2015 EXECUTIVE EDUCATION PROGRAMS

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FIND

YOURSELF

AT THE CENTER

OF

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Here is where the leading edge gets its edge.

Where theory and practice meet, bringing

together renowned academic minds and

global executives. Here, immediate and

actionable skills are acquired, solutions

are procured, and conventional thinking

is overturned. Here, we don’t embrace

change—for we are already on to the next

best thing. And the thing that betters that.

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The Columbia Executive Education Approach 4

ADVANCED MANAGEMENT PROGRAM

6

COMPREHENSIVE MANAGEMENT

10

• General Manager Leadership Program: The Cross-Functional Leader • Columbia Essentials of Management

• Mastering Management: The Executive Program in Business Management

LEADERSHIP

15

• High Impact Leadership

• Emerging Leader Development Program • Persuasion: Influencing Without Authority • Leadership Essentials

• Personal Leadership and Success

• Negotiation Strategies: Creating and Maximizing Value

STRATEGY

22

• Leading Strategic Growth and Change

• Creating and Executing Breakthrough Strategy • Implementing Innovation

• Driving Strategic Impact: Mastering Strategy Consulting Skills • NEW PROGRAM: Doing Business with a Changing China • Strategic Intuition

FINANCE

29

• Finance and Accounting for the Nonfinancial Executive • Family Wealth Management

• Value Investing

MARKETING

34

• NEW PROGRAM: Brand Leadership: Strategy, Management, and Performance • NEW PROGRAM:Business-to-Business Marketing Strategy

• Digital Marketing Strategy • Digital Marketing Strategy II

• Marketing and Innovation: Igniting Creativity to Add Value • Pricing Analytics: The Art and Science of Profitable Growth

ONLINE

41

• Driving Strategic Impact • Personal Leadership

PROGRAMS IN SOCIAL ENTERPRISE

44

• Senior Leaders Program for Nonprofit Professionals • Developing Leaders Program for Nonprofit Professionals Certificate in Business Excellence 47

What Is Columbia Business School Executive Education Really Like? 49

Planning Guides 51

Programs for Organizations 55

Our Learning Solutions Specialists 57

Program Policies 58

gsb.columbia.edu/execed | [email protected]

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Great minds

don’t think alike.

Columbia Business School Executive Education offers executives and

organizations a variety of approaches, programs, and means to excel.

Critical offerings specifically created, not repackaged, to prepare today’s leaders for tomorrow. Learning that powers performance and meets immediate needs with long-term results—

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ADVANCED MANAGEMENT PROGRAM

A transformative program designed for today’s top business leaders, the Advanced Management Program provides senior executives with insights and tools to conquer complex business challenges, become innovation-centric, and stay in demand.

PROGRAMS FOR INDIVIDUALS

Columbia Business School Executive Education’s programs address the challenges that today’s business leaders face. Ranging from strategy and finance to leadership and social enterprise, these programs allow executives to create actionable solutions to drive their businesses and themselves to success.

CERTIFICATE IN BUSINESS EXCELLENCE

Become a member of the Columbia Business School alumni community through the Certificate in Business Excellence. Upon completing 18 program days, participants receive select alumni benefits and join a powerful 40,000-person network.

PROGRAMS FOR ORGANIZATIONS

Each organization has its own unique challenges. Columbia Business School Executive Education’s custom-designed programs are developed in partnership with your organization to meet your business needs and fit within the team culture, ensuring the best experience.

OUR EXECUTIVE

EDUCATION OPTIONS

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This is where the thinkers come to think.

Columbia’s Advanced Management Program is the business world’s think tank. A truly transformative experience for the individual and the organization to which they return. Global executives will become masters of articulating vision and implementing change.

The most influential

visionaries of our time

are now your peers.

ADVANCED MANAGEMENT PROGRAM

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ADVANCED MANAGEMENT PROGRAM

The Advanced Management Program expands the possibilities executives see via our integrated three-level curriculum: personal leadership, strategic thinking, and execution—during a four-week transformative experience.

Personal Leadership.

Great leadership starts with true self-awareness. In the Advanced

Management Program, executives come to better understand their current level of awareness and their core values, so they can align day-to-day behaviors with overall goals and priorities for more effective leadership.

Strategic Thinking.

One of the greatest challenges leaders face is creating strategic initiatives, especially during times of uncertainty. Executives learn to balance risk and innovation to be better prepared to address external and internal demands.

Execution.

Executives are already proven leaders when they enter the Advanced Management Program, but through questioning assumptions and reflecting on what they have learned, participants identify concrete steps to create an even clearer vision and to implement change.

Program Highlight.

The unique structure of the program combines intense, focused courses with experiential learning. The first part is set at an offsite conference center to provide total immersion in the experience. The second part uses New York City as a living laboratory to study innovation, improvisation, and collaboration.

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Inspired Leadership.

Maximize individual and team performance.

Champion of Change.

Execute your vision and drive change initiatives.

Focused Decisions.

Learn which decisions to make and how to make them better.

Strategic Edge.

Create and sustain competitive advantage.

Global Network.

Gain alumni benefits and world-class connections.

HOW YOU WILL ADVANCE

The Advanced Management Program offers two scheduling options:

Four Consecutive Weeks: Executives spend the first two-and-a-half weeks at an exclusive offsite conference center, coming into New York City for the remainder of the program.

2X2 Option: The 2X2 option consists of two, two-week modules, with program work in between. The first two weeks take place at an offsite conference center. Weeks three and four are held in New York City.

Sustainable Leadership.

Great leaders attract talent.

Innovation Drivers.

Executives return with the skills to implement change and drive growth.

Clear Business Plan.

Strategies become actionable.

Navigating Uncertainty.

Executives gain the skills to face the most complex challenges and stay focused on their company’s mission.

HOW YOUR ORGANIZATION WILL ADVANCE

8 COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION

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$49,500 4 CONSECUTIVE WEEKS TUITION

Includes meals, materials, and single-room accommodations.

DATES 2014 OCT 19–NOV 14 $49,950 OCT 18–NOV 13 $49,950 2015 APR 26–MAY 22

Includes meals, materials, and single-room accommodations. Dates, prices, and locations are subject to change.

DATES APR 26–MAY 8 and JULY 12–24

$54,550 2X2 OPTION TUITION WHO SHOULD ATTEND SENIOR- LEVEL EXECS

15+

YEARS MANAGERIAL EXPERIENCE

“ The Advanced Management Program is about

leadership, and that is more important now

than ever. During the program, we develop

leaders who can create a vision, communicate

it, and motivate others, and design organizations

so that information and responsibility are

allocated to those who can make a difference.”

Paul Ingram

Kravis Professor of Business Faculty Director,

Advanced Management Program

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COMPREHENSIVE MANAGEMENT

• General Manager Leadership Program: The Cross-Functional Leader

• Columbia Essentials of Management • Mastering Management:

The Executive Program in Business Management We don’t believe in rising to the top.

We believe true leaders place themselves in the center of it all. Where opportunities are easier to seize and complexity can

be faced. Our Comprehensive Management programs give managers the skills needed to mentor and lead by example.

Where theory

and practice meet.

You emerge.

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GENERAL MANAGER LEADERSHIP PROGRAM:

THE CROSS-FUNCTIONAL LEADER

Lead teams with confidence.

The General Manager Leadership Program

helps participants develop what it takes to be an excellent cross-functional leader with skills in finance, decision making, talent development, and strategy. The 13-day program is highly interactive, with real-life case studies that participants bring from their individual organizations.

Cross-Functional Collaboration.

Expand your insights and capabilities to foster more dynamic cooperation.

Impact Leadership.

Develop an empowering leadership approach and strengthen your ability to drive change.

Strategic Thinking.

Increase your capacity to think, focus, and implement. Analyze the market, identify opportunities, and balance risk.

Personal Case.

Discuss your individual challenge, strategize a solution, present your results, and leave with an action plan to implement when you return to the workplace.

$26,850 TUITION

DATES 2014 OCT 19–31 OCT 18–30 $26,850 WHO SHOULD ATTEND SENIOR-, UPPER-LEVEL EXECS

10–15

YEARS EXPERIENCE 2015

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COLUMBIA ESSENTIALS OF MANAGEMENT

The power to take on more.

This comprehensive 13-day program builds critical business foundations and superior leadership skills. Each participant receives 360-degree feedback to identify their leadership strengths and collaborates with a diverse group of peers on solutions and opportunities for their organization.

High-Potential Leadership.

Develop immediate and lasting leadership skills and greater self-awareness.

Critical Business Comprehension.

Gain proficiency in essential business areas, including finance, strategy, innovation, and marketing.

Applied Learning.

Stretch your abilities and test your assumptions in an environment that encourages real-time practice of what you learn in the classroom.

Diverse Networking.

Meet global executives from a wide range of industries and functions.

TUITION $24,850 $25,350

DATES

2014 2015

NOV 2–14 JUNE 7–19 NOV 1–13

$25,350 WHO SHOULD ATTEND MID- LEVEL EXECS

5–10

YEARS EXPERIENCE Includes meals, materials, and single-room accommodations.

Dates, prices, and locations are subject to change.

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MASTERING MANAGEMENT: THE EXECUTIVE

PROGRAM IN BUSINESS MANAGEMENT

Build a strong foundation to run your business.

An MBA-inspired

curriculum for executives seeking a convenient learning format, this 12-day program takes place over the course of four months—requiring the minimal time out of the office and the most impactful experience. Participants may bring real-world projects from the workplace to collaborate on and develop solutions.

Management Essentials.

Acquire business acumen in strategy, finance, accounting, marketing, and operations.

Strategic Relevance.

Put the knowledge you gain in the program into practice through a personalized project.

Extended Reach.

Gain crucial insights and network contacts through faculty and global peers.

Immediate Application.

Add instant value to your organization.

TUITION

DATES 12 DAYS FEB 6, 7, 20

$19,850 MAR 6, 7, 20 2015 APR 10, 11, 24 MAY 1, 15, 16 WHO SHOULD ATTEND MID- LEVEL EXECS

5–10

YEARS EXPERIENCE Includes breakfast, lunch, and all materials.

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“ This experience was a great opportunity to interact and collaborate with managers from a broad range of countries, functions, and industries. The collective wisdom of the group, sharing of best practices, and leadership challenges provided exposure to valuable new insights. In today’s economy leaders are continually faced with new challenges, so it’s critical to tap into the knowledge, abilities, and relationships of the team as a whole.”

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LEADERSHIP PROGRAMS

• High Impact Leadership

• Emerging Leader Development Program • Persuasion: Influencing Without Authority • Leadership Essentials

• Personal Leadership and Success

• Negotiation Strategies: Creating and Maximizing Value Our Leadership programs provide

executives with negotiation strategies, exceptional insights, and indomitable will. Participants learn skills to sway thinking, attract great talent, and lead others to greatness.

Here is where the

power of persuasion

gets power.

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HIGH IMPACT LEADERSHIP

Leaders become visionary.

One-on-one coaching, 360-degree feedback, and small-group sessions bring a nuanced understanding of individual management styles. Participants learn how to become agents of change. Lectures combined with the power of peer collaboration bring immediate solutions and lasting impact. Participants will return to their workplace with an action plan.

Visionary Leadership.

Achieve both internal and external perspectives on your specific leadership skills.

Actionable Advancement.

Develop an action plan that capitalizes on your unique leadership and brings immediate value to your organization.

Operational Excellence.

Strengthen skills in mentoring, persuasion, and articulating vision.

Customized Leadership.

Use one-on-one coaching to build self-awareness of the strengths and weaknesses of your leadership style.

$10,950 TUITION DATES 2014 SEPT 14–19 DEC 7–12 $10,950 MAY 31–JUNE 5 $10,950 SEPT 27–OCT 2 $10,950 2015 DEC 6–11 $10,950 WHO SHOULD ATTEND UPPER- LEVEL EXECS

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EMERGING LEADER DEVELOPMENT PROGRAM

Realize your potential.

Showcasing diverse theories and practical applications in leadership, negotiation, and team building, the Emerging Leader Development Program guides new leaders and managers toward maximizing communication, leadership skills, and overall performance.

Customized Leadership.

Gain insights into the strengths and weaknesses of your leadership style with 360-degree personal and group coaching sessions.

Connections that Matter.

Maximize your communication skills to better interact with direct reports, peers, and superiors.

Powerful Alliances.

Learn new skills in making, building, retaining, and maximizing the potential of alliances.

The Power of Negotiation.

Uncover the tactics to achieve win-win scenarios.

TUITION $10,450 $9,250*

DATES

2014 2015

OCT 5–10 APR 20–24* OCT 4–9

$10,450 WHO SHOULD ATTEND MID- LEVEL EXECS

5–10

YEARS EXPERIENCE *Does not include accommodations.

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PERSUASION: INFLUENCING WITHOUT AUTHORITY

Thinking will be swayed.

An intensive three-day experience, this program covers a range of interpersonal and intergroup persuasion challenges, focusing on practical skills and real-world situations.

Custom Communication.

Discover how to identify the type of person you are dealing with and customize your communication for maximum effect.

Building Consensus.

Learn the distinction between persuasion and negotiation and when to use each.

Impactful Insight.

Train yourself to recognize different types of organizational power.

Individual Assessment.

Receive a video analysis of your persuasive communication abilities.

$5,850 TUITION DATES 2014 OCT 21–23 DEC 9–11 $5,850 MAY 19–21 $5,950 SEPT 29–OCT 1 $5,950 2015 DEC 1–3 $5,950 WHO SHOULD ATTEND ALL LEVEL EXECS

ALL

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LEADERSHIP ESSENTIALS

Leadership can be learned.

This fast-paced, two-day program covers the crucial qualities of leadership, including team building, emotional intelligence, conflict management, decision making, and change management. Lectures and hands-on workshops provide invaluable insights, inspiration, and a cross-functional skill set.

Confident Decisions.

Improve your decision-making process and negotiating skills.

Conflict Management.

Hone your ability to find constructive solutions that benefit everyone.

Leading Change.

Understand how to manage organizational change more effectively.

Immediate Value.

Learn vital leadership tools you can apply right away.

TUITION $3,250 $3,350

DATES

2014 2015

NOV 12–13 APR 1–2 JULY 14–15

$3,350 NOV 11–12 $3,350 WHO SHOULD ATTEND MID- LEVEL EXECS

5–10

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PERSONAL LEADERSHIP AND SUCCESS

Master your inner environment.

Based on research in psychology, neuroscience, and cognitive behavioral therapy, Personal Leadership and Success provides methods for making powerful personal improvements and gaining greater leadership skills. This introspective approach brings a clear understanding of what kind of leader participants want to be.

Leading Mindset.

Cultivate a winner’s mindset to perform at your optimum and discover how you compare with top performers.

Understanding Internal Environment.

Learn the definition of “internal environment” and the impact it has on your success.

Core Value Alignment.

Align your day-to-day behavior and priorities to ensure you never compromise on your core values.

Opportunity in Adversity.

Gain insight on approaching personal and organizational conflicts with an eye toward progress.

THIS PROGRAM IS ALSO AVAILABLE ONLINE

$5,850 TUITION DATES 2014 DEC 3–5 $5,950 DEC 9–11 $5,950 2015 APR 22–24 WHO SHOULD ATTEND ALL LEVEL EXECS

ALL

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NEGOTIATION STRATEGIES:

CREATING AND MAXIMIZING VALUE

Psychology + Business = Negotiations.

This program examines each

element of a negotiation and introduces effective strategies based on insights from psychology. Participants learn to negotiate more effectively with diverse stakeholders, from clients to internal constituents, to get the most out of each deliberation.

The Four Communication Styles.

Discover how different communication styles affect negotiations.

From Negotiation to Decision.

Learn how to avoid common decision traps and determine when to walk away from a negotiation.

Group Dynamics.

Understand the consequences of making decisions as a group.

Conflict Resolution.

Strengthen your ability to manage your emotions and resolve conflicts.

$5,850 TUITION DATES 2014 SEPT 16–18 NOV 12–14 $5,850 MAR 17–19 $5,950 SEPT 1–3 $5,950 2015 NOV 2–4 $5,950 WHO SHOULD ATTEND ALL LEVEL EXECS

ALL

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STRATEGY PROGRAMS

• Leading Strategic Growth and Change

• Creating and Executing Breakthrough Strategy • Implementing Innovation

• Driving Strategic Impact: Mastering Strategy Consulting Skills

• NEW PROGRAM: Doing Business with a Changing China • Strategic Intuition

Times change, needs shift, and new ways of doing things are born. Our Strategy programs immerse you in the foundations of strategy and dive into specific real-world issues, bringing you the insight to turn visions into reality and render what blows our minds today average.

The best way

to predict the future

is to invent it.

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LEADING STRATEGIC GROWTH AND CHANGE

Drive new growth.

Professor Rita Gunther McGrath, author of The End of Competitive Advantage and a world-renowned expert on strategic business development, teaches executives and senior-level participants to identify, create, and lead strategies for growth in uncertain environments.

Confident Decisions.

Anticipate and proactively deflect the most common barriers to growth.

Entrepreneurial Mindset.

Foster a more innovative and creative culture throughout your organization.

Competitive Advantage.

Create a pipeline of ongoing growth opportunities.

Case and Development.

Develop a growth strategy based on your specific organization’s needs.

$9,250 TUITION DATES 2014 OCT 27–31 MAY 18–22 $9,250 OCT 26–30 $9,250 2015 WHO SHOULD ATTEND SENIOR-, UPPER-LEVEL EXECS

10–15

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CREATING AND EXECUTING

BREAKTHROUGH STRATEGY

Hone your competitive edge.

Over six days, you will learn from former Fortune 500 CEO Professor Willie Pietersen. His unique and comprehensive framework, which has been battle-tested by companies globally, will guide you through the different steps of the strategic process, from ideation to implementation. Each participant brings a pressing issue that becomes the foundation for a personal case study.

Situation Analysis.

Learn to conduct a situation analysis and gain insights into the external environment and your company’s own realities.

Mastering Change.

Improve your ability to foresee change and its implications.

Superior Value.

Create a winning proposition that differentiates your organization and provides superior value for your customers and shareholders.

Real-World Strategy.

Develop a personal case that creates and defines a strategy for your organization.

$10,450 TUITION DATES 2014 NOV 9–14 JUNE 14–19 $10,450 NOV 8–13 $10,450 2015 WHO SHOULD ATTEND ALL LEVEL EXECS

ALL

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IMPLEMENTING INNOVATION

Make innovation part of your company’s DNA.

This program focuses

on making innovation an integral and sustainable part of an organization’s culture and helps you create an actionable plan for its specific challenges. Explore ways to achieve organizational goals while balancing innovation and cost efficiencies.

Innovation-centric.

Gain a new understanding of how to bring cost-effective innovation into the day-to-day mindset of your organization.

Goal Setting.

Create a customized individual and organizational plan to launch, intensify, or redirect innovation in your organization or unit.

Sustainable Edge.

Learn the difference between a short-term and long-term competitive advantage.

Continued Benefits.

Receive support following the program, checking on your progress.

$8,250 TUITION

DATES

2014

SEPT 29–OCT 2 MAY 4–7

$8,250 SEPT 28–OCT 1 $8,250 2015 WHO SHOULD ATTEND SENIOR-, UPPER-LEVEL EXECS

10–15

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DRIVING STRATEGIC IMPACT:

MASTERING STRATEGY CONSULTING SKILLS

Think like a consultant.

Concrete, time-tested tools used by top-tier strategy consulting firms give managers the ability to analyze and resolve strategic problems and systematically address high-priority business issues.

Strategic Alignment.

Learn how to gain organizational buy-in.

Core Needs.

Discover how to execute a strategy project by defining the scope and directing problem solving.

Articulating Vision.

Develop and communicate effective recommendations.

Five Phases of Strategy.

Learn best practices and targeted approaches based on real-life cases.

Hands-On Practice and Real-Time Feedback.

Become more confident through in-class exercises, real-life strategy cases, and a dynamic exchange between participants and faculty.

THIS PROGRAM IS ALSO AVAILABLE ONLINE

TUITION DATES $5,950 2015 APR 29–MAY 1 WHO SHOULD ATTEND MID-, UPPER-LEVEL EXECS

5+

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DOING BUSINESS WITH A CHANGING CHINA

It’s time for China 2.0.

Presented in partnership with China’s Cheung Kong Graduate School of Business, the program brings critical insights to the topic of doing business with China. Over the course of three days, explore the opportunities, strategies, and perspectives necessary for success in the world’s most dynamic economy.

Cultural Knowledge.

Learn how to both compete and cooperate with Chinese companies.

Next-Phase Clarity.

Gain a greater understanding of the implications and developments of China’s economic reforms.

Global Networking.

Interact and network with a group of top Chinese CEOs.

Economic Transformation.

Understand China’s growth and setbacks and their implications for Western businesses.

NEW PROGRAM $5,950 TUITION DATES 2014 NOV 3–5 TO BE ANNOUNCED $5,950 2015 WHO SHOULD ATTEND

10–15

YEARS INTERNATIONAL EXPERIENCE SENIOR-, UPPER-LEVEL EXECS

Includes breakfast, lunch, and all materials. Dates, prices, and locations are subject to change.

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STRATEGIC INTUITION

Visions become reality.

Exclusive to Columbia Business School Executive Education and based on William Duggan’s acclaimed series of books, Strategic Intuition offers breakthrough ideas, methods, and tools for generating creative, strategic insights. “The flash of insight” opens eyes and opportunities.

Harnessing Intuition.

Learn the four key steps to make strategic intuition occur.

Scientific Ideation.

Understand the science of how creative ideas actually happen in practice.

Insight Matrix.

Apply strategic intuition to any strategic or creative problem through the Insight Matrix for individuals and teams—a tool exclusive to the program.

Organizational Strategy.

Discover 10 lessons of strategic intuition that can benefit company culture.

TUITION DATES $3,350 2015 JUNE 10–11 WHO SHOULD ATTEND

ALL

YEARS EXPERIENCE ALL LEVEL EXECS

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FINANCE PROGRAMS

• Finance and Accounting for the Nonfinancial Executive

• Family Wealth Management • Value Investing

There is no comparison when it comes to Columbia Business School Executive Education’s Finance programs. The return on investment is immediate and lasting. Value investing, corporate financial analysis, and portfolio management bring deeper understanding of professional and personal money management strategies.

An investment in

growth—without risk.

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FINANCE AND ACCOUNTING FOR THE

NONFINANCIAL EXECUTIVE

Become fluent in finance.

The program blends crucial financial principles with practical applications. A unique element is the corporate financial analysis, a hands-on financial breakdown of your company or a company of your choosing, led by faculty coaches. Participants emerge better equipped to make sound business decisions backed by financial reasoning.

Financial Management.

Learn and apply key concepts of managerial and financial accounting.

Accounting-Speak.

Understand the role of accounting in business, and master the language of finance to communicate more effectively with managers and accountants.

Corporate Financial Analysis.

Receive faculty coaching on your own corporate financial analysis.

Financial Impact.

Evaluate the financial implications of any business decision.

$9,250 TUITION DATES 2014 SEPT 8–12 DEC 1–5 $9,250 JUNE 22–26 $9,250 AUG 31–SEPT 4 $9,250 2015 NOV 30–DEC 4 $9,250 WHO SHOULD ATTEND ALL LEVEL EXECS

ALL

YEARS EXPERIENCE $9,250 APR 20–24

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FAMILY WEALTH MANAGEMENT

For a more secure portfolio.

Be where it all started. The Family Wealth Management Program leverages Columbia’s legacy in value investing and teaches sophisticated investment analysis, including manager selection and risk management— providing individuals with the framework to make complex wealth management decisions with greater confidence.

Sound Investing.

Learn the framework for value investing.

Investing Managers.

Discover the key considerations when selecting investment managers and family advisors.

Risk Management.

Determine the best risk-management techniques for a value investing–based wealth-management strategy at the family-office level.

Structural Investing.

Learn about taxes and structural considerations that impact your financial planning.

Prospective Companies.

Understand the value process for investing in growth companies.

$9,950 TUITION DATES 2015 MAY 4–7 MANAGEMENT EXPERIENCE WHO SHOULD ATTEND

20M+

INVESTABLE ASSETS FAMILY MEMBERS & INDIVIDUALS WITH COMPLEX PORTFOLIOS Includes breakfast, lunch, and all materials.

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VALUE INVESTING

Learn what top investors know.

Value Investing is not just a course, it’s a concept that was developed here at Columbia Business School. Participants learn how to use limited data to select investments. Our case-study approach demonstrates how to estimate investment risk more precisely and help improve the management of a value portfolio.

Data Utilization.

Learn a unique method of fully exploiting available data for making investments.

Systematic Valuation.

Understand proven techniques that were first taught by Benjamin Graham and David Dodd at Columbia Business School and detailed in their legendary book, Security Analysis.

Growth and Risk.

Strengthen your ability to evaluate growth and risk.

Precision Portfolio Management.

Estimate investment risk with more confidence.

TUITION DATES $6,850 2014 DEC 9–11 JUNE 23–25 $6,950 DEC 8–10 $6,950 2015 WHO SHOULD ATTEND ALL LEVEL EXECS

ALL

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“ It is important to remember that

security trading is a zero-sum game.

For every buyer there is a seller,

and the future will prove one of

them to have made a mistake.”

Bruce Greenwald

Robert Heilbrunn Professor of Finance and Asset Management Faculty Director, Value Investing and Family Wealth Management FINANCE

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MARKETING PROGRAMS

• NEW PROGRAM: Brand Leadership: Strategy, Management, and Performance

• NEW PROGRAM:

Business-to-Business Marketing Strategy • Digital Marketing Strategy

• Digital Marketing Strategy II

• Marketing and Innovation: Igniting Creativity to Add Value • Pricing Analytics: The Art and Science of

Profitable Growth Marketing strategy is more imperative than

ever before. Knowing the ins and outs of predictive analytics, effective pricing, and promotion strategies is critical. Our Marketing programs bring executives integrated intuition and a tactical, disciplined approach to marketing.

Find the

industry trends

around you.

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BRAND LEADERSHIP:

STRATEGY, MANAGEMENT, AND PERFORMANCE

Hold your brand up for the world to see.

This fast-paced, three-day

program is directed by the leaders of the Center on Global Brand Leadership and provides executives with the knowledge, skills, and tools to connect to—and build a sustained relationship with—today’s consumers.

Brand Insight.

Diagnose your brand’s strengths and weaknesses using the program’s brand audit.

Compelling Strategy.

Apply the Executive Brand Leadership Model to strengthen your brand’s strategic identity and differentiate it from the competition.

Consumer Connection.

Create a more compelling brand experience based on genuine customer insight.

Competitive Analysis.

Learn from competitors’ successes, speed bumps, and setbacks.

NEW PROGRAM

TUITION

DATES

$5,850 $5,950

2014 2015

NOV 3–5 MAY 18–20 NOV 2–4

$5,950 WHO SHOULD ATTEND MID-, UPPER- LEVEL EXECS

5+

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NEW PROGRAM

BUSINESS-TO-BUSINESS MARKETING STRATEGY

When your customers are corporations.

This three-day program provides

invaluable insights on how to sustain success when the customer is an organization, not an individual. Gain critical understanding of predictive analytics, effective pricing, and promotion strategies.

Sustainable Advantage.

Discover how to build B2B brands for sustainable competitive advantage to protect your position.

Consumer Insight.

Become familiar with simple analytic tools to understand customers’ needs and decision-making processes.

Sales Management.

Learn pricing and sales force management methods useful in the B2B space.

Effective Communication.

Choose the right communication channels and allocate optimal budgets to them.

TUITION $5,850 $5,950

DATES

2014 2015

OCT 7–9 MAY 13–15 OCT 27–29

$5,950 WHO SHOULD ATTEND ALL LEVELS B2B EXECS

ALL

YEARS B2B EXPERIENCE Includes breakfast, lunch, and all materials.

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WHO SHOULD ATTEND MID-, UPPER- LEVEL EXECS

5+

YEARS EXPERIENCE

DIGITAL MARKETING STRATEGY

Standing out in the media mix.

Brand and digital strategist David Rogers brings exclusive insight into how to thrive in today’s digital world and gain critical skills to plan, implement, and measure digital strategies.

Customer Connections.

Gain insight on the five core customer behaviors in the digital world that are crucial to initiating and continuing consumer relationships.

Measure Marketing Success.

Learn how to measure the effects of your marketing to prove a return on investment.

Integrated Insight.

Integrate digital marketing with your offline strategies and traditional media.

DIGITAL MARKETING STRATEGY WEEK

Digital Marketing and Digital Marketing II together in one week.

You have the option of taking both courses at once with this five-day session. $5,850

TUITION

DATES SEPT 15–17 DEC 8–10

$5,850 JUNE 15– 17 $5,950 SEPT 28–30 $5,950 NOV 30–DEC 2 $5,950 2014 2015

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WHO SHOULD ATTEND MID-, UPPER- LEVEL EXECS

5+

YEARS EXPERIENCE

DIGITAL MARKETING STRATEGY II

Develop the strategic plan.

A two-day, workshop-style program where

executives bring their specific challenges and create a strategic digital marketing plan. Digital Marketing Strategy is a prerequisite.

Actionable Strategy.

Develop an actionable plan based on your own unique business needs and link your digital marketing strategy to clear business goals.

Sustainable Advantage.

Balance quick wins with more ambitious digital efforts to build a long-term connection to—and niche in—the marketplace.

$3,250 TUITION

DATES 2014 SEPT 18–19 DEC 11–12 $3,250 JUNE 18–19 $3,350 OCT 1–2 $3,350 2015 DEC 3–4 $3,350 $8,550 TUITION DATES 2014 SEPT 15–19 DEC 8–12 $8,550 SEPT 28–OCT 2 $8,750 JUNE 15–19 $8,750 2015 NOV 30–DEC 4 $8,750 WHO SHOULD ATTEND

5+

YEARS EXPERIENCE MID-, UPPER- LEVEL EXECS

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MARKETING AND INNOVATION:

IGNITING CREATIVITY TO ADD VALUE

Create the next big thing.

Hone your ability to innovate on demand. In this three-day program, participants learn about structured approaches to creativity and innovation, leaving with a toolkit to define the voice of the consumer and of the product.

Innovation Process.

Ignite creativity “inside the box” with Systematic Inventive Thinking,®_{a process}

for innovation that leverages existing knowledge and resources.

New Perspective.

Gain insights by seeing innovation through the lens of the product and of the marketplace.

Creative Culture.

Reinvigorate your organization by making innovation accessible on demand.

Own “New.”

Stand out in the overpopulated crowd of “new and improved.”

$5,850 TUITION DATES 2014 NOV 18–20 JUNE 23–25 $5,950 NOV 17–19 $5,950 2015 WHO SHOULD ATTEND MID-, UPPER- LEVEL EXECS

5+

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PRICING ANALYTICS:

THE ART AND SCIENCE OF PROFITABLE GROWTH

The power of Big Data.

This two-day program provides you with the know-how to use advanced analytics to develop effective pricing and promotion strategies and improve your organization’s bottom line. The focus is mainly on B2C pricing.

Promotion Strategy.

Learn new ways to better link pricing and promotion decisions to strategy and execution.

Practical Pricing.

See how leading academic work informs practical pricing methods.

Integrated Analytics.

Apply analytics to pricing, sales, and marketing in an integrated way.

Analytic Approaches.

Gain unparalleled insight into developing and targeting the right products to the right customers at the right price.

$3,150 TUITION

DATES 2014 OCT 28–29 TO BE ANNOUNCED $3,350 2015 WHO SHOULD ATTEND ALL LEVEL EXECS

ALL

YEARS EXPERIENCE gsb.columbia.edu/execed | [email protected] 40 MARKETING

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ONLINE PROGRAMS

• Driving Strategic Impact • Personal Leadership

More online courses are coming soon. Check here for the latest:

gsb.columbia.edu/execed There is no scheduling conflict when it comes

to advancement. Our Online programs meet your professional needs on a flexible timeline. You’ll obtain strategic and global leadership essentials, participate in live sessions with faculty members, and have the opportunity to network with other participants.

Time is a

limited resource.

Success isn’t.

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DRIVING STRATEGIC IMPACT

IN PARTNERSHIP WITH, AND DELIVERED BY, THE INSTITUTE FOR PERSONAL LEADERSHIP

Think like a consultant.

Delivered in a flexible learning format, this program delivers concrete, time-tested tools used by top-tier strategy consulting firms to bring managers the ability to analyze and resolve strategic problems and systematically address high-priority business issues.

Core Needs.

Learn how to execute a strategy project by defining the scope and directing problem solving.

Leadership Insight.

Gain powerful new insights on how to become a trusted leader.

Strategic Management.

Walk away with a toolbox for structured problem solving, strategy project management, communication, and building trust.

Global Networking.

Build connections and collaborate with participants from around the world.

TUITION DATES ESSENTIALS $989 EXECUTIVE $1,989 PREMIUM $2,989 2014

OCT 1–DEC 10 FEB 18–APR 29

2015 _{WHO SHOULD} ATTEND ALL LEVEL EXECS

ALL

YEARS EXPERIENCE ESSENTIALS $989 EXECUTIVE $1,989 PREMIUM $2,989

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PERSONAL LEADERSHIP

IN PARTNERSHIP WITH, AND DELIVERED BY, THE INSTITUTE FOR PERSONAL LEADERSHIP

Master your inner environment.

Based on research in psychology, neuroscience, and cognitive behavioral therapy, this program provides powerful personal improvement insights, delivered on a flexible learning schedule.

Personal Insight.

Take an anytime, anywhere learning journey and learn what impact your inner environment has on your success.

Pillars of Leadership.

Learn the Five Pillars of Personal Leadership: purpose, wisdom, self-awareness, love, and growth.

Your Internal Environment.

Understand and direct your internal goals, motivations, mindsets, and emotions.

One-on-One Coaching.

Add optional coaching sessions and an online Q&A for your Personal Leadership questions.

TUITION

DATES SEPT 24–DEC 3 FEB 11–APR 22

2014 2015 _{WHO SHOULD} ATTEND ALL LEVEL EXECS

ALL

YEARS EXPERIENCE ESSENTIALS $989 EXECUTIVE $1,989 PREMIUM $2,989 ESSENTIALS $989 EXECUTIVE $1,989 PREMIUM $2,989

43

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PROGRAMS IN SOCIAL ENTERPRISE

• Senior Leaders Program for Nonprofit Professionals • Developing Leaders Program for Nonprofit Professionals Here we provide the means for the cause.

Nonprofit organizations face greater

complexity today than ever before, with even more limited financial resources. Strategic leadership is vital. Give your nonprofit more— more impact, more cross-functional planning, more reach.

Behind every

great cause

is a great leader.

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SENIOR LEADERS PROGRAM

FOR NONPROFIT PROFESSIONALS

Lead your nonprofit to success.

One week per month for four months,

this highly interactive program teaches the core principles of leadership, strategic planning, and nonprofit management.

Cross-Functional Collaboration.

Build greater capacity within your organization to better support its mission and fulfill its promise to clients.

Impact Planning.

Develop an action plan based on a current organizational or individual leadership challenge and receive peer coaching.

Expand Reach.

Network with fellow nonprofit leaders, share best practices, and benefit from the thought leadership of Columbia Business School faculty members.

Need and Demand.

Develop a strategy for navigating today’s increasingly limited financial resources alongside a heightened demand for services.

$9,500 TUITION

Includes breakfast, lunch, and all materials. Tuition assistance may be available. Dates, prices, and locations are subject to change.

DATES

2015

JAN 11–16 FEB 23–27 MAR 16–20 APR 13–17

WHO SHOULD ATTEND SENIOR-LEVEL EXECS

10+

YEARS MANAGERIAL EXPERIENCE 4 WEEKS

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DEVELOPING LEADERS PROGRAM

FOR NONPROFIT PROFESSIONALS

Move the mission forward.

Learn the essential leadership skills to support your organization’s overarching goals, including how to improve your management skills.

Leadership and Management.

Learn core management skills covered in our MBA programs but tailored to nonprofit professionals.

Vision and Strategy.

Develop a specific action plan to support the mission of your organization and better serve its constituents.

Conflict Management.

Become a more effective leader and deal with difficult situations in a more consistent and compelling way.

Collaboration for a Cause.

Create and sustain exemplary teamwork within and across programs and departments.

$4,500 TUITION

Includes breakfast, lunch, and all materials. Tuition assistance may be available. Dates, prices, and locations are subject to change.

DATES 2015 MAR 22–27 WHO SHOULD ATTEND MID- LEVEL EXECS

3–5+

YEARS EXPERIENCE gsb.columbia.edu/execed | [email protected] 46

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CERTIFICATE IN BUSINESS EXCELLENCE

18 days to certification.

The Certificate in Business Excellence, earned by completing 18 days of programming within four years, brings you and your company an indomitable competitive advantage through an intense, focused schedule of courses.

To receive the certificate, complete 18 days of programming including online programs. We can also work with you and your company to develop a specialized certificate to align with your business objectives.

Earn your certificate via rapid concentration.

1. Take Columbia Essentials of Management or Mastering Management:

The Executive Program in Business Management as your foundation program. 2. Follow with another program or two of your choice—in leadership, strategy,

marketing, or finance—bringing your total to 18 days.

3. Receive a 5 percent discount on the final program you take, within that initial year. 4. Earn your Certificate in Business Excellence with a concentration in leadership,

strategy, marketing, or finance.

SELECT ALUMNI BENEFITS

• A 25 percent tuition benefit for you and four colleagues each year*

• Invitations to Columbia Business School alumni events and programs worldwide

• Global networking

• Lifetime Columbia Business School e-mail address

• Subscriptions to Columbia Business School publications

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“ As a private business competing against major multinational

corporations with unlimited resources, you have to really dig

deep to look for your competitive advantages. I consider the

Certificate in Business Excellence as one such advantage.”

Dean Blanchard Vice President, Operations, Wilson Pharmacy

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What is Columbia Business School

Executive Education really like?

“ The Advanced Management Program was such an inspirational and rewarding experience. The outstanding value was for me the brain food on strategy and innovation with the focus on strategy, execution, and personal leadership. State-of-the-art learning methods and cross-functional and cross-cultural setups with highly interactive sessions ensure the personal learning experience. The return on investment is the chance to trigger business and people with the latest research, cutting-edge and inspiring methods for evaluation and development, and especially leadership with collective power.”

Julia Merkel Senior Vice President, Global HR, ESPRIT

“ I gained insights about my personal behavior, which can be hard to acquire as the leader. I learned the positive and negative aspects of my leadership style that people perceived and how I can adapt to become a better leader.”

Kamalpreet Virdi President and Chairman, Aequor

“ Finance and Accounting for the Nonfinancial Executive sharpened my understanding of the role that finance and accounting play in my business segment. It also helped me communicate effectively internally when financial discussions are taking place, as well to be able to better understand how my customers use financial information in their decision making. Specifically, the different manners of accounting for cost in a business were helpful for me in terms of application to what I do on a daily basis.”

Christopher Duncan National Sales Director, GAF Material Corp.

“ The program that I was a part of was the largest yet, with a diverse group of professionals from both small and large organizations, coming from our own community in New York and from as far away as India and Peru. We all shared a vision to help those who are in need and I felt fortunate to be among such a strong set of leaders, from whom I was able to learn so much.”

Vidhya R. Kelly Associate Executive Director, Big Brothers Big Sisters of New York City

COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION

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$49,950 APR 26–MAY 22 OCT 18–NOV 13 $49,500 OCT 19–NOV 14 ADVANCED MANAGEMENT PROGRAM ADVANCED MANAGEMENT PROGRAM: 2X2 OPTION C O M PR EH EN S IV E M A N A G EM EN T LE A DE R SH IP PERSUASION: INFLUENCING WITHOUT AUTHORITY COLUMBIA ESSENTIALS OF MANAGEMENT PERSONAL LEADERSHIP AND SUCCESS GENERAL MANAGER LEADERSHIP PROGRAM LEADERSHIP ESSENTIALS MASTERING MANAGEMENT: THE EXECUTIVE PROGRAM IN BUSINESS MANAGEMENT NEGOTIATION STRATEGIES OCT 19–31 $26,850 $26,850 $54,550 APR 26–MAY 8, JULY 12–24 OCT 18–3O NOV 2–14 $24,850 JUNE 7–19 $25,350 NOV 1–13 $19,850 FEB 6–7, 20, MAR 6–7, 20, APR 10–11, 24, MAY 1, 15–16 HIGH IMPACT

LEADERSHIP SEPT 14–19 DEC 7–12

$10,950 $10, 950 EMERGING LEADER DEVELOPMENT PROGRAM A MP S TR AT EGY

CREATING AND EXECUTING BREAKTHROUGH STRATEGY LEADING STRATEGIC GROWTH AND CHANGE

MAY 31–JUNE 5 SEPT 27–OCT 2 DEC 6–11 $10,450 $9,250 $10,450 APR 20–24 OCT 4–9 $5,850 MAY 19–21 $5,950 SEPT 29–OCT 1 DEC 1–3 $3,250 APR 1–2 $3,350 JULY 14–15 NOV 11–12 DEC 3–5 $5,850 APR 22–24 $5,950 DEC 9–11 $5,850 MAR 17–19 $5,950 SEPT 1–3 NOV 2–4 $9,250 MAY 18–22 $9,250 OCT 26–30 NOV 9–14 $10,450 JUNE 14–19 $10,450 NOV 8–13

IMPLEMENTING INNOVATION SEPT 29–OCT 2 $8,250 MAY 4–7 SEPT 28–OCT 1 $8,250 $5,950 APR 29–MAY 1 STRATEGIC INTUITION NEW PROGRAM:

DOING BUSINESS WITH A CHANGING CHINA NOV 3–5 $5,950 TBA $5,950 $3,350 JUNE 10–11 OCT 21–23 DEC 9–11 OCT 5–10 NOV 12–13

DRIVING STRATEGIC IMPACT

2014 TUITION 2015 TUITION SEPT 16–18 NOV 12–14 OCT 27–31

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2014 TUITION FI N A N C E MAR K E TI N G DIGITAL MARKETING STRATEGY NEW PROGRAM: BUSINESS–T0–BUSINESS MARKETING STRATEGY DIGITAL MARKETING STRATEGY II FAMILY WEALTH MANAGEMENT VALUE INVESTING O NL INE MARKETING AND INNOVATION DIGITAL MARKETING STRATEGY WEEK DEC 9–11 $6,850 $5,850 $5,850 SEPT 15–17 DEC 8–10 $5,850 $3,250 $8,550 NOV 18–20 $5,850 SEPT 8–12 DEC 1–5 $9,250

DRIVING STRATEGIC IMPACT

PRICING ANALYTICS $3,150

OCT 1–DEC 10 $989 ESSENTIALS $1,989 EXECUTIVE $2,989 PREMIUM

PERSONAL LEADERSHIP SEPT 24–DEC 3 $989 ESSENTIALS $1,989 EXECUTIVE $2,989 PREMIUM

SENIOR LEADERS PROGRAM FOR NONPROFIT

PROFESSIONALS

DEVELOPING LEADERS PROGRAM FOR NONPROFIT PROFESSIONALS S O CI A L EN TER PR IS E

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FINANCE AND ACCOUNTING FOR THE NONFINANCIAL EXECUTIVE NEW PROGRAM: BRAND LEADERSHIP: STRATEGY, MANAGEMENT, AND PERFORMANCE TUITION 2015 $9,250 APR 20–24 JUNE 22–26 AUG 31–SEPT 4 NOV 30–DEC 4 $9,950 MAY 4–7 $6,950 JUNE 23–25 DEC 8–10 $5,950 MAY 18–20 NOV 2–4 $5,950 MAY 13–15 OCT 27–29 $5,950 JUNE 15–17 SEPT 28–30 NOV 30–DEC 2 $3,350 JUNE 18–19 OCT 1–2 DEC 3–4 $8,750 JUNE 15–19 SEPT 28–OCT 2 NOV 30–DEC 4 $5,950 JUNE 23–25 NOV 17–19 $3,350 TBA $989 ESSENTIALS $1,989 EXECUTIVE $2,989 PREMIUM FEB 18–APR 29 $989 ESSENTIALS $1,989 EXECUTIVE $2,989 PREMIUM FEB 11–APR 22 $9,500 JAN 11–16, FEB 23–27, MAR 16–20, APR 13–17 $4,500 MAR 22–27 NOV 3–5 SEPT 18–19 DEC 11–12 SEPT 15–19 DEC 8–12 OCT 28–29

OCT 7–9

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PERSONAL LEADERSHIP (ONLINE) DRIVING STRATEGIC IMPACT (ONLINE)

SENIOR LEADERS PROGRAM FOR NONPROFIT PROFESSIONALS MASTERING MANAGEMENT

NEGOTIATION STRATEGIES

FINANCE AND ACCOUNTING FOR THE NONFINANCIAL EXECUTIVE PERSONAL LEADERSHIP AND SUCCESS

ADVANCED MANAGEMENT PROGRAM 2X2 EMERGING LEADER DEVELOPMENT PROGRAM ADVANCED MANAGEMENT PROGRAM

DRIVING STRATEGIC IMPACT LEADERSHIP ESSENTIALS

$989 / $1,989 / $2,989 $989 / $1,989 / $2,989 FEB 11–APR 22

FEB 18–APR 29

JAN JAN 11–APR 17 $9,500

SEPT FEB MAR APR OCT NOV DEC

HIGH IMPACT LEADERSHIP

NEGOTIATION STRATEGIES DIGITAL MARKETING STRATEGY II DIGITAL MARKETING STRATEGY

PERSONAL LEADERSHIP (ONLINE)

FINANCE AND ACCOUNTING FOR THE NONFINANCIAL EXECUTIVE FINANCE $9,250 $10,950 $5,850 $5,850 $3,250 $989 / $1,989 / $2,989 $8,250 SEPT 8–12 SEPT 14–19 SEPT 15–17 SEPT 16–18 SEPT 18–19 SEPT 24– DEC 3 SEPT 29–OCT 2 IMPLEMENTING INNOVATION LEADERSHIP MARKETING LEADERSHIP MARKETING LEADERSHIP OCT 1–DEC 10 OCT 5–10 OCT 7–9 $989 / $1,989 / $2,989 $10,450 $5,850 STRATEGY

EMERGING LEADER DEVELOPMENT PROGRAM

DOING BUSINESS WITH A CHANGING CHINA

FINANCE AND ACCOUNTING FOR THE NONFINANCIAL EXECUTIVE ADVANCED MANAGEMENT PROGRAM

CREATING AND EXECUTING BREAKTHROUGH STRATEGY

HIGH IMPACT LEADERSHIP

BUSINESS–TO–BUSINESS MARKETING STRATEGY

BRAND LEADERSHIP: STRATEGY, MANAGEMENT, AND PERFORMANCE

PERSONAL LEADERSHIP AND SUCCESS GENERAL MANAGER LEADERSHIP PROGRAM

LEADERSHIP ESSENTIALS

DIGITAL MARKETING STRATEGY DRIVING STRATEGIC IMPACT (ONLINE)

COLUMBIA ESSENTIALS OF MANAGEMENT

STRATEGY

PERSUASION: INFLUENCING WITHOUT AUTHORITY

NEGOTIATION STRATEGIES

VALUE INVESTING

DIGITAL MARKETING STRATEGY II

LEADING STRATEGIC GROWTH AND CHANGE

MARKETING AND INNOVATION

PERSUASION: INFLUENCING WITHOUT AUTHORITY

LEADERSHIP MARKETING COMPREHENSIVE MANAGEMENT COMPREHENSIVE MANAGEMENT OCT 19–NOV 14 $49,500 $26,850 $5,850 $9,250 $3,150 $24,850 $5,950 $9,250 $10,450 $10,950 $3,250 $5,850 $5,850 $6,850 $3,250 $5,850 $5,850 $5,950 $19,850 $5,850 $5,850 OCT 19–31 OCT 21–23 OCT 27–31 OCT 28–29 NOV 2–14 NOV 3–5 DEC 1–5 NOV 9–14 DEC 7–12 NOV 12–13 DEC 8–10 NOV 12–14 DEC 9–11 DEC 11–12 MAR 17–19 NOV 18–20 DEC 9–11 FEB 6–MAY 16 NOV 3–5 DEC 3–5 LEADERSHIP PRICING ANALYTICS

2014

2015

$3,350 $9,250 $5,950 $54,550 $9,250 $49,950 $5,950 APR 1–2 APR 20–24 APR 22–24 APR 26–JULY 24 APR 20–24 APR 26–MAY 22 APR 29–MAY 1

TOPIC DATES TUITION

LEADERSHIP STRATEGY SOCIAL ENTERPRISE LEADERSHIP COMPREHENSIVE MANAGEMENT FINANCE LEADERSHIP COMPREHENSIVE MANAGEMENT LEADERSHIP LEADERSHIP COMPREHENSIVE MANAGEMENT STRATEGY FINANCE FINANCE MARKETING MARKETING MARKETING MARKETING COMPREHENSIVE MANAGEMENT LEADERSHIP LEADERSHIP LEADERSHIP LEADERSHIP LEADERSHIP STRATEGY STRATEGY STRATEGY MARKETING

2015 EXECUTIVE EDUCATION PROGRAMS

FIND

YOURSELF

AT THE CENTER

OF

Here is where the leading edge gets its edge.

Where theory and practice meet, bringing

together renowned academic minds and

global executives. Here, immediate and

actionable skills are acquired, solutions

are procured, and conventional thinking

is overturned. Here, we don’t embrace

change—for we are already on to the next

best thing. And the thing that betters that.

ADVANCED MANAGEMENT PROGRAM

COMPREHENSIVE MANAGEMENT

LEADERSHIP

STRATEGY

FINANCE

TABLE OF CONTENTS

MARKETING

ONLINE

PROGRAMS IN SOCIAL ENTERPRISE

Great minds

don’t think alike.

Columbia Business School Executive Education offers executives and

organizations a variety of approaches, programs, and means to excel.

ADVANCED MANAGEMENT PROGRAM

PROGRAMS FOR INDIVIDUALS

CERTIFICATE IN BUSINESS EXCELLENCE

PROGRAMS FOR ORGANIZATIONS

OUR EXECUTIVE

EDUCATION OPTIONS

This is where the thinkers come to think.

The most influential

visionaries of our time

are now your peers.

ADVANCED MANAGEMENT PROGRAM

Personal Leadership.

Strategic Thinking.

Execution.

Program Highlight.

The Advanced Management Program offers two scheduling options:

15+

“ The Advanced Management Program is about

leadership, and that is more important now

than ever. During the program, we develop

leaders who can create a vision, communicate

it, and motivate others, and design organizations

so that information and responsibility are

allocated to those who can make a difference.”

Where theory

and practice meet.

You emerge.

GENERAL MANAGER LEADERSHIP PROGRAM:

THE CROSS-FUNCTIONAL LEADER

Lead teams with confidence.

Cross-Functional Collaboration.

Impact Leadership.

Strategic Thinking.

Personal Case.

10–15

COLUMBIA ESSENTIALS OF MANAGEMENT

The power to take on more.

High-Potential Leadership.

Critical Business Comprehension.

Applied Learning.

Diverse Networking.

5–10

MASTERING MANAGEMENT: THE EXECUTIVE

PROGRAM IN BUSINESS MANAGEMENT

Build a strong foundation to run your business.

Management Essentials.

Strategic Relevance.

Extended Reach.

Immediate Application.

5–10

Here is where the

power of persuasion

gets power.