Peer Review Ratings - Dr Martindale Hubbell

Introduction

Bruce Goto is a principal with Riddell Williams and a senior member of the firm’s Corporate Transactions and Finance practice, with a special focus on intellectual property and information technology issues. He prides himself in providing speedy and pragmatic advice for clients, and has been recognized year after year in Best Lawyers of America, Chambers, and Washington Super Lawyers to name just a few.

Bruce prepares and negotiates complex contracts covering cloud computing, outsourcing, application and technology development and licensing, information technology, enterprise services, and the manufacture, distribution, and marketing of various products. He develops brand strategies and registers trademarks, and counsels his clients on cyber security issues.

Bruce has also worked in Tokyo and Honolulu, and is conversant in Japanese. He supplements his extensive experience as outside counsel with his prior hands-on experience as in-house counsel. He regularly speaks and publishes on emerging issues in the fields of intellectual property and information technology.

Representative Matters

Preparation and negotiation of agreements covering software as a service (SAAS), cloud computing, and hosted service providers

Preparation and negotiation of agreements relating to the development, distribution, and licensing of software, computer games, and other technology (including agreements with developers, publishers, VARs, distributors, online stores, big box retailers, and end users)

Bruce T. Goto

Principal

Bruce T. Goto

Principal

Preparation and negotiation of agreements for the manufacture, distribution and sale of industrial and consumer products

Preparation and negotiation of agreements for the outsourcing of services covering IT departments, call centers, product support, and logistics services

Preparation and negotiation of confidentiality and nondisclosure agreements and trade secret licenses Preparation of privacy policies and HIPAA compliance documents such as business associate agreements Preparation and negotiation of Internet agreements involving website development, content licensing, credit card processing, search engine marketing, banner advertising, website terms of use, and privacy policies Preparation and negotiation of book publishing, video and film production, and celebrity endorsement agreements

Preparation and negotiation of co-marketing and joint promotion agreements

Preparation and negotiation of licenses and assignments for trademarks, copyrights and patents Providing strategic counseling on branding and package design issues (experience includes the filing of hundreds of trademark applications with the U.S. Patent and Trademark Office)

Providing counseling on copyright issues, including the registration of copyrights

Education

J.D., University of California at Berkeley

        Moot Court Board; IRLJ (now called the Berkeley Journal of Employment and Labor Law) B.A., University of California at Davis, Economics

        Phi Beta Kappa; Regents Scholar

Keio University Center for Japanese Language Studies, Tokyo

Professional and Community Involvement

A Contemporary Theatre, Former Officer and Director

Asian Bar Association of Washington, Former Office and Director

Asian Counseling & Referral Services, Pro Bono Service Provider and Former Executive Committee Member California State Bar Association

Hawaii State Bar Association

International Trademark Association Japan-America Society

Washington State Bar Association

Awards and Unique Recognition

Listed in Best Lawyers in America

Listed in Chambers USA, America's Leading Lawyers for Business

Featured as one of "Seattle's Top Lawyers" by Seattle Magazine

Named one of Seattle's Top Business Lawyers by Seattle Business Monthly

Named one of the "Top 40" IP Lawyers in Seattle, and a Washington Super Lawyer® Peer reviewed rating of AV Preeminent® by LexisNexis® Martindale-Hubbell®

*Peer review Rated Lawyer of AV® Preeminent™ 5.0 out of 5.* *AV® Preeminent™ and BV® Distinguished™ are certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedures, standards and policies. Martindale-Hubbell is the facilitator of a peer review rating process. Ratings reflect the anonymous opinions of members of the Bar and the Judiciary. Martindale-Hubbell Peer Review Ratings fall into two categories - legal ability and general ethical standards.

Presentations and Publications

Presenter, "Non-Disclosure, Non-Solicitation, Non-Compete" March 29, 2016

Speaker, "Data Security for Health Information: Perspectives, Trends and Risks," CLE sponsored by Seattle University School of Law, August 12, 2015

Speaker, "Data Privacy and Security Obligations: The Essential Questions Every Business Must Ask," RW Breakfast Briefing, May 6, 2015

Speaker, "Unintended Consequences: Social Media's Assault on Contractual and Workplace Relationships," RW Breakfast Briefing, April 23, 2013

Speaker, "Opportunities and Risks in Cloud Computing," CLE sponsored by Wells Fargo Advisors, 2012 Speaker, "From On Site to Outsourcing to Cloud:  Seeking Success in Service Agreements," RW Breakfast Briefing, April 24, 2012

Speaker, "Contracting and Negotiation," and "Risk Management and Compliance Issues," Institute for Supply Management - Western Washington, Leading Supply Management Strategies Conference, 2012

Speaker, "Starting Out Smart: Growing Your Tech Business On A Shoestring," RW/COJK Breakfast Briefing, 2010 Speaker, "Managing the Mess:  Best Practices for the E-Docs Challenge," Emeritus Corporation Divisional Meeting, 2010

Author, "Intellectual Property Considerations," a section in the Washington Nonprofit Handbook, published by the

Personal

When he is not in the office, Bruce can often be found working out at the Washington Athletic Club, or enjoying a wilderness or urban hike.  The four years he spent working as an attorney internationally greatly expanded his perspectives, and he enjoys learning about other cultures and travelling to them when he can.