MobileApps

Summary

Consider complete Mobile Application Lifecycle Management as part

of your Enterprise Mobility Management Strategy

#MobileApps

Mobile App Lifecycle Design Develop Secure Deploy Manage

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